BSM Podcast
PASR17: Rick Scott
“The way that he knew he a had a good talent: if a guy came in for the interview and after he left the office, he felt like he had been entertained.” – Rick Scott
There have been a few names that have been uttered more than a single time in this podcast’s short history. Rick Scott is one of those names. He’s, arguably, the person who has touched the most radio stations, networks, program directors and hosts across the entire country.
Rick is the President/CEO of Rick Scott & Associates–a sports radio programming and marketing consultation firm that has helped hundreds of stations and hosts improve their sound and image over the years. He stops by to talk about how this business came about, the future of the radio medium, what he calls the mistakes program directors are making these days and much more.
Check out more of the show notes below to get a feel for what you will hear in this edition of The PASR. I hope you enjoy and, as always, leave a comment to get out anything that this podcast had you thinking along the way.
INSIDE THIS EPISODE…
- Rick on how he got the bug for radio. [3:49]
- Rick talks about the first station he ever flipped to the sports format. [4:43]
- Rick compares the early days of the sports radio format to now. [6:59]
- Rick talks about how sports radio consulting became a business for him. [8:45]
- Rick on the most common mistakes program directors are making. [11:10]
- Rick on the most common opportunity hosts are missing. [12:57]
- Rick on the common denominator in all ‘great’ hosts. [13:38]
- Rick on the ‘perfect host.’ [14:50]
- Rick on what program directors look for in out-of-market talent. [17:43]
- Rick talks about what makes a guest air-worthy. [19:46]
- Rick talks about the characteristics of those few markets that are most different from the rest. [21:09]
LINKS AND RESOURCES MENTIONED IN THIS EPISODE…
FROM THE GUEST
- Email Rick at rscott@sportsradio.com.
FROM ZACH
- Audible: I know you love audio. So I teamed up with Audible and if you haven’t already, you can grab an awesome audiobook from their enormous library of over 180,000 titles for FREE. Go to aboutsportsradio.com/audible.**
BONUS AUDIO
- Here’s some bonus audio that we left off the podcast just for you junkies. More with Rick Scott.
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Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
Brady Farkas is a sports radio professional with 5+ years of experience as a Program Director, On-Air Personality, Assistant Program Director and Producer in Burlington, VT and Albany, NY. He’s well versed in content creation, developing ideas to generate ratings and revenue, working in a team environment, and improving and growing digital content thru the use of social media, audio/video, and station websites. His primary goal is to host a daily sports talk program for a company/station that is dedicated to serving sports fans. You can find him on Twitter @WDEVRadioBrady and reach him by email at bradyfarkas@gmail.com.
Stephen Strom can be heard hosting ‘The Sports Talkers Podcast’ for Barrett Sports Media. In addition to hosting here, Stephen works as a broadcasting assistant for the Miami Heat and color analyst for Nova Southeastern. Additional career experiences include working for SiriusXM, performing analyst duties for Princeton basketball, and hosting shows for TalkNorth.com. You can find him on Twitter @SStrom_.
Brady Farkas is a sports radio professional with 5+ years of experience as a Program Director, On-Air Personality, Assistant Program Director and Producer in Burlington, VT and Albany, NY. He’s well versed in content creation, developing ideas to generate ratings and revenue, working in a team environment, and improving and growing digital content thru the use of social media, audio/video, and station websites. His primary goal is to host a daily sports talk program for a company/station that is dedicated to serving sports fans. You can find him on Twitter @WDEVRadioBrady and reach him by email at bradyfarkas@gmail.com.