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Why The Media Is No Longer Trusted!

Jason Barrett

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As a kid, I used to read the New York Daily News, and New York Post. I enjoyed the opportunity to learn about my local sports teams from the media members who covered them, and I trusted the information they provided. When a columnist wrote an opinion piece it was clear that it was subjective, and I was able to form my own thoughts based on what I had read.

When I turned on the television, sports anchors like Warner Wolf, Len Berman, Scott Clark, Russ Salzberg, and Sal Marciano, made local sports fun, and informational. Although they each had their own style, and preferences, they relied on the facts to help tell each night’s stories.

Granted, back then things were a lot simpler. There was no internet, social media, a flood of sports radio stations, and the world wasn’t as cynical, and reactionary as it’s become today. We relied on the newspaper, watched the nightly sportscasts, and we trusted the people who reported the news to us.

Maybe I was naive, and things were worse than I knew, but in the 1980’s the broadcasters, and reporters that I supported, didn’t make themselves the story. Instead that honor was reserved for the individuals involved in the games. The focus was placed on what transpired between the lines, rather than what occurred outside of them. Sure there were players who weren’t warm and fuzzy, but the relationship between the media and athletes was cordial. More importantly, the public’s trust in the media was higher.

The inspiration I drew from those sportscasters, and writers, along with the local personalities I listened to on WFAN, led me to pursue a career in broadcasting in 1996. I loved sports, and the passion people felt for them, and the thought of telling a story, and talking about it with an audience, seemed like the greatest job on the planet.

Who wouldn’t want to attend sporting events, form relationships with athletes, coaches, and executives, and report the information back to listeners? I looked forward to attending games, talking to people, and sharing what I learned. I never considered twisting the words of the people I covered, or letting my personal feelings get in the way of the truth. I considered it a responsibility to be factual, and I didn’t feel it was right to manufacture drama.

During my early years, I saw the media change right before my very eyes. I stood at a locker next to Bobby Bonilla when he was with the New York Mets, and famously told a reporter “make your move”. I watched Bill Parcells berate broadcasters who tried to lecture him how he should’ve coached against the Seahawks when he was running the New York Jets. I even witnessed Michael Strahan lose his cool when media members attempted to bait him into saying things to create bigger headlines for upcoming rivalry games.

As these moments unfolded, I sat there wondering why these media members sought to provoke and create additional issues. It wasn’t their job to draw Bonilla, Parcells or Strahan into a fight. They were supposed to be there to ask questions, and report the facts.

The great Walter Kronkite once said “our job is only to hold up the mirror – to tell and show the public what has happened”. But as I discovered, sometimes the truth just isn’t sexy enough.

Without drama, what will the front page of next day’s newspaper say? Will people want to watch a sportscast without some form of controversy? Are people going to call a sports radio station if something doesn’t stir their emotions?

This is the formula that helped make ‘First Take’ successful. It’s why the public gets overloaded with Barry Bonds, Brett Favre, Tim Tebow, and Johnny Manziel stories. We bitch and complain about negativity and controversy, yet stop to watch the car crash. It’s why we flocked to a Mike Tyson fight, but failed to give our full respect to Evander Holyfield who kept doing things the right, and honest way.

While those days in the 90’s were certainly different than what I had experienced in the 80’s, I can’t help but feel like many parts of the media business today are even worse. That’s not to suggest that errors and agendas didn’t occur in the past, but today’s influx of media outlets and the audience’s quest to control situations have led to many more mistakes, irresponsible reports, and agendas aimed to satisfy personal beliefs.

To gain access in the past, you had to work for an established media company, and possess the qualifications necessary to be placed in an important setting. Now press passes are given out like candy on halloween to children. Everyone fancies themselves as a talk show host, and due to the advancement of technology, they are. The launch of a podcast, YouTube page, or website makes you a part of the media machine.

