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KILT Leads The March Sports Radio Ratings In Houston

Jason Barrett

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The numbers are in for Houston, and overall it was a weaker month for the market’s top sports radio brands. With all due respect to KGOW, it’s a three station battle, and although March produced a dip in the overall numbers, April figures to provide a spark for all three brands due to the return of baseball, the NBA Playoffs, and the NFL Draft.

As the Houston Chronicle first reported, the ratings information covers the period of February 25th through March 23rd. The data being analyzed is Men 25-54, the key demographic for sports talk radio stations.

As always I remind you that things can change quickly. With KILT undergoing a change in morning drive due to the departure of Nick Wright, that could provide an opening for 790 and 97.5. How will that news impact KILT? We won’t know for a while, but for now, the radio station gets to celebrate a clean sweep victory in the March ratings book.

Here are the breakdowns for each of the key dayparts:

M-F 6a-10a:

  • Sports Radio 610 KILT = 2.6
  • 97.5 ESPN = 2.3
  • SportsTalk 790 = 0.8

*** The drop from February in mornings was significant. Both 610 and 790 suffered a seven tenths of a point setback, and 97.5 lost eight tenths. Some of this could be due to the typical winter listening decline, but when three brands collectively lose two ratings points, that can also indicate that a meter or two disappeared from the panel. What’s odd is that the same pattern didn’t occur in middays, afternoons or evenings.

M-F 10a-3p:

  • Sports Radio 610 KILT = 2.6
  • 97.5 ESPN = 1.5
  • SportsTalk 790 = 0.7

*** 790 was flat month to month, and 610 and 97.5 saw minor decreases. KILT lost one tenth, ESPN dropped two tenths.

M-F 3p-7p:

  • Sports Radio 610 KILT = 3.3
  • 97.5 ESPN = 2.6
  • SportsTalk 790 = 1.1

*** All three stations were unchanged month to month. 

M-F 7p-12a:

  • Sports Radio 610 KILT = 2.3
  • 97.5 ESPN = 0.8
  • SportsTalk 790 = 1.0

*** 790 remained even, but KILT lost two tenths, and 97.5 lost three.

M-SU 6a-Mid:

  • Sports Radio 610 KILT = 2.7
  • 97.5 ESPN = 1.7
  • SportsTalk 790 = 0.9

*** All three stations suffered a minor dip from February. KILT lost two tenths of a point, 97.5 was down three tenths, and 790 lost one tenth. With the Astros back, and the Rockets in the playoffs, that should help 790 make improvements. KILT and 97.5 should also benefit from the increased attention on the local teams, and being the flagship station for the Texans probably won’t hurt 610 as they gear up for the 2016 NFL Draft.

Sports Radio News

1010XL Jay Fund Radiothon Raises Nearly $250,000 For Pediatric Cancer Research

“In the 15 year history of the radiothon, the station has raised just under $1.6 billion for the Jay Fund.”

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Jacksonville’s 1010XL used its airwaves to raise money for the Jay Fund for the fifteenth year earlier this week. The radiothon was a smashing success, raising $249,784 to fight pediatric cancer.

This year’s total is a new record for the event. In the 15 year history of the radiothon, the station has raised just under $1.6 billion for the Jay Fund.

“I’m truly amazed at the generosity of the 1010 XL listeners in times when a carton of eggs cost six dollars,” said General Manager Steven Griffin, “and equally amazed how the hosts, producers, radio staff and volunteers come together with a singular focus to year-after-year produce these results in one broadcast day.”

Former Jacksonville Jaguars and New York Giants coach Tom Coughlin started the Jay Fund in memory of  Jay McGillis, who developed leukemia while playing for Coughlin at Boston College.  The organization has helped over 5,000 families and given away over $16 million in grants in Northeast Florida and the New York/New Jersey Metropolitan Area.

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Sports Radio News

Parkins & Spiegel Wonder If Trent Dilfer Will Still Appear On Their Show After Taking UAB Job

“I will just say that his status with the show and the station is uncertain.”

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Former ESPN NFL analyst Trent Dilfer has been hired as the new head coach at UAB. However, Danny Parkins and Matt Spiegel wondered if that meant Dilfer would no longer be making his weekly appearances on Parkins & Spiegel on 670 The Score.

“Our guy is no longer gonna do a radio show out of Chicago?” Parkins joked, referencing an incident last month where Dilfer failed to say “Parkins & Spiegel during an appearance on The Herd with Colin Cowherd.

“I don’t know that that’s the case,” Spiegel replied.

“We don’t know that yet,” producer Shane Riordan said. “We have only shared a couple of text message — Trent and I — this morning and I will just say that his status with the show and the station is uncertain.”

Later in the show, Parkins and Spiegel jokingly wondered what jobs they could have on UAB’s staff, with Parkins balking at being a sports information director. He did say he would welcome being the offensive player caller, but believed that job might fall under the purview of Dilfer.

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Sports Radio News

Mike Milbury: Jack Edwards Is ‘Awkward’ and ‘A Different Breed’

“Like him or love him, I’m not gonna judge him. As a guy that’s been cancelled, I have no right anymore.”

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Boston Bruins television play-by-play announcer Jack Edwards has come under fire for recent comments he made about Tampa Bay Lightning forward Pat Maroon and his weight. In turn, Maroon donated money in Edwards’ name to a mental health organization. On The Greg Hill Show Thursday, former NHL on NBC analyst Mike Milbury both slammed and defended Edwards.

“Jack Edwards. Who’s Jack Edwards? He went through all of junior high school being picked on and bullied,” Milbury said. “Now he’s trying to get even. Wouldn’t you want to smack that guy, Wiggy? Skinny, scrawny, mouthy son of a bitch.”

“Jack is screaming at the TV all the time,” he continued. “I gotta turn it down half the time.”

When asked by Courtney Cox if it was appropriate for Edwards to make comments about Maroon’s weight, noting that the comments were “awkward”, Milbury said Edwards is a divisive presence.

“Jack is awkward. I think half of Boston hates him and half of Boston loves him. He certainly loves the Bruins and is passionate about it but he’s a different breed of cat. Like him or love him, I’m not gonna judge him. As a guy that’s been cancelled, I have no right anymore.”

Milbury was “cancelled” after saying NHL players in the league’s playoff “bubble” weren’t being distracted by their wives and girlfriends being present. He was dropped by the NHL on NBC after the comments and has not resurfaced on a major network.

The comments and questions to Milbury came after Cox and co-host Jermaine Wiggins disagreed about whether Edwards’ comments were warranted.

Wiggins said he “thought hockey players were supposed to be tough”, adding “he’s got a few extra LBs. It’s a joke.”

Cox countered by saying “it’s not a joke. No one should be talking about it. Jack Edwards went on for like five minutes about it. It wasn’t funny.”

Hill said when Wiggins was in the NFL, nobody cared what television broadcasters said about them. Cox argued by saying “in your day, nobody talked to a therapist, either”.

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