Over the past few weeks I’ve had the opportunity to relax, reconnect with friends and family in NY and simply enjoy broadcasting without dealing with the pressures of operating a brand each day. While the competitor in me enjoys the intensity of this business after nineteen years of day to day battles, a mental break was necessary.
While getting reacclimated in NY, I’ve had the benefit to simply sit back, watch/listen and allow myself to be entertained. When you work in this industry and live and breathe the job 24/7, it sometimes becomes difficult to appreciate the content being created each day and the people who are delivering it.
Unless you’ve been asleep for the past thirty days, chances are the name “Donald Trump” has appeared either on your television, radio dial, social media page or your mobile screen. It seems impossible for the news media to go a full day without reporting something the man has said or done.
As I’ve watched the latest news events unfold, I’ve become more and more fascinated with what I’ve seen take place and I’m not talking about political stances, debates or voting records. I’m talking about the brilliance of creating public interest.
Say what you will about Donald Trump and his arrogance, no holds barred opinions and bad haircut but he has simply created demand and curiosity and in doing so, there’s something to be learned from it.
First of all, he put himself out there by taking a strong position on illegal immigration. The second he announced he was running for President of the United States, he came out swinging by stating that Mexico was a mess and if he’s elected he would build a wall and have Mexico pay for it so illegal immigration changes could begin.
Some found the remarks offensive and some found them refreshing but everyone knew they had been said. In a time when other politicians were delivering white noise and talking generalities about making the country better, Trump came out and said “this is what I will do if elected“.
Then the firestorm began. Looking to seize the opportunity of burying the man and gaining some attention for their respective businesses, Nascar, Macy’s, NBC and Univision all pulled their associations with him. Heck, even Emmitt Smith announced he was departing as a judge for Trump’s Miss America pageant.
And here’s where things got really interesting – those who share his views on the country and believe in the freedom of speech, increased their support for him. As polling numbers rolled in, Trump’s went up!
Rather than tuck his tail between his legs at the first sign of trouble, Trump stood up and faced the heat from a large number of corporations and promised he’d not back down. Instead of being crushed by media soundbites and personal agendas, the people responded and asked for him to keep fighting. And he hasn’t stopped since.
What does this matter to sports radio you ask? Well it’s actually really simple – the best personalities in this format, locally and nationally, usually are known for speaking their minds and taking strong positions. When you stand for something and speak with passion and conviction, you cut through. You’re going to have your fair share of outspoken critics and public enemies but they’re all coming to the arena to see you perform because they know you matter.
Somewhere though over the past 10 years, since social media became a major force in our lives, it’s become harder to be yourself and share your views without being immediately taken to task. The second an uncomfortable opinion is spoken, the social media police are out, sales people are running scared out of fear of losing business and executives at the highest levels are quick to react rather than support. I know, I’ve had many sleepless nights over it myself.
Take a look around the world today and it’s becoming a case of everyone thinking their opinion should change the law, the way a company operates or the way we should all live. Whether it’s the reaction after a public shooting, the response to gay marriage being approved or a baseball player getting busted using steroids, the second a story is reported, the vocal minority are out there demanding change.
Now don’t get me wrong, there’s absolutely a difference between saying something uncomfortable and saying something offensive and irresponsible. You can’t go on the air and curse or deliver racially divise commentaries and expect to be supported. That’s poor judgement on the part of a personality. Case in point what Hulk Hogan was caught on tape saying last week was reprehensible and he deserved to be terminated for it.
But most of the time, the great personalities who stand out in this format usually are brash, honest, controversial and unafraid. We ask our hosts to deliver compelling content and get audiences to listen for long periods of time but then want them to tone it down when it creates public chatter. If you didn’t see this story about ESPN asking Keith Olbermann to dial down his commentary, read it. It’s the type of situation I’m referring to.
What I find hypocritical is when a company hires a provocative personality but then terminates the relationship because they were bothered by the host’s uncomfortable positions. Why would you hire a controversial talent who lives on the edge and then ask them to not be who they are? If you signed up to put someone on your air who you knew would make a ton of noise and ruffle some feathers, and by the way grow your audience, then why are you surprised when they do?
Look around the world today at who’s standing out from the crowd – personal interests aside, there’s no doubt that Colin Cowherd, Bill Simmons and Keith Olbermann all make noise and create a reaction. Yet they’re all soon to be gone from ESPN. Two others at the four letter network who make noise and fit the description are Stephen A. Smith and Skip Bayless yet First Take is probably the most criticized show on the planet.