Some of these things are excellent. I love that interest in broadcasting and writing has grown. Audiences deserve to have content options. But somewhere along the line, we became more enamored with being first than being right. Generating web traffic, and social media response, now matters more than presenting stories fairly. Relationships with athletes, coaches, and team executives are quickly fractured because there are media members who won’t hesitate to embarrass someone if it helps them gain favor with their bosses. For each person who treats someone fairly, there are others who don’t. As a result, trust is difficult to gain.

Because agendas have gotten in the way of the information, it’s led athletes to break news on their own social media platforms, websites, or places such as “The Player’s Tribune“. This allows the athlete to tell their side of the story in a safer environment, and while that may annoy various members of the media, it’s partly our own fault.

Last week I read a piece on “The Undefeated” titled “36 Hours in Beast Mode“. Lonnae O’Neal was the reporter. She spent time in Oakland, with Marshawn Lynch and members of his inner circle. Lynch, who’s notorious for saying very little, wasn’t eager to be cooperative because he’d been burned by the media before. If he couldn’t trust O’Neal to present his story fairly, and honestly, why speak at all?

Lynch’s cousin, Quarterback Josh Johnson told O’Neal, “The problem with the media is that you’ve got someone telling your story who doesn’t know you, or where you’re from, or what you’ve been through. On top of that, the story is already written. They just want a couple of quotes to confirm what they want to put out there. It’s a created perception. And the media doesn’t have to live with that perception, we have to live with that perception. It affects our family and friends, the community, and our ability to make money going forward. You flew in here to exploit this story, and now you’re going to go back, where editors can twist our words and faces, and turn them into something unrecognizable. And he’s (Marshawn) not having it”.

As I read those quotes, I couldn’t help but find myself agreeing with him. The reason so much mistrust is in place is because few care about the individual they’re reporting on, only the information they can provide. If a quote can be squeezed out of Lynch to say something negative about Russell Wilson, Pete Carroll, the Seahawks, or Roger Goodell, it’s media gold.

That’s exactly what Al Jazeera and Shaun King of the New York Daily News did to assassinate the character of Peyton Manning. Was the future Hall of Fame Quarterback completely innocent of what he was accused of? Who knows. But why was the story coming up in the first place? It was more than twenty years old.

Secondly, why wasn’t Manning’s side of the story told? Where was the research into the backgrounds of the individuals claiming he had done something wrong? It wasn’t hard to uncover. BSN Media discovered it.

When someone is successful in sports, and relatively clean throughout the majority of their career, many media people are cynical. They’ve been burned before by famous athletes, so they see it as a personal challenge to dig up dirt to knock an individual down. The second they have one small ounce of information, they present it irresponsibly, and with malice and bias.

When these stories come out, public opinion usually sways in favor of the report. That’s terrifying, because it goes against what our society tells us – that we’re innocent until proven guilty. Those words were true when I was growing up, but now people find themselves guilty until proven innocent.

It’s even worse for a professional athlete. If they get accused of something, and don’t sue, the speculation increases immediately. I can recall being in St. Louis when the Mitchell Report came out, and media outlets rushed to judgment on Albert Pujols. Customers at his restaurant were harassed, and the good name he had built as a solid member of the community was stained immediately.

What did Pujols gain when it was discovered that his name wasn’t on the report? An apology? Nope. His big win was banning one local television station from attending his news conference. Doesn’t exactly seem like a fair trade does it?

How about the Duke lacrosse case. Remember that? If you don’t, watch the “30 For 30” on it on ESPN. It’s brilliant.

The public formed quick opinions on the case due to the way the story was presented by the media. The families involved endured public humiliation, and emotional pain, Duke’s head coach was fired, and the three accused men had their reputations permanently damaged.

We later learned that no evidence existed to find any of the men guilty, and a corrupt district attorney seeking re-election, money, and fame, attempted to use the case as a springboard for his professional career. Had numerous members of the media stuck to reporting the facts rather than attempting to be the judge, jury, and executioner, they wouldn’t have been left to eat a healthy heaping of crow.

