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KILT Continues To Lead Houston Ratings Race



We’re a bit behind in catching up on recent Houston radio ratings from Nielsen Audio. So we’ll summarize two months in one entry.

This list covers the December book from Nov. 5 to Dec. 2 and the Holiday book from Dec. 3-30, which includes the stretch drive of the NFL regular season and the final days before some lineup changes that took effect with the new year on KBME (790 AM) and KILT (610 AM).

Unofficially, the holiday book is known as the Sunny book because of the dominance of KODA (99.1 FM) with its wall-to-wall Christmas music. That dominance continued this year, as we will see when we turn from sports to the general radio market for the Holiday book.

First, however, the results for men 25-54, the key demo for sports radio, indicate that Texans flagship station KILT (610 AM) led but did not dominate at the height of football season.

Also, KFNC (97.5 FM) has solidified its move past KBME (790 AM) for second place among the four sports stations. It should be interesting to see if those numbers hold with KBME’s January lineup changes.

As always, we start with 6 a.m. to midnight (Monday through Sunday) among men 25-54. KILT still leads and saw an uptick in the Holiday book, but KFNC is holding fast in second.

Station           Holiday           December          Holiday 2014

KILT (610 AM)     2.9 (18th)         2.6 (T17th)       3.4 (13th)

KFNC (97.5 FM)    2.3 (20th)         2.3 (T20th)       1.5 (23rd)

KBME (790 AM)     1.2 (25th)         1.2 (25th)         2.2 (20th)

KGOW (1560 AM)    0.1 (T37th)       0.1 (T39th)       0.4 (T30th)

ESPN Radio plus an hour of local programming has enabled KFNC to top KILT in morning drive for two books in a row, which is fairly astonishing in the middle of football season.

Station           Holiday           December          Holiday 2014

KFNC (97.5 FM)    3.3 (13th)         2.6 (15th)         1.6 (22nd)

KILT (610 AM)     2.4 (T18th)       2.3 (18th)         2.9 (14th)

KBME (790 AM)     2.4 (T18th)       1.9 (21st)         4.6 (7th)

KGOW (1560 AM)    0.2 (T34th)       0.1 (T39th)       0.6 (31st)

KILT is up in middays (10 a.m.-3 p.m.), and KFNC is the clear runner-up. This will be a time slot to watch in the next book with the new team of Sean Jones and Adam Clanton on KBME.

Station           Holiday           December          Holiday 2014

KILT (610 AM)     2.9 (15th)         2.4 (17th)         4.2 (5th)

KFNC  (97.5 FM)   2.0 (21st)         2.2 (19th)         1.6 (22nd)

KBME  (790 AM)    0.9 (27th)         1.2 (25th)         2.6 (16th)

KGOW (1560 AM)    0.1 (T35th)       0.0 (T38th)       0.7 (26th)

KILT still leads in afternoon drive time (3-7 p.m.), but KFNC is making a good run despite having to give up one hour to ESPN Radio.

Station           Holiday           December          Holiday 2014

KILT (610 AM)     3.0 (15th)         2.7 (18th)         3.3 (13th)

KFNC  (97.5 FM)   2.8 (17th)         2.4 (20th)         1.8 (22nd)

KBME  (790 AM)    1.2 (25th)         1.4 (25th)         1.6 (23rd)

KGOW (1560 AM)    0.1 (T37th)       0.1 (T37th)       0.4 (T30th)

Texans programming continued to boost KILT from 7 p.m. until midnight, and KBME doesn’t appear to be getting much out of its Rockets broadcasts.

Station           Holiday           December          Holiday 2014

KILT  (610 AM)    2.3 (16th)         3.0 (15th)         2.9 (16th)

KFNC  (97.5 FM)   1.4 (24th)         1.3 (T24th)       1.3(T22nd)

KBME  (790 AM)    1.0 (25th)         0.5 (T28th)       1.3 (T22nd)

KGOW (1560 AM)    0.0 (T38th)       0.0 (T39th)       0.0 (T40th)

To see how the individual shows performed visit the Houston Chronicle where this information was originally posted

Sports Radio News

Cole Cubelic: ‘A Lot Of Media Wasn’t Prepared To Talk About Nick Saban and Jimbo Fisher’

“There were multiple other messages that were attempted to be delivered by Nick Saban two nights ago that I don’t think anybody paid attention to, and I’m wondering if Jimbo paid attention to them.”



The comments from Alabama football coach Nick Saban regarding other teams allegedly “buying” their players through the new rules pertaining to name, image and likeness (NIL) deals has set the college football world abuzz.

In his comments, Saban directly accused Texas A&M Head Coach and one of his former assistant coaches at Louisiana State University Jimbo Fisher of unreasonably using NIL deals to recruit college football players, and remarked that the system as a whole has created a fundamental disadvantage for certain programs. Additionally, he stated that Alabama has never tried to lure a player solely based on these deals; however, he left the door open to potentially having to adjust his recruitment strategy to align with the actions of his competitors around him.

