It’s often difficult to step back, analyze, and think about the big picture when you operate a brand. So much of what we do revolves around day to day business. But with 2016 looming, there’s no better time than now to review your brand’s strengths and weaknesses and think about what you need to do to stay ahead of the curve with the audience.
Many times I’ve stated that I believe the sports format’s ability to attract larger revenues and showcase its overall impact and success will come from presenting an impressive total reach story. Listeners want content available on demand across multiple platforms and advertisers want to know their messaging is reaching the largest potential audience with the goal being to show an increase in profits. A monthly radio ratings report is nice but when the companies paying for the service don’t believe in its accuracy, how can you expect a paying client to do so?
While it can be daunting and feel impossible to pull off due to the workload involved, a brand has to deliver great content consistently across multiple platforms to matter. 30 years ago success started with a powerful signal and being the first in a market to experiment with sports talk.
Today, you better have a good radio signal, on-air talent who appeal to the audience, content that is timely, topical, and better than the competition’s, social media accounts that are active and engaging with listeners, and a great website with exclusive audio, video and written content.
As established and respected as some brands are, they can all be beaten. Audiences today care about the content experience more than they care about which brand provided it. Loyalty isn’t given based on reputation but rather from demonstrating a consistent ability to provide the user with something of value. For each person who tells me a brand is unbeatable, I remind them of the previous importance placed on newspapers, landline telephones and CD’s and cassettes.
Today’s audience consumes content in numerous ways. The same individual who spends 30-60 minutes per day with your station while sitting in their car, is the same person who is at home engaging with your brand on social media and downloading podcasts on your website. In the old days of ratings, this person was unavailable once they left their automobile. Now, they are always accessible.
The question is, are you creating enough buzz for your brand beyond what people hear over the airwaves? Are you equipped with a strong multi-platform strategy? Is it understood, embraced and carried out by your staff?
I came across a piece on Digiday about the television network Telemundo. During the past year, the channel has experienced incredible growth.
First, they tripled their audience on YouTube. The channel crossed the 1 million subscriber mark during the Thanksgiving holiday and have added more than 613,000 subscribers this year between January 1 and October 31.
During that same period, the channel also generated 460 million views (up 262 percent from the previous year) and more than 3.1 billion minutes in watch time (up 278 percent).
Ask yourself this, does your sports radio station have a video strategy for YouTube or Facebook? I’ve seen some brands like WEEI, KNBR, 790 The Ticket and 101 ESPN do a good job with video but they are the exception not the rule. Some stations don’t even have a video channel created. In today’s technology savvy world, how is that possible?
And let me be clear, I’m not referring to the occasional situation when a producer pulls out their phone to record a guest in-studio or when you create a custom feature for a client that is built exclusively for the video channel. Those are parts of a strategy. Unless there’s a consistent plan with an understanding of why it matters and how it can lead to more non-traditional revenue and brand growth, then you’ve got little chance to be effective.
Consider this, 1.3 billion people use YouTube to watch nearly 5 billion videos per day. The average time spent per user on the website is forty minutes. That amount of time per day is equal to many radio show’s daily time spent listening. And that’s only YouTube – with Facebook now involved in the video arena that number jumps even higher.
Three years ago, Telemundo’s digital and social teams operated independent of each other (doesn’t that sound familiar radio folks?). It was then that the network decided to merge both teams under its Telemundo Studios division. The task was to figure out how each show should be presented and promoted on each platform.
Peter Blacker, EVP of Digital Media and Emerging Businesses at NBC Universal Telemundo Enterprises said “Every single one of my programming people has to be thinking about all of these platforms. We need to be where our audience is. A fan of one of these shows is going to spend a certain amount of time on YouTube, Facebook and other social platforms, and the fact is that they want different things in each of those areas. The good thing is we make so many hours of content that we have this enormous engine to feed it.”
That strategy has led the company to growth beyond YouTube too. From January 1st to October 31st, all channels combined to add 1.1 million subscribers, 761 million views and 4.58 billion minutes of watch time.
On Facebook, Telemundo’s main account has over 7 million fans (57 million fans across all shows) and the network is also experimenting with video. They have partnered with Facebook to generate interest for upcoming programming. The network will either release preview clips or sometimes even full episodes of a show.
Telemundo also has 6 million Twitter followers, 3 million on Instagram and 67,000 on Vine. All of those platforms are also in play for video and other forms of social content.
