We’ve reached that time of year where most sports radio stations across the country prepare for a ratings decline following a strong fall and impressive January. As we’ve learned throughout the years, the NFL is king, and although many stations will recover in April when baseball returns, the NFL Draft unfolds, and the NBA and NHL Playoffs begin, the winter months can be very unforgiving, especially February.
So what do you do?
Well there are plenty of suggestions to consider, and I thought it’d be helpful to remind you of a few critical things as you prepare to deal with a month where the audience mentally disconnects from your show and radio station.
First, it’s important to sell your radio station’s success quarterly and annually. Make sure your advertisers don’t have false expectations entering each month. By letting them know in advance that February is likely to dip, whereas the Fall months are likely to rise, you’re setting realistic and measurable expectations which the client will thank you for. We can pretend that these aren’t realities, and maybe with some luck you’ll avoid a drop in February, but by being honest and realistic, advertisers are more likely to stick with you during the tougher months.
Secondly, meet with your shows and staff and explain to them how the radio station has performed in previous year’s during the first quarter. It’s common for sports stations to have a strong January, a slower February, and make up a little ground in March before seeing a bigger increase in April.
One thing I encourage you to do, be honest with your staff and remind them that no less effort is acceptable, and the goal remains to stay flat or gain ground from January, but it’s also possible that despite cranking out compelling content, and busting their asses, that the ratings could suffer. This has more to do with sports radio fatigue and a lack of football and baseball than anything else. Stress the importance of driving the audience back to one another’s programs, because one additional tune-in could be the difference between a dip and staying afloat.
Since the listening levels are likely to decline in February, this is a good time to encourage your key people to use some vacation time. It allows them to breakaway from the radio station during a time where they may have to dig deeper than usual to find good local content, and it assures you that they’re less likely to hurt the radio station’s momentum later in the year. In many cases, your key people have grinded out the past 6 months covering the NFL, so they’re likely in need of a mental break. This is the perfect time to take one.
The next item I want you to think about, is how you can take advantage of a reduced period of listening. We often toss around the term “think outside the box” in this business, and in February, this is where the great programmers, talent, and brands get ultra-creative and find ways to capture some excitement, even if it’s for an extra day or two.
For example, in Houston, Sports Radio 610 KILT has used the time to invite the audience to get involved and trade their personalities to other dayparts and roles on the radio station. While this won’t lift the radio station’s ratings for an entire month, it’s topical and plays off of the NBA Trade Deadline, and it takes an otherwise slow period, and gives the station some buzz for a week or two.
This becomes fun for the hosts on the air, and for one day out of the year, it gives the audience a different sound of the brand. Some hosts will enjoy the change of pace, others may not depending on which roles they get thrust into, but in either case, the listeners feel empowered and the staff shows they’re willing to play along for the betterment of the audience. In some instances, a chord could be struck between some talent on the air that may come into play one day down the line. That one day of additional listening could also help the station avoid a setback for the month.
If you’ve listened to “Mike and Mike” throughout the years, you’ve likely heard them previously use the week after the Super Bowl to present their awards for the NFL season. That’s a great move because it takes the one subject that has driven audience tune-ins for the past 6 months, and keeps it relevant for an extra 5 days. By encouraging the audience to vote, playing audio clips centered around the key categories, and booking guests who are tied to each individual award, it makes the show interesting, and that’s a smart way to connect during a slow period.
In my personal experiences, this was the month where I’d kick off a major promotion in San Francisco titled “Lucky Break”. The idea behind it was to go town to town auditioning people for a chance to make the cast of 16 for a weekly show where undiscovered talent get a chance to perform in front of judges, audiences, and against top talent and celebrities, with the ultimate prize being a one-year contract to host shows on the radio station.
I decided after three years of doing it that the promotion had run its course at 95.7 The Game, but there’s no question that the buzz for it was excellent, and the audience got behind it. While we dealt with lower ratings in February, our digital performance shot up tremendously. This was another way to take those advertisers who may be looking at spending less on the air, and re-direct their dollars into another area.
We’d launch the off-air auditions right after the Super Bowl and promote them on-air, and after doing 4-5 and gathering our field of 16, we’d hit the air each Wednesday night in March and present different challenges each week to see who had the skills to excel in sports radio. When baseball returned during the first week of April, we’d crown our winner, and they’d start hosting on the weekend and at night as needed.
