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A-Rod Provides World Series Broadcast Surprise

Jason Barrett

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Alex Rodriguez, the Fox pregame-show version of himself, was sitting on a black couch in a trailer outside Citi Field on Friday night talking about the World Series. This is a new role for Rodriguez, an unexpected diversion in a journey of athletic greatness tainted by performance-enhancing drugs, and one he is excelling at. So he looked happy to be talking about baseball as he peered into his interviewer’s eyes, answered some questions, avoided some others and posed a few of his own. He discussed his love of preparation, his note-taking, his working with Pete Rose (“When it comes to baseball, he has an Ivy League mind”) and his admiration of Keith Hernandez.

Rodriguez previewed what he would later say on the air about the physical strength of Mets starter Noah Syndergaard and the possibility that the Mets could beat the Kansas City Royals, who were up by 2-0. If the Yankees could sweep the Royals in the Bronx earlier this season after dropping two of three, he said, the Mets could win.

This has been a rather remarkable evolution: Rodriguez, a noted baseball transgressor, working for one of baseball’s network partners, talking to a national audience in the lingua franca of baseball before and after each postseason game. He’s probably been more observational than analytic — describing, with bat in hand, how the Mets’ hitting coach, Kevin Long, has rebuilt Daniel Murphy’s power stroke (before his home run skein ended); how making contact with Matt Harvey’s fastball “feels like a bowling ball”; and how Syndergaard’s bench-pressing power has helped him add torque to his slider.

Mike Weisman, a former top baseball producer at NBC and Fox, said that Rodriguez had been very effective in the “protected” studio setting, where comments can be rehearsed and there are “all sorts of expertise around him.”

Rodriguez was, after all, suspended for the 2014 season after an investigation by Major League Baseball of the Biogenesis scandal concluded that he had used performance-enhancing drugs. He denied those accusations. He fulminated. He sued. Then he backed down, ended the spectacle and returned to the Yankees. He made a sort-of admission of his sins and played at an unexpectedly high level (33 home runs, 86 runs batted in), given his time off and his age.

And over the last two weeks, he has performed so well for Fox that it is reasonable to assume that his TV work is an exercise in image rehabilitation.

Here, then, was someone who instinctively understood how to act in a studio; how to easily engage the people he worked with; and how to analyze baseball succinctly.

“At heart,” he said, “I’m a teacher.”

But this is, after all, A-Rod, who has a way of evoking suspicion about his actions. You want him to spill the strategy behind gauging Fox’s interest in him and his assessment that if he excelled at talking knowingly about pitching and hitting, he would be able to extend the era of good feelings he generated by having a surprisingly strong season, performing unusually well and saying nothing that could provoke or upset anyone. That won back some fans and a bit of the heart of Yankee management and, perhaps, offered hope that he might be a productive hitter in the final two years of his contract.

If that was the plan — if there was any television plan at all — he was not saying.

“I’m the wrong guy to talk about image,” he said. He willingly brought up the terrible image choice he made in 2009, when he was asked the other day by Jimmy Fallon on “The Tonight Show” what the 40-year-old A-Rod would say to his younger self.

“If you ever do a photo shoot, don’t kiss any mirrors,” he said, referring to the one he did for Details magazine that portrayed him as a narcissist.

Working for Fox was not Rodriguez’s idea. Fox approached him. It was willing to accept his past and move on — a decision like the one the network made when it hired the (still) permanently exiled, bow-tied, white-booted Pete Rose to the show. Rose arrived during the season and has played the cranky coot to A-Rod’s smooth straight man. Fox clearly saw the benefits in hiring stars who were making news this season: Rose’s reinstatement is being considered by Commissioner Rob Manfred, and Rodriguez had a very good season.

“We certainly considered the pros and cons of what Alex has gone through, but at the end of the day it really wasn’t going to be a part of the decision to make him part of the broadcast,” said John Entz, president for production for Fox Sports. “Whatever he did and went through is in the past. We feel we’re trying to make a show that’s informational and entertaining, and we feel that we’ve done that and Alex is a huge part of it.”

To read the rest of the article visit the NY Times where it was originally published

Sports TV News

FOX Doubles Ad Price For Premiere US World Cup Matches

FOX has capitalized by charging $600,000 per 30-second commercial during its coverage of USA/England.

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The 2022 World Cup is underway and the opener received a gigantic ratings increase for FOX Sports. Now, according to a report from Front Office Sports, the network has doubled its ad price for the USA match versus England.

USA/England will air in a lucrative window, at 2:00 PM ET on Black Friday, and FOX has capitalized by charging $600,000 per 30-second commercial during its coverage of the match. That price, according to Front Office Sports reporters Michael McCarthy and Doug Greenberg, is double what the network had asked for from advertisers for other matches.