I have seen more sports radio stations doing a better job at committing to being active and topical on social platforms but there is still work to be done. Today for example, I witnessed three major market stations not even post one item on Facebook before 10am. Considering that the audience wakes up every day and checks their Facebook account, it’s a missed opportunity to present content for people to engage with and remind them of why to tune in to the radio station or visit the website.
Many stations gravitate to Twitter, and while I love the platform myself and value the way content can be shared on it, Facebook still dominates the total audience picture. King Zuckerberg’s company delivers 5x the audience that Twitter does. If you look at the amount of re-tweets or comments that a sports station gets on Twitter, it fails in comparison to the activity seen on Facebook.
I’m not suggesting that stations focus less on Twitter. I’m simply stating that Facebook needs to be a much bigger priority consistently. Often we become tired of things and search for the next cool trend and while Facebook has lost some of its luster, it still occupies 1 out of every 5 minutes that an individual spends with their phone. That’s an area where you want your brand to be present so you can re-direct the audience to your programming.
What we share on social outlets is also important. Your content should be topical and promoted regularly. Anytime you can use a tease to create suspense, that’s recommended.
For example, you could type a headline that says “Kobe Bryant has announced he’s retiring” and you’ll probably get a click on it. But if the link said “Kobe Bryant’s retiring but not before addressing one key issue” it’s more likely to pull someone in.
As stations have internal dialogue about ways to grow in the future, digital and social expansion should be front and center in every market discussion. The audience is ahead of where many of our brands are and in some cases, our staffs. You can pretend things will slow down and we’ll catch up, but as we’ve seen too many times, by the time we fix this issue, there will be a newer challenge ahead of us that we’re also not prepared for.
Forward thinkers are assets and this format has many of them but it needs many more. Having the ability now to step back and examine things from the outside looking in, we miss too many opportunities to highlight our content and people. You can’t just promote things 1x per week or 1x per month, you have to do it daily. You also need to identify what great content looks and sounds like and focus on the different ways to get it in front of the audience.
In some markets, stations will spend a few hundred thousand dollars on creating a TV commercial and pushing it across local television stations for 13 weeks rather than hire a dedicated video producer year round to create daily content and expand the station’s entire digital and social footprint. That in my opinion makes little business sense. It’s the old way of doing business – run the TV commercial to boost awareness and hope that it leads to recall so the radio station gets a few tune ins to drive an increase in ratings.
Except there’s one big issue with that approach – the audience consumes your programming differently and advertisers have adjusted the way they invest their money. They also happen to spend more online than on radio and that’s expected to increase even more by 2019.
What all of this amounts to is this; a lot more work, a lot more creativity, a lot more strategic planning, a bigger challenge for programming staffs, a bigger commitment from companies in the digital/social space, a deeper connection with the audience across multiple channels, and a lot more revenue!
Although it may be taxing at times and require more of an investment than some may want to make, it’s too important to not be where the audience and business community is. As Telemundo has demonstrated, when you bring a group together and share a unified vision and commitment, the growth follows. And that’s the secret sauce that makes the meal taste a whole lot better!
Crunching The Numbers:
- 610 Sports in Kansas City smashed its November ratings book. The station finished #1 overall with ALL listeners 6+ (think the Royals World Series games might have helped?). The station delivered a 10.6 for the month which was nearly 5 points higher than its October book and a full 3 points ahead of the market’s second highest rated brand 101 The Fox. Congrats to John Hanson and his team on an amazing month.
- 980 The Beast in Los Angeles recorded its best month in station history. Morning Drive jumped from 0.7 in October to 1.5 in November. Middays climbed from a 0.3 in October to a 0.6 in November and Afternoons grew from 0.7 in October to 1.0 in November. With the station making lineup changes recently, the early returns are positive.
Under The Radar:
- Congrats is in order for Adam Kuperstein who has returned to the Miami airwaves. The former WQAM midday host is now hosting Part-Time for 790 The Ticket.
- An additional congratulations goes out to Eric “Love Stain” Reiser who’s joined 92.3 The Fan in Cleveland as a Producer.
Would Local Radio Benefit From Hosting An Annual Upfront?
How many times have you heard this sentence uttered at conferences or in one of the trades; radio has to do a better job of telling its story. Sounds reasonable enough right? After all, your brands and companies stand a better chance of being more consumed and invested in the more that others know about them.