Take it beyond ESPN and you’ll remember the opinions of Jim Rome, Mike Francesa and Charles Barkley. There’s a reason, they’re colorful, candid, confident and uncompromising. That’s an art and it should be applauded because they have the guts to speak honestly rather than worry about the potential consequences they may face as a result of taking a firm position.
Switch formats to news and you’re usually talking about Rush Limbaugh, Bill O’Reilly, Sean Hannity, Glenn Beck and Michael Savage. What are they known for? Creating a stir, making you think and evoking emotion. Yet anytime there’s a demand for someone to be ousted from a news network, those names are usually in the conversation.
Can you imagine if social media was around when Howard Stern began his reign of terror on terrestrial radio? Do you think CBS would’ve supported him the same way? Maybe they would have but given the way the world has changed the past few years, it’s very debatable.
So to bring this back full circle, look at the impact Donald Trump has had in less than a month. It’s undeniable that he’s become a daily conversation in most parts of the country and that my friends is due to his being willing to stand out from the crowd. People want to hear what a personality thinks and whether they agree or disagree is not the point – it’s that they’re listening, consuming and being emotionally moved by the message.
Think about this for a second. If Donald Trump was a radio personality, would he be supported for the comments he’s made over the past month or would the industry turn on him like Macy’s did at the first sign of controversy? I’d like to say that we’d stand by his right to an opinion but I’m not sure that’d be the case. Yet who’d be at fault – Trump for being outspoken or the operator who hired him?
Remember folks, we pay people in this business to give strong opinions. Those who do so are going to have loyal fans and dedicated critics. I like SportsCenter as much as the next guy but I can’t recall the last time an opinion was shared on the program that got people talking. Yet, the second a personality like Bill Simmons speaks out about Roger Goodell, it is being discussed everywhere.
When you’re managing a brand, you want people to listen as much as possible but you also have to be true to yourself and stand up for your brand, beliefs and people. I’d rather tell a listener “I’m sorry we don’t have the type of product you’re looking for, have you tried some other options” than ask my people to create content that isn’t representative of who they are.
Everyone wants to be liked and receive positive feedback but it’s impossible to please every individual. Everyone today wants to feel empowered and believe they have the power to change what a brand or personality does and while I want the audience to have a voice and share in the creation of our content, I also believe that personalities, programmers and producers are hired because they know how to do a job and it’s important to give them the support and freedom to be creative, honest and comfortable. Former Utah Jazz Head Coach Jerry Sloan once said “I love the fans but the second you start listening to them for advice, you’ll soon be sitting with them“.
There’s this thing called a radio dial in every person’s car and if someone doesn’t like what they’re hearing, they have the right to change it. Most of the time they’re also paying zero to listen and we’re not only in the business of satisfaction, we’re in the business of creating compelling sports talk radio to drive listening occasions and ratings which will help us sell higher ad rates.
If nobody listens, personalities and operators will receive the message and make adjustments. This is a business and without ratings, there’s less advertiser interest, and with less interest comes less revenue, which means the likelihood of a contract extension and salary bump for a personality also becomes less.
I saw a line last night that really stuck with me and it was by professional wrestler Jeff Jarrett. He said “To a critic, no explanation will do. To a fan, no explanation is needed“. That’s a really good line and it makes me wonder, if we’re not standing by the people we hire through challenging times, are we really fans of them in the first place”?
I know this, regardless of which side of the fence you’re on, you likely have an opinion of Donald Trump and you’re going to pay attention the next time he says something. That’s called cutting through and the Trump factor will be the reason why Fox News delivers record ratings next Thursday night for it’s Republic Presidential debate. That’s something we need more of in sports radio.
Anyone can fill air time and relay information, scores, facts and stories and if you have a strong guest booker, they can load you up with 6 guests to fill a show. But it’s those who paint pictures and share their true convictions, sometimes in a way that makes people cringe, that truly stand out. One line I like to use is “Say something worth stealing“. If you present yourself that way on-air each day, you’ll have the audience eating out of your hand, even when they’re not hungry.
At the end of your show you should be able to recall 2-3 positions that you took that made the audience react and think. Here’s a good way to get a read on it – ask your producer to write down three headline opinions in the show that create promo worthy material. If they can’t, and they’re sitting in a room across from you for 2-3 hours, then maybe it’s time to re-evaluate your content presentation or the producer.
