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English Premier League Gives Big Boost To NBC

Jason Barrett

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When Comcast paid $950 million to own the rights to air English Premier League games in the United States, they surely could not have envisioned a 150% increase in US audience size.

However, that’s exactly what the American multinational mass media company has seen happen, according to a recent Wall Street Journal report, just three months after announcing their new deal in August, with their programming division NBC Sports the beneficiaries of growing cross-pond appeal for the beautiful game.

The investment now looks to be a bargain for Comcast and their entertainment company NBCUniversal –  a concept which is almost unheard of in the red-hot current market for sports rights.

As claimed in the report, the US audience size for ‘EPL’ games on US television via NBC Sports has grown by 150% on average, in comparison to three years ago when the league’s matches games were under FOX Sports and ESPN’s ownership.

While FOX Sports competed with NBC in the most recent bidding process, ESPN did not and they are sure to be ruing that decision given the recent statistics.

Indeed, the English top-division’s games are practically the sole major sports property in North America showing significant, and long-term, growth in audiences.

This rise is no doubt helped by increasing awareness of the game in the US, given the country’s exciting, and thus widely-reported, World Cup campaign in Brazil last year, and the improvement of the country’s own league – Major League Soccer.

Until now in the current campaign, Premier League matches on NBC Sports are averaging 563,000 viewers in total, working out as a 19% increase over last year.

But more staggeringly, viewers have streamed 139m live minutes of NBC Sports digital coverage this term – 44% more than was recorded up until this point in the season in 2014.

And what could be driving this growth is one of the youngest audiences in major televised sports, with the league’s followers on average 38 years old.

NBC Sports’ six-year contract with the Premier League seems to be an extremely lucrative one.

Read more at the Daily Mail which is where this article was originally published

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TNT Sports Registers Average of 4 Million Viewers Across NBA Play-In Tournament Doubleheader

As a whole, the two games averaged 4 million viewers across TNT, truTV and the B/R Sports Add-On, which is up 37% from 2023.

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TNT Sports Logo
(Illustration) | TNT Sports Logo – Courtesy: Warner Bros. Discovery Studio J – Courtesy: Raeford Dwyer Photography

The Western Conference slate of games within the National Basketball Association Play-In Tournament included plenty of star power and provided many exciting moments concurrent with the implications of the matchups. TNT Sports’ NBA on TNT provided coverage of the contests, the first of which squared the No. 7 New Orleans Pelicans against the No. 8 Los Angeles Lakers. Forward LeBron James and center Anthony Davis led the Lakers to a 110-106 victory in a game that an average of 3.91 million viewers watched across TNT and truTV.

The second game of the night featured the No. 9 Sacramento Kings against the No. 10 Golden State Warriors that measured an average audience size of 4.05 million viewers. Stephen Curry and the Warriors were eliminated after losing the contest 118-94, officially leading to a Friday night game between the Pelicans and Kings with the final conference playoff spot hanging in the balance. That matchup will be broadcast on TNT with tip off scheduled for approximately 9:30 a.m. EST from Golden 1 Center in Sacramento, Calif.

As a whole, the two games averaged 4 million viewers across TNT, truTV and the B/R Sports Add-On, which is up 37% from 2023. The Pelicans-Lakers game – broadcast by play-by-play announcer Kevin Harlan, analyst Reggie Miller and reporter Allie LaForce – was the third most-watched play-in game ever and up 74% over last year’s game between the Atlanta Hawks and Miami Heat.

Additionally, the Kings-Warriors game – broadcast by play-by-play announcer Brian Anderson, analyst Stan Van Gundy and reporter Chris Haynes – was the second most-watched play-in game ever and up 17% over last year when the Minnesota Timberwolves faced the Los Angeles Lakers. TNT was also the most-viewed network in prime-time television on Tuesday night among Persons 18-34, Persons 18-49 and Persons 25-54.

Jon Lewis of Sports Media Watch reports that the games rank fourth and sixth on the full season, four of which have included the Los Angeles Lakers. The Warriors have played in three of the six highest-rated NBA games in the season. Both contests also averaged a 1.5 rating among adults 18-49, which tripled the prime time broadcast of FBI on CBS. The only NBA Play-In Tournament game to top Tuesday night’s doubleheader was the Warriors and Lakers matchup in 2021 on ESPN, which averaged a total of 5.62 million viewers and ended in 103-100 Lakers victory.

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Bill Belichick Co-Hosting ‘The Pat McAfee Show Draft Spectacular’ Next Thursday

“It’ll be fun to be in Detroit, be with you guys and get your expertise.”

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Bill Belichick
Courtesy: Adam Glanzman, Getty Images

Former New England Patriots general manager and head coach Bill Belichick will join The Pat McAfee Show for its Draft Spectacular simulcast taking place next Thursday. The fifth annual edition of the broadcast will take place live from the NFL Draft in Detroit, Mich. and feature Belichick, appearing on the show to provide his insights and analysis surrounding the draft selections.

“I’m looking forward to it,” Belichick said. “Draft day; draft weekend is always an exciting time for everybody – for the teams that are building their teams and for the fans and for everybody involved in it – so it’s a great event and I’m looking forward to seeing it from the other side. It’ll be fun to be in Detroit, be with you guys and get your expertise.”

