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When Corporate Greed Takes Over The Game

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Allow me to vent for a minute. On Friday, Bloomberg reported that the NBA owners have approved advertising on jerseys. As soon as I heard of the decision my stomach began to ache. It’s a case of corporate greed rearing its ugly head again, and bastardizing the product.

adamI’m all in favor of every corporation, and employee making as much money as possible. If you’ve seen the movie “The Wedding Singer“, there’s a scene when Adam Sandler interviews for a job in a bank. During the conversation he’s asked if he has any experience. He responds by telling the interviewer “No. But I’m a big fan of money, I like it, I use it, I have a little, I keep it in a jar on top of my refrigerator, I’d like to put more in that jar, that’s where you come in”.

That’s probably the way I’d describe myself. I enjoy making a good living, and having the opportunity to provide and do well for my family. Wanting to be wealthy, and increase your profits is what most American’s hope for. There’s nothing wrong with that.

But when it’s all that you’ve become focused on, and it gets in the way of a brand’s integrity, that’s where I draw the line.

ad2I’m sure some of you reading this will take exception. After all, we include title sponsors on radio shows, feature product endorsements by on-air personalities, allow the movie industry to film scenes in sponsor locations, place advertiser messages on highway billboards, and look for as many avenues as possible to generate revenue.

That’s not my issue. It’s what this decision represents that concerns me. Is a 2.5 x 2.5 logo going to kill the game of basketball? Of course not. But, do you think this is where it ends? If so, wake up and smell the coffee.

NBAKeep in mind, the NBA has been profitable for a long time. They make money from multiple television and radio partners, merchandise sales, ticket sales, in-stadium advertising, and numerous other businesses. The growth of the internet, and social media, have opened doors to other revenue streams too.

Once doors are cracked open, it’s only a matter of time until money hungry owners are stampeding their way to the league offices in search of more. Even if it means compromising their own brand.

ad6Do you think they won’t put a second or third logo on the player’s jersey or shorts? Or a Home Depot logo on the hardwood floor? Or a windex logo on the backboard glass? Force their referees to wear sponsored suits from Men’s Wearhouse?

I want to believe that the owners wouldn’t be foolish enough to allow sponsors to own their team names, but as Ted DiBiase once said “every man has a price“.

Even if they consider sponsored team names off limits, do you think they won’t allow those opportunities for special events such as their annual All-Star Game?

ad1I can picture it now, the State Farm Insurance West Coast All-Stars tipping off against the AT&T East Coast All-Stars. The Dunkin Donuts Dunk contest where a player dunks a basketball with one hand and a donut with the other. The Three Musketeers three point shooting contest where the participants have to devour a candy bar after completing each rack.

You may laugh, and find it ridiculous, but it’s closer to reality than ever before. Just thinking about it makes my head hurt.

abAbout ten years ago, Major League Baseball tried to incorporate the movie “Spiderman” into their All-Star game by allowing a spider web design to be placed on their bases. The feedback was so negative that the league wisely reversed its course.

The New York Yankees also experienced backlash when they decided to eliminate Cracker Jacks in favor of Crunch and Munch. While that might not appear to be a big deal on the surface, it felt terribly wrong to fans when the line “buy me some peanuts, and cracker jacks“, came up during the seventh inning stretch.

In each case, baseball executives fell in love with dollar signs, and failed to consider the consequences of their poor decisions. To their credit, they recognized their mistakes, and fixed them. The NBA on the other hand has no such conscience.

ad3What troubles me about the decision to incorporate advertisers on every team’s jersey, is that the NBA has been viable for decades and shouldn’t have needed to do this. Owners aren’t facing poverty, and advertisers have plenty of opportunities to reap the benefits of being associated with the league. Were they really not going to continue investing in a business that delivers large audiences and helps them move product and make money?

What this all boils down to are two things.

  1. A pressure to generate revenue from corporations who are willing to sell their own souls if it helps them increase their economic position.
  2. Audiences valuing great content, and being willing to pay to remove sponsors from their viewing or listening experience.

wweBrands like SiriusXM, the WWE Network, YouTube, and countless others are providing a content experience minus sponsor intrusions, and fans are demonstrating a willingness to pay for it. The interference in the programming has bothered them enough to lighten their own wallets to eliminate it.