If you think that damages your brand’s image or puts someone on the air who isn’t ready for it, I’ll leave you with this – I heard that same stuff from many in San Francisco when we rolled out the idea. By the end of it, most of the talent would tell you that they weren’t sure themselves that they could have won the contest. If done right, it presents the cast in a positive light, shows how difficult doing great sports radio can be which inspires others to want to learn more about it, it creates buzz in your city which leads to additional marketing, keeps your advertiser’s dollars tied to a big promotion, and generates some life on your airwaves during a dead listening period.
And if you’re still not convinced, four members from that promotion are still employed by The Game in SF today, and Joe Beningo of WFAN, and Chris Dimino of 680 The Fan were once callers to sports talk shows, and they’ve since gone on to have lengthy careers and build strong brands in the New York and Atlanta areas. All they needed was someone willing to give them a shot – they took care of the rest.
One other idea to consider, is to think about what is happening locally or nationally that has people talking. Is there a way for your brand and personalities to tap into it? Let’s use a national angle for this example.
Whether you’re a Republican or Democrat, you’re familiar with who’s running for President. The debates are dominating local media coverage, and with the election taking place in November, you can be sure that the interest in who will lead the country is only going to intensify.
Whether it’s taking 2 of your key personalities, the entire station’s lineup, local celebrities, callers, or people from the local sports world, creating a debate night over sports issues that are relevant to your audience, is not hard to pull off. With the right amount of pre-promotion, the right venue, the right format, and the right inclusion in your weekday programming, you can create a compelling program that leads to additional buzz before, during, and after the event. It also gives your sales team an extra sellable event, and can help you boost your digital and social media activity.
The key of course is selecting the right people and content, but that’s what good programmers and talent are supposed to do.
If debates aren’t your cup of tea, and you’ve got the rights to a baseball team in your city, or if covering the club is a critical piece of your station’s local programming strategy, maybe this is the time of the year when you send a show or two to spring training to do LIVE shows, feature players on the air, and begin the build for what’s coming your way in April. The teams will appreciate it, and the work you do during the lighter times of the season, can provide benefits to you later in the year when things get more hectic. It’s also another opportunity for clients to be attached to an attractive promotion during a time when they may consider removing their money for a month.
If you aren’t a big baseball station but have strong audience interest in the NFL, especially if your team is going to be picking in the Top 5 of the upcoming NFL Draft, maybe you send a talent or two to the NFL Scouting Combine to do LIVE shows and talk to GM’s, Agents, Head Coaches, and Prospects to ramp up the interest heading into April’s Draft. The NFL interests people year round and the Draft is the highest rated non-sporting event. You can’t go wrong by spending extra time covering it. Again, sponsorships can be customized for your local advertisers.
Lastly, if you have an NBA team in your city and they’re playing lights out (Golden State/Cleveland) or they have a compelling story (LA Lakers-Kobe retiring, Houston Rockets-Dwight Howard Trade Possibility, New York Knicks-Phil Jackson’s Future-Carmelo Possibly Being Traded), this may be the time when you start adding additional programming to increase tune-ins. Maybe you hire a contributor with a strong NBA name to start appearing weekly on your shows. If that’s not enough, maybe you put together two local analysts/former players for a special weekly basketball hour on one of your top shows, or you start producing a weekly, bi-weekly, or even nightly NBA program leading up to the Trade Deadline.
I recognize that some cities may have tougher months than February, especially if they’re markets that function without a baseball team and rely on college sports. In those cases, use this blueprint to help you during your most challenging times. That said, this column should apply to most markets which see their success tied to NFL/MLB/NBA interest.
Whichever you path you choose, the goal is to increase audience interest one day at a time. It’s going to take creativity and additional excitement to bring your listeners back to the dial during the next 6 weeks. If P1 listeners love your brand but need a mental time out in February, and their lack of listening leads to lower ratings and revenue, are you just going to stand by and accept that?
Of course not!
So the real question becomes, what are you going to do to gain their attention and make them want to spend an extra segment or two with your radio station? It’s not an easy task, but those who find a way to get it done, don’t experience the same setbacks that others do – and that’s what separates a good brand from a great brand, especially during the dead zone of February.
Would Local Radio Benefit From Hosting An Annual Upfront?
How many times have you heard this sentence uttered at conferences or in one of the trades; radio has to do a better job of telling its story. Sounds reasonable enough right? After all, your brands and companies stand a better chance of being more consumed and invested in the more that others know about them.
