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Falcons, 92.9 The Game Reach Deal



In an expected move, 92.9/The Game will become the official flagship station for the Atlanta Falcons.

The station was already an affiliate for the Falcons this past season.

While program director Terry Foxx declined to comment on the terms, a reliable source told me it was a three-year deal that will run through early 2018.  Foxx said the team plans to keep Wes Durham and Dave Archer as play-by-play broadcasters for the Falcons.

“We’re just happy to be able to have this great partnership,” Foxx said.

Back in 2011, Lincoln Financial had signed the Falcons to a four-year deal that engaged both its sports/talk station 790/The Zone and sister FM pop station Star 94.

But last year, after the Zone dumped all its local programming, Lincoln decided to make the Game an affiliate.

The move was essentially mutually beneficial for all parties.

For the Falcons, they need radio hosts pumping up the team and the Zone was no longer able to do that. This also gave Lincoln the ability to stop airing football games on Star 94, which chases after suburban moms, not male football fans. And the Game needed the team to bolster its credibility given its relatively new status and modest ratings.

The gambit worked for the Game. Ratings have improved significantly since the fall despite the fact the team failed to make the playoffs and finished 6-10. The Game has been beating the Fan for four consecutive months.

As a result, it came as no surprise the Game chose to stick with the Falcons. The only other logical option for the Falcons was 680/The Fan, which has a modest FM stick 93.7 that simulcasts the Fan. But 92.9/The Game has a more powerful FM signal that covers the entire metro Atlanta area.

My source said the Game paid significantly more than Lincoln had in its previous deal and wonders how the station could possibly make enough money from sponsors and advertising to cover costs. Presumably, CBS Radio, which owns the Game, decided the Falcons were a valuable enough “loss leader” to help draw people to the Game, even when the Falcons aren’t on air, using the “halo effect.” It also gives people who otherwise might not listen to the Game an excuse to check it out and hopefully stick around for its daily programming.

“From a revenue standpoint, it’s a challenge but there’s intrinsic value you can’t measure,” said Dave Mezsaros, a former general manager at Z93 and market manager at Cox Atlanta. He also worked at 790/The Zone for a few years before left radio a year ago. “When we were at WSB, we had the Braves for 10 years. We were willing to pay premiums to broadcast games because of the overall prestige. It opens up advertising opportunities that you otherwise might never get.”

David Dickey, who runs 680/the Fan, texted me this: “As I’ve said in the past… we do NOT do bad business deals.”

The Game has also been the Atlanta Hawks radio partner since August, 2013 and thanks in part to the rising fortunes of NBA’s hottest team had its best ratings book since its debut in October, 2012. And this month, the Hawks have been even better, riding a 17-game winning streak. Expect the Game’s monthly ratings to go up even more in January, once the numbers come out in two weeks.

When 92.9 was a rock station, it aired Falcons football games from 2004 through 2011. The Falcons at the time needed an FM stick and worked with the Zone as well to provide content while games weren’t going on.  But now 92.9 can promote and talk Falcons as much as it wants since it’s a 24/7 sports talk station.

Among the other valuable franchises in town, the Atlanta Braves and Georgia Tech football and basketball work with the Fan and UGA basketball and football is heard on News 95.5 and AM 750.

Credit to the AJC who originally published this article

Sports Radio News

Bob Cousy: ‘JJ Redick Is Untalented Using Me To Get Attention On ESPN’

“People with less talent will always try to make a name for themselves by criticizing other people and hopefully getting some attention and perhaps increasing their credibility,” Cousy said.



Celtics legend Bob Cousy was not too happy with J.J. Redick dissing his game and credibility as an all-time great player.

During an appearance on First Take, Redick got into a fiery debate with Chris “Mad Dog” Russo about whether Chris Paul deserves to be mentioned among the best point guards in NBA history despite another disappointing exit from the playoffs. Russo claimed that Paul is “no Bob Cousy” which prompted Redick to retort, saying Cousy couldn’t even dribble with his left hand and called the players he played against, “plumbers” and “firemen.”

“Bob Cousy won championships when there were eight teams in the NBA and you had to win two playoff series,” Reddick said. “Let’s celebrate Bob Cousy in his era, but you can’t compare pre-1980 with the modern NBA.”

The 93-old Cousy made an appearance on SiriusXM Radio where he went scorched earth on Redick, basically calling the ESPN analyst “untalented” while listing some of the players that he went up against in his era.

“People with less talent will always try to make a name for themselves by criticizing other people and hopefully getting some attention and perhaps increasing their credibility,” Cousy said.

“So when you respond to something like this, you play into their hands. I won’t do that, but I will defend the firemen and the plumbers that he referenced. And I’ll just give you a few of the names of these firemen that I played with and against during those years. How about Bill Russell, the aforementioned, not too bad a player. Wilt Chamberlain, remember that guy? He wasn’t bad. I guess he must have fought fires as well. But in any event, Wilt Chamberlain.

“Still the best, in my judgment, small forward that ever played the game, a guy named Elgin Baylor. A couple of point guards that weren’t too shabby, my colleague who also had an award created [in his name], guy named Oscar Robertson, who was pound for pound the best player perhaps in the game.”

Chris Paul is a 12-time All-Star compared to Cousy’s 13 appearances.