I’m trying to come to grips with why members of our industry adopt this practice. Why is it that the information is not enough, and we feel a responsibility to tamper with evidence? What happened to allowing the public to form an opinion based on what we know? Are we so thin-skinned that we can’t stomach the thought that the public won’t agree with our point of view?

Here’s another example. The Washington Post conducted a poll to find out how offended Native Americans were by the Washington Redskins team name. In the poll, nine out of ten said they weren’t bothered. The results were similar to a previous study done in 2004.

Why was this a story in the first place? Were Native Americans beating down the doors of the press demanding justice? The team name had been acceptable for the past eighty years, so what changed that made it a larger mainstream issue?

The answer – the media and government. It didn’t matter that the franchise had built its entire image, history, and business around the name for eight decades, or that the majority of Native Americans weren’t offended. Media people and politicians took exception, so they decided to try and flex their muscles and influence the result, rather than report the facts.

Except, it never was their fight in the first place. It wasn’t their job to tell Native Americans how to think or feel or Dan Snyder how to run his business. Other NFL teams, television announcers, analysts, and reporters even started referring to the Redskins as “Washington” on team schedules, and national broadcasts. Did the viewing public request that? Did the team apply for a name change? The answer is no.

We don’t have to agree with it, and we can express our views that we believe things should be done differently, but we don’t make the rules, set the laws, and decide how others consuming our work should feel. It’s our job to present the information, offer both sides, explain where we stand, and let the public figure out how they feel about the issue.

Just last week, the New York Times did a hit piece on Donald Trump because they don’t think he should be our next President. They crafted a story and used quotes from a woman he previously dated (Rowanne Brewer Lane) to present an image of Trump behaving poorly towards women.

Except, Rowanne Brewer Lane quickly took to the television airwaves of MSNBC, and Fox News, and proceeded to destroy the Times for attempting a smear campaign. She mentioned how well Trump had treated her, and how the Times took her words and edited and twisted them to present the narrative that they wanted.

If a Times columnist writes an opinion piece taking Trump to task, that’s acceptable. A columnist is paid to present their opinions. They are essentially the written version of a talk show host. The reader consumes the material that they present, knowing that it’s one person’s point of view. But when news stories are reported, the public expects them to be factual, not altered to support the newspaper editor’s personal preference.

One week prior, a former Facebook employee pointed out how the social media company uses editorial judgment to decide what news you receive in your trending topics. While that may not seem like a huge deal, when the majority of the information provided represents only one side of a story to billions of people, that’s not presenting an even playing field.

If Mark Zuckerberg and his company choose to vote, and live their lives under democratic guidelines, that’s ok. They have that right as Americans. But to attempt to influence thought, belief, and opinion of the public by showcasing only one side of the news, rather than allow them to form their own judgments after seeing both, is wrong.

To Zuckerberg’s credit, he responded quickly, and met with conservatives, and acknowledged that Facebook has to do better. This isn’t about politics, and whether or not republicans or democrats are better, it’s about being fair, balanced, factual, and letting the public decide for themselves.

Media outlets operate like they’re in the middle of a war zone, and social media platforms have become the new battleground. The minute something happens, people rush to Facebook, and Twitter to express their views. What’s frightening is to see how many individuals, and companies overreact due to negative feedback.

Not every situation is defensible. I recognize that there are times where you have to cut bait or punish someone for poor judgment. However, not every situation warrants that. It takes courage to stand by someone during difficult times. But, if you believe they’ve done nothing wrong, be prepared to have their back, even when others might not.

The general public, and professional athletes, coaches, and executives, have become less trusting of the media because of agenda driven reporting. When information is withheld, words are twisted, and judgments are rushed, it’s hard to put faith in reporters.

That’s not what our business is supposed to be about. When you cover a team, athlete, executive, or event, the story can be told by keeping your eyes and ears open, and gathering facts. Your job is to share what you’ve uncovered, and let the audience decide what to think about it.

