The entertainment factor on Milwaukee Bucks telecasts is moving up several notches.
That much is clear after league sources indicated that former star forward Marques Johnson will be a key part of the telecast team and well-known Fox Sports announcer Gus Johnson also will have a role on Fox Sports Wisconsin telecasts during the 2015-’16 season.
Marques Johnson, who has been a lead college basketball analyst on Fox Sports for 15 years and a studio analyst for Los Angeles Lakers and Clippers broadcasts, will leave his home base in Los Angeles to do 55 Bucks telecasts this season.
Gus Johnson is scheduled for 20 games. Veteran play-by-play broadcaster Jim Paschke will be back for his 30th season, while former Buck Jon McGlocklin will work about 25 games.
Sidney Moncrief will not return as a color analyst on the telecasts but will continue to have a role with the club, a team spokesman said.
Marques Johnson said he is very excited to be coming back to the team for which he starred from 1977 through 1984. Johnson was a big part of some talented Bucks teams and averaged 21.0 points in his seven seasons in Milwaukee, the fourth-best mark in franchise history.
“It just felt right,” the 59-year-old Johnson said in a phone interview Monday night. “I feel like a prodigal son.”
Johnson has worked on a CBS morning talk radio show in Los Angeles for the past year and said he told his bosses, “This is the only situation I would have not stuck with the radio show.”
Even though both Johnsons have worked for Fox Sports, they have never worked together on a game call.
“I talked to Gus a couple weeks ago and he was really gung-ho about me doing it,” Marques said. “We’re looking to have a good time and provide some serious entertainment.”
Gus Johnson returns to call NBA action for the first time since 2010 after spending the last five years calling various sports for Fox networks, including soccer, college basketball, college football and boxing. He was the primary radio voice of the New York Knicks from 1994 to 2010 while working for the Madison Square Garden (MSG) network.
Marques Johnson said he knows a number of the Bucks players from covering them in their college days, including O.J. Mayo when he was at Southern Cal, Jerryd Bayless at Arizona and Khris Middleton at Texas A&M.
“This (Bucks) team reminds me of the green-and-growing Bucks when I was a rookie in 1977(-’78),” Johnson said. “We upset Phoenix in the first round (of the playoffs) and took David Thompson and Denver to seven (games) in the second round.”
The Bucks went on to win five division titles in Johnson’s seven years in Milwaukee.
“The vision of the ownership group (Wes Edens and Marc Lasry), everything is first-class,” Johnson said. “They’ve got some big plans.
“My main concern is I don’t break down and cry on that first broadcast. I’m afraid I’ll shed a tear; it will be so emotional.
“I’m tickled pink to be coming home.”
Credit to the Milwaukee Journal Sentinel who originally published this article
16.9% of All Sports Radio Listeners Are Streaming
The news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in their latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.