You don’t have to listen long to Donald Trump to find 3 promos. It’s amazing what can be created and accomplished when just one personality believes in something and is willing to say it! And whether you agree or disagree with it doesn’t matter – it’s that you’re listening to it!
Would Local Radio Benefit From Hosting An Annual Upfront?
How many times have you heard this sentence uttered at conferences or in one of the trades; radio has to do a better job of telling its story. Sounds reasonable enough right? After all, your brands and companies stand a better chance of being more consumed and invested in the more that others know about them.
But what specifically about your brand’s story matters to those listening or spending money on it? Which outlets are you supposed to share that news with to grow your listenership and advertising? And who is telling the story? Is it someone who works for your company and has a motive to advance a professional agenda, or someone who’s independent and may point out a few holes in your strategy, execution, and results?
As professionals working in the media business, we’re supposed to be experts in the field of communications. But are we? We’re good at relaying news when it makes us look good or highlights a competitor coming up short. How do we respond though when the story isn’t told the we want it to? Better yet, how many times do sports/news talk brands relay information that isn’t tied to quarterly ratings, revenue or a new contract being signed? We like to celebrate the numbers that matter to us and our teams, but we don’t spend much time thinking about if those numbers matter to the right groups – the audience and the advertisers.
Having covered the sports and news media business for the past seven years, and published nearly eighteen thousand pieces of content, you’d be stunned if you saw how many nuggets of information get sent to us from industry folks looking for publicity vs. having to chase people down for details or read things on social media or listen to or watch shows to promote relevant material. Spoiler alert, most of what we produce comes from digging. There are a handful of outlets and PR folks who are great, and five or six PD’s who do an excellent job consistently promoting news or cool things associated with their brands and people. Some talent are good too at sharing content or tips that our website may have an interest in.
Whether I give the green light to publish the material or not, I appreciate that folks look for ways to keep their brands and shows on everyone’s radar. Brand leaders and marketing directors should be battling daily in my opinion for recognition anywhere and everywhere it’s available. If nobody is talking about your brand then you have to give them a reason to.
I’m writing this column today because I just spent a day in New York City at the Disney Upfront, which was attended by a few thousand advertising professionals. Though I’d have preferred a greater focus on ESPN than what was offered, I understand that a company the size of Disney with so many rich content offerings is going to have to condense things or they’d literally need a full week of Upfronts to cover it all. They’re also trying to reach buyers and advertising professionals who have interests in more than just sports.
What stood out to me while I was in attendance was how much detail went into putting on a show to inform, entertain, and engage advertising professionals. Disney understands the value of telling its story to the right crowd, and they rolled out the heavy hitters for it. There was a strong mix of stars, executives, promotion of upcoming shows, breaking news about network deals, access to the people responsible for bringing advertising to life, and of course, free drinks. It was easy for everyone in the room to gain an understanding of the company’s culture, vision, success, and plans to capture more market share.
As I sat in my seat, I wondered ‘why doesn’t radio do this on a local level‘? I’m not talking about entertaining clients in a suite, having a business dinner for a small group of clients or inviting business owners and agency reps to the office for a rollout of forthcoming plans. I’m talking about creating an annual event that showcases the power of a cluster, the stars who are connected to the company’s various brands, unveiling new shows, promotions and deals, and using the event as a driver to attract more business.
Too often I see our industry rely on things that have worked in the past. We assume that if it worked before there’s no need to reinvent the wheel for the client. Sometimes that’s even true. Maybe the advertiser likes to keep things simple and communicate by phone, email or in-person lunch meetings. Maybe a creative powerpoint presentation is all you need to get them to say yes. If it’s working and you feel that’s the best way forward to close business, continue with that approach. There’s more than one way to reach the finish line.
But I believe that most people like being exposed to fresh ideas, and given a peak behind the curtain. The word ‘new’ excites people. Why do you think Apple introduces a new iPhone each year or two. We lose sight sometimes of how important our brands and people are to those not inside the walls of our offices. We forget that whether a client spends ten thousand or ten million dollars per year with our company, they still like to be entertained. When you allow business people to feel the excitement associated with your brand’s upcoming events, see the presentations on a screen, and hear from and interact with the stars involved in it, you make them feel more special. I think you stand a better chance of closing deals and building stronger relationships that way.
