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Less of Musberger Is Not a Good Thing

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Spoke to Brent Musburger the other day, after realizing I hadn’t heard his voice all season. ESPN, in one of its oddest decisions, has relegated him to Southeastern Conference games, which is why we seldom see him anymore.

“You’ll just have to subscribe to the SEC Network,” he says.

That’s Musburger, all right: Still crazy after all these years.

The SEC remains a plum assignment, though sentencing Musburger to what essentially is a regional telecast is like booking Placido Domingo to sing in Marriott lounges. It’s good for Marriott, but not for opera overall.

I can’t help but note that sports’ signature voices are disappearing faster than white rhinos. Keith Jackson has retired. Next up Vin Scully and Dick Enberg. With every retirement toast, sports journalism gets a little more earnest and fresh-faced. And about as soulful and satisfying as a cup of microwave soup.

“You are looking live at the Rose Bowl in Pasadena, California,” Musburger would crow, and you’d know in an instant you were in for a feast.

When Jackson retired, Musburger became the voice of the Rose Bowl, not the smallest of footsteps in which to follow. He did what all the legendary announcers do, wove a storyline, introduced you to the cast — what the player’s daddy did, how until junior year in high school some fleet safety had focused more on the trombone than on football. It was homespun, a tad corny. And, in the end, as rich and autumnal as a Robert Frost poem.

For all its flaws, football remains the Great American Romance — we can’t get enough. We seem to want to make something mythic of this sport, when it’s far more than that. For most of us, the sport ranks somewhere between a fetish and a religion.

It’s as if football were brought here on the Mayflower, or placed as an addendum to the Declaration of Independence. The coaches all used to look like Teddy Roosevelt. Now most of them resemble your dentist. But the game … oh, what a rich and resonant game.

“One word: television,” Musburger says. “Football and television were made for each other.”

Yet, for vast technical achievements and amazing camera work, I’m struck by how dry and unmoving most of today’s announcers are.

“The biz and the industry have changed,” explains Musburger, now 76. Because of the conference TV deals, he says, telecasts are playing to more of a niche audience that has a lot of background to begin with.

“And a lot of the [great] storytellers were baseball guys — Scully and Jack Buck,” he says. “They came up through the game, and had to learn to keep things entertaining. But football works at a different pace, especially these days. You don’t have the time.”

I complain to him about Fox’s World Series announcers, who focused on pitch counts and slugging percentages while ignoring the grace and spirit of the sport. He agreed, saying, “I thought there was a lot of clutter.”

“I’m a people guy, that’s my background,” he says of his preference for more biography and less statistical goo.

Read the rest of this article in the LA Times where it was originally published

Sports TV News

Poll Data Shows Tepid Response To Tom Brady Joining FOX

“A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.”

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FOX Sports reportedly signed Tom Brady to a 10-year deal worth $375 million to make the seven-time Super Bowl champion the new lead analyst for its top NFL broadcast once his playing career is over.

A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.

The poll said 2 in 5 NFL fans have a better opinion of FOX Sports following the deal, with 41% of NFL fans being at least somewhat more likely to watch a game with Brady as an analyst.

Data shows one-third of NFL fans think the deal Brady reportedly agreed to is worth about the same as its reported value.

That reaction could probably be described as “tepid”. That may be exactly what FOX expects and maybe all it wants.

Last week, Domonique Foxworth of ESPN suggested that the paycheck is less about what the network thinks Tom Brady means to viewers and more about showing the NFL that the network values its product.

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FOX Not Interested In Joining Streaming Sports Wars

“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take?”

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The CEO of FOX doesn’t plan on forking over billions of dollars to be people’s last choice for paid streaming services.

Lachlan Murdoch said at a time when more than 80% of American homes already have some kind of paid streaming service, it’s not worthwhile to jump on that train.

Amazon, Netflix and Disney+ typically account for the average streaming presence in a household.

“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take,” Murdoch said at a tech conference earlier this year. “And so the billions of dollars that’s being spent by multiple aspirants is all for that last position. And so we are extraordinarily — I want to say that — we’re happy to be sort of sitting on the sidelines.”

Murdoch told Benjamin Swinburne that when it comes to the NFL, FOX’s media rights are the same as CBS, NBC and ESPN. The main focus for the company remains on keeping games on TV.

“We don’t believe it helps us to put those rights under a streaming service or free on over-the-air. We think it’s very important that those rights remain exclusive to the broadcast environment,” Murdoch said.

FOX does stream games through its app, but it is only the games it is also carrying on its broadcast network or FS1.

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NBA Draft To Get Simulcast From ESPN & ABC

“This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.”

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ESPN is set for the 2022 NBA Draft coming up on June 23 at 8 p.m. from the Barclays Center in Brooklyn. The network announced Wednesday the crews that will handle coverage on both ESPN and ABC.

ABC will broadcast the first round in primetime. Kevin Negandhi will host and will be joined by Stephen A. Smith, Chiney Ogwumike and Jalen Rose. Monica McNutt will be reporting and interviewing draftees.

This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.

Malika Andrews will host both rounds for ESPN. Jay Bilas, Kendrick Perkins and Adrian Wojnarowski will share the set. Analysts Bobby Marks and Mike Schmitz will contribute.

“We’re thrilled that Malika Andrews will host this year’s ESPN presentation as she brings her well-documented, widespread skillset to our main set,” said David Roberts, head of NBA and Studio Production for ESPN. “The event will showcase the scope and depth of our NBA and college basketball talent roster with accomplished journalists and high-profile personalities across ESPN, ABC and ESPN Radio.”

ESPN will air a pre-draft red carpet show hosted by Cassidy Hubbarth from 5-6 p.m. Perkins and Richard Jefferson will also make appearances.

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