Earlier on Wednesday, ESPN reporters Don Van Natta Jr., Seth Wickersham and Jeremy Fowler released an article detailing how Belichick was unable to land a head coaching job after he and the Patriots officially parted ways. Belichick is third on the all-time wins list among NFL head coaches and helped the Patriots attain six Super Bowl championships over his 24-year tenure with the organization. The report also divulged that Belichick is expected to sign a deal with Omaha Productions to provide analysis and is interested in potentially coaching either the Dallas Cowboys, Philadelphia Eagles or New York Giants.

Within his interview with The Pat McAfee Show on Wednesday, Belichick discussed how teams go about preparing for the NFL Draft and the strategy behind the process. Ahead of the broadcast next week, he is watching film to get ready for the broadcast, which will air live on ESPN+, the ESPN App, YouTube and TikTok next Thursday starting at 8 p.m. EST.

Coverage of the 2024 NFL Draft on ESPN and ABC will include several network hosts, analysts, reporters and insiders including Mike Greenberg, Rece Davis, Laura Rutledge, Kirk Herbstreit, Adam Schefter, Mel Kiper Jr., Molly McGrath and Field Yates. Former Alabama Crimson Tide head coach Nick Saban will also make his debut on College GameDay on ESPN and the ABC broadcast of the NFL Draft. ESPN and ABC will present NFL Draft broadcasts on Thursday at 8 p.m. EST and Friday at 7 p.m. EST, which will span the first three rounds of the event. The final four rounds taking place on Saturday will include the ABC broadcast team on ESPN.

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Pat McAfee to Caitlin Clark: “Can’t Wait to See Where Women’s Basketball Goes”

“I feel like I always had super big goals and dreams and aspirations, but at the same time, this is a place that women’s basketball has really never been before, so no, I never really imagined it on this magnitude.”

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Caitlin Clark
Courtesy: Indiana Fever on X

The 2024 WNBA Draft on ESPN attained record levels of viewership, amassing an average audience of 2.45 million viewers for this edition of the event. Iowa guard Caitlin Clark was selected No. 1 overall by the Indiana Fever, a selection that will see her team with last year’s first-overall pick Aliyah Boston to try and lead the organization to a league championship. Following an opening press conference from Gainbridge Fieldhouse in Indianapolis, Ind. on Wednesday morning, Clark made an in-studio appearance on The Pat McAfee Show on ESPN where they discussed her time on the Iowa Hawkeyes and her transition from the NCAA to the WNBA.

Clark, the all-time scoring leader for NCAA Division I Basketball, led Iowa to a second-consecutive National Championship Game. Viewership for the NCAA Division I Women’s Basketball Tournament broke several records, including averaging 18.1 million viewers during the championship game between Iowa and South Carolina. Clark responded to a question about whether the outcome playing out was how she envisioned her college career and transition to the WNBA concluding.

“I feel like I always had super big goals and dreams and aspirations, but at the same time, this is a place that women’s basketball has really never been before, so no, I never really imagined it on this magnitude,” Clark said. “But also I’ve always been a supporter of women’s basketball; it’s always been something I’ve loved ever since a young age.”

Clark explained that she was hoping the Indiana Fever would win the WNBA Draft Lottery to gain the first overall selection in the WNBA Draft. She is excited to remain in the midwest and learn from her teammates, coaches and alumni, including Hall of Fame forward and former league MVP Tamika Catchings. Through it all, she will try to remain grounded and focus on making meaningful contributions to the Fever and league as a whole.

“I think where the magnitude of everything’s gone, I feel like I’ve tried to stay right in the middle,” Clark said. “One of the best pieces of advice that somebody gave me is like, ‘At the level you feel all the praise, that’s the same level you’ll feel all the hate,’ so I try to stay right in the middle. It doesn’t really bother me – I think it’s just what comes with it, and growing up, my mom always said, ‘People want to see you fail.’ That’s just kind of how our world is, which is really sad, but at the same time, I don’t think about that type of stuff.”

Show host Pat McAfee expressed that women’s college basketball has been phenomenal to watch over the last several years with the talent and storylines therein. In discussing the growth of the game, he wanted to know whether Clark perceived there to be an onus on her to bring women’s basketball to another level. Viewership of the WNBA last season reached over 36 million viewers across all national networks and was up 21% year-over-year. Moreover, the WNBA Finals on ESPN between the Las Vegas Aces and New York Liberty averaged 728,000 viewers, marking the most-watched edition of the league championship in 20 years.

“I don’t feel like any pressure to take it to a place it’s never been before,” Clark responded. “I think that’s just going to happen with the way we’re on TV more; with the way people are following from the college game to the WNBA.”

At the conclusion of the interview, McAfee hit a long-distance shot from the stage of his set to give away four season tickets to the Indiana Fever. The team plays its first game on Tuesday, May 14 against the Connecticut Sun, which will be televised on ESPN2 at 7:30 p.m. EST. Thirty-six of the 40 Indiana Fever games will be broadcast by a national television platform, including eight on linear channels owned by The Walt Disney Company (ESPN, ABC, ESPN2).

“Caitlin, I just want to let you know we’ve all been incredibly lucky to kind of watch this all take place,” McAfee said. “Can’t wait to see what you do at the W, can’t wait to see where women’s basketball goes, and thank you for getting somebody like me into the sport because it is an awesome, awesome sport, and the future is only bright, especially in this city.”

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