Given that many local clusters have relationships with hotels, theaters, teams, restaurants, etc. there’s no reason you can’t find a central location, and put together an advertiser appreciation day that makes partners feel valued. You don’t have to rent out Pier 36 like Disney or secure the field at a baseball stadium to make a strong impression. We show listeners they’re valued regularly by giving away tickets, cash, fan appreciation parties, etc. and guess what, it works! Yes there are expenses involved putting on events, and no manager wants to hear about spending money without feeling confident they’ll generate a return on investment. That said, taking calculated risks is essential to growing a business. Every day that goes by where you operate with a ‘relying on the past’ mindset, and refuse to invest in growth opportunities, is one that leaves open the door for others to make sure your future is less promising.
There are likely a few examples of groups doing a smaller scaled version of what I’m suggesting. If you’re doing this already, I’d love to hear about it. Hit me up through email at JBarrett@sportsradiopd.com. By and large though, I don’t see a lot of must-see, must-discuss events like this created that lead to a surplus of press, increased relationships, and most importantly, increased sales. Yet it can be done. Judging from some of the feedback I received yesterday talking to people in the room, it makes an impression, and it matters.
I don’t claim to know how many ad agency executives and buyers returned to the office from the Disney Upfront and reached out to sign new advertising deals with the company. What I am confident in is that Disney wouldn’t invest resources in creating this event nor would other national groups like NBC, FOX, CBS, WarnerMedia, etc. if they didn’t feel it was beneficial to their business. Rather than relying on ratings and revenue stories that serve our own interests, maybe we’d help ourselves more by allowing our partners and potential clients to experience what makes our brands special. It works with our listeners, and can work with advertisers too.
Takeaways From The NAB Show and Six Days in Las Vegas
“I’m certainly not afraid to be critical but my enthusiasm for the NAB Show was elevated this year.”
Six days on the road can sometimes be exhausting. Six days in Las Vegas, and it’s guaranteed. That was my world last week, as I along with more than fifty thousand people headed to sin city to take in the 2022 NAB Show.
The event didn’t draw as many as it had in the past, but after two years of inactivity due to the pandemic, it was good to be back. Judging from some of the vendors I talked to, the sessions I attended, and the feedback I received from folks I met with, though far from perfect, it was a solid return for an important event. Seeing people interact, celebrate others, and talk about ways to improve the business was a positive reminder of the world being closer to the normal of 2019 than the normal of 2020-2021. The only negative from the week, the consistent failure of Uber to appear in the right place at the right time. But that had zero to do with the NAB.
It feels like whenever I attend industry conferences, there are two different type of reviews that follow. Some writers attend the show and see the glass half full. Others see the glass half empty. I’m certainly not afraid to be critical but my enthusiasm was elevated this year. Maybe it was because BSM was a media partner or maybe it was due to the show not happening for years and just being happy to be among friends, peers, and clients and operate like normal. Either way, my glass was definitely half full.
For those who see events this way, it’s likely they’ll remember the numerous opportunities they had to create and reestablish relationships. They’ll also recall the access to different speakers, sessions, products, and the excellent research shared with those in attendance. The great work done by the BFOA to recognize industry difference makers during their Wednesday breakfast was another positive experience, as was the Sunday night industry gathering at The Mayfair Supper Club.
Included in the conference were sessions with a number of industry leaders. Radio CEO’s took the stage to point out the industry’s wins and growth, credit their employees, and call out audio competitors, big tech, and advertisers for not spending more with the industry. When David Field, Bob Pittman, Ginny Morris and Caroline Beasley speak, people listen. Though their companies operate differently, hearing them share their views on the state of the business is important. I always learn something new when they address the room.
But though a lot of ground gets covered during these interviews, there are a few issues that don’t get talked about enough. For instance, ineffective measurement remains a big problem for the radio business. Things like this shouldn’t happen, but they do. NBC and WarnerMedia took bold steps to address problems with TV measurement. Does radio have the courage to take a similar risk? That’s an area I’d like to see addressed more by higher ups.
I can’t help but wonder how much money we lose from this issue. Companies spend millions for a ratings service that delivers subpar results, and the accountability that follows is often maddening. Given the data we have access to digitally, it’s stunning that radio’s report card for over the air listening is determined by outdated technology. And if we’re going to tell folks that wearables are the missing ingredient for addressing this problem, don’t be shocked if the press that follows is largely negative. The industry and its advertising partners deserve better. So too do the reps at Nielsen who have to absorb the hits, and make the most of a tough situation.
