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FiveThirtyEight Plans To Stick Around For a While

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When ESPN turned out the lights on Grantland last fall, one of the big questions was how long it would be until FiveThirtyEight, Nate Silver’s data journalism outfit, followed Grantland out the door. After all, the metrics-focused site was just as much of an odd fit within the sports media empire.

But, two years after its launch, FiveThirtyEight is growing both its traffic and headcount — and says that ESPN has every interest in keeping it around. Its editorial staff is now at 43, and it’s pushing out 10 stories a day, with plans to double that number this year.

Managing editor David Firestone pointed to FiveThirtyEight’s headcount, which increased by 17 people in the past year. Three of those additions were to the site’s video team, which is helping FiveThirtyEight with short-form clips, such as “The Dean Scream,” a 10-minute exploration of Howard Dean’s campaign-ending yawp in 2004.

On that front, FiveThirtyEight seems to realize it can’t live off politics coverage alone, especially after the presidential election. So in addition to politics and sports, it’s also applied its formula to cover The Oscars, Fandango’s Rotten Tomatoes deal and Harper Lee. It’s also building out its science and health coverage (it hired The New York Times Magazine science columnist Maggie Koerth-Baker this week). FiveThirtyEight even plans to venture into eSports coverage later this year.

 

The bigger nagging question, though, is how long ESPN’s support for FiveThirtyEight will last. While the company said that it was “totally committed” to FiveThirtyEight, ESPN itself is in a bit of a rough patch. In Disney’s last quarter, ESPN’s unit, which also includes the Disney Channels and ABC, posted a 5.6 percent decline in operating income, thanks to subscriber declines and higher programming costs. It’s going to be hard for ESPN to justify keeping something like FiveThirtyEight around if it’s not generating revenue.

“They have to support themselves, because ESPN is not going to he happy about losing money anywhere,” said Seth Alpert, managing director at advisory firm AdMedia Partners, adding that FiveThirtyEight already seems to be further along, monetization-wise, than Grantland was when ESPN pulled the plug.

 

“Grantland had some issues after [founder Bill] Simmons left. There was some tension there, but that’s not the situation here,” said Firestone, who said that the site has a “great” relationship with ESPN. “I know people looked at Grantland and said something similar would happen to us, but I don’t think there’s any sign of that. Everyone’s committed to this for the long haul.”

To read the rest of the article visit Digiday where it was originally published

 

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Poll Data Shows Tepid Response To Tom Brady Joining FOX

“A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.”

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FOX Sports reportedly signed Tom Brady to a 10-year deal worth $375 million to make the seven-time Super Bowl champion the new lead analyst for its top NFL broadcast once his playing career is over.

A recent Harris Poll conducted on behalf of Front Office Sports showed that 1 in 3 Americans are more likely to watch a game with Brady on the microphone.

The poll said 2 in 5 NFL fans have a better opinion of FOX Sports following the deal, with 41% of NFL fans being at least somewhat more likely to watch a game with Brady as an analyst.

Data shows one-third of NFL fans think the deal Brady reportedly agreed to is worth about the same as its reported value.

That reaction could probably be described as “tepid”. That may be exactly what FOX expects and maybe all it wants.

Last week, Domonique Foxworth of ESPN suggested that the paycheck is less about what the network thinks Tom Brady means to viewers and more about showing the NFL that the network values its product.

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FOX Not Interested In Joining Streaming Sports Wars

“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take?”

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The CEO of FOX doesn’t plan on forking over billions of dollars to be people’s last choice for paid streaming services.

Lachlan Murdoch said at a time when more than 80% of American homes already have some kind of paid streaming service, it’s not worthwhile to jump on that train.

Amazon, Netflix and Disney+ typically account for the average streaming presence in a household.

“All this fight that’s going on, sort of gladiatorial kind of bloodshed, is really for that last position, right, in the three to four services that people will take,” Murdoch said at a tech conference earlier this year. “And so the billions of dollars that’s being spent by multiple aspirants is all for that last position. And so we are extraordinarily — I want to say that — we’re happy to be sort of sitting on the sidelines.”

Murdoch told Benjamin Swinburne that when it comes to the NFL, FOX’s media rights are the same as CBS, NBC and ESPN. The main focus for the company remains on keeping games on TV.

“We don’t believe it helps us to put those rights under a streaming service or free on over-the-air. We think it’s very important that those rights remain exclusive to the broadcast environment,” Murdoch said.

FOX does stream games through its app, but it is only the games it is also carrying on its broadcast network or FS1.

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NBA Draft To Get Simulcast From ESPN & ABC

“This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.”

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ESPN is set for the 2022 NBA Draft coming up on June 23 at 8 p.m. from the Barclays Center in Brooklyn. The network announced Wednesday the crews that will handle coverage on both ESPN and ABC.

ABC will broadcast the first round in primetime. Kevin Negandhi will host and will be joined by Stephen A. Smith, Chiney Ogwumike and Jalen Rose. Monica McNutt will be reporting and interviewing draftees.

This follows the simulcast model ESPN and ABC have employed for several years with the NFL Draft.

Malika Andrews will host both rounds for ESPN. Jay Bilas, Kendrick Perkins and Adrian Wojnarowski will share the set. Analysts Bobby Marks and Mike Schmitz will contribute.

“We’re thrilled that Malika Andrews will host this year’s ESPN presentation as she brings her well-documented, widespread skillset to our main set,” said David Roberts, head of NBA and Studio Production for ESPN. “The event will showcase the scope and depth of our NBA and college basketball talent roster with accomplished journalists and high-profile personalities across ESPN, ABC and ESPN Radio.”

ESPN will air a pre-draft red carpet show hosted by Cassidy Hubbarth from 5-6 p.m. Perkins and Richard Jefferson will also make appearances.

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