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The Zone Leads The Way In Salt Lake City



Last month, The Zone reigned supreme in the Salt Lake City sports radio ratings race. In March, the story was no different.

The ratings for Men 25-54 are in, and once again, The Zone continues to lead the pack. The radio station finished well ahead of its competitors (ESPN 700 and 1320 The Fan) while turning in a 6th place finish in the station’s key demographic.

For ESPN 700, the news wasn’t all bad. The radio station received another excellent month from Dan Patrick, plus increased its rank and share during Bill Riley’s program. The Fan on the other hand was in the distance, and has a lot more ground to make up.

Here are the station by station comparisons for this month:

97.5/1280 The Zone (Simulcast combined number):
  • 6a-10a = David James and Patrick Kinahan (DJ and PK) – 4.6 (8th)
  • 10a-12p = Jake Scott and Tony Parks – 5.1 (5th)
  • 12p-3p = Hans Olsen and Scott Garrard – 5.3 (3rd)
  • 3p-7p = Spence Checketts and Gordon Monson – 5.3 (4th)
  • 6a-7p = Monday-Friday – 5.1 (6th)

*** The Zone is competing against their own success. They’re comfortably ahead in the market, but do have a legitimate threat to deal with in the Dan Patrick Show. Month to Month they were flat in mornings, but lost a little more than a point in middays and nine tenths of a point in afternoons. However, their rankings remained the same for the 12p-3p and 3p-7p shows. The station currently sits 6th which is excellent. The challenge on their end is to stay consistent and find a way to crack the Top 5.

ESPN 700 (Flagship station for the University of Utah): 
  • 5a-8a = Mike and Mike – 2.7 Ranked 12th)
  • 8a-11a = Dan Patrick – 4.1 Ranked 9th)
  • 11a-2p = Bill Riley – 3.1 (12th)
  • 2p-7p = Sean O’Connell & Brian Swinney – 1.7 (23rd)
  • 6a-7p = Monday-Friday – 2.6 (16th)

*** Dan Patrick is popping a strong number for the radio station. Given that his show is national and doesn’t add a local expense, that’s a big help. Riley’s first full month was solid. With a few more months under his belt, he could work his way into the Top 10. The main priority right now is to support the afternoon show which recently underwent changes. If O’Connell & Swinney can deliver similar numbers to Riley, and the national programs continue to pull their weight, 700 can close the gap on The Zone. Catching them though will be very difficult.

1320 KFAN
  • 6a-10a = Tim Lewis – 0.9 (29th) ***Just arrived in the market, first full month
  • 10a-1p = Jim Rome – 1.3 (29th)
  • 1p-3p = Doug Gottlieb – 0.7 (33rd)
  • 3p-7p = Kyle Gunther and Ben Anderson – 2.2 (20th)
  • 6a-7p = Monday-Friday – 1.3 (31st)

*** Lewis is brand new in mornings so it’s going to take some time for his show to become familiar to people. To gain a fair evaluation of the show’s progress, a good six to twelve months is necessary. As we mentioned last month, the national syndication between 10a-3p isn’t helping the station’s ratings performance. It does allow them to keep expenses down, which may or may not be helpful to the radio station’s economic position in the market. Gunther and Anderson are carrying the radio station right now. They’re the only show that’s ranked ahead of ESPN 700.

Sports Radio News

Pat McAfee Defends His Intellectual Property on Show

A YouTube user had been using videos from McAfee’s show on his own channel and monetizing them.



Intellectual property is the most important asset a content creator has in the digital space. That’s why it should not come as a surprise when Pat McAfee took to his show today to defend his.

A YouTube user named AntSlant had been acquiring video from Pat McAfee’s daily show for a while and putting it on his YouTube channel as his own content for months. McAfee has been a hot commodity and it seems that the personality may have been alerted to this activity thru potential future partners and their social searches. McAfee apparently reached out and sent a warning and today he addressed the account in what he called a little “house cleaning.”

“I have funded everything that you see (referencing his studio),” McAfee began. “Whenever you talk about stealing people’s footage, stealing people’s content and putting it up on the internet – so you can benefit from it – I don’t know how you think that the person that created, funded and paid for the content, worked their dick off, and their ass off amongst their peers and did everything – how they are the scam artists in this entire thing and not the account.”

Pat McAfee started referencing the offending account’s ability to monetize the videos. “We looked it up because we have this ability, [they] probably made $150,000 off of our content – not remixing the content, not getting in there and speaking and being a content creator – ripping content from us. Putting it together putting it up as their own videos and marketing it as if they work for us. And never reaching out to us one time. Not one time.”

The value of this content is immeasurable especially considering the account using McAfee’s IP is on the same platform (YouTube) as he is. McAfee add, “no network would just let you take their shit and profit off it. Nobody on Earth would let you do that.”