Even regular television which relies on paying households, and advertising to make money, have decided that protecting the user experience is more important to long-term business than sponsor dollars. That’s why the DVR exists. Clients are now ticked off because viewers can breeze right past their paid commercials and continue enjoying their favorite programs.

I can’t blame them for being mad about that, but rather than continuing to do things that frustrate the audience, how about working with the brand to create solutions that position the advertiser in a positive light without negatively impacting the customer?

ad11What’s frightening is that for over one hundred years, professional sports has existed without sponsors infiltrating the fronts and backs of the brands we love. We’ve made exceptions in little league, and Nascar, but when advertisers start messing with the NFL, MLB, NBA, and NHL, that’s a whole different ballgame.

So why is this happening? Is it due to the rising cost of player salaries? Might it be the result of television networks over extending themselves with bad rights deals and promising to fix the problem when the next opportunity arises? Or is it because the rich have no remorse for damaging a brand as long as it fattens their wallets?

It’s probably a mixture of all of the above, plus some other factors that the league will disguise as catastrophic problems, in an attempt to avoid paying its players what they’re worth.

ad13The one thing I wonder is if any of these geniuses considered the negative results that an advertiser can face if they place their company logo on a team’s jersey. If you’re a fan, and you don’t like advertising interfering with the products you enjoy, how are you going to view a company that places its business logo on your favorite team or player’s uniform? Are you going to buy more or less cheeseburgers from McDonalds when they place the golden arch on the Denver Nuggets uniform? Chances are, you’ll spend less.

How about when you go to Champs or Dick’s Sporting Goods, and you’re considering purchasing your favorite player’s jersey. Are you really going to wear a tanktop that includes the logo of Jiffy Lube or Wendy’s on it?

If a team jersey is sponsored by Bose, how is the league going to prohibit a player from endorsing Beats by Dre? We’ve already seen that exact scenario take place in the NFL with Colin Kaepernick. If you’re Bose, and you’re spending millions for this sponsorship, are you going to be comfortable with the team’s best player supporting your competitor?

I haven’t even touched on the overall value of the deal. NBA Commissioner Adam Silver says the addition of jersey ads will help the league generate an extra 150 million dollars per year. That sounds like a lot of revenue right? But now let’s examine it a little deeper.

The NBA has 30 teams, which means that each team will earn an extra 5 million dollars. Each team also plays 82 games per season. If you take the total amount (5 million) and divide it by the total number of games played (I didn’t even include the playoffs), each team earns a little more than $60,000 per game.

Now let’s compare it to the revenue generated during an actual game broadcast. A thirty second television commercial during an NBA Finals game costs a little more than five hundred thousand dollars. The regular season rates run much lower, and vary based on the team/market. Even if we reduce the rate drastically to 5-10K per commercial, would it make sense to a client to buy six commercials at 10K per game instead of a jersey ad sponsorship? The TV ads take up three minutes during the span of a three hour game broadcast. The jersey ad display is in place the entire time.

ad15If a client pays $60,000 per game for the jersey ads sponsorship, that amounts to a little more than $1,000 per minute per NBA game for the ENTIRE TEAM to wear their logo across their chest. Now let me ask you again, do you think the NBA is getting good value for this sponsorship? Is this really worth compromising brand integrity?

Fans don’t show up at arenas or sit down in front of their television sets to watch referees, team executives, commercials, or sponsor logos. They come for the game, and to watch the best players in the world perform. They accept that the league, and its teams need advertisers to cover costs, and turn a profit, which is why they endure commercials, logos on the screen promoting specific programming features, and in-stadium signage. But, when the brand is compromised for the sake of greed, sold at an undervalued rate, and presents an image that turns off loyal customers, that’s when the backlash begins.

The NBA has every right to do this. Just as fans have a right not to support it. Bitching and moaning won’t accomplish much, but if jersey sales decline, ticket revenues drop, jersey sponsors receive less support, and social media fury increases, fans will have the league’s attention.

If the past is any indication, I wouldn’t expect them to change anything. They clearly thought this through and determined that risking the integrity of their brands was worth the revenue they’d receive in return. The only way to change the course of history now is to do one thing – hurt them in the one place they fear most – their wallets!

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Would Local Radio Benefit From Hosting An Annual Upfront?

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How many times have you heard this sentence uttered at conferences or in one of the trades; radio has to do a better job of telling its story. Sounds reasonable enough right? After all, your brands and companies stand a better chance of being more consumed and invested in the more that others know about them.

