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The Rams Impact On STL Media

Jason Barrett

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101 ESPN has been the St. Louis Rams flagship radio station since the station adopted the sports format in 2009. The Rams are its anchor property and drive conversation on many of its talk shows. The Rams’ presence also leads to a considerable amount of ancillary content, including pregame and postgame programs plus coach Jeff Fisher’s weekly show.

“It’s important to have a big NFL local team,” said John Kijowski, who has run the station since its inception.“There’s an expectation the Rams are on 101 ESPN. That would hurt” if they move.”

“We are truly having a terrific financial year. That will be three in a row. However, we are more financially successful with Rams than without Rams.

“As far as revenue this year, we actually are at par with last year and in fact will end up with more Rams revenue due to the additions of new advertisers.”

BUSINESS ANGLE

Kijowski remains hopeful that the Rams stay in St. Louis. But is realistic, too, and has a plan for next season if the team is gone.

“We will go to a Plan B for Sunday entertainment and content,” Kijowski said. “Which is, we would take on two NFL games on Sunday. We are poised for coverage of the NFL now actually” he said, noting that the station carries Monday and Thursday night games and will carry postseason contests, including the Super Bowl.

If the Rams leave, history says they won’t be gone on the St. Louis airwaves.The football Cardinals moved from St. Louis to Arizona following the 1987 season but their broadcasts remained on locally for years.

KMOX (1120 AM) was on their radio network for the team’s first four seasons in the desert. And their first 42 regular-season games after leaving were televised in St. Louis, primarily on KMOV (Channel 4). KSDK (Channel 5) finally cut the cord late in the 1990 season, when it carried a Chiefs-Raiders game with playoff implications instead of a contest between last-place teams Arizona and New England.

But the “better” game performed poorly in the ratings compared to what the Cards had done, and they were back on St. Louis TV the next week. It wasn’t until late in 1992 — nearly five full seasons after they had fled — that the Cardinals finally were off local television on a regular basis.

Then there was the Warner Factor, when KTVI (Channel 2) showed New York Giants games whenever possible in 2004 because popular former Ram Kurt Warner was their quarterback in his first season since leaving St. Louis. Channel 2 was rewarded with strong ratings.

So would KTVI and WXOS follow suit with the Rams?

“We carried Kurt Warner when he went to the New York Giants, I don’t see why we wouldn’t carry the Los Angeles Rams in St. Louis,” KTVI’s Spencer Koch said. “But a lot of that is taking the temperature of the viewership.”

Kijowski, meanwhile, was playful about the situation but did not rule out becoming a Los Angeles Rams radio affiliate.

“Don’t say that!” he said, laughing at that possibility. “I’m not hearing that. Goodbye.”

To read the full article visit the STL Post Dispatch where this story was originally published

 

Sports Radio News

Jonathan Peterlin Takes Over Night Show On 92.3 The Fan

“”Being the guy that you turn on after a day of listening to Ken and Anthony or Andy and Jeff or Nick and Dustin is truly an honor and a privilege. I won’t take that for granted.””

Jordan Bondurant

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92.3 The Fan in Cleveland now has a permanent host for its nightly show in Jonathan Peterlin.

Peterlin wrote in a post for the Audacy station’s website on Tuesday that his show will be called Overtime with Jonathan Peterlin and will air each night starting at 7 p.m.

“This is a dream job,” he said. “Being the guy that you turn on after a day of listening to Ken and Anthony or Andy and Jeff or Nick and Dustin is truly an honor and a privilege. I won’t take that for granted.”

Peterlin had been the afternoon update anchor at 92.3 The Fan since 2016, even hosting on weekends and on a fill-in basis. Prior to that, he spent three years in a similar role at Yahoo Sports Radio.

He wrote that listeners in Cleveland will not need an introduction or reintroduction to who he is.

“You know me and I know you,” he said. “We’ve spent the past nearly 7 years getting to know each other on a daily basis…We were there for each other. Along the way I hope that I’ve earned your trust. Through the good times and the bad, the ups and the downs.”

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Sports Radio News

Layoffs Hit Pro Football Focus

“The reduction in workforce comes less than 18 months after securing a $50 million investment from Silver Lake.”

Jordan Bondurant

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Pro Football Focus has laid off 16 employees, according to a report from Front Office Sports.

The reduction in workforce comes less than 18 months after securing a $50 million investment from Silver Lake.

The company, which Sunday Night Football analyst Cris Collinsworth owns a majority, still employs just over 200 people.

NFL reporter Doug Kyed was among the layoffs. Kyed had been at PFF since July 2021.

Additionally, 11 interns were also let go.

While PFF remains popular and profitable from a football analytics perspective, there had been a shift since the Silver Lake investment into attracting more sports betting and fantasy football customers. The FOS report indicated a chunk of the $50 million funding was used to develop an iPhone app.

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Sports Radio News

Laurence Holmes: Tim Jenkins Twitter Beef With Mike North Proves The Score Has Gotten Smarter

“Where now every show has a film guy. Like we’re not just out here just guessing. To a certain extent we are, but we go get confirmation and information from people who are smarter than us.”

Jordan Bondurant

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Former NFL quarterback Tim Jenkins had an interesting back and forth on Twitter with former 670 The Score host Mike North over Bears quarterback Justin Fields. Jenkins broke down a piece of film from Chicago’s game against Green Bay on Sunday, saying he didn’t agree with the notion that Fields doesn’t go through his progressions and is more of a runner.

North disagreed, saying wide receiver Dante Pettis was wide open on that particular play, and that Fields missed him.

Jenkins responded, saying North’s take was “not intellectually honest.”

In his weekly appearance on Bernstein & Holmes on The Score, Jenkins talked about the exchange not knowing North’s connection to the station.

“There’s a radio guy up there, Mike North, he was real mad,” Jenkins said. “And I tried to handle it gently because like listen, the first thing in his bio was he was born in 1952. And if my grand-pappy is on Twitter roasting somebody, I hope to handle them gently. And I tried to.”

Host Laurence Holmes said it was truly a meta moment for their show and the station. He talked about how having access to a guy like Jenkins is a sign the station, like many others have done across the country, have grown with the game.

“It speaks to the evolution of this radio station,” Holmes said. “Where now every show has a film guy. Like we’re not just out here just guessing. To a certain extent we are, but we go get confirmation and information from people who are smarter than us.”

The discussion turned to the evolution of the quarterback position in the NFL, and Holmes noted that there are some who just don’t recognize that the game has changed and called for a quarterback to be able to throw accurately but pick up yards and keep plays going with their legs.

“I’m here for the nuance, but people continue to ignore what is a trend,” Holmes said. “And I don’t mean that as a pejorative. The trend in the NFL is dual-threat quarterbacks. Look up and down the rosters.”

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