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3 Station Battle Heats Up In Indy



With the addition of Kent Sterling as host of CBS Sports Radio’s afternoon show at WXNT-AM 1430, there are now three local sports-talk shows on during afternoon drive time in Indianapolis.

Sterling, who replaced the nationally syndicated Doug Gottlieb Show, will face The Drive with JMV on WFNI-AM 1070 and the Query and Schultz Show on WNDE-AM 1260.

The competition for Sterling will be stiff. The show hosted by John Gliva—better known as JMV—is the runaway sports-talk ratings leader during the afternoon drive-time slot, and Query and Schultz have built a growing following among listeners and advertisers.

WXNT launched The Kent Sterling Show with little fanfare June 16. Now that the show has found its voice, Sterling said a marketing campaign including social media, press releases and on-site broadcasts at the Tilted Kilt downtown will kick off in the coming weeks.

“Driving traffic to a show that wasn’t necessarily ready, I mean we didn’t know what it was going to sound like, wasn’t very appealing to me,” Sterling said. “Now we’ve better determined what the show is going to be. We’re getting great guests and great content.”

Sterling, 50, is no stranger to the local market. He has resided in Indianapolis most of his life, graduating from Indiana University with a journalism degree in 1986.

For nearly 17 years, he worked for Emmis Communication Corp.’s Indianapolis radio cluster, helping launch WFNI, better known as 1070 The Fan, in 2007.

After a management change at Emmis in early 2010, Sterling was shown the door. After a two-year stint working in sports-talk for Hubbard Broadcasting in St. Louis, he returned to Indianapolis.

Until now, Sterling has primarily worked in radio management. He said he’s more than ready to leave management for an on-air job.

“I’ve always wanted to be on-air, but somehow got pushed into management,” said Sterling, who spent the early 1990s as an on-stage performer for The Second City in Chicago. “You can only sit in so many meetings where increasing efficiencies are talked about and derive joy from it.”

So how will Sterling differentiate his show in the crowded market place?

“We talk about sports and nothing but sports,” Sterling explained. “The [market’s] other [sports-talk] shows during that time slot are all over the place. I think there’s an opening we can exploit.”

There’s been much discussion about the market’s demand for three sports-talk stations. In December, 2007, 1070 The Fan joined WNDE and WXLW-AM 950 as the market’s third sports-talk station.

“I don’t know if this market is big enough for three sports-talk stations,” he said. “But it’s big enough for this station to survive. We are well-positioned in sports. I think this show can build an audience quickly in a market that is not served by a show that just talks about sports in this [afternoon drive-time timeslot.]”

Sterling will continue to produce his web site covering topics involving the media and sports, but said his primary focus will be his new radio show.

“I get up in the morning thinking about this radio show and I go to bed at night thinking about this radio show,” Sterling said. “I’m driven to do whatever it takes to make it a success.”

For the unedited version of the article visit the Indianapolis Business Journal where it was originally published

Sports Radio News

Tony Bruno Relives Favorite Moments With Angelo Cataldi on 94 WIP

“I loved every day. We did stuff that put Sports Radio in Philly on the map and I’m proud of that.”



Tony Bruno has been a staple of the sports radio business for decades. Bruno is from Philadelphia and was teamed up in the early nineties with a duo still dominating the local airwaves there today, Angelo Cataldi and Al Morganti. The three reunited Thursday morning on 94 WIP to remember the glory days of their partnership and friendship.

One of the first moments Cataldi asked Bruno if he remembered was the update he did from a tree outside of their studio and the answer was an emphatic yes.

“Absolutely, it’s one of the highlights of my life – other than interviewing four Presidents and every sports athlete in history – there’s no bigger moment than me climbing up in the tree, which was obstructing our view of William Penn and the city skyline. That’s what I do, I was a man of action. I’m not one of these guys that talks the talk, I climb the tree to do whatever is necessary.”

More frivolity followed when Cataldi harkened back to a segment of ‘Damsels in Distress’ and a time in which Bruno was sent on the street during a snowstorm to help shovel people out of their driveways. Bruno quickly recalled, “Man of the people. I should run for – I should of run for Governor of Pennsylvania or Senate or something.”