Speaking of advertising, this is another one of those critical areas that deserves another point of view. Case in point, I talked to a few ad agency professionals at the show. Similar to what I’ve heard before, they’re tired of hearing radio leaders blame them for the industry’s present position. This has been a hot button topic with executives for years. I often wonder, do we help or hurt ourselves by publicly calling out advertisers and ad agencies? How would you feel if you ran an agency which spent millions on the industry and were told ‘you don’t do enough’? I’m a champion of radio/audio, and am bullish on spoken word’s ability to deliver results for clients, but having attended these shows for nearly seven years, it might be time for a new approach and message. Or maybe it’s time to put one of our CEO’s with one of theirs and have a bigger discussion. Just a thought.
Of the sessions that I attended, I thought Erica Farber’s ‘What Business Are You In?’ was excellent. I especially liked Taja Graham’s presentation on ‘Sharing Your Truth’. I also appreciated Eric Bischoff’s tips on ways to monetize podcasts, and am curious to see how Amazon’s AMP develops moving forward. My favorite session at the show though was “A GPS Session For Your Station’s Car Radio Strategy” led by Fred Jacobs. The insight shared by Joe D’Angelo of Xperi and Steve Newberry & Suzy Schultz of Quu was outstanding. Keeping the car companies on our side is vital to our survival, and how we position ourselves on the dashboard can’t be ignored. Other tech companies and audio operators take it seriously. We must too.
Sessions aside, it was great to check out the VSiN and Blue Wire studios, connect with a bunch of CEO’s, GM’s and Market Manager’s, and visit with Kevin Jones, Joe Fortenbaugh, Jeremiah Crowe, Jon Goulet, Bill Adee, Q Myers, Mike Golic Jr. and Stormy Buonantony. The NFL’s setup for the Draft, and the light show presented at the Bellagio was without a doubt spectacular, plus Stephanie had a chance to say hello to Raiders owner Mark Davis who was inside the back room of a Westgate restaurant where we were having a business lunch meeting. The personal tour we received at the Wynn showed off some of the best suites I’ve seen in Las Vegas, and I was finally able to witness Circa’s Stadium Swim in person, and meet owner Derek Stevens (heck of a suit game). What an outstanding hotel and casino.
Altogether, it was a productive trip. As someone who knows all about building and executing a conference, I appreciate the work that goes into pulling it off. This event is massive, and I have no idea how the NAB makes it happen so flawlessly. This was the first time my head of sales, Stephanie Eads, got to attend the show. She loved it. Our only negative, going back and forth between convention halls can get exhausting. Wisely, Stephanie and Guaranty Media CEO Flynn Foster took advantage of the underground Tesla ride to move from the North hall to the West hall. I wasn’t as bright. If that’s the worst part of the experience though, that’s pretty solid. I look forward to returning in 2023, and attending the NAB’s NYC show this fall.
You’ve likely seen posts from BSM/BNM on Facebook, Twitter and LinkedIn promoting a number of open positions. I’m adding crew to help us pump out more content, and that means we need more editors, news writers, features reporter’s and columnists. If you’re currently involved or previously worked in the industry and love to write about it, send a resume and few writing samples by email to JBarrett@sportsradiopd.com.
With that said, I’m excited to announce the addition of Ryan Brown as a weekly columnist for BSM. Ryan is part of ‘The Next Round’ in Birmingham, Alabama, which previously broadcast on WJOX as JOX Roundtable. The show left the terrestrial world in June 2021 to operate as its own entity. Ryan’s knowledge and opinions should provide a boost to the site, and I’m looking forward to featuring his columns every Tuesday. Keep an eye out for it tomorrow, and if you want to check out the guest piece he previously wrote for us, click here.
Demetri Ravanos and I have talked to a lot of people over the past month. More additions will be revealed soon. As always, thanks for the continued support of BSM and BNM.
Six New Contributors Join Barrett Media
“These latest additions will make our product better. Now the challenge is finding others to help us continue growing.”
Building a brand starts with a vision. Once that vision is defined, you identify the people who fit what you’re creating, lay out the game plan, and turn them loose to execute. If the product you’re creating is original, fills a gap in the marketplace, and the work turned in by your team is consistently excellent and promoted in the right locations, more times than not you’ll build an audience.
As you grow, the focus turns to studying what your audience wants, needs, and expects from your brand. Certain things you expect to be big turn out small, and the things you saw limited upside in create opportunities you never saw coming. It’s critical to be open minded and ready to pivot while also examining where and when people consume your product, which pieces of content do and don’t matter, and then use that information to direct your team to give folks more of what they value and less of what they don’t. Team members should want that feedback too. It tells them what is and isn’t worth spending their time on.