But what specifically about your brand’s story matters to those listening or spending money on it? Which outlets are you supposed to share that news with to grow your listenership and advertising? And who is telling the story? Is it someone who works for your company and has a motive to advance a professional agenda, or someone who’s independent and may point out a few holes in your strategy, execution, and results?
As professionals working in the media business, we’re supposed to be experts in the field of communications. But are we? We’re good at relaying news when it makes us look good or highlights a competitor coming up short. How do we respond though when the story isn’t told the we want it to? Better yet, how many times do sports/news talk brands relay information that isn’t tied to quarterly ratings, revenue or a new contract being signed? We like to celebrate the numbers that matter to us and our teams, but we don’t spend much time thinking about if those numbers matter to the right groups – the audience and the advertisers.
Having covered the sports and news media business for the past seven years, and published nearly eighteen thousand pieces of content, you’d be stunned if you saw how many nuggets of information get sent to us from industry folks looking for publicity vs. having to chase people down for details or read things on social media or listen to or watch shows to promote relevant material. Spoiler alert, most of what we produce comes from digging. There are a handful of outlets and PR folks who are great, and five or six PD’s who do an excellent job consistently promoting news or cool things associated with their brands and people. Some talent are good too at sharing content or tips that our website may have an interest in.
Whether I give the green light to publish the material or not, I appreciate that folks look for ways to keep their brands and shows on everyone’s radar. Brand leaders and marketing directors should be battling daily in my opinion for recognition anywhere and everywhere it’s available. If nobody is talking about your brand then you have to give them a reason to.
I’m writing this column today because I just spent a day in New York City at the Disney Upfront, which was attended by a few thousand advertising professionals. Though I’d have preferred a greater focus on ESPN than what was offered, I understand that a company the size of Disney with so many rich content offerings is going to have to condense things or they’d literally need a full week of Upfronts to cover it all. They’re also trying to reach buyers and advertising professionals who have interests in more than just sports.
What stood out to me while I was in attendance was how much detail went into putting on a show to inform, entertain, and engage advertising professionals. Disney understands the value of telling its story to the right crowd, and they rolled out the heavy hitters for it. There was a strong mix of stars, executives, promotion of upcoming shows, breaking news about network deals, access to the people responsible for bringing advertising to life, and of course, free drinks. It was easy for everyone in the room to gain an understanding of the company’s culture, vision, success, and plans to capture more market share.
As I sat in my seat, I wondered ‘why doesn’t radio do this on a local level‘? I’m not talking about entertaining clients in a suite, having a business dinner for a small group of clients or inviting business owners and agency reps to the office for a rollout of forthcoming plans. I’m talking about creating an annual event that showcases the power of a cluster, the stars who are connected to the company’s various brands, unveiling new shows, promotions and deals, and using the event as a driver to attract more business.
Too often I see our industry rely on things that have worked in the past. We assume that if it worked before there’s no need to reinvent the wheel for the client. Sometimes that’s even true. Maybe the advertiser likes to keep things simple and communicate by phone, email or in-person lunch meetings. Maybe a creative powerpoint presentation is all you need to get them to say yes. If it’s working and you feel that’s the best way forward to close business, continue with that approach. There’s more than one way to reach the finish line.
But I believe that most people like being exposed to fresh ideas, and given a peak behind the curtain. The word ‘new’ excites people. Why do you think Apple introduces a new iPhone each year or two. We lose sight sometimes of how important our brands and people are to those not inside the walls of our offices. We forget that whether a client spends ten thousand or ten million dollars per year with our company, they still like to be entertained. When you allow business people to feel the excitement associated with your brand’s upcoming events, see the presentations on a screen, and hear from and interact with the stars involved in it, you make them feel more special. I think you stand a better chance of closing deals and building stronger relationships that way.
Given that many local clusters have relationships with hotels, theaters, teams, restaurants, etc. there’s no reason you can’t find a central location, and put together an advertiser appreciation day that makes partners feel valued. You don’t have to rent out Pier 36 like Disney or secure the field at a baseball stadium to make a strong impression. We show listeners they’re valued regularly by giving away tickets, cash, fan appreciation parties, etc. and guess what, it works! Yes there are expenses involved putting on events, and no manager wants to hear about spending money without feeling confident they’ll generate a return on investment. That said, taking calculated risks is essential to growing a business. Every day that goes by where you operate with a ‘relying on the past’ mindset, and refuse to invest in growth opportunities, is one that leaves open the door for others to make sure your future is less promising.
