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The Tide Is Turning In The Houston Ratings Race

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The January ratings are now available for Houston, and this month there were some new developments which are certain to have one brand celebrating, another frustrated, and a third feeling encouraged but far from satisfied.

The ratings report covers December 31st to January 27th, and during that period SportsTalk 790 (KBME-AM) made some noticeable adjustments to their programming. The radio station moved Matt Thomas to mornings opposite Lance Zierlein, and shifted Adam Clanton from mornings to middays where he debuted a new program alongside former NFL player Sean Jones.

Additionally, Sports Radio 610 KILT made a change to their evening programming, giving Paul Gallant an opportunity to host a solo show.

In analyzing the numbers, here is the comparison for M-Su 6a-Mid among Men 25-54.

  • Sports Radio 610 KILT = 3.4 (tied for 11th)
  • ESPN 97.5 = 2.6 (tied for 18th)
  • Sports Talk 790 = 1.5 (25th)
  • KGOW 1560 = 0.1 (tied for 39th)

*** 610 added a half of a point from month to month, and 97.5 and 790 also added three tenths of a point. KGOW remained flat. Overall the format saw a spike from the Holiday book to January, but if you go back to the same period last year, KILT is down nearly a full point. They delivered a 4.3 last January. During that same time, 97.5 has gained a point, climbing from 1.6 to 2.6, and 790 is down seven tenths going from a 2.2 to 1.5. KGOW also has seen a major decline dropping from 0.6 to 0.1.

Next up is morning drive M-F 6a-10a. Here’s the Men 25-54 breakdown.

  • ESPN 97.5 = 3.5 (10th)
  • Sports Radio 610 KILT = 3.2 (12th)
  • Sports Talk 790 = 2.7 (tied for 16th)
  • KGOW 1560 = 0.1 (37th)

*** This was the third book in a row where ESPN 97.5 won mornings and they continue to gain share which is very impressive. When you consider that KILT and 790 go with local programming and 97.5 features “Mike and Mike” and 1-hour of the local program “Reality Check” hosted by Dylan Gwynn and Barry Warner, this is a major win for the brand. Making it even more impressive is that one year ago, the station was producing a 1.3 in mornings. This means they’ve gained more than 2 points in morning drive year to year. For KILT the news isn’t bad. They were up month to month and only three tenths away from tying 97.5. They’re also consistent year to year. For 790, they too saw an increase, which is great news given that they recently made a change in mornings. They improved by three tenths of a point from the Holiday book to January. The one concern would be the decline year to year which has seen the brand slip from a 4.1 to 2.7. However, with a new show in place, I’m sure they’re expecting bigger things to come in the future.

When you examine M-F 10a-3p this is what the midday story looks like with Men 25-54:

  • Sports Radio 610 KILT = 3.0 (13th)
  • ESPN 97.5 = 2.4 (tied for 18th)
  • Sports Talk 790 = 1.6 (25th)
  • KGOW 1560 = 0.1 (tied for 35th)

*** Middays are where KILT regains the lead and holds a comfortable six tenths of a point advantage. However, 790 rew from a 0.9 in December to 1.6 in January which is really strong and indicates that Clanton and Jones may have attracted an extra meter or two. KILT was up a tenth month to month, and 97.5 saw growth as well, picking up four tenths from the Holiday monthly to January. Looking back to the same time last year, KILT has lost 2 points slipping from a 5.0 to 3.0, 790 has dropped eight tenths falling from a 2.4 to 1.6, and 97.5 which has added John Granato to the local mix and also includes Sean Salisbury, has added nine tenths growing from a 1.5 to 2.4. Also, KGOW has fallen hard dropping from 0.9 to 0.1 during the past 12 months. 

Rounding out the key prime time matchups is the afternoon drive slot. Here’s how M-F 3p-7p with Men 25-54 stacked up.

