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How Do You Define Success?

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In the radio industry there is a constant pressure to succeed. Whether it’s a boss stressing the importance of increasing your ratings, a sales manager pushing you to meet and exceed your sales budget, your host demanding you step up your performance on booking better guests or your digital team challenging you to grow your brand’s social media following, the bar is constantly high and the internal and external pressure to achieve higher results is always hanging above our heads.

But what is the real meaning of success?

whatissuccessBy definition it is the accomplishment of an aim or purpose. Many people seek success for their brands and themselves but not everyone can describe and explain what the process and result looks like. Anyone can walk into a room and say “we’re going to be the #1 destination for sports talk radio in this city” but is that goal realistic? Is there a plan of attack to achieve it? What’s the timeline necessary to achieve that goal? What are the smaller wins along the way to keep the team on track? There are many factors that have to be considered before one makes that bold statement.

Over the years I’ve been asked this question by hosts, listeners, consultants, general managers and corporate bosses and I usually say that success depends on what you’re trying to accomplish either individually or as an organization. While I have my own set of goals and strategies and am going to push my teams to reach a certain level of performance that I believe they’re capable of, for each individual and company it can have a very different meaning. Rather than leave it to interpretation, I believe it’s important to outline what success should look like and how you’re going to achieve it before a plan gets put into action. That allows others to absorb the message and get behind it. It also needs to be reinforced every step of the way so the team doesn’t lose sight of the goal.

what-motivates-youI can recall one time during a staff meeting asking my crew to list on a sheet of paper what matters most to them when it comes to the job we do. Some people were motivated by money, some by being #1 in the ratings, some by getting to go to games for free and building relationships with teams and players and others by other things. While everyone has different needs and desires and performs based on helping themselves achieve that point of personal happiness, they also need to know the team goal and do their part to help achieve it. It’s ok to have players on the team who want to be seen as the MVP of the club just as long as they understand the team goal and do everything possible to help the club achieve it.

This subject has always fascinated me because it means so many different things to different people and departments. I’ve been lucky enough to identify, measure and achieve a lot of success in my career because I’ve had the chance to build brands from the ground up and help them reach their ultimate destination. That’s only happened though because I was surrounded by the right people and we had a collective understanding of what we were trying to accomplish and which roads we’d need to explore to help reach our goals.

101 Jersey DayCase in point, in St. Louis, when I was part of the group which helped build 101 ESPN, the focus was to become a top 5 rated radio station with Men 25-54. The feeling was that the revenues would follow if we built a strong brand which delivered powerful numbers. We started out by partnering with ESPN to provide instant credibility and branding to the radio station. We then signed a few local personalities to help us start off on the right foot with local listeners. Next we secured the rights to the St. Louis Rams to help us add cume, marketing, access and a big brand feel that we felt was necessary to make the radio station a destination in the marketplace.

As we grew the radio station, every step we took was taken with the intent that we were creating an amazing product that was capable of being a top 5 ratings performer and could consistently stay in that space. Every meeting we had internally, we reinforced our goals and examined where we were and what the next steps had to be. If certain things weren’t working and were holding us back from reaching our goal, tough calls had to be made.

Because the on-air talent, sales team, digital team and contributing members of the radio station felt valued and supported and understood what we were trying to accomplish and how important it was to the company, they were willing to work hard and invest themselves in helping us reach that goal. Once the radio station hit its mark after its first year on the air, things never slowed down and to this day it’s one of the top performing stations not only in the St. Louis market but throughout the entire sports radio format.

790-the-zone-logoUsing a different radio example, during the 2000’s, sports radio station 790 The Zone in Atlanta was a great brand which didn’t deliver ratings. The talent on the air was excellent, the promotions and events that the radio station created were top notch yet the Arbitron numbers were miniscule. The lack of numbers was attributed to a poor signal, the market not being a passionate sports town and having a solid competitor in 680 The Fan.

While I’m sure everyone involved with The Zone wanted to deliver bigger numbers, the brand’s success wasn’t measured by the highs and lows of Arbitron. Instead they focused on being a dominant sports marketing company that used content, events and creative campaigns to deliver results for clients which led to large revenues for the radio station. By taking that approach, the same radio station with very low ratings billed over 14 million dollars annually. If the company’s definition of success had revolved around ratings despite their signal challenges, competition and a weaker sports climate, the brand would have been seen as a failure and people inside the building would’ve felt defeated. Because they concentrated their efforts in a different way, they had an exceptional run.