There are likely a few examples of groups doing a smaller scaled version of what I’m suggesting. If you’re doing this already, I’d love to hear about it. Hit me up through email at JBarrett@sportsradiopd.com. By and large though, I don’t see a lot of must-see, must-discuss events like this created that lead to a surplus of press, increased relationships, and most importantly, increased sales. Yet it can be done. Judging from some of the feedback I received yesterday talking to people in the room, it makes an impression, and it matters.
I don’t claim to know how many ad agency executives and buyers returned to the office from the Disney Upfront and reached out to sign new advertising deals with the company. What I am confident in is that Disney wouldn’t invest resources in creating this event nor would other national groups like NBC, FOX, CBS, WarnerMedia, etc. if they didn’t feel it was beneficial to their business. Rather than relying on ratings and revenue stories that serve our own interests, maybe we’d help ourselves more by allowing our partners and potential clients to experience what makes our brands special. It works with our listeners, and can work with advertisers too.
Takeaways From The NAB Show and Six Days in Las Vegas
“I’m certainly not afraid to be critical but my enthusiasm for the NAB Show was elevated this year.”
Six days on the road can sometimes be exhausting. Six days in Las Vegas, and it’s guaranteed. That was my world last week, as I along with more than fifty thousand people headed to sin city to take in the 2022 NAB Show.
The event didn’t draw as many as it had in the past, but after two years of inactivity due to the pandemic, it was good to be back. Judging from some of the vendors I talked to, the sessions I attended, and the feedback I received from folks I met with, though far from perfect, it was a solid return for an important event. Seeing people interact, celebrate others, and talk about ways to improve the business was a positive reminder of the world being closer to the normal of 2019 than the normal of 2020-2021. The only negative from the week, the consistent failure of Uber to appear in the right place at the right time. But that had zero to do with the NAB.
It feels like whenever I attend industry conferences, there are two different type of reviews that follow. Some writers attend the show and see the glass half full. Others see the glass half empty. I’m certainly not afraid to be critical but my enthusiasm was elevated this year. Maybe it was because BSM was a media partner or maybe it was due to the show not happening for years and just being happy to be among friends, peers, and clients and operate like normal. Either way, my glass was definitely half full.
For those who see events this way, it’s likely they’ll remember the numerous opportunities they had to create and reestablish relationships. They’ll also recall the access to different speakers, sessions, products, and the excellent research shared with those in attendance. The great work done by the BFOA to recognize industry difference makers during their Wednesday breakfast was another positive experience, as was the Sunday night industry gathering at The Mayfair Supper Club.
Included in the conference were sessions with a number of industry leaders. Radio CEO’s took the stage to point out the industry’s wins and growth, credit their employees, and call out audio competitors, big tech, and advertisers for not spending more with the industry. When David Field, Bob Pittman, Ginny Morris and Caroline Beasley speak, people listen. Though their companies operate differently, hearing them share their views on the state of the business is important. I always learn something new when they address the room.
But though a lot of ground gets covered during these interviews, there are a few issues that don’t get talked about enough. For instance, ineffective measurement remains a big problem for the radio business. Things like this shouldn’t happen, but they do. NBC and WarnerMedia took bold steps to address problems with TV measurement. Does radio have the courage to take a similar risk? That’s an area I’d like to see addressed more by higher ups.
I can’t help but wonder how much money we lose from this issue. Companies spend millions for a ratings service that delivers subpar results, and the accountability that follows is often maddening. Given the data we have access to digitally, it’s stunning that radio’s report card for over the air listening is determined by outdated technology. And if we’re going to tell folks that wearables are the missing ingredient for addressing this problem, don’t be shocked if the press that follows is largely negative. The industry and its advertising partners deserve better. So too do the reps at Nielsen who have to absorb the hits, and make the most of a tough situation.
Speaking of advertising, this is another one of those critical areas that deserves another point of view. Case in point, I talked to a few ad agency professionals at the show. Similar to what I’ve heard before, they’re tired of hearing radio leaders blame them for the industry’s present position. This has been a hot button topic with executives for years. I often wonder, do we help or hurt ourselves by publicly calling out advertisers and ad agencies? How would you feel if you ran an agency which spent millions on the industry and were told ‘you don’t do enough’? I’m a champion of radio/audio, and am bullish on spoken word’s ability to deliver results for clients, but having attended these shows for nearly seven years, it might be time for a new approach and message. Or maybe it’s time to put one of our CEO’s with one of theirs and have a bigger discussion. Just a thought.
