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Personality Profile: Rob Ellis



In the city of brotherly love, sports and passion go hand in hand. Having worked a short time there back in 2006, I learned how much sports talk radio means to people and how important of a role it can play in the lives of the listening audience.

wingbowlWhile the Eagles, Flyers, Sixers, Phillies and Big 5 colleges certainly matter to local people, what stood out even more during my short stay in Philly was how invested the audience was in the on-air personalities and local sports talk radio stations. Hosts were seen as larger than life celebrity figures and when public events were held such as WIP’s Wing Bowl, the response was as strong as any I’ve seen in local markets.

As the years have gone by, the interest in Philadelphia sports radio has only increased and it remains to this day one of the top performing markets in the entire country. One of those reasons is due to great programming from two top-notch stations, WIP and 97.5 The Fanatic. I am a firm believer that competition makes everyone better and there’s no doubt that both stations have had a tremendous impact on raising the bar in the Philadelphia market.

robellisThis week I have the opportunity to chat with someone who’s experienced both sides of the Philadelphia sports radio battle, WIP afternoon drive-time host Rob Ellis who works weekdays from 1p-6p opposite Anthony Gargano. Rob has been with WIP since May, 2007 and prior to his move to afternoons, he hosted nights and weekends. Rob is from Upper Darby, PA and a proud alum of Temple University and holds the distinction of being a four-time winner of WIP’s Great Birds Debate.

What makes this week’s chat a little different is that I’m chatting with someone who started his radio career under my watch. It was March 2006 when I received a call from Rob who at the time was working as a television producer for CSN Philadelphia and upon our chat I could tell quickly that he was smart, passionate, knowledgeable and hungry. I was in the market looking for talent to help the radio station and while his radio experience was non-existent, something about him stood out.

I took a chance and threw him into a 3-man show one night and as luck would have it, he came to the table with strong opinions, great information and an ability to click and form great chemistry with his partners. When you listen to Rob today, you’ll see those same ingredients still on display!

robellis5Since then Rob’s star has only grown brighter and much of that in my opinion is due to his commitment to continue working at his craft while taking advantage of every opportunity that’s come his way. I think it’s also important to point out the great job that’s been done by WIP Operations Manager Andy Bloom in helping Rob’s development. Every great talent needs a good leader who believes in them and by moving Rob to prime time opposite Anthony Gargano, Andy showed his confidence in Rob’s ability to make a difference.

I exchanged some notes back and forth with Rob on the challenge of doing a 5-hour show, working solo vs. on a team show and what he believes matters each day to his audience and below are the results of our conversation.

Q: Who did you listen to growing up that influenced you to want to pursue a career in this business?

A: I listened to a lot of national and local radio. Nationally I was influenced by Dan Patrick, Bob Costas, John Barr. Locally, Howard Eskin, Jody McDonald, Angelo Cataldi.

Q: What’s your prep process for each day’s show (what do you read, watch, listen to, who do you meet with, when do you get in, etc)?

A: I typically spend 2-3 hours minimum before each show. I read,,,, deadpsin,, to name a few. I watch ESPN’s SportsCenter, as well as local CSN, and Fox Sports1. I also will touch base with my contacts/sources with the teams depending on what is happening. And I speak to and or e-mail with my co-host and producer.

Q: You’ve worked solo shows, two-man shows and even three-man shows – what are the biggest challenges and benefits of each?

robellis8A: The biggest challenge of a solo show is you better be prepared. It is all on you, you cannot take a segment off. You could have a game plan that you think will work for a show and it goes no where, so you better have a “Plan B”. Conversely, you may stumble upon something that touches a nerve, if so, roll with it.

The challenge of a two-man is, if you are not driving to a certain extent you are at the mercy of your partner, which can limit what you want to do or how you’d steer the show. It can also be tricky if you agree too much. That can be boring. You need a balance. You cannot be afraid to voice your opinion to your partner if you want  to take things in another direction. Happy medium’s can be a challenge at times.