But what specifically about your brand’s story matters to those listening or spending money on it? Which outlets are you supposed to share that news with to grow your listenership and advertising? And who is telling the story? Is it someone who works for your company and has a motive to advance a professional agenda, or someone who’s independent and may point out a few holes in your strategy, execution, and results?

As professionals working in the media business, we’re supposed to be experts in the field of communications. But are we? We’re good at relaying news when it makes us look good or highlights a competitor coming up short. How do we respond though when the story isn’t told the we want it to? Better yet, how many times do sports/news talk brands relay information that isn’t tied to quarterly ratings, revenue or a new contract being signed? We like to celebrate the numbers that matter to us and our teams, but we don’t spend much time thinking about if those numbers matter to the right groups – the audience and the advertisers.

Having covered the sports and news media business for the past seven years, and published nearly eighteen thousand pieces of content, you’d be stunned if you saw how many nuggets of information get sent to us from industry folks looking for publicity vs. having to chase people down for details or read things on social media or listen to or watch shows to promote relevant material. Spoiler alert, most of what we produce comes from digging. There are a handful of outlets and PR folks who are great, and five or six PD’s who do an excellent job consistently promoting news or cool things associated with their brands and people. Some talent are good too at sharing content or tips that our website may have an interest in.

Whether I give the green light to publish the material or not, I appreciate that folks look for ways to keep their brands and shows on everyone’s radar. Brand leaders and marketing directors should be battling daily in my opinion for recognition anywhere and everywhere it’s available. If nobody is talking about your brand then you have to give them a reason to.

I’m writing this column today because I just spent a day in New York City at the Disney Upfront, which was attended by a few thousand advertising professionals. Though I’d have preferred a greater focus on ESPN than what was offered, I understand that a company the size of Disney with so many rich content offerings is going to have to condense things or they’d literally need a full week of Upfronts to cover it all. They’re also trying to reach buyers and advertising professionals who have interests in more than just sports.

What stood out to me while I was in attendance was how much detail went into putting on a show to inform, entertain, and engage advertising professionals. Disney understands the value of telling its story to the right crowd, and they rolled out the heavy hitters for it. There was a strong mix of stars, executives, promotion of upcoming shows, breaking news about network deals, access to the people responsible for bringing advertising to life, and of course, free drinks. It was easy for everyone in the room to gain an understanding of the company’s culture, vision, success, and plans to capture more market share.

As I sat in my seat, I wondered ‘why doesn’t radio do this on a local level‘? I’m not talking about entertaining clients in a suite, having a business dinner for a small group of clients or inviting business owners and agency reps to the office for a rollout of forthcoming plans. I’m talking about creating an annual event that showcases the power of a cluster, the stars who are connected to the company’s various brands, unveiling new shows, promotions and deals, and using the event as a driver to attract more business.

Too often I see our industry rely on things that have worked in the past. We assume that if it worked before there’s no need to reinvent the wheel for the client. Sometimes that’s even true. Maybe the advertiser likes to keep things simple and communicate by phone, email or in-person lunch meetings. Maybe a creative powerpoint presentation is all you need to get them to say yes. If it’s working and you feel that’s the best way forward to close business, continue with that approach. There’s more than one way to reach the finish line.

But I believe that most people like being exposed to fresh ideas, and given a peak behind the curtain. The word ‘new’ excites people. Why do you think Apple introduces a new iPhone each year or two. We lose sight sometimes of how important our brands and people are to those not inside the walls of our offices. We forget that whether a client spends ten thousand or ten million dollars per year with our company, they still like to be entertained. When you allow business people to feel the excitement associated with your brand’s upcoming events, see the presentations on a screen, and hear from and interact with the stars involved in it, you make them feel more special. I think you stand a better chance of closing deals and building stronger relationships that way.

Given that many local clusters have relationships with hotels, theaters, teams, restaurants, etc. there’s no reason you can’t find a central location, and put together an advertiser appreciation day that makes partners feel valued. You don’t have to rent out Pier 36 like Disney or secure the field at a baseball stadium to make a strong impression. We show listeners they’re valued regularly by giving away tickets, cash, fan appreciation parties, etc. and guess what, it works! Yes there are expenses involved putting on events, and no manager wants to hear about spending money without feeling confident they’ll generate a return on investment. That said, taking calculated risks is essential to growing a business. Every day that goes by where you operate with a ‘relying on the past’ mindset, and refuse to invest in growth opportunities, is one that leaves open the door for others to make sure your future is less promising.