It may not always be fancy, or create an avalanche of social media activity, but you can’t put a price on sleeping with a clear conscience. Some would rather take a shortcut and advance their career at the expense of those they cover. I believe you can enjoy the same success by earning their trust and respect. In doing so, you may even improve the image and reputation of an industry that few have confidence in.

Barrett Blogs

BSM’s Black Friday SALE on BSM Summit Tickets is Underway!

Jason Barrett

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Each year I’m asked if there are ways to save money on tickets to the 2023 BSM Summit. I always answer yes but not everyone takes advantage of it. For those interested in doing so, here’s your shot.

For TODAY ONLY, individual tickets to the 2023 BSM Summit are reduced by $50.00. Two ticket and four ticket packages are also lowered at $50 per ticket. To secure your seat at a discounted price, just log on to BSMSummit.com. This sale ends tonight at 11:59pm ET.

If you’re flying to Los Angeles for the event, be sure to reserve your hotel room. Our hotel partner this year is the USC Hotel. It’s walking distance of our venue. Full details on hotel rooms can also be found via the conference website.

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Barrett Blogs

Mina Kimes, Bruce Gilbert, Mitch Rosen, and Stacey Kauffman Join the 2023 BSM Summit

“By the time we get to March, we should have somewhere between 40-60 participants involved in the conference.”

Jason Barrett

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The 2023 BSM Summit is returning to Los Angeles on March 21-22, 2023, live from the Founders Club at the Galen Center at the campus of the University of Southern California. Information on tickets and hotel rooms can be found at BSMSummit.com.

We’ve previously announced sixteen participants for our upcoming show, and I’m excited today to confirm the additions of four more more smart, successful professionals to be part of the event. Before I do that, I’d like to thank The Volume for signing on as our Badge sponsor, the Motor Racing Network for securing the gift bag sponsorship, and Bonneville International for coming on board as a Session sponsor. We do have some opportunities available but things are moving fast this year, so if you’re interested in being involved, email Stephanie Eads at Sales@BarrettSportsMedia.com.

Now let’s talk about a few of the speaker additions for the show.

First, I am thrilled to welcome ESPN’s Mina Kimes to the Summit for her first appearance. Mina and I had the pleasure recently of connecting on a podcast (go listen to it) and I’ve been a fan of her work for years. Her intellect, wit, football acumen, and likeability have served her well on television, podcasts, and in print. She’s excelled as an analyst on NFL Live and Rams preseason football games, as a former host of the ESPN Daily podcast, and her appearances on Around The Horn and previously on Highly Questionable and the Dan Le Batard Show were always entertaining. I’m looking forward to having Mina join FS1’s Joy Taylor and ESPN LA 710 PD Amanda Brown for an insightful conversation about the industry.

Next is another newcomer. I’m looking forward to having Audacy San Francisco and Sacramento Regional Vice President Stacey Kauffman in the building for our 2023 show. In addition to overseeing a number of music brands, Stacey also oversees a dominant news/talk outlet, and two sports radio brands. Among them are my former station 95.7 The Game in San Francisco, and ESPN 1320 in Sacramento. I’m looking forward to having her participate in our GM panel with Good Karma’s Sam Pines, iHeart’s Don Martin, and led by Bonneville’s Executive Vice President Scott Sutherland.

From there, it’s time to welcome back two of the sharpest sports radio minds in the business. Bruce Gilbert is the SVP of Sports for Westwood One and Cumulus Media. He’s seen and done it all on the local and national level and anytime he’s in the room to share his programming knowledge with attendees, everyone leaves the room smarter. I’m anticipating another great conversation on the state of sports radio, which FOX Sports Radio VP of programming Scott Shapiro will be a part of.

Another student of the game and one of the top programmers in the format today is 670 The Score in Chicago PD, Mitch Rosen. The former Mark Chernoff Award recipient and recently appointed VP of the BetQL Network juggles managing a top 3 market sports brand while being charged with moving an emerging sports betting network forward. Count on Mr. Rosen to offer his insights and opinions during another of our branding and programming discussions.