But what specifically about your brand’s story matters to those listening or spending money on it? Which outlets are you supposed to share that news with to grow your listenership and advertising? And who is telling the story? Is it someone who works for your company and has a motive to advance a professional agenda, or someone who’s independent and may point out a few holes in your strategy, execution, and results?
As professionals working in the media business, we’re supposed to be experts in the field of communications. But are we? We’re good at relaying news when it makes us look good or highlights a competitor coming up short. How do we respond though when the story isn’t told the we want it to? Better yet, how many times do sports/news talk brands relay information that isn’t tied to quarterly ratings, revenue or a new contract being signed? We like to celebrate the numbers that matter to us and our teams, but we don’t spend much time thinking about if those numbers matter to the right groups – the audience and the advertisers.
Having covered the sports and news media business for the past seven years, and published nearly eighteen thousand pieces of content, you’d be stunned if you saw how many nuggets of information get sent to us from industry folks looking for publicity vs. having to chase people down for details or read things on social media or listen to or watch shows to promote relevant material. Spoiler alert, most of what we produce comes from digging. There are a handful of outlets and PR folks who are great, and five or six PD’s who do an excellent job consistently promoting news or cool things associated with their brands and people. Some talent are good too at sharing content or tips that our website may have an interest in.
Whether I give the green light to publish the material or not, I appreciate that folks look for ways to keep their brands and shows on everyone’s radar. Brand leaders and marketing directors should be battling daily in my opinion for recognition anywhere and everywhere it’s available. If nobody is talking about your brand then you have to give them a reason to.
I’m writing this column today because I just spent a day in New York City at the Disney Upfront, which was attended by a few thousand advertising professionals. Though I’d have preferred a greater focus on ESPN than what was offered, I understand that a company the size of Disney with so many rich content offerings is going to have to condense things or they’d literally need a full week of Upfronts to cover it all. They’re also trying to reach buyers and advertising professionals who have interests in more than just sports.
What stood out to me while I was in attendance was how much detail went into putting on a show to inform, entertain, and engage advertising professionals. Disney understands the value of telling its story to the right crowd, and they rolled out the heavy hitters for it. There was a strong mix of stars, executives, promotion of upcoming shows, breaking news about network deals, access to the people responsible for bringing advertising to life, and of course, free drinks. It was easy for everyone in the room to gain an understanding of the company’s culture, vision, success, and plans to capture more market share.
As I sat in my seat, I wondered ‘why doesn’t radio do this on a local level‘? I’m not talking about entertaining clients in a suite, having a business dinner for a small group of clients or inviting business owners and agency reps to the office for a rollout of forthcoming plans. I’m talking about creating an annual event that showcases the power of a cluster, the stars who are connected to the company’s various brands, unveiling new shows, promotions and deals, and using the event as a driver to attract more business.
Too often I see our industry rely on things that have worked in the past. We assume that if it worked before there’s no need to reinvent the wheel for the client. Sometimes that’s even true. Maybe the advertiser likes to keep things simple and communicate by phone, email or in-person lunch meetings. Maybe a creative powerpoint presentation is all you need to get them to say yes. If it’s working and you feel that’s the best way forward to close business, continue with that approach. There’s more than one way to reach the finish line.
But I believe that most people like being exposed to fresh ideas, and given a peak behind the curtain. The word ‘new’ excites people. Why do you think Apple introduces a new iPhone each year or two. We lose sight sometimes of how important our brands and people are to those not inside the walls of our offices. We forget that whether a client spends ten thousand or ten million dollars per year with our company, they still like to be entertained. When you allow business people to feel the excitement associated with your brand’s upcoming events, see the presentations on a screen, and hear from and interact with the stars involved in it, you make them feel more special. I think you stand a better chance of closing deals and building stronger relationships that way.
Given that many local clusters have relationships with hotels, theaters, teams, restaurants, etc. there’s no reason you can’t find a central location, and put together an advertiser appreciation day that makes partners feel valued. You don’t have to rent out Pier 36 like Disney or secure the field at a baseball stadium to make a strong impression. We show listeners they’re valued regularly by giving away tickets, cash, fan appreciation parties, etc. and guess what, it works! Yes there are expenses involved putting on events, and no manager wants to hear about spending money without feeling confident they’ll generate a return on investment. That said, taking calculated risks is essential to growing a business. Every day that goes by where you operate with a ‘relying on the past’ mindset, and refuse to invest in growth opportunities, is one that leaves open the door for others to make sure your future is less promising.
