As the late great Yogi Berra reminded us, nothing’s over until it’s over. And with 92 KQRS’ legendary personality Tom Barnard showing no signs of hitting the terminal cough button, the fight for morning drive supremacy in Twin Cities radio isn’t over yet, no matter how pleased KFAN is with itself.
Only the most culturally isolated don’t know who Barnard is by now — and that his dominance of the metro radio audience over the past 25 years is one of the most remarkable runs in the entire country.
Last year, he signed a new five-year contract with KQ owner Cumulus Media. So it is of more than a little interest that this past summer, KFAN-FM, the sports-talk station owned by iHeartRadio (formerly Clear Channel) beat Barnard as No. 1 in the demographic the two stations care about most — and not just for a month, but the entire summer … before football season (sports talk radio’s raison d’être) really kicked in.
The gulf between Barnard and KFAN’s morning show is not large. But “The Power Trip,” currently hosted by Chis Hawkey, Cory Cove and Paul “Meatsauce” Lambert, with a supporting cast that includes Mark Rosen from WCCO-TV — a key figure in Barnard’s ascension to dominance three decades ago — has now demonstrated enough staying power to settle any question that there’s any fluke at play here.
The basic numbers for 6 a.m. – 9 a.m. weekdays, men 25-54:
Repeated calls to KQRS operations manager Scott Jameson never resulted in a connection. But KFAN’s program director, Chad Abbott, was more than happy to chat, emphasizing that, yes, he expects the tide to continue running high and suggesting that Cove, Lambert, Hawkey et al.’s “high energy” delivery probably best explained the show’s growing appeal.
While KQRS’ format is officially defined as “classic rock,” Barnard’s show has almost nothing to do with 30-year-old Heart and Boston cuts and everything to do with Barnard’s persona: a combination of a world-weary natural intelligence, eclectic interests, hair-trigger disdain, unapologetic biases and the unfailing appeal of an implicit message that real men can’t get a break in this world anymore. By contrast, the “Power Trip” crowd’s act is pretty much pure escapism. Sports, goofy stuff in the news, guy-jiving and plenty of pop culture.
By coincidence, I had a quick conversation with Mick Anselmo, the former GM at the local Clear Channel group who is now GM for CBS Radio’s local stations, including WCCO-AM. He expressed little surprise at KFAN’s good fortune, complimenting the station’s management team, many of whom he hired, and arguing as he often does that the key to successful radio in an age where people can carry 3,000-song playlists on their phones and listen to podcasts free of 25 minutes an hour of commercials is “the sense a station offers listeners that they are part of a community. You can’t get that from an MP3 player or streaming or a podcast. People like the feeling of being connected and the good operators learn how to give it to them.”
To read the full article visit MinnPost where it was originally published
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
Doug Gottlieb: Nobody Cares About World Cup Once USA’s Eliminated
“I’m sure people in the soccer world are still talking about the World Cup. But zero people I know in real life are talking about the World Cup today.”
The United States has been eliminated from the 2022 World Cup, and FOX Sports Radio host Doug Gottlieb believes that will return the sport back to its usual place inside the sports media landscape.
“I’m sure people in the soccer world are still talking about the World Cup,” Gottlieb said on his In The Bonus podcast Monday. “But zero people I know in real life are talking about the World Cup today.
“You can tell me how big soccer is in the world — and I’m not gonna dispute it — and you can tell me we’re doing better in the world than we’ve ever done — and I’m not gonna dispute it, it’s fine — but the fact is that as soon as that match was over we went from a couple of hours of soccer guy, or writer guy who’s really a soccer guy at heart, talking about should we change coaches, tactics, players, or whatever, and then it’s over. I don’t know who won and I don’t care.”
Gottlieb later added that soccer has been “the sport of the future” for his entire life, but added that college basketball is going on right now, and it isn’t on the national sports radar, either.
Jon Marks Working Without At Contract at WIP
WIP is currently in the midst of changes to its lineup due to the upcoming departure of legendary morning host Angelo Cataldi.
94WIP afternoon host Jon Marks has revealed he is working without a contract.
A report from CrossingBroad.com claims Marks mentioned the development on the air two weeks ago, and Marks confirmed the news when the outlet asked him for comment.
He did not, however, wish to say much more about the situation. WIP is currently in the midst of changes to its lineup due to the upcoming departure of legendary morning host Angelo Cataldi.
In late October, the station announced the current midday show of Joe DeCamara and Jon Ritchie would replace Cataldi in the mornings. Longtime morning co-host Al Morganti will remain with the station but will no longer be heard in mornings once DeCamara and Ritchie take over. Anchor Rhea Hughes will stay in the morning timeslot.
The station has yet to name a new midday show to replace DeCamara and Ritchie. Marks is currently teamed with former NFL linebacker Ike Reese from 2:00-6:00 PM. The two were paired together in 2017.
Boomer Esiason Wonders If Joe Buck Was Criticized Before Energetic Monday Night Football Open
“Maybe he was doing that emphatically because somebody criticized him as flat or something.”
Monday Night Football got off to an energetic start last night, with the usually reserved Joe Buck showcasing an exuberant attitude while discussing the weather and the fact that the calendar has already flipped to December. WFAN morning host Boomer Esiason wondered if there was an ulterior motive to Buck’s raucous start.
In addition to the energy exuded by the Monday Night Football announcer, Buck nearly howeld in excitement as the network showcased Tom Brady’s usual scream of “Let’s F—ing Go!”, by shouting “Yeah! Let’s go! I can’t say one of those words!”
The excitement was noticed by Boomer & Gio update anchor Jerry Recco who played the audio for the show, with Boomer Esiason wondering if Buck was proving a point to someone.
“Maybe somebody told him he was too downcast the previous broadcast,” Esiason wondered. “Maybe he was doing that emphatically because somebody criticized him as flat or something.”