Of the sessions that I attended, I thought Erica Farber’s ‘What Business Are You In?’ was excellent. I especially liked Taja Graham’s presentation on ‘Sharing Your Truth’. I also appreciated Eric Bischoff’s tips on ways to monetize podcasts, and am curious to see how Amazon’s AMP develops moving forward. My favorite session at the show though was “A GPS Session For Your Station’s Car Radio Strategy” led by Fred Jacobs. The insight shared by Joe D’Angelo of Xperi and Steve Newberry & Suzy Schultz of Quu was outstanding. Keeping the car companies on our side is vital to our survival, and how we position ourselves on the dashboard can’t be ignored. Other tech companies and audio operators take it seriously. We must too.
Sessions aside, it was great to check out the VSiN and Blue Wire studios, connect with a bunch of CEO’s, GM’s and Market Manager’s, and visit with Kevin Jones, Joe Fortenbaugh, Jeremiah Crowe, Jon Goulet, Bill Adee, Q Myers, Mike Golic Jr. and Stormy Buonantony. The NFL’s setup for the Draft, and the light show presented at the Bellagio was without a doubt spectacular, plus Stephanie had a chance to say hello to Raiders owner Mark Davis who was inside the back room of a Westgate restaurant where we were having a business lunch meeting. The personal tour we received at the Wynn showed off some of the best suites I’ve seen in Las Vegas, and I was finally able to witness Circa’s Stadium Swim in person, and meet owner Derek Stevens (heck of a suit game). What an outstanding hotel and casino.
Altogether, it was a productive trip. As someone who knows all about building and executing a conference, I appreciate the work that goes into pulling it off. This event is massive, and I have no idea how the NAB makes it happen so flawlessly. This was the first time my head of sales, Stephanie Eads, got to attend the show. She loved it. Our only negative, going back and forth between convention halls can get exhausting. Wisely, Stephanie and Guaranty Media CEO Flynn Foster took advantage of the underground Tesla ride to move from the North hall to the West hall. I wasn’t as bright. If that’s the worst part of the experience though, that’s pretty solid. I look forward to returning in 2023, and attending the NAB’s NYC show this fall.
You’ve likely seen posts from BSM/BNM on Facebook, Twitter and LinkedIn promoting a number of open positions. I’m adding crew to help us pump out more content, and that means we need more editors, news writers, features reporter’s and columnists. If you’re currently involved or previously worked in the industry and love to write about it, send a resume and few writing samples by email to JBarrett@sportsradiopd.com.
With that said, I’m excited to announce the addition of Ryan Brown as a weekly columnist for BSM. Ryan is part of ‘The Next Round’ in Birmingham, Alabama, which previously broadcast on WJOX as JOX Roundtable. The show left the terrestrial world in June 2021 to operate as its own entity. Ryan’s knowledge and opinions should provide a boost to the site, and I’m looking forward to featuring his columns every Tuesday. Keep an eye out for it tomorrow, and if you want to check out the guest piece he previously wrote for us, click here.
Demetri Ravanos and I have talked to a lot of people over the past month. More additions will be revealed soon. As always, thanks for the continued support of BSM and BNM.
Six New Contributors Join Barrett Media
“These latest additions will make our product better. Now the challenge is finding others to help us continue growing.”
Building a brand starts with a vision. Once that vision is defined, you identify the people who fit what you’re creating, lay out the game plan, and turn them loose to execute. If the product you’re creating is original, fills a gap in the marketplace, and the work turned in by your team is consistently excellent and promoted in the right locations, more times than not you’ll build an audience.
As you grow, the focus turns to studying what your audience wants, needs, and expects from your brand. Certain things you expect to be big turn out small, and the things you saw limited upside in create opportunities you never saw coming. It’s critical to be open minded and ready to pivot while also examining where and when people consume your product, which pieces of content do and don’t matter, and then use that information to direct your team to give folks more of what they value and less of what they don’t. Team members should want that feedback too. It tells them what is and isn’t worth spending their time on.
As I lay all of that out it may sound like I’m talking about a radio station or television operation. These are the things programmers do frequently to make sure the talent, shows, and brand is satisfying the expectations of an audience. But what I’m actually referring to is the brand you’ve made a choice to click on to read this column, Barrett Media.
