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15 Million People Watched Yahoo’s NFL Live Stream

Jason Barrett

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Roughly 15.2 million people watched yesterday’s live stream of an NFL game on Yahoo, showing that the technically plagued broadcast wasn’t a total loser for it.

Yahoo plopped down $17 million to become the first-ever digital company to show an NFL game around the world exclusively online. Most of the viewership of the match-up between the Buffalo Bills and Jacksonville Jaguars, which was live from London, came from the United States, with 33 percent from outside of the country, according to an NFL ratings release.

Despite seemingly boffo stats, like “over 460 million total minutes of video were consumed,” the average viewership number of the three and a quarter-hour broadcast was a low 2.36 million people per minute, well below the TV average of 10 to 20 million viewers per minute, reports CNN Money.

Still, it was a low-risk bet for the NFL since both teams are mediocre — the teams only have five wins combined this season — and wouldn’t have attracted a large TV rating, anyway.

The “key here from the NFL’s perspective is that we took a game that would have had relatively limited TV viewing in the United States and by distributing it digitally, attracted a larger audience and one which was global,” as the NFL spun it in a statement.

Yahoo made it hard to miss yesterday’s CBS-produced game. It got the autoplay treatment on Yahoo’s homepage and on its suite of apps, including Yahoo Screen. Despite the ease of access, lots of people complained about the jittery quality of it.

Fifty-four percent of the tweets during the game were categorized as negative, according to data from Brandwatch. Some of that conversation centered around people complaining about the stream not being TV-quality, including freezing or jumping.

To read the rest of the article visit Digiday where it was originally published

Sports TV News

FanDuel TV Strikes Deal With ONE Championship Martial Arts

“We’ve long respected the content the ONE Championship team is producing and are looking forward to bringing their action to our audience through FanDuel TV and FanDuel+.”

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FanDuel TV and ONE Championship Martial Arts have struck a deal that will see the MMA, Muay Thai, kickboxing, and submission grappling series air weekly events on the newly launched channel.

“We’re eager to continue expanding the variety of content we’re offering at FanDuel TV to introduce our audience to emerging sports,” said FanDuel Chief Commercial Officer Mike Raffensperger. “We’ve long respected the content the ONE Championship team is producing and are looking forward to bringing their action to our audience through FanDuel TV and FanDuel+.”

ONE Championship is a top-five global sports property for digital viewership and engagement according to Nielsen measurements.

“We are thrilled to join the FanDuel TV lineup and give our passionate U.S. audience yet another way to engage with ONE Championship,” said ONE Championship Chairman and CEO Chatri Sityodtong. “Having a quality partner in FanDuel will help raise the profile of our company in the region and provide their viewers with action-packed martial arts events like they have never seen before.”

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Sports TV News

Bob Costas Re-Lives First Announcing Assignment For NBC

“My biography usually says I began with them in 1980, but technically the first time I was on the air with them was in December 1979.”

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Legendary sports broadcaster Bob Costas appeared on KNBR’s Tolbert & Copes Thursday to discuss the death of Baseball Hall of Famer Gaylord Perry. But before the conversation turned to the recently departed pitcher, the show asked Costas about what he has announced that would surprise someone. He reminisced about his first time on the air for NBC.

“My very first assignment for NBC, my biography usually says I began with them in 1980, but technically the first time I was on the air with them was in December 1979,” Costas recounted. “There was a program on NBC then called Sports World. It was an anthology series that was their answer to the gold standard, ABC’s Wide World of Sports.

“So they traveled the globe, like Wide World of Sports did. So they sent me, wearing a red NBC jacket, to Tokyo to cover a sumo wrestling tournament with seven-time world power-lifting champion Larry Pacifico as my color man. Now, this is all the Japanese I learned as we came on the air: ‘Minasan kon’nichwa watashinoamaeha Bob Costas’, which means ‘Hello everyone, my name is Bob Costas’. If ever there was typecasting, when they sat and looked at their roster of announcers and went ‘Who should we send to the sumo wrestling? It’s gotta be Costas, who’s entire body weight would constitute one meal for the sumo wrestling champion.”

Costas departed NBC Sports in 2019 after 40 years with the network, announcing MLB, NBA, and the Olympics, in addition to his work with the network’s sumo wrestling coverage.

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Sports TV News

Matt Leinart, Alex Smith Make Wager Over Pac-12 Championship Game

“I gotta be honest with you: I’m not that nervous. I know that sounds kind of arrogant and confident.”

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FOX Sports analyst Matt Leinart and ESPN analyst Alex Smith have made a friendly wager over the upcoming Pac-12 Championship Game.

USC, Leinart’s alma mater, is slated to play Utah, where Smith attended, in the game Friday evening on FOX from Las Vegas.

The two agreed to don the other player’s jersey. “At least it will be 11,” Smith said, noting he and Leinart both wore the number during their playing days.

“I gotta be honest with you: I’m not that nervous,” Leinart said when presented with the offer. “I know that sounds kind of arrogant and confident.” Smith jokingly responded by calling USC “Free Agent University”. He added he would overnight Leinart a jersey to ensure he had one if the Utes were victorious.

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