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Costa Takes Aim at The St. Louis Sports Radio Scene



Dino Costa has his share of fans and critics. The controversial talk show host is on his way to St. Louis where he’ll soon be hosting mornings on 590 The Fan, KFNS-AM. He debuts on Monday morning March 14th.

In a conversation with the St. Louis Post-Dispatch, Costa made it clear that he’s going for the throat and not holding back. When asked about his expectations for his show he said “If I don’t dominate this market in a year, I will crawl on hands and knees back to Wyoming. They’ve got some nice little shows on sports radio here but they’re ham-and-eggers for the most part. The worst thing that ever happened to other people in sports radio is the arrival of Dino Costa. I have nothing personal against any of these guys but I have to destroy them, I will destroy them, and I will dominate this market.”

That brash approach has been part of Costa’s DNA for a long time and only time will tell if it resonates with St. Louis listeners. Others have tried that approach and not performed, but that doesn’t mean that it can’t work. However, it’s clear that one of the first objectives on Dino’s end is to try and ruffle the feathers of other local personalities.

When asked about Tim McKernan, Jim Hayes and Doug Vaughn’s morning show on CBS Sports 920, WGNU-AM, he said “it’s sophomoric, juvenile, and a lot of sexual talk. McKernan, appeals to a younger demographic. He can keep the kids. I’ll take everybody else.”

He also took aim at market ratings leader 101 ESPN. Costa said of morning host Bernie Miklasz, “I have been a longtime fan of Bernie from his days writing for the Post-Dispatch, and he was a huge fan of my show on SiriusXM. I love Bernie. But it’s unfortunate I now have to destroy him, and I do so without apology or any hesitancy.”

In addition to hosting mornings, Costa is also jumping into the programming end. Since joining the station he’s dumped Dan Patrick’s show in favor of a Blues-specific program hosted by Dave Rapp, and he’s extended an offer to Curt Schilling, although it appears to be a publicity stunt. Costa though says the offer is legitimate.

What’s even more interesting, is that he’s joining a radio station which includes Kevin Slaten, a market veteran who’s built a career as St. Louis’ bad guy, and wears that title like a badge of honor. When asked about Dino’s arrival, Slaten gave him a ringing endorsement.

“There’s something new and fresh about his show that I think people will gravitate to. I think this is a home run for St. Louis. If St. Louis doesn’t give him a fair chance, shame on them.”

But although Slaten offered praise to Dino, the response from Costa wasn’t as warm.

“As long as Slaten stays the (expletive) out of my way we won’t have any problems. I think my presence is going to bring his game up. From what I’ve listened to Kevin, I think he is very good. But he could be so much better.”

His approach and attitude may not be everyone’s cup of tea, but Dino Costa operates a certain way, and KFNS knows what they signed up for. The ability to generate headlines, make noise, and create interest are right in Dino’s wheelhouse. The real question is will that style and approach be received favorably by St. Louis listeners?

If it works, KFNS will benefit. If not, it’ll be an experiment that was tried and didn’t prove to be unsuccessful. Either way, they’re taking a risk to get people to take notice of the brand. Now it’s up to the audience to decide if KFNS’ risk was worth it.



Sports Radio News

Tony Bruno Relives Favorite Moments With Angelo Cataldi on 94 WIP

“I loved every day. We did stuff that put Sports Radio in Philly on the map and I’m proud of that.”



Tony Bruno has been a staple of the sports radio business for decades. Bruno is from Philadelphia and was teamed up in the early nineties with a duo still dominating the local airwaves there today, Angelo Cataldi and Al Morganti. The three reunited Thursday morning on 94 WIP to remember the glory days of their partnership and friendship.

One of the first moments Cataldi asked Bruno if he remembered was the update he did from a tree outside of their studio and the answer was an emphatic yes.

“Absolutely, it’s one of the highlights of my life – other than interviewing four Presidents and every sports athlete in history – there’s no bigger moment than me climbing up in the tree, which was obstructing our view of William Penn and the city skyline. That’s what I do, I was a man of action. I’m not one of these guys that talks the talk, I climb the tree to do whatever is necessary.”

More frivolity followed when Cataldi harkened back to a segment of ‘Damsels in Distress’ and a time in which Bruno was sent on the street during a snowstorm to help shovel people out of their driveways. Bruno quickly recalled, “Man of the people. I should run for – I should of run for Governor of Pennsylvania or Senate or something.”