I’ve mentioned many times on this website how I started this operation by myself, and didn’t expect to have a team of writers involved in it. I was focused on consulting sports stations, sharing my programming views on this website, and as I cranked out content consistently, I discovered others loved the business like I did and had a desire to share their insights too. Rather than sticking to my original plan, I pivoted and increased our content offerings. In return, the audience grew, clients grew, and it’s led this brand to grow beyond my expectations. Now we cover sports AND news media, we run an annual conference, feature a membership program, create podcasts, deliver a daily 8@8 and three times per week BNM Rundown newsletter, and work with various brands and companies across the broadcasting industry. I’m extremely fortunate to be in this position and don’t take it for granted.
But with growth comes change. We’ve been blessed to have a lot of talented people contribute to this site over the years, and as they produce quality work, and others across the industry recognize it, they earn interest for their services. That then leads to some having to sign off for bigger opportunities. I see that as a great positive for the brand. Would it be nice to have more consistency and keep a crew together for years? Of course. I know it’d make Demetri’s life a lot easier. If we’re losing people for the right reasons though, and they’re landing opportunities that help them advance their careers, I’m going to be happy for their success, and trust that we’ll find others to keep us moving forward. The success of our team helps make what we do more attractive to others because it shows that if you do good consistent work here, you can put yourself in a position to attract attention.
Over the past two months, I have challenged Demetri Ravanos to invest more time talking to people about writing for us. Expanding our Barrett News Media roster is a priority. So too is adding quality people to help us improve Barrett Sports Media. BSM has had just under seven years to earn trust with readers. BNM has had less than two. We’ve put out ads on our website and newsletters, social posts, an ad on Indeed, and we’ve reached out directly to people who we’ve felt may be able to add something interesting to our brand. Most of my time is spent listening to stations and talking with clients, but my eyes are always roaming looking for content, and my mind is always thinking about what we can create next to make an impact.
I don’t judge our brand’s success based on clicks, shares, breaking news before other outlets or showing up in the top three listings on Google. I care more effort accuracy, timeliness, passion, consistency, storytelling, insight, and being fair and non-agenda driven. We’ve found our niche being able to tell stories about broadcasting professionals, relaying news, and offering expert knowledge to serve those involved in the broadcasting industry. If we continue to excel doing those things consistently, I’m confident our audience will reward us by reading and sharing more of our content. It’s why we never stop recruiting to keep things fresh.
Having said that, I am excited today to reveal six new additions to the Barrett Media staff. Peter Schwartz is a name and voice many in New York sports radio circles are familiar with. Peter has spent three decades working with various outlets and I’m thrilled to have him writing weekly feature stories for us. Brady Farkas is a talented host and former programmer who now works for WDEV in Burlington, VT. Karl Schoening is a play by play broadcaster who has worked in San Antonio sports radio and has had the added benefit of learning the industry from his talented father Bill who calls Spurs games. Each of them will produce bi-weekly feature stories for the brand. Jason Ence is in Louisville and has written about sports betting for Twin Spires while also working for ESPN 680. He’ll be writing sports betting content for us on a weekly basis. Jasper Jones will help us by adding news stories on Friday’s. He’s presently in Philadelphia learning the business working for Audacy. Last but not least, veteran author, Brewers writer, and former radio professional Jim Cryns comes on board to help us with features on news media professionals.
These six additions make us stronger, and I’m excited to have them join the team to help us add more quality content to the website. That said, we’re not done yet. Demetri and I are still talking with others and I expect to make a few more additions in the weeks ahead. As I said earlier, we want to improve the news media side of our operation and continue adding people to help us make a bigger dent in the sports media space. Broadcast companies invest in us to help them, and I believe it’s important to invest back.
If you’ve programmed, hosted a top rated show, worked in measurement, led a cluster as a GM, sold advertising, represented talent or have worked in digital and feel you have knowledge to share, reach out. I can’t promise we’ll have room but we’re always willing to listen. I’m not worried about whether or not you’ve written for professional publications. Passion, experience and unique insights matter much more than a resume or journalism degree.
I appreciate everyone who takes time to read our content, like and share it on social, and all involved with this brand who help bring it to life each day. The latest additions of Schwartz, Farkas, Schoening, Ence, Jones and Cryns will make our product better. Now the challenge is finding others to help us continue growing.