BSM Podcast
PASR04: Marc Hochman
“My entire career is based on bullshit, but until someone figures it out, we’ll just ride this wave as long as it lasts.” – Marc Hochman
Marc Hochman, in my ears, is one of the most creative sports radio hosts in the industry today. While I don’t get to sample him near as much as I used to, back in the mid-to-late 2000s when I was doing sports talk myself in Louisville with no real mentoring and I somehow found him and the show he produced at the time, The Dan Le Batard Show, and he was basically coaching me from afar to be different in an already-saturated sports talk market in Louisville at the time. Listening to him opened up my creative mind.
How, he’s got his own afternoon drive show on WQAM in Miami and is doing awesome, despite his former colleagues and great friends still across the street being syndicated now on ESPN Radio. Fun interview. Great guy.
Check out more of the show notes below to get a feel for what you will hear in this edition of The PASR.
I hope you enjoy and, as always, leave a comment to get out anything that this podcast had you thinking along the way.
INSIDE THIS EPISODE…
- Marc talks about he was interested in radio from a young age, noticing brand new imaging packages on radio shows he listened to.
- Marc talks about his transition from music radio to sports talk radio when one of his best friends, Dan Le Batard, asked him to produce a new show he was starting in Miami.
- Marc talks about never thinking his goal in sports radio being ‘host.’
- Marc talks about leaving Le Batard’s show to do mornings on the same station, and then leaving there to go up against his friend in afternoon drive on the competing station.
- Marc talks about the “don’t take sports too seriously” tenor of his show.
- Marc talks about the lone lowlight of his career, which was the only time he was fired, and it was like 20 years ago. Translation: he’s been doing great for a long time.
- Marc talks about his inability to delegate.
- Marc talks about his favorite benchmark that he created.
- Marc talks about whose great at sports radio right now.
LINKS AND RESOURCES MENTIONED IN THIS EPISODE…
FROM THE GUEST:
- The radio trade sites and newsletters that Marc referenced:
- Marc’s website: honkedofflikeagoose.com
- Marc’s Twitter: @MarcHochman
FROM ZACH:
- The book I mentioned was Sports Talk: A Journey Inside The World Of Sports Talk Radio. Here’s a link: http://amzn.to/1A17qET (I do receive a small commission if you go through my link. Thanks for the support.)
THANKS FOR LISTENING!
Thanks for joining me again this week. Have something you’d like to share with me or Marc? Leave a note in the comment section below!
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Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
Brady Farkas is a sports radio professional with 5+ years of experience as a Program Director, On-Air Personality, Assistant Program Director and Producer in Burlington, VT and Albany, NY. He’s well versed in content creation, developing ideas to generate ratings and revenue, working in a team environment, and improving and growing digital content thru the use of social media, audio/video, and station websites. His primary goal is to host a daily sports talk program for a company/station that is dedicated to serving sports fans. You can find him on Twitter @WDEVRadioBrady and reach him by email at bradyfarkas@gmail.com.
Stephen Strom can be heard hosting ‘The Sports Talkers Podcast’ for Barrett Sports Media. In addition to hosting here, Stephen works as a broadcasting assistant for the Miami Heat and color analyst for Nova Southeastern. Additional career experiences include working for SiriusXM, performing analyst duties for Princeton basketball, and hosting shows for TalkNorth.com. You can find him on Twitter @SStrom_.
Brady Farkas is a sports radio professional with 5+ years of experience as a Program Director, On-Air Personality, Assistant Program Director and Producer in Burlington, VT and Albany, NY. He’s well versed in content creation, developing ideas to generate ratings and revenue, working in a team environment, and improving and growing digital content thru the use of social media, audio/video, and station websites. His primary goal is to host a daily sports talk program for a company/station that is dedicated to serving sports fans. You can find him on Twitter @WDEVRadioBrady and reach him by email at bradyfarkas@gmail.com.