SCAN0056One of the toughest challenges in my opinion is defining success for a national show. When I worked on “The Dan Patrick Show“, one day we’d receive praise for being up in the ratings in Dallas and Los Angeles while the next day we’d be answering questions for why we were down in New York and Chicago. That’s not easy to understand or explain at first but when you perform a show for hundreds of cities each day, you’re going to receive mixed reviews because not all markets are the same.

That said, on a national level you’re also going to have certain people who define your show’s success by how many markets you clear. Others are going to measure success by how much inventory was cleared so advertisers were satisfied. Some folks will care more about your ability to deliver strong ratings inside of the top 10 markets and others will determine your worth by how well you juggle multiple roles inside the company. There are numerous messages to digest and it’s not easy but that’s why Mike and Mike, Dan Patrick, Jim Rome and Colin Cowherd are in those spots because they can handle and excel at it. I have a lot of respect for all of them because they’re able to constantly adapt to a line that’s always moving.

patsseaIf you spin it outside of radio to professional sports the same principles apply. For example, every NFL team wants to win the Super Bowl in 2016 but while that may be realistic for teams like the Patriots and Seahawks, if you’re the Browns, Buccaneers or Jaguars that’s setting yourself up for failure. Should they want to reach for the top of the mountain? Of course! But going from 2-3 wins to a championship in one year isn’t realistic.

Should the next step be to double or triple the team’s win total from the previous season? Is it contending for a playoff spot into December? Is it winning the division? Each of those teams has to have a realistic sense of where they are today and how they can improve tomorrow before they can take those next steps and start talking about a championship. For the Patriots and Seahawks they can expect to chase the ring next year provided no major injuries occur but for those other 3 clubs, that title opportunity is likely a few years away, assuming they continue making the right moves to put themselves into that conversation.

goalsIn my opinion, before you have success you must know your identity, the likes and dislikes of the marketplace and where the opening is to carve your niche. Once you do, then you can craft a realistic game plan and timeline to help your product achieve the goals you desire. You’ve also got to be willing to adjust your plan as you go because what looks good on Day 1 isn’t always the path you take on Day 366. The look of a team at the finish line is always different than the group you started the race with.

If you look around the country today, some listeners, colleagues and individuals involved with certain stations measure their success based on whether or not they beat their competitor. While our ego’s are large and the thought of losing to someone else drives all of us nuts, if the goal is to be a top 5 station and you’re #2 and your opponent is #1, does that not mean you’re successful? If you’re working for a station that can’t generate strong ratings yet your company is crushing it in revenue and everyone’s making a great salary, earning bonuses regularly and receiving an annual raise, is that not a success?

people-on-the-same-page1Nobody hates losing more than yours truly. I want to be #1 every single book but when you think of the two examples I just provided in the last paragraph, it’s very difficult to say those brands wouldn’t have been described as being successful. There are many different ways to skin the cat and depending on your position, department, brand and company, the word success can have a very different meaning, including to many people inside of your own building. Make sure everyone involved in your organization knows and understands what you’re trying to achieve and how they can support you in your quest to have success and before you know it you’ll be on your way to hitting your mark!

In bringing this column to a close here are 10 things to think about when it comes to setting goals and creating success:

  • Outline The Vision & Timeline – Make sure the goal, game plan & process is clear to all & get confirmation that it’s a mark that can be hit
  • Be Realistic – Don’t oversell, it’s better to start slow & ramp up than to create a set of expectations that can’t be met, know what’s real
  • Set Short-Term & Long-Term Goals – Measure your growth, the more challenges you conquer along the way, the more confidence you gain
  • Review Your Strategy – Examine where you are, if the plan is working & if adjustments are necessary, don’t be afraid to change if it feels wrong
  • Re-State The Goal – Pound the message home repeatedly & keep the team focused on the task at hand, the goal should be known by everyone
  • Reinforce The Positives – People battle harder when they’re acknowledged for achieving small victories along the way, praise their progress
  • Eliminate The Excuses – Don’t apologize for expecting success & don’t accept excuse making, winners keep on working & overcoming obstacles
  • Celebrate The Wins – We get caught up in the process & forget to enjoy it, often feeling unfulfilled when we reach our goal; allow the excitement in
  • Be Proud, Stay Humble – Don’t let the wins inflate your ego beyond repair yet recognize what you’ve done & appreciate it, make it easy for others to root for you
  • Keep Raising The Bar – Success is never final, with each win comes an opportunity to do something bigger, keep challenging yourself & see where your ceiling is

Barrett Blogs

Would Local Radio Benefit From Hosting An Annual Upfront?