Three-man shows are tricky because you need to maximize your voice without stifling your co-horts. You must try not to talk over one another which is not an easy task if your are aggressive.

wingbowl2Q: WIP is known for venturing into lifestyle/entertainment subjects in addition to every day sports topics – why do you believe this concept works in your market?

A: I think mixing things up with lifestyle/entertainment is good because it simply breaks things up. Going at the same one or two subjects when doing a local show can become tedious which leads to changing the dial. If you can mix in something about your wife or kids that connects with your audience is a great tool to have. It’s relatable. It can’t be your driving force but it’s a nice change-up.

Q: You’ve climbed the ladder & landed in PM drive opposite Anthony Gargano. In making that jump to prime time, what have been the biggest challenges you’ve faced?

A: My biggest challenge in moving into afternoon drive from being behind the scenes in TV was making myself and my name a brand and a house-hold recognizable commodity. Establishing what my personality is and who I am. I made it a point when we had station debate with other on-air talent such as Angelo Cataldi and Howard Eskin, to go after them and not be afraid to mix it up. Respect but not reverential. I also had to prove myself in the toughest of time slots. 5 hour solo’s during Christmas, late night, delivering when given the shot in day parts from morning to afternoons.

Q: You’re on the air every day for 5 hours – what do you do to stay mentally focused and engaged in every segment?

robellis7A: The biggest key for me is pacing, if the show stays fresh for me by moving it along, it will stay fresh for the audience. I need variety, Topic branches, guests and different takes keep me engaged. Don’t get me wrong, 5 hours is a grind. But if you keep it moving it keeps you as the host mentally in it.

Q: Looking at the layout of a 5-hour program, how many guests do you like to have on during the course of a full show? What’s the reasoning behind your strategy?

A: This one really depends on the day. With 5 hours, I typically like to have at least 2 guests usually spread about two hours apart. But there are days when that varies due to guest availability and breaking news. It really is a feel thing. But with five hours I like to break up host banter and calls with some guests.

Q: How often do you recycle topics during the course of your show? How do you keep those stories/angles fresh?

A: I’m a fan of re-visiting subject matter if it warrants. If we do an interview in our first hour or two (non-drive time) I think it is vital to re-play it in say the five o’clock hour. That is one way. There are also plenty of twists you can put on a story. “How does the LeBron signing impact the 76ers”? As opposed to just five hours of LeBron talk tie it in locally. Pose a question you threw out there in hour two for folks who didn’t hear it or have a chance to react to it via a phone call.

robellis4Q: When it comes to interaction with your audience, why do you believe callers are so critical to the presentation in your market?

A: Calls are a great way to foster and further conversation but they cannot be a crutch. Anyone can be a call jockey. I want calls who give a new take or disagree or agree in an intelligent way. Calls aren’t a right they are a privilege. I do think they are necessary because folks want to have a voice and they want to feel like they are a part of what we are doing. Overall I think interaction is great.

Q: How important do you believe it is for an on-air personality to be accessible and engaged with the audience regularly on social media?

A: It is very important to be accessible but you have to be careful with social media. Always remember you represent your employer. Engaging in a pissing match with a knucklehead on Twitter or Facebook is a losing battle. And your paid to give your opinion on the radio so don’t give a ton out for free. But I think it is very important from a promotional standpoint to use those tools to your advantage.

The Anthony & Rob show featuring Anthony Gargano and Rob Ellis airs weekdays from 1p-6p on SportsRadio 94WIP. To stream the show or catch up on previous audio clips from the show click here.

Sports Radio News

Greg Hill to Jeff Van Gundy: ‘You Sounded Like You Were on the Bucks’ Payroll’

“After a pregnant pause, Van Gundy answered through laughter, throwing a zinger right back at Hill and crew.”




They are nothing if not blunt in Boston. That was the case Tuesday morning when The Greg Hill Show welcomed ABC/ESPN NBA analyst Jeff Van Gundy to the program to preview the Eastern Conference Finals.