There are likely a few examples of groups doing a smaller scaled version of what I’m suggesting. If you’re doing this already, I’d love to hear about it. Hit me up through email at JBarrett@sportsradiopd.com. By and large though, I don’t see a lot of must-see, must-discuss events like this created that lead to a surplus of press, increased relationships, and most importantly, increased sales. Yet it can be done. Judging from some of the feedback I received yesterday talking to people in the room, it makes an impression, and it matters.
I don’t claim to know how many ad agency executives and buyers returned to the office from the Disney Upfront and reached out to sign new advertising deals with the company. What I am confident in is that Disney wouldn’t invest resources in creating this event nor would other national groups like NBC, FOX, CBS, WarnerMedia, etc. if they didn’t feel it was beneficial to their business. Rather than relying on ratings and revenue stories that serve our own interests, maybe we’d help ourselves more by allowing our partners and potential clients to experience what makes our brands special. It works with our listeners, and can work with advertisers too.
Takeaways From The NAB Show and Six Days in Las Vegas
“I’m certainly not afraid to be critical but my enthusiasm for the NAB Show was elevated this year.”
Six days on the road can sometimes be exhausting. Six days in Las Vegas, and it’s guaranteed. That was my world last week, as I along with more than fifty thousand people headed to sin city to take in the 2022 NAB Show.
The event didn’t draw as many as it had in the past, but after two years of inactivity due to the pandemic, it was good to be back. Judging from some of the vendors I talked to, the sessions I attended, and the feedback I received from folks I met with, though far from perfect, it was a solid return for an important event. Seeing people interact, celebrate others, and talk about ways to improve the business was a positive reminder of the world being closer to the normal of 2019 than the normal of 2020-2021. The only negative from the week, the consistent failure of Uber to appear in the right place at the right time. But that had zero to do with the NAB.
It feels like whenever I attend industry conferences, there are two different type of reviews that follow. Some writers attend the show and see the glass half full. Others see the glass half empty. I’m certainly not afraid to be critical but my enthusiasm was elevated this year. Maybe it was because BSM was a media partner or maybe it was due to the show not happening for years and just being happy to be among friends, peers, and clients and operate like normal. Either way, my glass was definitely half full.
For those who see events this way, it’s likely they’ll remember the numerous opportunities they had to create and reestablish relationships. They’ll also recall the access to different speakers, sessions, products, and the excellent research shared with those in attendance. The great work done by the BFOA to recognize industry difference makers during their Wednesday breakfast was another positive experience, as was the Sunday night industry gathering at The Mayfair Supper Club.
Included in the conference were sessions with a number of industry leaders. Radio CEO’s took the stage to point out the industry’s wins and growth, credit their employees, and call out audio competitors, big tech, and advertisers for not spending more with the industry. When David Field, Bob Pittman, Ginny Morris and Caroline Beasley speak, people listen. Though their companies operate differently, hearing them share their views on the state of the business is important. I always learn something new when they address the room.
But though a lot of ground gets covered during these interviews, there are a few issues that don’t get talked about enough. For instance, ineffective measurement remains a big problem for the radio business. Things like this shouldn’t happen, but they do. NBC and WarnerMedia took bold steps to address problems with TV measurement. Does radio have the courage to take a similar risk? That’s an area I’d like to see addressed more by higher ups.
I can’t help but wonder how much money we lose from this issue. Companies spend millions for a ratings service that delivers subpar results, and the accountability that follows is often maddening. Given the data we have access to digitally, it’s stunning that radio’s report card for over the air listening is determined by outdated technology. And if we’re going to tell folks that wearables are the missing ingredient for addressing this problem, don’t be shocked if the press that follows is largely negative. The industry and its advertising partners deserve better. So too do the reps at Nielsen who have to absorb the hits, and make the most of a tough situation.
Speaking of advertising, this is another one of those critical areas that deserves another point of view. Case in point, I talked to a few ad agency professionals at the show. Similar to what I’ve heard before, they’re tired of hearing radio leaders blame them for the industry’s present position. This has been a hot button topic with executives for years. I often wonder, do we help or hurt ourselves by publicly calling out advertisers and ad agencies? How would you feel if you ran an agency which spent millions on the industry and were told ‘you don’t do enough’? I’m a champion of radio/audio, and am bullish on spoken word’s ability to deliver results for clients, but having attended these shows for nearly seven years, it might be time for a new approach and message. Or maybe it’s time to put one of our CEO’s with one of theirs and have a bigger discussion. Just a thought.