While the event opener saw a sharp increase, the first match featuring the United States saw a decline from previous World Cup openers for the country. 11.71 million watched the match in the US between FOX Sports and Telemundo. In 2014, 11.1 million watched on ESPN and in 2010 13 million watched the first US match on ABC.

Analysists have predicted FOX Sports could garner nearly $125 million in ad revenue for the duration of the tournament.

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Telemundo’s Miguel Gurwitz Announcing World Cup, NFL Thanksgiving Games For 18 Straight Hours Thursday

With the game expected to end at 2:00 AM local time, that means Gurwitz will be announcing games for over 18 hours on Thursday.

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With the World Cup happening at an unprecedented time, there were bound to be scheduling conflicts. The conflicts for Telemundo’s Miguel Gurwitz, however, might be the real unprecedented nature of the event being played in November.

Gurwitz works on Telemundo’s coverage of the World Cup while calling matches as the secondary play-by-play announcer. Beginning at 11:00 AM in Doha, Gurwitz will work the network’s coverage of the event.

But as the soccer day turns to tonight, Gurwitz will call Telemundo’s broadcast of the New England Patriots and Minnesota Vikings game from Qatar. With the game expected to end at 2:00 AM local time, that means Gurwitz will be announcing games for over 18 hours on Thursday.

He will also do the feat again on Sunday, as he’ll broadcast World Cup matches for the network during the day and then announce the Packers and Eagles game for Sunday Night Football.

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Sports TV News

Kevin Burkhardt: ‘Honor To Be In People’s Homes’ During Thanksgiving Broadcast

“There were a couple on the calendar that I thought that it might hit me and be very, very cool.”

Ricky Keeler

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On Thanksgiving, Kevin Burkhardt and Greg Olsen will call their first Thanksgiving Day game for FOX when the New York Giants take on the Dallas Cowboys (4:30 PM ET). It’s been a memorable year for Burkhardt and Olsen in their first year as the A broadcast team for FOX that will end in the duo calling the Super Bowl in February.

Burkhardt was a guest on The Season with Peter Schrager podcast this week and talked about the honor of getting the chance to be on the call for a Thanksgiving Day game.

“The whole job is big and we are doing big games every week. There were a couple on the calendar that I thought that it might hit me and be very, very cool. One of them was Dallas-Green Bay, which turned out to be epic a couple of weeks ago.

“The playoffs and the Super Bowl will be great, but Thanksgiving Day. Growing up in a football family, it was kind of eating around both games. Catch the early game, halftime, go throw the football in the street, eat the meal between games, then the Cowboys game comes on, you watch that. Maybe halftime you watch or maybe you throw the football again. Watch the rest of the game, you have dessert after the game. That was the day.

“It is an honor because you are in a lot of people’s homes every week. I feel like you really are in people’s homes…. You are kind of like hugging everybody. I think it’s beyond awesome, I really do.”

Burkhardt mentioned to Schrager that he and Olsen knew they had big shoes to fill after taking over for Joe Buck and Troy Aikman (both now at ESPN) and it felt like walking in to a new job, but the A crew at FOX helped them and he liked that he and Olsen got to do it together.

“It’s been awesome. It really has. When you go into a situation like this, Joe and Troy were there for 2 decades, that’s a long time. People have long-standing relationships. Even though I’ve been at FOX for 9 years and Greg was there last year, we are the new guys essentially.

“You walk in, you don’t know how they are going to react to you, what they are going to think of you, if they think you are any good and all that stuff. From Day 1, it was like welcome to the family, we love you. I know that sounds kind of cheesy, but it’s been awesome. It felt like we’ve just fit right in. I think there’s been some cool symmetry, the fact that Greg and I got to do it together because we have such a bond.

“The fact that we got to jump in together I think has kind of been fun and helped us both because he knows me really well and I know him really well. Then, it was just getting everyone else to know us and vice versa.”

The one thing that Burkhardt did have to adjust to was a different style of show and that each production team has different viewpoint and creativity.

“The crew I’ve been on my whole life with Pete Macheska and Artie Kempner, they do a different show than Z (Richie Zyontz) and Russo (Rich Russo) do it. It’s not good, bad, or indifferent. Everyone has different viewpoints and creativity. I think it was just getting used to each other in terms of that, but it’s felt like I’ve worked with them for 25 years. It’s felt seamless. It’s felt fun.”

Even though Burkhardt is now the lead NFL play-by-play voice for FOX, that doesn’t mean he is going to change how he does a game.

“I’m not going to change my style or who I am. I’m not saying I’m not open to critiques and wanting to get better and to get coached. The basis of what I do and how I do it, I’m not going to change that now because I’m on the A crew. They liked me enough to put me here, so I’m going to keep doing what I’m doing. Maybe tweaks here and there, but if I radically changed now, I’d be a moron.” 

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