  • ESPN 97.5 = 3.6 (11th)
  • Sports Radio 610 KILT = 3.2 (15th)
  • Sports Talk 790 = 1.4 (25th)
  • KGOW 1560 = 0.0 (tied for 41st)

*** This was a huge win for 97.5 as KILT has consistently led the afternoon battle. Month to month the radio station grew eight tenths of a point, improving from a 2.8 to 3.6, and during the past twelve months that number has risen from 2.3 to 3.6. Congrats are in order for AJ Hoffman, Fred Faour, and Russillo and Kanell who all contributed to the station’s afternoon growth. For KILT, I’m sure they’re not satisfied finishing behind 97.5 but they are only four tenths away, and one ranking position behind. They did experience slight growth month to month going from a 3.0 to a 3.2 but year to year they’ve suffered some bad luck, falling from a 4.9 to 3.2. For 790, they saw slight improvement climbing from a 1.2 to 1.4, but year to year they too are down, dropping from 1.9 in 2015 to 1.4 in 2016. KGOW had no impact for the month and are down 0.6 to 0.0 year to year.

Taking a look at the evenings, where KILT debuted a new program, here’s what the picture looked like M-F 7p-12a among Men 25-54.

  • Sports Radio 610 KILT = 2.5 (18th)
  • ESPN 97.5 = 1.3 (24th)
  • Sports Talk 790 = 1.2 (25th)
  • KGOW 1560 = 0.0 (tied for 39th)

*** It was a good start for KILT’s new evening program, as the show added two tenths month to month. The concern however would be a drop year to year from 3.9 to 2.5. Given though that this is the first month of a new program, we’ll need a longer sample size to see how the changes are received, but so far so good. For 97.5 and 790, this is the area where they’re not as strong. Given that these are the off-peak hours, I’m sure they’re not too concerned about it. 

To summarize, it was a big month for ESPN 97.5. Make no mistake about it, when you win mornings and afternoons and unseat the leading brand in the market, it’s going to be a little sweeter entering the workplace. We weren’t privy to the M-F 6a-7p numbers with Men 25-54 but I’m sure the story is a strong one for 97.5, and as this train continues to pick up steam, I’m sure local and national advertisers are taking notice.

For KILT, they’re used to winning so this isn’t familiar territory. That said, they are only a few tenths of a point away from reversing the latest setback. The real test will come next month when the February monthly offers little play-by-play benefit and the market’s best personalities and content stand out. Their decision to run a trade deadline promotion around their personalities was smart, but only time will tell if it made a difference in the numbers.

Last but not least is 790. Where they have to feel really good is when they look month to month and they see their latest changes paying immediate dividends. To grow four tenths in mornings, and seven tenths in middays is excellent. Now the station needs to continue that momentum in order to make up ground from where they were last year and ultimately unseat one of the top two leading brands.

As for KGOW, they’re in a different category and not a factor in the ratings.

Credit to the Houston Chronicle who were first to report this story

Sports Radio News

Tony Bruno Relives Favorite Moments With Angelo Cataldi on 94 WIP

“I loved every day. We did stuff that put Sports Radio in Philly on the map and I’m proud of that.”

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Tony Bruno has been a staple of the sports radio business for decades. Bruno is from Philadelphia and was teamed up in the early nineties with a duo still dominating the local airwaves there today, Angelo Cataldi and Al Morganti. The three reunited Thursday morning on 94 WIP to remember the glory days of their partnership and friendship.

One of the first moments Cataldi asked Bruno if he remembered was the update he did from a tree outside of their studio and the answer was an emphatic yes.

“Absolutely, it’s one of the highlights of my life – other than interviewing four Presidents and every sports athlete in history – there’s no bigger moment than me climbing up in the tree, which was obstructing our view of William Penn and the city skyline. That’s what I do, I was a man of action. I’m not one of these guys that talks the talk, I climb the tree to do whatever is necessary.”

More frivolity followed when Cataldi harkened back to a segment of ‘Damsels in Distress’ and a time in which Bruno was sent on the street during a snowstorm to help shovel people out of their driveways. Bruno quickly recalled, “Man of the people. I should run for – I should of run for Governor of Pennsylvania or Senate or something.”