Bruno added that his favorite rant (and one that Cataldi loved too) wasn’t about the Cowboys or sports at all. “My favorite was my Infinity Broadcasting rant where I went on one day and even ripped our bosses, all the way up to the top of Infinity Broadcasting.” Cataldi cackled and praised Bruno’s rants more before being interrupted by Bruno saying, “yeah, my only regret is I never really ripped Al (Morganti) the way I should have ripped him. I let him of the hook so many times.”

An insightful moment came at the end of the call when Cataldi asked rhetorically if Bruno ever thought they (Cataldi & Morganti) would still be doing this thirty years later and then asked if Tony ever regretted leaving.

“It was a tough decision, Ang,” Bruno answered. “I was given an ultimatum. When I came to work with you guys, I loved every day. Every day we had fun. We did stuff that put Sports Radio in Philly on the map and I’m proud of that. It wasn’t one of those, ‘oh I got to go; I’m too big for these guys’. I even turned the ESPN job down a couple of times.

“My kids were still younger then, I didn’t want to move. I didn’t have to move. They said just come up here on weekends and that’s how ESPN Radio started. So I was doing weekends and Tom Bigby (Program Director) didn’t like that either, told me it wasn’t going to work. It was a philosophical thing. When he told me, ‘you should go because we are not going to pay you what they’re paying you,’ I said ok.

Cataldi began to sign off with Bruno with genuine thanks: “I got to tell you something Tone, we are indebted to you for the rest of our lives because we both learned so much from you and you are one of the great talents that radio has ever had.”

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Sports Radio News

Dodgers Temporarily Pull Broadcasters Off Road

“If the broadcasters’ are not dealing with severe cases of Covid and they have cleared health and safety protocols, it appears the team is open to sending them back out on the road.”



When the Los Angeles Dodgers visit the East Coast later this week, the men that call the action on TV and radio will not be with them. The games will instead be broadcast on AM570 LA Sports and SportsNet LA from their respective studios.

“Due to a few members of the Dodgers’ broadcast team having recently tested positive for COVID-19, and out of an abundance of caution, the Dodgers have decided to not travel their broadcasters to upcoming games in Philadelphia and Washington,” the Dodgers announced in a statement. Similar to the 2020 and 2021 MLB seasons, the games will be broadcast from Los Angeles,” reads a statement on the team’s Twitter account.

No further details are available, so the severity and the number of cases remain unknown.

Last September, both members of the Dodgers’ television play-by-play crew were forced into quarantine. Joe Davis was the first to test positive, followed later that month by Orel Hershiser.

On Wednesday, manager Dave Roberts told the media that the Dodgers’ roster and coaching staff are not effected.

“There’s there’s no symptoms in the clubhouse. I think that as far as the upstairs, as an organization, we’re all just trying to be very cautious. But as far as in the clubhouse, coaches, training staff, nothing like that.”

If the broadcasters’ are not dealing with severe cases of Covid and they have cleared health and safety protocols, it appears the team is open to sending them back out on the road. 2022 was supposed to be a return to normal for the Dodgers and many other teams after not letting broadcasters travel in 2020 and 2021.

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Sports Radio News

Pat McAfee: ‘No One Will Disrespect Jim Rome On My Show’

“That’s because you need to respect the f–king jungle.”



Jim Rome is a sports radio icon and Pat McAfee recognizes that.

On The Pat McAfee Show on Wednesday, McAfee was talking to co-host A.J. Hawk about how Rome trended recently on Twitter.

This happened after news of Tom Brady’s FOX Sports deal surfaced, and a list of the top paid sports media personalities was compiled. Rome came in behind Brady at number two making a reported $30 million a year, and many were surprised by that number. McAfee wasn’t.

“That’s because you need to respect the f–king jungle,” he said. “I have nothing but respect for Jim Rome.”

McAfee gave props to Rome, 57, saying he’s been doing sports talk probably longer than anyone. He’s one of the most widely distributed hosts in the country. Pat said he won’t tolerate anyone talking smack about the Smack-Off King.

“No disrespect will be said on this show of Jim Rome, ever,” he said. “Love that man.”

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