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How many times have you heard this sentence uttered at conferences or in one of the trades; radio has to do a better job of telling its story. Sounds reasonable enough right? After all, your brands and companies stand a better chance of being more consumed and invested in the more that others know about them.

But what specifically about your brand’s story matters to those listening or spending money on it? Which outlets are you supposed to share that news with to grow your listenership and advertising? And who is telling the story? Is it someone who works for your company and has a motive to advance a professional agenda, or someone who’s independent and may point out a few holes in your strategy, execution, and results?

As professionals working in the media business, we’re supposed to be experts in the field of communications. But are we? We’re good at relaying news when it makes us look good or highlights a competitor coming up short. How do we respond though when the story isn’t told the we want it to? Better yet, how many times do sports/news talk brands relay information that isn’t tied to quarterly ratings, revenue or a new contract being signed? We like to celebrate the numbers that matter to us and our teams, but we don’t spend much time thinking about if those numbers matter to the right groups – the audience and the advertisers.

Having covered the sports and news media business for the past seven years, and published nearly eighteen thousand pieces of content, you’d be stunned if you saw how many nuggets of information get sent to us from industry folks looking for publicity vs. having to chase people down for details or read things on social media or listen to or watch shows to promote relevant material. Spoiler alert, most of what we produce comes from digging. There are a handful of outlets and PR folks who are great, and five or six PD’s who do an excellent job consistently promoting news or cool things associated with their brands and people. Some talent are good too at sharing content or tips that our website may have an interest in.

Whether I give the green light to publish the material or not, I appreciate that folks look for ways to keep their brands and shows on everyone’s radar. Brand leaders and marketing directors should be battling daily in my opinion for recognition anywhere and everywhere it’s available. If nobody is talking about your brand then you have to give them a reason to.

I’m writing this column today because I just spent a day in New York City at the Disney Upfront, which was attended by a few thousand advertising professionals. Though I’d have preferred a greater focus on ESPN than what was offered, I understand that a company the size of Disney with so many rich content offerings is going to have to condense things or they’d literally need a full week of Upfronts to cover it all. They’re also trying to reach buyers and advertising professionals who have interests in more than just sports.

What stood out to me while I was in attendance was how much detail went into putting on a show to inform, entertain, and engage advertising professionals. Disney understands the value of telling its story to the right crowd, and they rolled out the heavy hitters for it. There was a strong mix of stars, executives, promotion of upcoming shows, breaking news about network deals, access to the people responsible for bringing advertising to life, and of course, free drinks. It was easy for everyone in the room to gain an understanding of the company’s culture, vision, success, and plans to capture more market share.

As I sat in my seat, I wondered ‘why doesn’t radio do this on a local level‘? I’m not talking about entertaining clients in a suite, having a business dinner for a small group of clients or inviting business owners and agency reps to the office for a rollout of forthcoming plans. I’m talking about creating an annual event that showcases the power of a cluster, the stars who are connected to the company’s various brands, unveiling new shows, promotions and deals, and using the event as a driver to attract more business.

Too often I see our industry rely on things that have worked in the past. We assume that if it worked before there’s no need to reinvent the wheel for the client. Sometimes that’s even true. Maybe the advertiser likes to keep things simple and communicate by phone, email or in-person lunch meetings. Maybe a creative powerpoint presentation is all you need to get them to say yes. If it’s working and you feel that’s the best way forward to close business, continue with that approach. There’s more than one way to reach the finish line.

But I believe that most people like being exposed to fresh ideas, and given a peak behind the curtain. The word ‘new’ excites people. Why do you think Apple introduces a new iPhone each year or two. We lose sight sometimes of how important our brands and people are to those not inside the walls of our offices. We forget that whether a client spends ten thousand or ten million dollars per year with our company, they still like to be entertained. When you allow business people to feel the excitement associated with your brand’s upcoming events, see the presentations on a screen, and hear from and interact with the stars involved in it, you make them feel more special. I think you stand a better chance of closing deals and building stronger relationships that way.

Given that many local clusters have relationships with hotels, theaters, teams, restaurants, etc. there’s no reason you can’t find a central location, and put together an advertiser appreciation day that makes partners feel valued. You don’t have to rent out Pier 36 like Disney or secure the field at a baseball stadium to make a strong impression. We show listeners they’re valued regularly by giving away tickets, cash, fan appreciation parties, etc. and guess what, it works! Yes there are expenses involved putting on events, and no manager wants to hear about spending money without feeling confident they’ll generate a return on investment. That said, taking calculated risks is essential to growing a business. Every day that goes by where you operate with a ‘relying on the past’ mindset, and refuse to invest in growth opportunities, is one that leaves open the door for others to make sure your future is less promising.