There are likely a few examples of groups doing a smaller scaled version of what I’m suggesting. If you’re doing this already, I’d love to hear about it. Hit me up through email at JBarrett@sportsradiopd.com. By and large though, I don’t see a lot of must-see, must-discuss events like this created that lead to a surplus of press, increased relationships, and most importantly, increased sales. Yet it can be done. Judging from some of the feedback I received yesterday talking to people in the room, it makes an impression, and it matters.

I don’t claim to know how many ad agency executives and buyers returned to the office from the Disney Upfront and reached out to sign new advertising deals with the company. What I am confident in is that Disney wouldn’t invest resources in creating this event nor would other national groups like NBC, FOX, CBS, WarnerMedia, etc. if they didn’t feel it was beneficial to their business. Rather than relying on ratings and revenue stories that serve our own interests, maybe we’d help ourselves more by allowing our partners and potential clients to experience what makes our brands special. It works with our listeners, and can work with advertisers too.

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Takeaways From The NAB Show and Six Days in Las Vegas

“I’m certainly not afraid to be critical but my enthusiasm for the NAB Show was elevated this year.”

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Six days on the road can sometimes be exhausting. Six days in Las Vegas, and it’s guaranteed. That was my world last week, as I along with more than fifty thousand people headed to sin city to take in the 2022 NAB Show.

The event didn’t draw as many as it had in the past, but after two years of inactivity due to the pandemic, it was good to be back. Judging from some of the vendors I talked to, the sessions I attended, and the feedback I received from folks I met with, though far from perfect, it was a solid return for an important event. Seeing people interact, celebrate others, and talk about ways to improve the business was a positive reminder of the world being closer to the normal of 2019 than the normal of 2020-2021. The only negative from the week, the consistent failure of Uber to appear in the right place at the right time. But that had zero to do with the NAB.

It feels like whenever I attend industry conferences, there are two different type of reviews that follow. Some writers attend the show and see the glass half full. Others see the glass half empty. I’m certainly not afraid to be critical but my enthusiasm was elevated this year. Maybe it was because BSM was a media partner or maybe it was due to the show not happening for years and just being happy to be among friends, peers, and clients and operate like normal. Either way, my glass was definitely half full.

For those who see events this way, it’s likely they’ll remember the numerous opportunities they had to create and reestablish relationships. They’ll also recall the access to different speakers, sessions, products, and the excellent research shared with those in attendance. The great work done by the BFOA to recognize industry difference makers during their Wednesday breakfast was another positive experience, as was the Sunday night industry gathering at The Mayfair Supper Club.

Included in the conference were sessions with a number of industry leaders. Radio CEO’s took the stage to point out the industry’s wins and growth, credit their employees, and call out audio competitors, big tech, and advertisers for not spending more with the industry. When David Field, Bob Pittman, Ginny Morris and Caroline Beasley speak, people listen. Though their companies operate differently, hearing them share their views on the state of the business is important. I always learn something new when they address the room.

But though a lot of ground gets covered during these interviews, there are a few issues that don’t get talked about enough. For instance, ineffective measurement remains a big problem for the radio business. Things like this shouldn’t happen, but they do. NBC and WarnerMedia took bold steps to address problems with TV measurement. Does radio have the courage to take a similar risk? That’s an area I’d like to see addressed more by higher ups.

I can’t help but wonder how much money we lose from this issue. Companies spend millions for a ratings service that delivers subpar results, and the accountability that follows is often maddening. Given the data we have access to digitally, it’s stunning that radio’s report card for over the air listening is determined by outdated technology. And if we’re going to tell folks that wearables are the missing ingredient for addressing this problem, don’t be shocked if the press that follows is largely negative. The industry and its advertising partners deserve better. So too do the reps at Nielsen who have to absorb the hits, and make the most of a tough situation.

Speaking of advertising, this is another one of those critical areas that deserves another point of view. Case in point, I talked to a few ad agency professionals at the show. Similar to what I’ve heard before, they’re tired of hearing radio leaders blame them for the industry’s present position. This has been a hot button topic with executives for years. I often wonder, do we help or hurt ourselves by publicly calling out advertisers and ad agencies? How would you feel if you ran an agency which spent millions on the industry and were told ‘you don’t do enough’? I’m a champion of radio/audio, and am bullish on spoken word’s ability to deliver results for clients, but having attended these shows for nearly seven years, it might be time for a new approach and message. Or maybe it’s time to put one of our CEO’s with one of theirs and have a bigger discussion. Just a thought.