Of the sessions that I attended, I thought Erica Farber’s ‘What Business Are You In?’ was excellent. I especially liked Taja Graham’s presentation on ‘Sharing Your Truth’. I also appreciated Eric Bischoff’s tips on ways to monetize podcasts, and am curious to see how Amazon’s AMP develops moving forward. My favorite session at the show though was “A GPS Session For Your Station’s Car Radio Strategy” led by Fred Jacobs. The insight shared by Joe D’Angelo of Xperi and Steve Newberry & Suzy Schultz of Quu was outstanding. Keeping the car companies on our side is vital to our survival, and how we position ourselves on the dashboard can’t be ignored. Other tech companies and audio operators take it seriously. We must too.
Sessions aside, it was great to check out the VSiN and Blue Wire studios, connect with a bunch of CEO’s, GM’s and Market Manager’s, and visit with Kevin Jones, Joe Fortenbaugh, Jeremiah Crowe, Jon Goulet, Bill Adee, Q Myers, Mike Golic Jr. and Stormy Buonantony. The NFL’s setup for the Draft, and the light show presented at the Bellagio was without a doubt spectacular, plus Stephanie had a chance to say hello to Raiders owner Mark Davis who was inside the back room of a Westgate restaurant where we were having a business lunch meeting. The personal tour we received at the Wynn showed off some of the best suites I’ve seen in Las Vegas, and I was finally able to witness Circa’s Stadium Swim in person, and meet owner Derek Stevens (heck of a suit game). What an outstanding hotel and casino.
Altogether, it was a productive trip. As someone who knows all about building and executing a conference, I appreciate the work that goes into pulling it off. This event is massive, and I have no idea how the NAB makes it happen so flawlessly. This was the first time my head of sales, Stephanie Eads, got to attend the show. She loved it. Our only negative, going back and forth between convention halls can get exhausting. Wisely, Stephanie and Guaranty Media CEO Flynn Foster took advantage of the underground Tesla ride to move from the North hall to the West hall. I wasn’t as bright. If that’s the worst part of the experience though, that’s pretty solid. I look forward to returning in 2023, and attending the NAB’s NYC show this fall.
You’ve likely seen posts from BSM/BNM on Facebook, Twitter and LinkedIn promoting a number of open positions. I’m adding crew to help us pump out more content, and that means we need more editors, news writers, features reporter’s and columnists. If you’re currently involved or previously worked in the industry and love to write about it, send a resume and few writing samples by email to JBarrett@sportsradiopd.com.
With that said, I’m excited to announce the addition of Ryan Brown as a weekly columnist for BSM. Ryan is part of ‘The Next Round’ in Birmingham, Alabama, which previously broadcast on WJOX as JOX Roundtable. The show left the terrestrial world in June 2021 to operate as its own entity. Ryan’s knowledge and opinions should provide a boost to the site, and I’m looking forward to featuring his columns every Tuesday. Keep an eye out for it tomorrow, and if you want to check out the guest piece he previously wrote for us, click here.
Demetri Ravanos and I have talked to a lot of people over the past month. More additions will be revealed soon. As always, thanks for the continued support of BSM and BNM.
Six New Contributors Join Barrett Media
“These latest additions will make our product better. Now the challenge is finding others to help us continue growing.”
Building a brand starts with a vision. Once that vision is defined, you identify the people who fit what you’re creating, lay out the game plan, and turn them loose to execute. If the product you’re creating is original, fills a gap in the marketplace, and the work turned in by your team is consistently excellent and promoted in the right locations, more times than not you’ll build an audience.
As you grow, the focus turns to studying what your audience wants, needs, and expects from your brand. Certain things you expect to be big turn out small, and the things you saw limited upside in create opportunities you never saw coming. It’s critical to be open minded and ready to pivot while also examining where and when people consume your product, which pieces of content do and don’t matter, and then use that information to direct your team to give folks more of what they value and less of what they don’t. Team members should want that feedback too. It tells them what is and isn’t worth spending their time on.
As I lay all of that out it may sound like I’m talking about a radio station or television operation. These are the things programmers do frequently to make sure the talent, shows, and brand is satisfying the expectations of an audience. But what I’m actually referring to is the brand you’ve made a choice to click on to read this column, Barrett Media.