One thing Paul and Bob Cousy do have in common is their aptitude for leadership. Cousy developed and started the NBA players union in 1954, being named its first president. Paul served in that same role from 2013-2021.

The two men also share similarities off the court. Cousy was a stanch anti-racist advocate during the civil rights era 50s and 60s, when it wasn’t all that popular to so. Paul has also spoke out on issues regarding race, working with commissioner Adam Silver to address some of the issues facing the black community.

Maybe the two have more in common than either Redick or Russo would like to admit.

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Sports Radio News

Cole Cubelic: ‘A Lot Of Media Wasn’t Prepared To Talk About Nick Saban and Jimbo Fisher’

“There were multiple other messages that were attempted to be delivered by Nick Saban two nights ago that I don’t think anybody paid attention to, and I’m wondering if Jimbo paid attention to them.”



The comments from Alabama football coach Nick Saban regarding other teams allegedly “buying” their players through the new rules pertaining to name, image and likeness (NIL) deals has set the college football world abuzz.

In his comments, Saban directly accused Texas A&M Head Coach and one of his former assistant coaches at Louisiana State University Jimbo Fisher of unreasonably using NIL deals to recruit college football players, and remarked that the system as a whole has created a fundamental disadvantage for certain programs. Additionally, he stated that Alabama has never tried to lure a player solely based on these deals; however, he left the door open to potentially having to adjust his recruitment strategy to align with the actions of his competitors around him.

Much of the college football world weighed in on the comments, but the voice everyone was waiting to hear was that of Jimbo Fisher, including McElroy and Cubic in the Morning on Jox 94.5 FM in Birmingham, Ala. On Friday morning, the program opened with show co-host Cole Cubelic reacting to the candid response given by Fisher in a news conference carried on multiple media outlets in which Fisher called Saban a “narcissist.”

“When we’ve had coaching feuds before, we’ve had guys go back and forth; we’ve had guys go at one another, sometimes in a little bit more of a subtle way; sometimes maybe a less-confrontational way,” Cubelic said. “Jimbo even said it yesterday – he’s not afraid of confrontation; he’s not worried about it.”

An aspect of what has made this discordance between two highly-accomplished and eminent coaches a story being followed across the college football landscape is the fact that it has taken place within the public sphere. When Saban appeared on SiriusXM Radio and apologized for singling out Texas A&M in his comments from earlier in the week, there was not much emotion involved, according to Cubelic. Fisher’s remarks in his press conference though, were of a completely different sentiment – and may have escalated the situation altogether.

“Debates often turn to arguments as soon as emotions become involved,” Cubelic said. “…Jimbo Fisher yesterday at 10 a.m. – that felt emotional; that felt personal, and that one had to dig deep. Jimbo Fisher said yesterday he doesn’t anticipate things are going to be repaired. I don’t see in a way that these two sort of get things back in line.”

“The bridge is burned both ways,” added show co-host Greg McElroy. “They’ll probably shake hands; do what they need to do pregame. But as far as any love lost? Nah, that’s a wrap.”

A part of this story that remains seminal when reporting or commenting on it is listening to the full extent of the comments from both Saban and Fisher on the situation so as to more effectively contextualize and comprehend the situation. Cubelic said that he did multiple interviews on different programs yesterday, and some of the interviewers, as he anticipated, had solely listened to portions of the comments, rendering them not completely prepared to have a truly pertinent discussion about the topic at hand.

“We said it here on the show yesterday morning — right out of the gate — people are going to take the Miami; the Jackson State; and the Texas A&M stuff, and they’re going to clip it and they’re going to play it and they’re going to read it and that’s all they’re going to pay attention to,” said Cubelic. “There were multiple other messages that were attempted to be delivered by Nick Saban two nights ago that I don’t think anybody paid attention to, and I’m wondering if Jimbo paid attention to them.”

Jimbo Fisher and the Texas A&M Aggies visit Nick Saban and the Alabama Crimson Tide on October 8 in a matchup that will sure to be a primary topic of discussion in the weeks and months leading to kickoff.

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Sports Radio News

Doug Gottlieb On Praise For Pat Beverly: ‘What a Joke!’

“To be in the NBA and say things that are demonstrably false, outright mean, and oh by the way, obtuse to reality and turns people off to your sport.”



Pat Beverley of the Minnesota Timberwolves may have used his appearances this week on ESPN to set up a potential career in media, but some just simply weren’t impressed.

You can count Doug Gottlieb among them. Gottlieb said Wednesday that Beverley’s takes on Suns guard Chris Paul and words for Matt Barnes regarding James Harden’s contract didn’t do him any favors for the future.

“Pat Beverley, if you’re going to die on a hill, James Harden’s hill is not the one to die on,” Gottlieb said. “In a week in which you have a chance to carve out a potential career for yourself which is as good, or greater than your NBA career. What a joke!”

Gottlieb added that Beverley also lost people completely “acting like the arrogant NBA athlete that so many assume that NBA athletes are.”

“To be in the NBA and say things that are demonstrably false, outright mean, and oh by the way, obtuse to reality and turns people off to your sport,” he said. “Congratulations, hell of a week and you’re only in day two.”

While Beverley may not have Gottlieb singing his praises as an analyst, the T-Wolves journeyman did get the attention of Barstool Sports president Dave Portnoy. Portnoy said if Beverley wanted to do a podcast for the company, he would give him a blank check and hire him no questions asked.

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