By the time we get to March, we should have somewhere between 40-60 participants involved in the conference. My focus now is on finalizing our business and digital sessions, research, tech and sports betting panels, securing our locations and sponsorships for the After Party and Kickoff Party, plus working out the details for a few high-profile executive appearances and a couple of surprises.

For those looking to attend and save a few dollars on tickets, we’ll be holding a special Black Friday Sale this Friday November 25th. Just log on to BSMSummit.com that day to save $50 on individual tickets. In addition, thanks to the generosity of voice talent extraordinaire Steve Kamer, we’ll be giving away 10 tickets leading up to the conference. Stay tuned for details on the giveaway in the months ahead.

Still to come is an announcement about our special ticket rate for college students looking to attend the show and learn. We also do an annual contest for college kids to attend the event for free which I’m hoping to have ready in the next few weeks. It’s also likely we’ll give away a few tickets to industry professionals leading up to Christmas, so keep an eye out.

If you work in the sports media industry and value making connections, celebrating those who create an impact, and learning about the business from folks who have experienced success, failure, and everything in between, the Summit is worth your time. I’m excited to have Mina, Bruce, Mitch and Stacey join us for the show, and look forward to spending a few days with the industry’s best and brightest this March! Hope to see you there.

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Barrett Blogs

Barrett Media is Making Changes To Better Serve Our Sports and News Media Readers

“We had the right plan of attack in 2020, but poor timing. So we’re learning from the past and adjusting for the future.”

Jason Barrett

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When I launched this website all I wanted to do was share news, insight and stories about broadcasters and brands. My love, passion and respect for this business is strong, and I know many of you reading this feel similar. I spent two great decades in radio watching how little attention was paid to those who played a big part in their audiences lives. The occasional clickbait story and contract drama would find their way into the newspapers but rarely did you learn about the twists and turns of a broadcaster’s career, their approach to content or the tactics and strategies needed to succeed in the industry. When personal reasons led me home to NY in 2015, I decided I was going to try my best to change that.

Since launching this brand, we’ve done a good job informing and entertaining media industry professionals, while also helping consulting clients and advertising partners improve their businesses. We’ve earned respect from the industry’s top stars, programming minds and mainstream media outlets, growing traffic from 50K per month to 500K and monthly social impressions from a few thousand to a few million. Along the way we’ve added conferences, rankings, podcasts, a member directory, and as I’ve said before, this is the best and most important work I’ve ever done, and I’m not interested in doing anything else.

If I’ve learned anything over seven years of operating a digital content company it’s that you need skill, strategy, passion, differentiating content, and good people to create impact. You also need luck, support, curiosity and an understanding of when to double down, cut bait or pivot. It’s why I added Stephanie Eads as our Director of Sales and hired additional editors, columnists and features reporters earlier this year. To run a brand like ours properly, time and investment are needed. We’ve consistently grown and continue to invest in our future, and it’s my hope that more groups will recognize the value we provide, and give greater consideration to marketing with us in the future.

But with growth comes challenges. Sometimes you can have the right idea but bad timing. I learned that when we launched Barrett News Media.

We introduced BNM in September 2020, two months before the election when emotions were high and COVID was a daily discussion. I wasn’t comfortable then of blending BNM and BSM content because I knew we’d built a trusted sports media resource, and I didn’t want to shrink one audience while trying to grow another. Given how personal the election and COVID became for folks, I knew the content mix would look and feel awkward on our site.

So we made the decision to start BNM with its own website. We ran the two brands independently and had the right plan of attack, but discovered that our timing wasn’t great.

The first nine months readership was light, which I expected since we were new and trying to build an audience from scratch. I believed in the long-term mission, which was why I stuck with it through all of the growing pains, but I also felt a responsibility to make sure our BNM writing team and the advertising partners we forged relationships with were being seen by as many people as possible. We continued with the original plan until May 2021 when after a number of back and forth debates, I finally agreed to merge the two sites. I figured if WFAN could thrive with Imus in the Morning and Mike and the Mad Dog in the afternoon, and the NY Times, LA Times, KOA, KMOX and numerous other newspaper and radio brands could find a way to blend sports and news/talk, then so could we.