There are likely a few examples of groups doing a smaller scaled version of what I’m suggesting. If you’re doing this already, I’d love to hear about it. Hit me up through email at JBarrett@sportsradiopd.com. By and large though, I don’t see a lot of must-see, must-discuss events like this created that lead to a surplus of press, increased relationships, and most importantly, increased sales. Yet it can be done. Judging from some of the feedback I received yesterday talking to people in the room, it makes an impression, and it matters.

I don’t claim to know how many ad agency executives and buyers returned to the office from the Disney Upfront and reached out to sign new advertising deals with the company. What I am confident in is that Disney wouldn’t invest resources in creating this event nor would other national groups like NBC, FOX, CBS, WarnerMedia, etc. if they didn’t feel it was beneficial to their business. Rather than relying on ratings and revenue stories that serve our own interests, maybe we’d help ourselves more by allowing our partners and potential clients to experience what makes our brands special. It works with our listeners, and can work with advertisers too.

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Takeaways From The NAB Show and Six Days in Las Vegas

“I’m certainly not afraid to be critical but my enthusiasm for the NAB Show was elevated this year.”

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Six days on the road can sometimes be exhausting. Six days in Las Vegas, and it’s guaranteed. That was my world last week, as I along with more than fifty thousand people headed to sin city to take in the 2022 NAB Show.

The event didn’t draw as many as it had in the past, but after two years of inactivity due to the pandemic, it was good to be back. Judging from some of the vendors I talked to, the sessions I attended, and the feedback I received from folks I met with, though far from perfect, it was a solid return for an important event. Seeing people interact, celebrate others, and talk about ways to improve the business was a positive reminder of the world being closer to the normal of 2019 than the normal of 2020-2021. The only negative from the week, the consistent failure of Uber to appear in the right place at the right time. But that had zero to do with the NAB.

It feels like whenever I attend industry conferences, there are two different type of reviews that follow. Some writers attend the show and see the glass half full. Others see the glass half empty. I’m certainly not afraid to be critical but my enthusiasm was elevated this year. Maybe it was because BSM was a media partner or maybe it was due to the show not happening for years and just being happy to be among friends, peers, and clients and operate like normal. Either way, my glass was definitely half full.

For those who see events this way, it’s likely they’ll remember the numerous opportunities they had to create and reestablish relationships. They’ll also recall the access to different speakers, sessions, products, and the excellent research shared with those in attendance. The great work done by the BFOA to recognize industry difference makers during their Wednesday breakfast was another positive experience, as was the Sunday night industry gathering at The Mayfair Supper Club.

Included in the conference were sessions with a number of industry leaders. Radio CEO’s took the stage to point out the industry’s wins and growth, credit their employees, and call out audio competitors, big tech, and advertisers for not spending more with the industry. When David Field, Bob Pittman, Ginny Morris and Caroline Beasley speak, people listen. Though their companies operate differently, hearing them share their views on the state of the business is important. I always learn something new when they address the room.

But though a lot of ground gets covered during these interviews, there are a few issues that don’t get talked about enough. For instance, ineffective measurement remains a big problem for the radio business. Things like this shouldn’t happen, but they do. NBC and WarnerMedia took bold steps to address problems with TV measurement. Does radio have the courage to take a similar risk? That’s an area I’d like to see addressed more by higher ups.

I can’t help but wonder how much money we lose from this issue. Companies spend millions for a ratings service that delivers subpar results, and the accountability that follows is often maddening. Given the data we have access to digitally, it’s stunning that radio’s report card for over the air listening is determined by outdated technology. And if we’re going to tell folks that wearables are the missing ingredient for addressing this problem, don’t be shocked if the press that follows is largely negative. The industry and its advertising partners deserve better. So too do the reps at Nielsen who have to absorb the hits, and make the most of a tough situation.

