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Kenny Mayne Inks New Deal With ESPN

Jason Barrett

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Kenny Mayne, an iconic face and voice of ESPN for two decades, has reached a new, multi-year agreement to remain with the company in the role he’s most closely associated with:SportsCenter anchor.

“I did what?” Mayne asked.

Mayne, who returned to the SportsCenter anchor desk in 2013 after a five-year absence and is well known for his offbeat style, dry humor and unique sayings, will continue as a guest anchor of the 1 a.m. ET edition of the program, which airs from ESPN’s Los Angeles studio and is hosted by Neil Everett and Stan Verrett. He also will continue to be part of SportsCenter on the Road at select events and will produce features for SportsCenter.

“Happy to be back for more. It beats real work,” Mayne said. “I fly to LA for a week, watch sports and make up words. Sometimes I literally make up the words. Pure gibberish. But Stan and Neil seem to get me.”

In his new deal, he will expand his presence on SportsCenter as a featured contributor to the midnight ET edition of the program hosted by Scott Van Pelt from ESPN’s Bristol, Ct., studios.

“For 20 years, Kenny Mayne has placed his own indelible, if somewhat askew, stamp onSportsCenter,” said Rob King, ESPN senior vice president, SportsCenter and News. “We are truly delighted that he’ll continue entertaining fans, both from the SportsCenter set and from all corners of the sporting world.”

Mayne joined ESPN in May, 1994, as an anchor on ESPN2, providing five-minute score and news reports, and as a feature reporter. He also served as the original host of ESPN2’s former auto racing programs rpm2day and rpm2night. He occasionally anchored SportsCenter until assuming that role fulltime in August 1997, and he remained in the position until 2008.

From 2008–2011, he produced and starred in an original scripted series on ESPN.com titledMayne Street, then in 2011, he shifted gears and debuted Kenny Mayne’s Wider World of Sports on ESPN.com. He also previously hosted ESPN’s horse racing coverage.

Mayne has been a staple of ESPN’s “This is SportsCenter” commercials during the campaign’s 20-year run, appearing in more than 50 spots. He also was a contestant on the second season of ABC’s Dancing With the Stars in 2006 and since then has occasionally appeared on the show with NFL Hall of Famer Jerry Rice in “DanceCenter,” a SportsCenter-themed segment.

Prior to joining ESPN, Mayne had served as a freelance reporter and field producer for the network from 1990-1994.

Sports TV News

The NFL Still Considering Multiple Offers For Sunday Ticket

The NFL has had the respective bids of Disney, Apple and Amazon for weeks now. DirecTV has not bid for the package but has stated it is willing to partner with the new rightsholder for a potential deal.

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Sunday Ticket Negotiations

DirecTV currently has the rights to Sunday Ticket. That deal expires at the end of this upcoming football season. The NFL is expected to make a boatload of cash when they decide which media organization gets the next rights to the package. The only question is… who will that be?

Alex Sherman of CNBC reports that the NFL has had the respective bids of Disney, Apple and Amazon for weeks now. DirecTV has decided not bid for the package. However, they are interested in partnering with the new rightsholder for a potential deal. DirecTV knows that Sunday Ticket is a staple in bars and restaurants and is interested in maintaining those relationships.

Outside of the bar/restaurant industry, success has been limited for the satellite provider with the football package. Fewer than two million subscribers signed up for Sunday Ticket each year which made the package a money-loser for the satellite TV provider.

According to the report, the NFL wants more than $2 billion for the rights and a stake in NFL Media, which is being packaged with Sunday Ticket. Also on the table is the NFL’s mobile rights. The league’s previous mobile agreement with Verizon has ended.

An interesting piece of the negotiations is Sunday Ticket price. According to the report, a buyer would have limited flexibility on pricing. The NFL signed contracts with CBS and Fox and within the framework of those deals, language mandates Sunday Ticket have a premium price. That’s to prevent loss of viewers from the networks that feature local market Sunday afternoon games. So essentially, the price is the price for the consumer.

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Sports TV News

F1 Renews With ESPN For U.S. Media Rights

ESPN was reportedly in a three-way bidding battle with Amazon and Comcast. According to the report, F1 told both Amazon and Comcast on Friday that they had decline to accept either one’s offer.

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F1 ESPN

The racing series F1 has decided to stick with ESPN through 2025.

ESPN was reportedly in a three-way bidding battle with Amazon and Comcast. According to the report, F1 told both Amazon and Comcast on Friday that they had decline to accept either one’s offer.

The reported value of the three-year contract is set to pay F1 $75-90M per year for the U.S. media rights. Amazon had offered to pay roughly $100M per year, with the right to sublicense to a linear broadcast network. Comcast’s offer was similar to ESPN’s in terms of value and the structure. They also wanted to put select races on it’s streaming service, Peacock.

Netflix was in on the negotiations, as well. The makers of Drive to Survive, the streaming series that many credit with the sport’s explosion in popularity in recent years, wasn’t close on on their financial offer. Also, it seems F1 executives were not ready to put all of its races on a streaming service just yet.

Currently, F1 receives $5M per year for ESPN to broadcast it’s races. ESPN has grabbed about 1.0 million viewers per race. That makes F1 a more than viable option for the network to invest into again. ESPN will be able to put a small number of races on its ESPN+ streaming service exclusively. The vast majority being on ABC or ESPN.

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Sports TV News

Skip Bayless Says He And Stephen A. Smith ‘Sorted Out’ Their Disagreement

“Brothers fight. We have fought before. I’m assuming we will fight again.”

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Skip Bayless

Stephen A. Smith and Skip Bayless were locked in a war of words last week following the First Take host’s appearance on JJ Redick’s Old Man and the Three podcast.

The origins of their partnership were discussed and Bayless admitted he did not like the way Smith characterized the state of First Take before he arrived on set. Smith insisted that Bayless simply misunderstood what he meant by saying that he was told the show needed him.

Over the weekend, Skip Bayless says he and Stephen A. Smith got together at the Bayless home in California to talk things out in private.

“He was in LA, he came over, we sat by the pool,” he said on the latest episode of The Skip Bayless Show. “It wasn’t the easiest conversation for a while, but we slowly but surely sorted it out. We got through it, and we have been through so much together.”

Bayless reiterated that he considers Smith a brother. They love each other. That doesn’t mean they are always going to remember events the same way or see eye-to-eye all the time.

“Brothers fight. We have fought before. I’m assuming we will fight again.”

Fighting doesn’t mean the relationship is fractured. In fact, Skip Bayless was adamant that he remains closer to Smith than he is to most people in his life.

“I don’t trust easily because of the way I was raised, but I do trust Stephen Anthony Smith. Trust him with my life. Always have and always will. I trust he will always be there for me, and you better believe I will always be there for him.”

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