I’ve mentioned many times on this website how I started this operation by myself, and didn’t expect to have a team of writers involved in it. I was focused on consulting sports stations, sharing my programming views on this website, and as I cranked out content consistently, I discovered others loved the business like I did and had a desire to share their insights too. Rather than sticking to my original plan, I pivoted and increased our content offerings. In return, the audience grew, clients grew, and it’s led this brand to grow beyond my expectations. Now we cover sports AND news media, we run an annual conference, feature a membership program, create podcasts, deliver a daily 8@8 and three times per week BNM Rundown newsletter, and work with various brands and companies across the broadcasting industry. I’m extremely fortunate to be in this position and don’t take it for granted.
But with growth comes change. We’ve been blessed to have a lot of talented people contribute to this site over the years, and as they produce quality work, and others across the industry recognize it, they earn interest for their services. That then leads to some having to sign off for bigger opportunities. I see that as a great positive for the brand. Would it be nice to have more consistency and keep a crew together for years? Of course. I know it’d make Demetri’s life a lot easier. If we’re losing people for the right reasons though, and they’re landing opportunities that help them advance their careers, I’m going to be happy for their success, and trust that we’ll find others to keep us moving forward. The success of our team helps make what we do more attractive to others because it shows that if you do good consistent work here, you can put yourself in a position to attract attention.
Over the past two months, I have challenged Demetri Ravanos to invest more time talking to people about writing for us. Expanding our Barrett News Media roster is a priority. So too is adding quality people to help us improve Barrett Sports Media. BSM has had just under seven years to earn trust with readers. BNM has had less than two. We’ve put out ads on our website and newsletters, social posts, an ad on Indeed, and we’ve reached out directly to people who we’ve felt may be able to add something interesting to our brand. Most of my time is spent listening to stations and talking with clients, but my eyes are always roaming looking for content, and my mind is always thinking about what we can create next to make an impact.
I don’t judge our brand’s success based on clicks, shares, breaking news before other outlets or showing up in the top three listings on Google. I care more effort accuracy, timeliness, passion, consistency, storytelling, insight, and being fair and non-agenda driven. We’ve found our niche being able to tell stories about broadcasting professionals, relaying news, and offering expert knowledge to serve those involved in the broadcasting industry. If we continue to excel doing those things consistently, I’m confident our audience will reward us by reading and sharing more of our content. It’s why we never stop recruiting to keep things fresh.
Having said that, I am excited today to reveal six new additions to the Barrett Media staff. Peter Schwartz is a name and voice many in New York sports radio circles are familiar with. Peter has spent three decades working with various outlets and I’m thrilled to have him writing weekly feature stories for us. Brady Farkas is a talented host and former programmer who now works for WDEV in Burlington, VT. Karl Schoening is a play by play broadcaster who has worked in San Antonio sports radio and has had the added benefit of learning the industry from his talented father Bill who calls Spurs games. Each of them will produce bi-weekly feature stories for the brand. Jason Ence is in Louisville and has written about sports betting for Twin Spires while also working for ESPN 680. He’ll be writing sports betting content for us on a weekly basis. Jasper Jones will help us by adding news stories on Friday’s. He’s presently in Philadelphia learning the business working for Audacy. Last but not least, veteran author, Brewers writer, and former radio professional Jim Cryns comes on board to help us with features on news media professionals.
These six additions make us stronger, and I’m excited to have them join the team to help us add more quality content to the website. That said, we’re not done yet. Demetri and I are still talking with others and I expect to make a few more additions in the weeks ahead. As I said earlier, we want to improve the news media side of our operation and continue adding people to help us make a bigger dent in the sports media space. Broadcast companies invest in us to help them, and I believe it’s important to invest back.
If you’ve programmed, hosted a top rated show, worked in measurement, led a cluster as a GM, sold advertising, represented talent or have worked in digital and feel you have knowledge to share, reach out. I can’t promise we’ll have room but we’re always willing to listen. I’m not worried about whether or not you’ve written for professional publications. Passion, experience and unique insights matter much more than a resume or journalism degree.
I appreciate everyone who takes time to read our content, like and share it on social, and all involved with this brand who help bring it to life each day. The latest additions of Schwartz, Farkas, Schoening, Ence, Jones and Cryns will make our product better. Now the challenge is finding others to help us continue growing.