McAfee then revealed that he would partner with another YouTube account Toxic Table Edits. That account, which was doing the same thing as AntSlant, created a community around the Pat McAfee Show image. Things went differently for Toxic because when contacted by McAfee, the owner of that account responded “like a human”. Now the two will partner on future projects.

A Twitter account with the name @AntSlant did tweet shortly thereafter saying that the videos McAfee discussed had been deleted from his YouTube channel.

Upon an inspection of a YouTube account named AntSlant, the videos are no longer.

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Sports Radio News

Parker Hillis Named Brand Manager of Sports Radio 610



Goodbye snow and hello heat! Parker Hillis is headed to Houston. Audacy has announced that he will be the new brand manager for Sports Radio 610.

“Parker is a rising star,” Sarah Frazier, Senior Vice President and Market Manager of Audacy in Houston, said in a press release. “He has impressed us since day one with his innovative ideas, focus on talent coaching and work ethic. We’re thrilled to have him join our Audacy team.”

Hillis comes to the market from Denver. He has spent the last three years with Bonneville’s 104.3 The Fan. He started as the station’s executive producer before rising to APD earlier this year.

In announcing his exit from The Fan on his Facebook page, Hillis thanked Fan PD Raj Sharan for preparing him for this opportunity.

“His leadership and guidance set the stage for me to continue to grow and develop in this industry, one that I absolutely love,” Hillis wrote. “This is a special place, one that I am honored to have been a part of and so sad to leave.”

Sports Radio 610 began the process to find a new brand manager in February when Armen Williams announced he was leaving the role. Williams also came to Houston from Denver. He started his own business outside the radio industry.

“I’m excited to join the Sports Radio 610 team in Houston,” said Hillis. “The opportunity to direct and grow an already incredible Audacy brand is truly an honor.”

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Sports Radio News

Schopp & Bulldog: NFL Has To Figure Out Pro Bowl Alternative That Draws Same Audience

“The game just could not be less interesting.”



After years of criticism and declining television ratings, NFL Commissioner Roger Goodell publicly stated this week that the Pro Bowl, as it is currently contested, is no longer a viable option for the league and that there would be discussions at the league meetings to find another way to showcase the league’s best players.

Yesterday afternoon, Schopp and Bulldog on WGR in Buffalo discussed the growing possibility of the game being discontinued, and how the NFL could improve on the ratings it generates with new programming.

“The same number of people [who] watched some recent… game 7 between Milwaukee and Boston… had the same audience as the Pro Bowl had last year,” said co-host Chris “The Bulldog” Parker. “….Enough people watch it to make it worth their while; it’s good business. They’ll put something in that place even though the game is a joke.”

One of the potential outcomes of abolishing the Pro Bowl would be replacing it with a skills showdown akin to what the league held last year prior to the game in Las Vegas. Some of the competitions held within this event centered around pass precision, highlight catches and a non-traditional football competition: Dodgeball. Alternatively, the league could revisit the events it held in 2021 due to the cancellation of the Pro Bowl because of the COVID-19 pandemic, which included a virtual Madden showdown and highlight battle, appealing to football fans in the digital age.

Stefon Diggs and Dion Dawkins of the Buffalo Bills were selected to the AFC Pro Bowl roster this past season, and while it is a distinct honor, some fans would rather see the game transformed or ceased entirely – largely because of the risks associated with exhibition games.

In 1999, the NFL held a rookie flag football game on a beach in Waikiki, Hawaii before the Pro Bowl in which New England Patriots running back Robert Edwards severely dislocated his knee while trying to catch a pass. He nearly had to have his leg amputated in the hospital, being told that there was a possibility he may never walk again. Upon returning to the league four seasons later with the Miami Dolphins, Edwards was able to play in 12 games, but then lost his roster spot at the end of the season, marking the end of his NFL career.

“You might not want to get too crazy with this stuff, but there’d have to be some actual contests to have it be worth doing at all,” expressed show co-host Mike Schopp. “Do you not have a game? I don’t know.”

The future of the Sunday before the Super Bowl is very much in the air, yet Goodell has hardly been reticent in expressing that there needs to be a change made in the league to better feature and promote the game’s top players. In fact, he’s been saying it since his first days as league commissioner in 2006, evincing a type of sympathy for the players participating in the contest, despite it generating reasonable television ratings and advertising revenue.

“Maybe the time has come for them to really figure out a better idea, and maybe that’s what’s notable [about] Goodell restating that he’s got a problem with it,” said Parker. “If there’s some sort of momentum about a conversation [on] creating a very different event that could still draw your 6.7 million eyeballs, maybe they’ll figure out a way to do something other than the game, because the game just could not be less interesting.”

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