Bruno added that his favorite rant (and one that Cataldi loved too) wasn’t about the Cowboys or sports at all. “My favorite was my Infinity Broadcasting rant where I went on one day and even ripped our bosses, all the way up to the top of Infinity Broadcasting.” Cataldi cackled and praised Bruno’s rants more before being interrupted by Bruno saying, “yeah, my only regret is I never really ripped Al (Morganti) the way I should have ripped him. I let him of the hook so many times.”

An insightful moment came at the end of the call when Cataldi asked rhetorically if Bruno ever thought they (Cataldi & Morganti) would still be doing this thirty years later and then asked if Tony ever regretted leaving.

“It was a tough decision, Ang,” Bruno answered. “I was given an ultimatum. When I came to work with you guys, I loved every day. Every day we had fun. We did stuff that put Sports Radio in Philly on the map and I’m proud of that. It wasn’t one of those, ‘oh I got to go; I’m too big for these guys’. I even turned the ESPN job down a couple of times.

“My kids were still younger then, I didn’t want to move. I didn’t have to move. They said just come up here on weekends and that’s how ESPN Radio started. So I was doing weekends and Tom Bigby (Program Director) didn’t like that either, told me it wasn’t going to work. It was a philosophical thing. When he told me, ‘you should go because we are not going to pay you what they’re paying you,’ I said ok.

Cataldi began to sign off with Bruno with genuine thanks: “I got to tell you something Tone, we are indebted to you for the rest of our lives because we both learned so much from you and you are one of the great talents that radio has ever had.”

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Sports Radio News

Dodgers Temporarily Pull Broadcasters Off Road

“If the broadcasters’ are not dealing with severe cases of Covid and they have cleared health and safety protocols, it appears the team is open to sending them back out on the road.”



When the Los Angeles Dodgers visit the East Coast later this week, the men that call the action on TV and radio will not be with them. The games will instead be broadcast on AM570 LA Sports and SportsNet LA from their respective studios.

“Due to a few members of the Dodgers’ broadcast team having recently tested positive for COVID-19, and out of an abundance of caution, the Dodgers have decided to not travel their broadcasters to upcoming games in Philadelphia and Washington,” the Dodgers announced in a statement. Similar to the 2020 and 2021 MLB seasons, the games will be broadcast from Los Angeles,” reads a statement on the team’s Twitter account.

No further details are available, so the severity and the number of cases remain unknown.

Last September, both members of the Dodgers’ television play-by-play crew were forced into quarantine. Joe Davis was the first to test positive, followed later that month by Orel Hershiser.

On Wednesday, manager Dave Roberts told the media that the Dodgers’ roster and coaching staff are not effected.

“There’s there’s no symptoms in the clubhouse. I think that as far as the upstairs, as an organization, we’re all just trying to be very cautious. But as far as in the clubhouse, coaches, training staff, nothing like that.”

If the broadcasters’ are not dealing with severe cases of Covid and they have cleared health and safety protocols, it appears the team is open to sending them back out on the road. 2022 was supposed to be a return to normal for the Dodgers and many other teams after not letting broadcasters travel in 2020 and 2021.

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Sports Radio News

Pat McAfee: ‘No One Will Disrespect Jim Rome On My Show’

“That’s because you need to respect the f–king jungle.”



Jim Rome is a sports radio icon and Pat McAfee recognizes that.

On The Pat McAfee Show on Wednesday, McAfee was talking to co-host A.J. Hawk about how Rome trended recently on Twitter.

This happened after news of Tom Brady’s FOX Sports deal surfaced, and a list of the top paid sports media personalities was compiled. Rome came in behind Brady at number two making a reported $30 million a year, and many were surprised by that number. McAfee wasn’t.

“That’s because you need to respect the f–king jungle,” he said. “I have nothing but respect for Jim Rome.”

McAfee gave props to Rome, 57, saying he’s been doing sports talk probably longer than anyone. He’s one of the most widely distributed hosts in the country. Pat said he won’t tolerate anyone talking smack about the Smack-Off King.

“No disrespect will be said on this show of Jim Rome, ever,” he said. “Love that man.”

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