Speaking of advertising, this is another one of those critical areas that deserves another point of view. Case in point, I talked to a few ad agency professionals at the show. Similar to what I’ve heard before, they’re tired of hearing radio leaders blame them for the industry’s present position. This has been a hot button topic with executives for years. I often wonder, do we help or hurt ourselves by publicly calling out advertisers and ad agencies? How would you feel if you ran an agency which spent millions on the industry and were told ‘you don’t do enough’? I’m a champion of radio/audio, and am bullish on spoken word’s ability to deliver results for clients, but having attended these shows for nearly seven years, it might be time for a new approach and message. Or maybe it’s time to put one of our CEO’s with one of theirs and have a bigger discussion. Just a thought.

Of the sessions that I attended, I thought Erica Farber’s ‘What Business Are You In?’ was excellent. I especially liked Taja Graham’s presentation on ‘Sharing Your Truth’. I also appreciated Eric Bischoff’s tips on ways to monetize podcasts, and am curious to see how Amazon’s AMP develops moving forward. My favorite session at the show though was “A GPS Session For Your Station’s Car Radio Strategy” led by Fred Jacobs. The insight shared by Joe D’Angelo of Xperi and Steve Newberry & Suzy Schultz of Quu was outstanding. Keeping the car companies on our side is vital to our survival, and how we position ourselves on the dashboard can’t be ignored. Other tech companies and audio operators take it seriously. We must too.

Sessions aside, it was great to check out the VSiN and Blue Wire studios, connect with a bunch of CEO’s, GM’s and Market Manager’s, and visit with Kevin Jones, Joe Fortenbaugh, Jeremiah Crowe, Jon Goulet, Bill Adee, Q Myers, Mike Golic Jr. and Stormy Buonantony. The NFL’s setup for the Draft, and the light show presented at the Bellagio was without a doubt spectacular, plus Stephanie had a chance to say hello to Raiders owner Mark Davis who was inside the back room of a Westgate restaurant where we were having a business lunch meeting. The personal tour we received at the Wynn showed off some of the best suites I’ve seen in Las Vegas, and I was finally able to witness Circa’s Stadium Swim in person, and meet owner Derek Stevens (heck of a suit game). What an outstanding hotel and casino.

Altogether, it was a productive trip. As someone who knows all about building and executing a conference, I appreciate the work that goes into pulling it off. This event is massive, and I have no idea how the NAB makes it happen so flawlessly. This was the first time my head of sales, Stephanie Eads, got to attend the show. She loved it. Our only negative, going back and forth between convention halls can get exhausting. Wisely, Stephanie and Guaranty Media CEO Flynn Foster took advantage of the underground Tesla ride to move from the North hall to the West hall. I wasn’t as bright. If that’s the worst part of the experience though, that’s pretty solid. I look forward to returning in 2023, and attending the NAB’s NYC show this fall.

Additional:

You’ve likely seen posts from BSM/BNM on Facebook, Twitter and LinkedIn promoting a number of open positions. I’m adding crew to help us pump out more content, and that means we need more editors, news writers, features reporter’s and columnists. If you’re currently involved or previously worked in the industry and love to write about it, send a resume and few writing samples by email to JBarrett@sportsradiopd.com.

With that said, I’m excited to announce the addition of Ryan Brown as a weekly columnist for BSM. Ryan is part of ‘The Next Round’ in Birmingham, Alabama, which previously broadcast on WJOX as JOX Roundtable. The show left the terrestrial world in June 2021 to operate as its own entity. Ryan’s knowledge and opinions should provide a boost to the site, and I’m looking forward to featuring his columns every Tuesday. Keep an eye out for it tomorrow, and if you want to check out the guest piece he previously wrote for us, click here.

Demetri Ravanos and I have talked to a lot of people over the past month. More additions will be revealed soon. As always, thanks for the continued support of BSM and BNM.

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Six New Contributors Join Barrett Media

“These latest additions will make our product better. Now the challenge is finding others to help us continue growing.”

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Building a brand starts with a vision. Once that vision is defined, you identify the people who fit what you’re creating, lay out the game plan, and turn them loose to execute. If the product you’re creating is original, fills a gap in the marketplace, and the work turned in by your team is consistently excellent and promoted in the right locations, more times than not you’ll build an audience.

As you grow, the focus turns to studying what your audience wants, needs, and expects from your brand. Certain things you expect to be big turn out small, and the things you saw limited upside in create opportunities you never saw coming. It’s critical to be open minded and ready to pivot while also examining where and when people consume your product, which pieces of content do and don’t matter, and then use that information to direct your team to give folks more of what they value and less of what they don’t. Team members should want that feedback too. It tells them what is and isn’t worth spending their time on.