Of the sessions that I attended, I thought Erica Farber’s ‘What Business Are You In?’ was excellent. I especially liked Taja Graham’s presentation on ‘Sharing Your Truth’. I also appreciated Eric Bischoff’s tips on ways to monetize podcasts, and am curious to see how Amazon’s AMP develops moving forward. My favorite session at the show though was “A GPS Session For Your Station’s Car Radio Strategy” led by Fred Jacobs. The insight shared by Joe D’Angelo of Xperi and Steve Newberry & Suzy Schultz of Quu was outstanding. Keeping the car companies on our side is vital to our survival, and how we position ourselves on the dashboard can’t be ignored. Other tech companies and audio operators take it seriously. We must too.

Sessions aside, it was great to check out the VSiN and Blue Wire studios, connect with a bunch of CEO’s, GM’s and Market Manager’s, and visit with Kevin Jones, Joe Fortenbaugh, Jeremiah Crowe, Jon Goulet, Bill Adee, Q Myers, Mike Golic Jr. and Stormy Buonantony. The NFL’s setup for the Draft, and the light show presented at the Bellagio was without a doubt spectacular, plus Stephanie had a chance to say hello to Raiders owner Mark Davis who was inside the back room of a Westgate restaurant where we were having a business lunch meeting. The personal tour we received at the Wynn showed off some of the best suites I’ve seen in Las Vegas, and I was finally able to witness Circa’s Stadium Swim in person, and meet owner Derek Stevens (heck of a suit game). What an outstanding hotel and casino.

Altogether, it was a productive trip. As someone who knows all about building and executing a conference, I appreciate the work that goes into pulling it off. This event is massive, and I have no idea how the NAB makes it happen so flawlessly. This was the first time my head of sales, Stephanie Eads, got to attend the show. She loved it. Our only negative, going back and forth between convention halls can get exhausting. Wisely, Stephanie and Guaranty Media CEO Flynn Foster took advantage of the underground Tesla ride to move from the North hall to the West hall. I wasn’t as bright. If that’s the worst part of the experience though, that’s pretty solid. I look forward to returning in 2023, and attending the NAB’s NYC show this fall.

Additional:

You’ve likely seen posts from BSM/BNM on Facebook, Twitter and LinkedIn promoting a number of open positions. I’m adding crew to help us pump out more content, and that means we need more editors, news writers, features reporter’s and columnists. If you’re currently involved or previously worked in the industry and love to write about it, send a resume and few writing samples by email to JBarrett@sportsradiopd.com.

With that said, I’m excited to announce the addition of Ryan Brown as a weekly columnist for BSM. Ryan is part of ‘The Next Round’ in Birmingham, Alabama, which previously broadcast on WJOX as JOX Roundtable. The show left the terrestrial world in June 2021 to operate as its own entity. Ryan’s knowledge and opinions should provide a boost to the site, and I’m looking forward to featuring his columns every Tuesday. Keep an eye out for it tomorrow, and if you want to check out the guest piece he previously wrote for us, click here.

Demetri Ravanos and I have talked to a lot of people over the past month. More additions will be revealed soon. As always, thanks for the continued support of BSM and BNM.

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Six New Contributors Join Barrett Media

“These latest additions will make our product better. Now the challenge is finding others to help us continue growing.”

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Building a brand starts with a vision. Once that vision is defined, you identify the people who fit what you’re creating, lay out the game plan, and turn them loose to execute. If the product you’re creating is original, fills a gap in the marketplace, and the work turned in by your team is consistently excellent and promoted in the right locations, more times than not you’ll build an audience.

As you grow, the focus turns to studying what your audience wants, needs, and expects from your brand. Certain things you expect to be big turn out small, and the things you saw limited upside in create opportunities you never saw coming. It’s critical to be open minded and ready to pivot while also examining where and when people consume your product, which pieces of content do and don’t matter, and then use that information to direct your team to give folks more of what they value and less of what they don’t. Team members should want that feedback too. It tells them what is and isn’t worth spending their time on.

As I lay all of that out it may sound like I’m talking about a radio station or television operation. These are the things programmers do frequently to make sure the talent, shows, and brand is satisfying the expectations of an audience. But what I’m actually referring to is the brand you’ve made a choice to click on to read this column, Barrett Media.