Bruno added that his favorite rant (and one that Cataldi loved too) wasn’t about the Cowboys or sports at all. “My favorite was my Infinity Broadcasting rant where I went on one day and even ripped our bosses, all the way up to the top of Infinity Broadcasting.” Cataldi cackled and praised Bruno’s rants more before being interrupted by Bruno saying, “yeah, my only regret is I never really ripped Al (Morganti) the way I should have ripped him. I let him of the hook so many times.”

An insightful moment came at the end of the call when Cataldi asked rhetorically if Bruno ever thought they (Cataldi & Morganti) would still be doing this thirty years later and then asked if Tony ever regretted leaving.

“It was a tough decision, Ang,” Bruno answered. “I was given an ultimatum. When I came to work with you guys, I loved every day. Every day we had fun. We did stuff that put Sports Radio in Philly on the map and I’m proud of that. It wasn’t one of those, ‘oh I got to go; I’m too big for these guys’. I even turned the ESPN job down a couple of times.

“My kids were still younger then, I didn’t want to move. I didn’t have to move. They said just come up here on weekends and that’s how ESPN Radio started. So I was doing weekends and Tom Bigby (Program Director) didn’t like that either, told me it wasn’t going to work. It was a philosophical thing. When he told me, ‘you should go because we are not going to pay you what they’re paying you,’ I said ok.

Cataldi began to sign off with Bruno with genuine thanks: “I got to tell you something Tone, we are indebted to you for the rest of our lives because we both learned so much from you and you are one of the great talents that radio has ever had.”

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Sports Radio News

Dodgers Temporarily Pull Broadcasters Off Road

“If the broadcasters’ are not dealing with severe cases of Covid and they have cleared health and safety protocols, it appears the team is open to sending them back out on the road.”

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When the Los Angeles Dodgers visit the East Coast later this week, the men that call the action on TV and radio will not be with them. The games will instead be broadcast on AM570 LA Sports and SportsNet LA from their respective studios.

“Due to a few members of the Dodgers’ broadcast team having recently tested positive for COVID-19, and out of an abundance of caution, the Dodgers have decided to not travel their broadcasters to upcoming games in Philadelphia and Washington,” the Dodgers announced in a statement. Similar to the 2020 and 2021 MLB seasons, the games will be broadcast from Los Angeles,” reads a statement on the team’s Twitter account.

No further details are available, so the severity and the number of cases remain unknown.

Last September, both members of the Dodgers’ television play-by-play crew were forced into quarantine. Joe Davis was the first to test positive, followed later that month by Orel Hershiser.

On Wednesday, manager Dave Roberts told the media that the Dodgers’ roster and coaching staff are not effected.

“There’s there’s no symptoms in the clubhouse. I think that as far as the upstairs, as an organization, we’re all just trying to be very cautious. But as far as in the clubhouse, coaches, training staff, nothing like that.”

If the broadcasters’ are not dealing with severe cases of Covid and they have cleared health and safety protocols, it appears the team is open to sending them back out on the road. 2022 was supposed to be a return to normal for the Dodgers and many other teams after not letting broadcasters travel in 2020 and 2021.

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Sports Radio News

Pat McAfee: ‘No One Will Disrespect Jim Rome On My Show’

“That’s because you need to respect the f–king jungle.”

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Jim Rome is a sports radio icon and Pat McAfee recognizes that.

On The Pat McAfee Show on Wednesday, McAfee was talking to co-host A.J. Hawk about how Rome trended recently on Twitter.

This happened after news of Tom Brady’s FOX Sports deal surfaced, and a list of the top paid sports media personalities was compiled. Rome came in behind Brady at number two making a reported $30 million a year, and many were surprised by that number. McAfee wasn’t.

“That’s because you need to respect the f–king jungle,” he said. “I have nothing but respect for Jim Rome.”

McAfee gave props to Rome, 57, saying he’s been doing sports talk probably longer than anyone. He’s one of the most widely distributed hosts in the country. Pat said he won’t tolerate anyone talking smack about the Smack-Off King.

“No disrespect will be said on this show of Jim Rome, ever,” he said. “Love that man.”

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