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Streaming Helps 610 KILT Grow Houston Lead

Jason Barrett

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After several months of reasonably routine numbers, there were some new developments in the Nielsen Audio reports for Houston radio for the October ratings book.

For the first time that I can recall, KILT (610 AM) hit the board with its webstream simulcast of its over-the-air talk shows among men 25-54, the key demo for sports talk radio. I’ve seen streaming numbers in the past for some of the music stations, but never for a sports station.

It’s not much, ranging from a 0.2 share for the Nick Wright-John Lopez morning show to 0.4 for the midday Mike Meltser-Seth Payne program and 0.1 for the Rich Lord-Sean Pendergast-Ted Johnson show in afternoon drive, but at a time when stations are trying to scrape up any digital-driven revenue they can, it’s a promising report.

This monthly rundown on the Nielsen Audio ratings for Houston sports radio covers the period Sept. 10-Oct. 7, including the first weeks of what has been thus far a woeful Texans season plus the final tightrope weeks of Astros season.

As always, we start with 6 a.m. to midnight (Monday through Sunday) among men 25-54. KILT built its lead, arguably with the help of Texans games and programming. However, we’re also starting to see some sports stations with declines from a year ago, which has not been the case for most of 2015.

Stations                  October           September         October 2014

KILT (610 AM)     4.0 (10th)         3.4 (14th)        3.9 (T11th)

KFNC (97.5 FM)    1.7 (23rd)         1.5 (23rd)        1.6 (T21st)

KBME (790 AM)     1.6 (24th)         2.3 (20th)        2.0 (20th)

KGOW (1560 AM)    0.1 (T37th)       0.1 (T35th)       0.7 (T27th)

KILT has the edge in morning drive (6-10 a.m.) over KBME (790 AM), which is showing a sharp decline from a year ago, and KFNC (97.5 FM), which moved into second place among the sports stations.

Stations                  October           September         October 2014

KILT (610 AM)     3.9 (1th)         3.6 (12th)        3.1 (12th)

KFNC (97.5 FM)    2.2 (18th)         1.7 (21st)        2.3 (T16th)

KBME (790 AM)     2.2 (18th)         2.7 (T16th)       4.0 (8th)

KGOW (1560 AM)    0.1 (38th)         0.1 (T35th)       0.6 (T29th)

KILT is up in middays (10 a.m.-3 p.m.), and KBME is sharply down.

Stations                  October           September         October 2014

KILT (610 AM)     4.6 (8th)          4.0 (10th)        4.3 (8th)

KFNC  (97.5 FM)   1.7 (22nd)         1.7 (22nd)        1.4 (21st)

KBME  (790 AM)    0.7 (27th)         1.7 (T20th)       2.4 (16th)

KGOW (1560 AM)    0.0 (T38th)       0.0 (T39th)       1.2 (23rd)

KILT still leads in afternoon drive time (3-7 p.m.) but was down from a year ago. KFNC and KBME show year-to-year growth.

Stations                  October           September         October 2014

KILT (610 AM)     3.9 (T11th)       3.7 (12th)        4.9 (6th)

KFNC  (97.5 FM)   2.2 (18th)         2.5 (22nd)        1.9 (20th)

KBME  (790 AM)    1.3 (25th)         1.5 (T23rd)       1.2 (26th)

KGOW (1560 AM)    0.3 (T34th)       0.3 (T31st)       0.8 (27th)

Texans programming helped KILT from 7 p.m. until midnight weekdays, and KBME is sliding with the end of baseball season.

Stations                  October           September         October 2014

KILT  (610 AM)    4.1 (T10th)       2.8 (T16th)       4.1 (12th)

KBME  (790 AM)    3.5 (12th)         5.5 (T4th)        1.4 (21st)

KFNC  (97.5 FM)   0.8 (T26th)       0.7 (T27th)       1.1 (T22nd)

KGOW (1560 AM)    0.0 (T38th)       0.0 (T38th)       0.1 (T32nd)

Let’s now turn to show-by-show comparisons. All these numbers are over the air only, not including streaming numbers for KILT. It also reflects schedule changes last month on KFNC.

Show hosts/stations/time slots                                                             Oct.  Sept. Aug.

Paul Gallant/Brien Straw/Texans (7-11 p.m., KILT)                    4.4   2.9   2.4

Nick Wright/John Lopez/Texans (6-10 a.m., KILT)                   3.9   3.6   3.4

Rich Lord/Sean Pendergast/Ted Johnson (2-7 p.m., KILT)      3.9   3.8   3.3

Mike Meltser/Seth Payne/Texans (10 a.m.-2 p.m., KILT)         3.8   4.0   4.0

Fred Faour/A.J. Hoffman (4-7 p.m., KFNC)                                 2.5   2.7   3.1

Adam Clanton/Lance Zierlein (6-9 a.m., KBME)                        2.3   2.9   2.1

Sean Salisbury-John Granato (noon-2 p.m., KFNC)                 2.3   N/A   N/A

Barry Warner-Dylan Gwinn (9-10 a.m., KFNC)                         1.4   N/A   N/A

Greg Koch/N.D. Kalu (9-11 a.m., KBME)                                    1.3   2.0   1.9

John Granato-Raheel Ramzanali (10 a.m.-noon, KFNC)          1.2   N/A   N/A

Charlie Pallilo (2-6 p.m., KBME)                                                    1.1   1.7   2.0

Matt Thomas (11 a.m.-2 p.m., KBME)                                           0.7   1.5   1.9

Steve Bunon/Sean Salisbury (4-7 p.m., KGOW)                        0.3   N/A   N/A

Steve Bunin/Sean Salisbury (Noon-2 p.m., KFNC)                   N/A   2.3   2.2

John Granato/Sean Salisbury (4-7 p.m., KGOW)                      N/A   0.3   0.0

To read more visit the Houston Chronicle where this article was originally published

Sports Radio News

Mike Milbury: Jack Edwards Is ‘Awkward’ and ‘A Different Breed’

“Like him or love him, I’m not gonna judge him. As a guy that’s been cancelled, I have no right anymore.”