As I lay all of that out it may sound like I’m talking about a radio station or television operation. These are the things programmers do frequently to make sure the talent, shows, and brand is satisfying the expectations of an audience. But what I’m actually referring to is the brand you’ve made a choice to click on to read this column, Barrett Media.

I’ve mentioned many times on this website how I started this operation by myself, and didn’t expect to have a team of writers involved in it. I was focused on consulting sports stations, sharing my programming views on this website, and as I cranked out content consistently, I discovered others loved the business like I did and had a desire to share their insights too. Rather than sticking to my original plan, I pivoted and increased our content offerings. In return, the audience grew, clients grew, and it’s led this brand to grow beyond my expectations. Now we cover sports AND news media, we run an annual conference, feature a membership program, create podcasts, deliver a daily 8@8 and three times per week BNM Rundown newsletter, and work with various brands and companies across the broadcasting industry. I’m extremely fortunate to be in this position and don’t take it for granted.

But with growth comes change. We’ve been blessed to have a lot of talented people contribute to this site over the years, and as they produce quality work, and others across the industry recognize it, they earn interest for their services. That then leads to some having to sign off for bigger opportunities. I see that as a great positive for the brand. Would it be nice to have more consistency and keep a crew together for years? Of course. I know it’d make Demetri’s life a lot easier. If we’re losing people for the right reasons though, and they’re landing opportunities that help them advance their careers, I’m going to be happy for their success, and trust that we’ll find others to keep us moving forward. The success of our team helps make what we do more attractive to others because it shows that if you do good consistent work here, you can put yourself in a position to attract attention.

Over the past two months, I have challenged Demetri Ravanos to invest more time talking to people about writing for us. Expanding our Barrett News Media roster is a priority. So too is adding quality people to help us improve Barrett Sports Media. BSM has had just under seven years to earn trust with readers. BNM has had less than two. We’ve put out ads on our website and newsletters, social posts, an ad on Indeed, and we’ve reached out directly to people who we’ve felt may be able to add something interesting to our brand. Most of my time is spent listening to stations and talking with clients, but my eyes are always roaming looking for content, and my mind is always thinking about what we can create next to make an impact.

I don’t judge our brand’s success based on clicks, shares, breaking news before other outlets or showing up in the top three listings on Google. I care more effort accuracy, timeliness, passion, consistency, storytelling, insight, and being fair and non-agenda driven. We’ve found our niche being able to tell stories about broadcasting professionals, relaying news, and offering expert knowledge to serve those involved in the broadcasting industry. If we continue to excel doing those things consistently, I’m confident our audience will reward us by reading and sharing more of our content. It’s why we never stop recruiting to keep things fresh.

Having said that, I am excited today to reveal six new additions to the Barrett Media staff. Peter Schwartz is a name and voice many in New York sports radio circles are familiar with. Peter has spent three decades working with various outlets and I’m thrilled to have him writing weekly feature stories for us. Brady Farkas is a talented host and former programmer who now works for WDEV in Burlington, VT. Karl Schoening is a play by play broadcaster who has worked in San Antonio sports radio and has had the added benefit of learning the industry from his talented father Bill who calls Spurs games. Each of them will produce bi-weekly feature stories for the brand. Jason Ence is in Louisville and has written about sports betting for Twin Spires while also working for ESPN 680. He’ll be writing sports betting content for us on a weekly basis. Jasper Jones will help us by adding news stories on Friday’s. He’s presently in Philadelphia learning the business working for Audacy. Last but not least, veteran author, Brewers writer, and former radio professional Jim Cryns comes on board to help us with features on news media professionals.

These six additions make us stronger, and I’m excited to have them join the team to help us add more quality content to the website. That said, we’re not done yet. Demetri and I are still talking with others and I expect to make a few more additions in the weeks ahead. As I said earlier, we want to improve the news media side of our operation and continue adding people to help us make a bigger dent in the sports media space. Broadcast companies invest in us to help them, and I believe it’s important to invest back.

If you’ve programmed, hosted a top rated show, worked in measurement, led a cluster as a GM, sold advertising, represented talent or have worked in digital and feel you have knowledge to share, reach out. I can’t promise we’ll have room but we’re always willing to listen. I’m not worried about whether or not you’ve written for professional publications. Passion, experience and unique insights matter much more than a resume or journalism degree.

I appreciate everyone who takes time to read our content, like and share it on social, and all involved with this brand who help bring it to life each day. The latest additions of Schwartz, Farkas, Schoening, Ence, Jones and Cryns will make our product better. Now the challenge is finding others to help us continue growing.

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