I’ve mentioned many times on this website how I started this operation by myself, and didn’t expect to have a team of writers involved in it. I was focused on consulting sports stations, sharing my programming views on this website, and as I cranked out content consistently, I discovered others loved the business like I did and had a desire to share their insights too. Rather than sticking to my original plan, I pivoted and increased our content offerings. In return, the audience grew, clients grew, and it’s led this brand to grow beyond my expectations. Now we cover sports AND news media, we run an annual conference, feature a membership program, create podcasts, deliver a daily 8@8 and three times per week BNM Rundown newsletter, and work with various brands and companies across the broadcasting industry. I’m extremely fortunate to be in this position and don’t take it for granted.

But with growth comes change. We’ve been blessed to have a lot of talented people contribute to this site over the years, and as they produce quality work, and others across the industry recognize it, they earn interest for their services. That then leads to some having to sign off for bigger opportunities. I see that as a great positive for the brand. Would it be nice to have more consistency and keep a crew together for years? Of course. I know it’d make Demetri’s life a lot easier. If we’re losing people for the right reasons though, and they’re landing opportunities that help them advance their careers, I’m going to be happy for their success, and trust that we’ll find others to keep us moving forward. The success of our team helps make what we do more attractive to others because it shows that if you do good consistent work here, you can put yourself in a position to attract attention.

Over the past two months, I have challenged Demetri Ravanos to invest more time talking to people about writing for us. Expanding our Barrett News Media roster is a priority. So too is adding quality people to help us improve Barrett Sports Media. BSM has had just under seven years to earn trust with readers. BNM has had less than two. We’ve put out ads on our website and newsletters, social posts, an ad on Indeed, and we’ve reached out directly to people who we’ve felt may be able to add something interesting to our brand. Most of my time is spent listening to stations and talking with clients, but my eyes are always roaming looking for content, and my mind is always thinking about what we can create next to make an impact.

I don’t judge our brand’s success based on clicks, shares, breaking news before other outlets or showing up in the top three listings on Google. I care more effort accuracy, timeliness, passion, consistency, storytelling, insight, and being fair and non-agenda driven. We’ve found our niche being able to tell stories about broadcasting professionals, relaying news, and offering expert knowledge to serve those involved in the broadcasting industry. If we continue to excel doing those things consistently, I’m confident our audience will reward us by reading and sharing more of our content. It’s why we never stop recruiting to keep things fresh.

Having said that, I am excited today to reveal six new additions to the Barrett Media staff. Peter Schwartz is a name and voice many in New York sports radio circles are familiar with. Peter has spent three decades working with various outlets and I’m thrilled to have him writing weekly feature stories for us. Brady Farkas is a talented host and former programmer who now works for WDEV in Burlington, VT. Karl Schoening is a play by play broadcaster who has worked in San Antonio sports radio and has had the added benefit of learning the industry from his talented father Bill who calls Spurs games. Each of them will produce bi-weekly feature stories for the brand. Jason Ence is in Louisville and has written about sports betting for Twin Spires while also working for ESPN 680. He’ll be writing sports betting content for us on a weekly basis. Jasper Jones will help us by adding news stories on Friday’s. He’s presently in Philadelphia learning the business working for Audacy. Last but not least, veteran author, Brewers writer, and former radio professional Jim Cryns comes on board to help us with features on news media professionals.

These six additions make us stronger, and I’m excited to have them join the team to help us add more quality content to the website. That said, we’re not done yet. Demetri and I are still talking with others and I expect to make a few more additions in the weeks ahead. As I said earlier, we want to improve the news media side of our operation and continue adding people to help us make a bigger dent in the sports media space. Broadcast companies invest in us to help them, and I believe it’s important to invest back.

If you’ve programmed, hosted a top rated show, worked in measurement, led a cluster as a GM, sold advertising, represented talent or have worked in digital and feel you have knowledge to share, reach out. I can’t promise we’ll have room but we’re always willing to listen. I’m not worried about whether or not you’ve written for professional publications. Passion, experience and unique insights matter much more than a resume or journalism degree.

I appreciate everyone who takes time to read our content, like and share it on social, and all involved with this brand who help bring it to life each day. The latest additions of Schwartz, Farkas, Schoening, Ence, Jones and Cryns will make our product better. Now the challenge is finding others to help us continue growing.

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