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Boston Bruins television play-by-play announcer Jack Edwards has come under fire for recent comments he made about Tampa Bay Lightning forward Pat Maroon and his weight. In turn, Maroon donated money in Edwards’ name to a mental health organization. On The Greg Hill Show Thursday, former NHL on NBC analyst Mike Milbury both slammed and defended Edwards.

“Jack Edwards. Who’s Jack Edwards? He went through all of junior high school being picked on and bullied,” Milbury said. “Now he’s trying to get even. Wouldn’t you want to smack that guy, Wiggy? Skinny, scrawny, mouthy son of a bitch.”

“Jack is screaming at the TV all the time,” he continued. “I gotta turn it down half the time.”

When asked by Courtney Cox if it was appropriate for Edwards to make comments about Maroon’s weight, noting that the comments were “awkward”, Milbury said Edwards is a divisive presence.

“Jack is awkward. I think half of Boston hates him and half of Boston loves him. He certainly loves the Bruins and is passionate about it but he’s a different breed of cat. Like him or love him, I’m not gonna judge him. As a guy that’s been cancelled, I have no right anymore.”

Milbury was “cancelled” after saying NHL players in the league’s playoff “bubble” weren’t being distracted by their wives and girlfriends being present. He was dropped by the NHL on NBC after the comments and has not resurfaced on a major network.

The comments and questions to Milbury came after Cox and co-host Jermaine Wiggins disagreed about whether Edwards’ comments were warranted.

Wiggins said he “thought hockey players were supposed to be tough”, adding “he’s got a few extra LBs. It’s a joke.”

Cox countered by saying “it’s not a joke. No one should be talking about it. Jack Edwards went on for like five minutes about it. It wasn’t funny.”

Hill said when Wiggins was in the NFL, nobody cared what television broadcasters said about them. Cox argued by saying “in your day, nobody talked to a therapist, either”.

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Sports Radio News

Jeremy White: Ryan Fitzpatrick Will Be Shirtless On Amazon Prime Video Tonight

“They start the broadcast, and Fitz is seated at the table, shirtless.”

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Thursday Night Football will feature the Buffalo Bills and the New England Patriots. Last year during the dead of winter, Amazon Prime Video analyst Ryan Fitzpatrick — then just a retired player — was seen in the Buffalo crowd shirtless. WGR morning host Jeremy White believes you’ll see that scene recreated during tonight’s broadcast.

“I wouldn’t be surprised if they have Fitz on there talking about his experience in that game, being there shirtless,” White said. “Fitz is on the studio panel with Richard Sherman, Tony Gonzalez, and Andrew Whitworth. Best broadcast in the league. If you haven’t had the chance to see an Amazon Prime game, you get it on channel 7 tonight. I think it is the best broadcast in the league and it’s because the players are fresh out of the league. It’s not constant conversations about how you gotta be careful on fourth down and run the ball.”

“No one on there is afraid to say anything,” Joe DiBiase said, filling in for Howard Simon. “Al Michaels doesn’t feel afraid to say anything, by the way. He criticizes the game almost every week. He might be like ‘Oh thank god, the Bills. Just get me away from the Commanders and the Bears. I’m sick of 13-10.’ The happiest person might be Al Michaels.”

White later said he received a text asking what the odds were that Fitz would be shirtless on the studio set. “They start the broadcast, and Fitz is seated at the table, shirtless,” White said, adding if Adam Schefter was seen shirtless earlier this season during a pregame show then it’s almost a certainty Fitzpatrick will do the same.

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Sports Radio News

Evan Roberts: Boomer Esiason Was Taking Shot at Craig Carton With FS1 Dig

“He said they only put the stuff no one cares about on FS1. And he did it with his Boomer smile where I knew what he was mentioning.”

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WFAN afternoon host Evan Roberts was listening to the station’s morning show, Boomer & Gio, and heard what he believed was a slight towards his current co-host Craig Carton Wednesday from Boomer Esiason.

“I heard Boomer this morning taking some shots at you. I did not like it,” Roberts said. “Did not like it. Big shots at my partner. He made a comment about how FOX puts stuff that no one cares about on FS1. And he meant that directly at you.”

“First off, he wouldn’t say that,” replied Carton.

“He said it. I listened. He said they only put the stuff no one cares about on FS1,” Roberts reiterated. “And he did it with his Boomer smile where I knew what he was mentioning. He wasn’t talking about anything other than his old, dear friend Craig. What a cheap shot.”

Carton, who hosts The Carton Show each weekday morning on FS1, said no one must have been listening to Boomer’s attack because he didn’t get any tweets or emails about it.

“Boomer’s probably listening — because he does listen to us — and he’s probably smiling saying ‘Evan’s right!’,” Roberts said before laughing out loud.

“If he did say it — next time — I’ll just ask a favor,” Carton asked of Esiason. “Reminder your listeners that I am on FS1 from 7:00-9:30 AM, but only until 9:00 AM this week because of World Cup soccer. If you’re gonna take a shot, it allows me to promote it. And I don’t promote it here.”

A caller later told Carton & Roberts the exact moment, down to the minute, of when Esiason made the quip about FS1. Producers then pulled up the clip, which they played on the air.

After hearing the clip, Carton joked FOX puts they stuff they don’t care about on FS2 before asking “Now I gotta figure out, do I respond or not? Or do I just let it go?” before concluding that he’s more mature than making a response.

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