Overall, it was a cordial visit. Questions mostly focused on the headlines related to officiating throughout the playoffs and what the Celtics would have to do to make it to the NBA Finals, which Van Gundy thinks will happen.

“I think Boston’s been the best team in the league,” he said. “I think they’re gonna win it all this year.”

Greg Hill said after the conference semi-finals matchup with Milwaukee, he was surprised to hear Jeff Van Gundy felt that way.

“Jeez, I’m glad to hear you say that,” Hill told Van Gundy. “It almost sounded like you were on the Bucks’ payroll at times during that last series.”

After a pregnant pause, Van Gundy answered through laughter, throwing a zinger right back at Hill and crew.

“You know what? I get used to that and then the Bucks people say I want Boston to win. Not that you guys would be homers or anything.”

Jeff Van Gundy will join Mike Breen and Mark Jackson at the broadcast table for the Eastern Conference Finals on ABC and ESPN. Game 1 between the Celtics and Heat is scheduled for Tuesday night at 8:30 in Miami.

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Sports Radio News

99.7 The Fox Becomes New Carolina Panthers Flagship

“The new deal represents a return to The Fox for the Panthers. The station was the team’s flagship from 2000 through 2004.”



The Carolina Panthers are on the move in Charlotte. The team is leaving WBT. Their new radio home will be 99.7 The Fox, iHeartMedia’s classic rock station.

The station will carry all Panthers game broadcasts, the Panthers pregame and postgame shows as well the team’s weekly coach’s show. There will also be an on-site presence for every home game at Bank of America Stadium.

“We are thrilled to increase iHeartSports NFL partnerships with the addition of the Carolina Panthers. The passion between a sports team and its fan base is one-of-a-kind, and we’re thrilled to expand the Carolina Panthers’ reach to their passionate supporters with our new multi-media deal,” Kevin LeGrett, President of iHeartMedia Sports, said in a press release. “iHeart’s reach in Charlotte is unprecedented, meaning more fans will hear their favorite team than ever before. The partnership will include broadcast, streaming, podcast, events, marketing and promotional elements which will drive results for the Panthers!”

“The team at 99.7 The Fox is delighted to once again be the broadcast home of the Carolina Panthers, bringing best-in-class content from the team to its dedicated and passionate fans,” Dave Carwile, President of iHeartMedia Multi-Platform Group – Charlotte, added. “We know how special the relationship and connection between the city of Charlotte, the Panthers and the fan base is, and we’re thrilled to enhance that bond with an expanded coverage area reaching more fans on 99.7 The Fox. We can’t wait to get started.”

The new deal represents a return to The Fox for the Panthers. The station was the team’s flagship from 2000 through 2004. Every other year of the franchise’s existence, their games have been heard on WBT.

“The Panthers are incredibly grateful for our partnership with Radio One, and the role that WBT has played in sharing some of the greatest moments in franchise history for 22 seasons, including each of the past 17,” Jake Burns, Chief Commercial Officer for the Carolina Panthers, said.

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Sports Radio News

Indiana Sports Talk Station Set To Flip Formats

“The promos say that station owner Woof Boom Broadcasting is “building a new radio station for Muncie and Delaware County”.



Sports fans in Muncie, Indiana may soon lose their favorite sports station. Listeners to Muncie Sports 92.5 have heard promos teasing a new station coming to the frequency.

The promos say that station owner Woof Boom Broadcasting is “building a new radio station for Muncie and Delaware County”. The station has also changed its call letters. What was WXFN is now WMUN.

Muncie Sports 92.5 airs on two signals. 1340 AM is a 1000 watt station. 92.5 FM is a translator signal.

The station airs an hour-long local show hosted by Mark Foerster on weekdays at 4 pm. It carries syndicated programming from FOX Sports Radio and is the local affiliate for the Indianapolis Colts, Indiana Pacers, Cincinnati Reds, IndyCar Series, Ball State University football and women’s basketball, and three local high schools.

ESPN 680 is still available from nearby Marion,IN. Two Indianapolis sports talk stations are strong enough to be heard in the town as well according to Radio Locator.

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