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TNT Re-Signs Inside The NBA

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The best studio show in sports television history will stay intact for the next couple of years.

At its upfront event today at Madison Square Garden, Turner Sports will announce that Charles Barkley, Ernie Johnson, Shaquille O’Neal and Kenny Smith—the quartet that makes up TNT’s Inside the NBA—have signed multi-year extensions with the company.

The news is particularly significant given Barkley has told Sports Illustratedrepeatedly over the years that he thought it would be a struggle to complete his current contract when it expired in 2016. Now NBA fans will see him long past that date. Turner would not release information about the lengths of the extensions, but it’s likely in the 4-5 year range for most.

O’Neal joined the studio show in 2011 following a 19-year NBA career and his first few years onInside the NBA were, to be generous, a work in progress. But O’Neal has improved yearly, and one of his best qualities is his ability to make fun of himself. Turner Sports executives like the chemistry he’s developed with the longtime trio of Barkley (16th year as an analyst), Johnson (26th year as an NBA host on TNT) and Smith (18th year as a studio analyst for TNT) and committed to him with this extension.

But Barkley is the show’s star, and one thing the 52-year-old has made clear is that he’s not working past 60. “Anyone who works past 60 is an idiot (laughs),” Barkley said to SI.com last month. “I want to travel the world. Listen, man, if people want to keep working that’s fine. But there is going to come an age when you can’t do stuff and have fun. So why would I want to keep working until the day I die? You should save your money. Learn to tell your family and friends no. One of the great travesties in sports is 70% of professional athletes go broke. It’s a joke and it pisses me off. But I tell all my friends who don’t play sports, ‘Who wants to work when you are 65 or 70?’ Sixty is my magic number. I just turned 52 and I’m not working past 60.”

Turner said Inside the NBA is frequently the second most-watched program on cable throughout the NBA playoffs, trailing only live game coverage.

Credit to Richard Deitsch of Sports Illustrated who originally published this article

Sports TV News

Poll Data Shows Tepid Response To Tom Brady Joining FOX

“A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.”

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FOX Sports reportedly signed Tom Brady to a 10-year deal worth $375 million to make the seven-time Super Bowl champion the new lead analyst for its top NFL broadcast once his playing career is over.

A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.

The poll said 2 in 5 NFL fans have a better opinion of FOX Sports following the deal, with 41% of NFL fans being at least somewhat more likely to watch a game with Brady as an analyst.

Data shows one-third of NFL fans think the deal Brady reportedly agreed to is worth about the same as its reported value.

That reaction could probably be described as “tepid”. That may be exactly what FOX expects and maybe all it wants.

Last week, Domonique Foxworth of ESPN suggested that the paycheck is less about what the network thinks Tom Brady means to viewers and more about showing the NFL that the network values its product.

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FOX Not Interested In Joining Streaming Sports Wars

“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take?”

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The CEO of FOX doesn’t plan on forking over billions of dollars to be people’s last choice for paid streaming services.

Lachlan Murdoch said at a time when more than 80% of American homes already have some kind of paid streaming service, it’s not worthwhile to jump on that train.

Amazon, Netflix and Disney+ typically account for the average streaming presence in a household.

“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take,” Murdoch said at a tech conference earlier this year. “And so the billions of dollars that’s being spent by multiple aspirants is all for that last position. And so we are extraordinarily — I want to say that — we’re happy to be sort of sitting on the sidelines.”

Murdoch told Benjamin Swinburne that when it comes to the NFL, FOX’s media rights are the same as CBS, NBC and ESPN. The main focus for the company remains on keeping games on TV.

“We don’t believe it helps us to put those rights under a streaming service or free on over-the-air. We think it’s very important that those rights remain exclusive to the broadcast environment,” Murdoch said.

FOX does stream games through its app, but it is only the games it is also carrying on its broadcast network or FS1.

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NBA Draft To Get Simulcast From ESPN & ABC

“This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.”

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ESPN is set for the 2022 NBA Draft coming up on June 23 at 8 p.m. from the Barclays Center in Brooklyn. The network announced Wednesday the crews that will handle coverage on both ESPN and ABC.

ABC will broadcast the first round in primetime. Kevin Negandhi will host and will be joined by Stephen A. Smith, Chiney Ogwumike and Jalen Rose. Monica McNutt will be reporting and interviewing draftees.

This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.

Malika Andrews will host both rounds for ESPN. Jay Bilas, Kendrick Perkins and Adrian Wojnarowski will share the set. Analysts Bobby Marks and Mike Schmitz will contribute.

“We’re thrilled that Malika Andrews will host this year’s ESPN presentation as she brings her well-documented, widespread skillset to our main set,” said David Roberts, head of NBA and Studio Production for ESPN. “The event will showcase the scope and depth of our NBA and college basketball talent roster with accomplished journalists and high-profile personalities across ESPN, ABC and ESPN Radio.”

ESPN will air a pre-draft red carpet show hosted by Cassidy Hubbarth from 5-6 p.m. Perkins and Richard Jefferson will also make appearances.

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