As I lay all of that out it may sound like I’m talking about a radio station or television operation. These are the things programmers do frequently to make sure the talent, shows, and brand is satisfying the expectations of an audience. But what I’m actually referring to is the brand you’ve made a choice to click on to read this column, Barrett Media.
I’ve mentioned many times on this website how I started this operation by myself, and didn’t expect to have a team of writers involved in it. I was focused on consulting sports stations, sharing my programming views on this website, and as I cranked out content consistently, I discovered others loved the business like I did and had a desire to share their insights too. Rather than sticking to my original plan, I pivoted and increased our content offerings. In return, the audience grew, clients grew, and it’s led this brand to grow beyond my expectations. Now we cover sports AND news media, we run an annual conference, feature a membership program, create podcasts, deliver a daily 8@8 and three times per week BNM Rundown newsletter, and work with various brands and companies across the broadcasting industry. I’m extremely fortunate to be in this position and don’t take it for granted.
But with growth comes change. We’ve been blessed to have a lot of talented people contribute to this site over the years, and as they produce quality work, and others across the industry recognize it, they earn interest for their services. That then leads to some having to sign off for bigger opportunities. I see that as a great positive for the brand. Would it be nice to have more consistency and keep a crew together for years? Of course. I know it’d make Demetri’s life a lot easier. If we’re losing people for the right reasons though, and they’re landing opportunities that help them advance their careers, I’m going to be happy for their success, and trust that we’ll find others to keep us moving forward. The success of our team helps make what we do more attractive to others because it shows that if you do good consistent work here, you can put yourself in a position to attract attention.
Over the past two months, I have challenged Demetri Ravanos to invest more time talking to people about writing for us. Expanding our Barrett News Media roster is a priority. So too is adding quality people to help us improve Barrett Sports Media. BSM has had just under seven years to earn trust with readers. BNM has had less than two. We’ve put out ads on our website and newsletters, social posts, an ad on Indeed, and we’ve reached out directly to people who we’ve felt may be able to add something interesting to our brand. Most of my time is spent listening to stations and talking with clients, but my eyes are always roaming looking for content, and my mind is always thinking about what we can create next to make an impact.
I don’t judge our brand’s success based on clicks, shares, breaking news before other outlets or showing up in the top three listings on Google. I care more effort accuracy, timeliness, passion, consistency, storytelling, insight, and being fair and non-agenda driven. We’ve found our niche being able to tell stories about broadcasting professionals, relaying news, and offering expert knowledge to serve those involved in the broadcasting industry. If we continue to excel doing those things consistently, I’m confident our audience will reward us by reading and sharing more of our content. It’s why we never stop recruiting to keep things fresh.
Having said that, I am excited today to reveal six new additions to the Barrett Media staff. Peter Schwartz is a name and voice many in New York sports radio circles are familiar with. Peter has spent three decades working with various outlets and I’m thrilled to have him writing weekly feature stories for us. Brady Farkas is a talented host and former programmer who now works for WDEV in Burlington, VT. Karl Schoening is a play by play broadcaster who has worked in San Antonio sports radio and has had the added benefit of learning the industry from his talented father Bill who calls Spurs games. Each of them will produce bi-weekly feature stories for the brand. Jason Ence is in Louisville and has written about sports betting for Twin Spires while also working for ESPN 680. He’ll be writing sports betting content for us on a weekly basis. Jasper Jones will help us by adding news stories on Friday’s. He’s presently in Philadelphia learning the business working for Audacy. Last but not least, veteran author, Brewers writer, and former radio professional Jim Cryns comes on board to help us with features on news media professionals.
These six additions make us stronger, and I’m excited to have them join the team to help us add more quality content to the website. That said, we’re not done yet. Demetri and I are still talking with others and I expect to make a few more additions in the weeks ahead. As I said earlier, we want to improve the news media side of our operation and continue adding people to help us make a bigger dent in the sports media space. Broadcast companies invest in us to help them, and I believe it’s important to invest back.
If you’ve programmed, hosted a top rated show, worked in measurement, led a cluster as a GM, sold advertising, represented talent or have worked in digital and feel you have knowledge to share, reach out. I can’t promise we’ll have room but we’re always willing to listen. I’m not worried about whether or not you’ve written for professional publications. Passion, experience and unique insights matter much more than a resume or journalism degree.
I appreciate everyone who takes time to read our content, like and share it on social, and all involved with this brand who help bring it to life each day. The latest additions of Schwartz, Farkas, Schoening, Ence, Jones and Cryns will make our product better. Now the challenge is finding others to help us continue growing.