Much of the college football world weighed in on the comments, but the voice everyone was waiting to hear was that of Jimbo Fisher, including McElroy and Cubic in the Morning on Jox 94.5 FM in Birmingham, Ala. On Friday morning, the program opened with show co-host Cole Cubelic reacting to the candid response given by Fisher in a news conference carried on multiple media outlets in which Fisher called Saban a “narcissist.”

“When we’ve had coaching feuds before, we’ve had guys go back and forth; we’ve had guys go at one another, sometimes in a little bit more of a subtle way; sometimes maybe a less-confrontational way,” Cubelic said. “Jimbo even said it yesterday – he’s not afraid of confrontation; he’s not worried about it.”

An aspect of what has made this discordance between two highly-accomplished and eminent coaches a story being followed across the college football landscape is the fact that it has taken place within the public sphere. When Saban appeared on SiriusXM Radio and apologized for singling out Texas A&M in his comments from earlier in the week, there was not much emotion involved, according to Cubelic. Fisher’s remarks in his press conference though, were of a completely different sentiment – and may have escalated the situation altogether.

“Debates often turn to arguments as soon as emotions become involved,” Cubelic said. “…Jimbo Fisher yesterday at 10 a.m. – that felt emotional; that felt personal, and that one had to dig deep. Jimbo Fisher said yesterday he doesn’t anticipate things are going to be repaired. I don’t see in a way that these two sort of get things back in line.”

“The bridge is burned both ways,” added show co-host Greg McElroy. “They’ll probably shake hands; do what they need to do pregame. But as far as any love lost? Nah, that’s a wrap.”

A part of this story that remains seminal when reporting or commenting on it is listening to the full extent of the comments from both Saban and Fisher on the situation so as to more effectively contextualize and comprehend the situation. Cubelic said that he did multiple interviews on different programs yesterday, and some of the interviewers, as he anticipated, had solely listened to portions of the comments, rendering them not completely prepared to have a truly pertinent discussion about the topic at hand.

“We said it here on the show yesterday morning — right out of the gate — people are going to take the Miami; the Jackson State; and the Texas A&M stuff, and they’re going to clip it and they’re going to play it and they’re going to read it and that’s all they’re going to pay attention to,” said Cubelic. “There were multiple other messages that were attempted to be delivered by Nick Saban two nights ago that I don’t think anybody paid attention to, and I’m wondering if Jimbo paid attention to them.”

Jimbo Fisher and the Texas A&M Aggies visit Nick Saban and the Alabama Crimson Tide on October 8 in a matchup that will sure to be a primary topic of discussion in the weeks and months leading to kickoff.

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Sports Radio News

Doug Gottlieb On Praise For Pat Beverly: ‘What a Joke!’

“To be in the NBA and say things that are demonstrably false, outright mean, and oh by the way, obtuse to reality and turns people off to your sport.”



Pat Beverley of the Minnesota Timberwolves may have used his appearances this week on ESPN to set up a potential career in media, but some just simply weren’t impressed.

You can count Doug Gottlieb among them. Gottlieb said Wednesday that Beverley’s takes on Suns guard Chris Paul and words for Matt Barnes regarding James Harden’s contract didn’t do him any favors for the future.

“Pat Beverley, if you’re going to die on a hill, James Harden’s hill is not the one to die on,” Gottlieb said. “In a week in which you have a chance to carve out a potential career for yourself which is as good, or greater than your NBA career. What a joke!”

Gottlieb added that Beverley also lost people completely “acting like the arrogant NBA athlete that so many assume that NBA athletes are.”

“To be in the NBA and say things that are demonstrably false, outright mean, and oh by the way, obtuse to reality and turns people off to your sport,” he said. “Congratulations, hell of a week and you’re only in day two.”

While Beverley may not have Gottlieb singing his praises as an analyst, the T-Wolves journeyman did get the attention of Barstool Sports president Dave Portnoy. Portnoy said if Beverley wanted to do a podcast for the company, he would give him a blank check and hire him no questions asked.

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Sports Radio News

Mick Hubert to Retire After 33 Years As Voice Of Florida Gators

“This wasn’t the end of a five-year plan. I don’t know if I can explain how I knew, but I knew.”



After more than three decades and more than 2,500 games called in Gainesville, Mick Hubert is retiring as the voice of the Florida Gators.

Hubert, 68, will call it a career after the Florida baseball team concludes its regular season this weekend.

Hubert, who’s called numerous Gators national championships across multiple sports in his tenure, said he had been thinking about retiring but finally had peace about it to make the decision.

“This wasn’t the end of a five-year plan. I don’t know if I can explain how I knew, but I knew,” he said. “I had been considering this for a little while. I just had to do some praying about it and enjoy every game.”

The longtime broadcaster is a 2019 inductee into the Florida Sports Hall of Fame.

Hubert said he poured his heart and soul into broadcasts and that hopefully fans recognized that.

“I hope they heard the enthusiasm, and the credibility is important to me,” he said. “You need to be factual and credible, but you need to be enthusiastic. That’s what I always felt. I always wanted to take my audience on a roller-coaster ride of emotions. I also wanted to give them enough information so they could paint that picture in their mind.”

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