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KILT Leads The March Sports Radio Ratings In Houston

Jason Barrett

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The numbers are in for Houston, and overall it was a weaker month for the market’s top sports radio brands. With all due respect to KGOW, it’s a three station battle, and although March produced a dip in the overall numbers, April figures to provide a spark for all three brands due to the return of baseball, the NBA Playoffs, and the NFL Draft.

As the Houston Chronicle first reported, the ratings information covers the period of February 25th through March 23rd. The data being analyzed is Men 25-54, the key demographic for sports talk radio stations.

As always I remind you that things can change quickly. With KILT undergoing a change in morning drive due to the departure of Nick Wright, that could provide an opening for 790 and 97.5. How will that news impact KILT? We won’t know for a while, but for now, the radio station gets to celebrate a clean sweep victory in the March ratings book.

Here are the breakdowns for each of the key dayparts:

M-F 6a-10a:

  • Sports Radio 610 KILT = 2.6
  • 97.5 ESPN = 2.3
  • SportsTalk 790 = 0.8

*** The drop from February in mornings was significant. Both 610 and 790 suffered a seven tenths of a point setback, and 97.5 lost eight tenths. Some of this could be due to the typical winter listening decline, but when three brands collectively lose two ratings points, that can also indicate that a meter or two disappeared from the panel. What’s odd is that the same pattern didn’t occur in middays, afternoons or evenings.

M-F 10a-3p:

  • Sports Radio 610 KILT = 2.6
  • 97.5 ESPN = 1.5
  • SportsTalk 790 = 0.7

*** 790 was flat month to month, and 610 and 97.5 saw minor decreases. KILT lost one tenth, ESPN dropped two tenths.

M-F 3p-7p:

  • Sports Radio 610 KILT = 3.3
  • 97.5 ESPN = 2.6
  • SportsTalk 790 = 1.1

*** All three stations were unchanged month to month. 

M-F 7p-12a:

  • Sports Radio 610 KILT = 2.3
  • 97.5 ESPN = 0.8
  • SportsTalk 790 = 1.0

*** 790 remained even, but KILT lost two tenths, and 97.5 lost three.

M-SU 6a-Mid:

  • Sports Radio 610 KILT = 2.7
  • 97.5 ESPN = 1.7
  • SportsTalk 790 = 0.9

*** All three stations suffered a minor dip from February. KILT lost two tenths of a point, 97.5 was down three tenths, and 790 lost one tenth. With the Astros back, and the Rockets in the playoffs, that should help 790 make improvements. KILT and 97.5 should also benefit from the increased attention on the local teams, and being the flagship station for the Texans probably won’t hurt 610 as they gear up for the 2016 NFL Draft.

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Sports Radio News

Former 670 The Score Host ‘Big Papa’ Tommy Williams Has Died

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Photo of Tommy Williams
Courtesy: Lakeshore Public Media

Tommy Williams, who was known for a decade as ‘Big Papa’ Tommy Williams on 670 The Score, died on Wednesday at the age of 66.

Williams began his broadcasting career in his hometown of Gary, Indiana in 1982 at WLTH before moving on to The Score. In 2003, Williams became the PA Announcer for the Gary Southshore RailCats of the American Association where he had his signature call to get the attention of the fans, “People, People, People.”

A story in The Times of Northwest Indiana said, “The longtime RailCats public address announcer and Lakeshore Public Media sports journalist was known for broadcasting countless games, interviewing countless athletes and covering Region sports at all levels. The Gary native and co-host of “Prep Sports Report,” “Prep Football Report,” and “Lakeshore PBS Scoreboard” often signed off shows saying, “Gary, Indiana, you know I love you.”

“The cadence he had in his voice echoed across the Region in a way we may never see again. He was widely known and widely loved,” Tom Maloney, vice president of radio operations at Lakeshore Public Media told the paper.

“He’d want to be remembered as the voice of Lakeshore sports,” his Regionally Speaking co-host and producer Dee Dotson told The Times. “Most people will remember him for covering prep sports all the way up to semi-pros. He’ll be remembered for treating each of his subjects like they were world champions. His depth of knowledge of sports at all levels is commendable. He was a walking encyclopedia of stats.” 

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Sports Radio News

Compass Media Networks Promotes Three Members to Oversee Play-by-Play Sports Platform

“It is our pleasure to give these three talented executives their day in the sun, knowing that they will continue to work incredibly hard to carry on this tradition of excellence.”

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Logo for Compass Media Networks

Compass Media Networks has announced the promotions of three long-standing executives, Robert Blum, Tyler Brewer, and Chris Kleiber, who will collectively oversee the content creation, production, and distribution of the company’s play-by-play sports platform.

“For over 16 years, Compass Media Networks has set a standard of excellence for national play-by-play sports with Chris, Rob, and Tyler playing a vital part in our success,” said Peter Kosann, CEO/Founder of Compass Media Networks. “It is our pleasure to give these three talented executives their day in the sun, knowing that they will continue to work incredibly hard to carry on this tradition of excellence.”

Robet Blum has been appointed Vice President & General Manager of Sports and will also continue to serve as Vice President of Affiliate Sales for News-Talk and Sports. Tyler Brewer has been appointed Executive Producer – Sports Programming. And Chris Kleiber has been appointed Senior Producer – Sports Programming.

Compass Media Networks broadcasts annually over 100 play-by-play sporting events involving college men’s basketball and football (including the Big Ten Tournament and the Big Ten Championship Game), NFL 1 p.m. and 4 p.m. Sunday Doubleheaders, and complete coverage of the Dallas Cowboys and Las Vegas Raiders. The broadcasts are distributed across hundreds of terrestrial sports, news-talk and music stations as well as digital distribution platforms such as SiriusXM, Verizon Mobile, and the Varsity App.

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Charley Steiner Injured; Tim Neverett to Handle Dodgers Radio Play-by-Play

“This will be the first Opening Day that I will have missed since 1976, when I wore a younger man’s clothes.”

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photo of Charley Steiner
Courtesy: Los Angeles Dodgers

As the Los Angeles Dodgers get set to take on the St. Louis Cardinals in their first home game on Thursday, team play-by-play voice Charley Steiner has revealed he will not be doing games at the beginning of the season due to a severe back injury.

Through the Dodgers, Steiner posted a statement which said, “Over the winter, I landed on the Injured List with three compound fractures in my back. (I don’t recommend it.) With the start of the baseball season upon us, the Dodgers are ready to go – but I’m not. This will be the first Opening Day that I will have missed since 1976, when I wore a younger man’s clothes. I look forward to returning to the mic later this season. In the meantime, go Dodgers!”

TrueBlueLA.com reports Tim Neverett will handle play-by-play duties while Steiner recovers. Neverett called the first two regular season games with Rick Monday as the Dodgers started the season in South Korea. Neverett and Monday did not travel with the team, however, they called those games in a studio back home.

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