And it worked.

We dove in and started to showcase both formats, building social channels and groups for each, growing newsletter databases, and with the addition of a few top notch writers, BNM began making bigger strides. Now featured under the BSM roof, the site looked bigger, the supply of daily content became massive, and our people were enjoying the increased attention.

Except now we had other issues. Too many stories meant many weren’t being read and more mistakes were slipping through the cracks. None of our crew strive to misspell a word or write a sloppy headline but when the staff and workload doubles and you’re trying to focus on two different formats, things can get missed. Hey, we’re all human.

Then a few other things happened that forced a larger discussion with my editors.

First, I thought about how much original material we were creating for BSM from our podcast network, Summit, Countdown to Coverage series, Meet the Market Managers, BSM Top 20, and began to ask myself ‘if we’re doing all of this for sports readers, what does that tell folks who read us for news?’ We then ran a survey to learn what people valued about our brand and though most of the feedback was excellent, I saw how strong the response was to our sports content, and how news had grown but felt second fiddle to those offering feedback.

Then, Andy Bloom wrote an interesting column explaining why radio hosts would be wise to stop talking about Donald Trump. It was the type of piece that should’ve been front and center on a news site all day but with 3 featured slots on the site and 7 original columns coming in that day, they couldn’t all be highlighted the way they sometimes should be. We’re actually going through that again today. That said, Andy’s column cut through. A few sports media folks didn’t like seeing it on the site, which wasn’t a surprise since Trump is a polarizing personality, but the content resonated well with the news/talk crowd.

National talk radio host Mike Gallagher was among the folks to see Andy’s piece, and he spent time on his show talking about the column. Mike’s segment was excellent, and when he referenced the article, he did the professional thing and credited our website – Barrett SPORTS Media. I was appreciative of Mike spending time on his program discussing our content but it was a reminder that we had news living under a sports roof and it deserved better than that.

I then read some of Pete Mundo, Doug Pucci and Rick Schultz’s columns and Jim Cryns’ features on Chris Ruddy, Phil Boyce, and David Santrella, and knew we were doing a lot of quality work but each time we produced stories, folks were reminded that it lived on a SPORTS site. I met a few folks who valued the site, recognized the increased focus we put on our news/talk coverage, and hoped we had plans to do more. Jim also received feedback along the lines of “good to see you guys finally in the news space, hope there’s more to come.”

Wanting to better understand our opportunities and challenges, I reviewed our workflow, looked at which content was hitting and missing the mark, thought about the increased relationships we’d worked hard to develop, and the short-term and long-term goals for BNM. I knew it was time to choose a path. Did I want to think short-term and keep everything under one roof to protect our current traffic and avoid disrupting people or was it smarter to look at the big picture and create a destination where news/talk media content could be prioritized rather than treated as BSM’s step-child?

Though I spent most of my career in sports media and established BSM first, it’s important to me to serve the news/talk media industry our very best. I want every news/talk executive, host, programmer, market manager, agent, producer, seller and advertiser to know this format matters to us. Hopefully you’ve seen that in the content we’ve created over the past two years. My goal is to deliver for news media professionals what we have for sports media folks and though that may be a tall order, we’re going to bust our asses to make it happen. To prove that this isn’t just lip service, here’s what we’re going to do.

Starting next Monday November 28th, we are relaunching BarrettNewsMedia.com. ALL new content produced by the BNM writing team will be available daily under that URL. For the first 70-days we will display news media columns from our BNM writers on both sites and support them with promotion across both of our brands social channels. The goal is to have the two sites running independent of each other by February 6, 2023.

Also starting on Monday November 28th, we will begin distributing the BNM Rundown newsletter 5 days per week. We’ve been sending out the Rundown every M-W-F since October 2021, but the time has come for us to send it out daily. With increased distribution comes two small adjustments. We will reduce our daily story count from 10 to 8 and make it a goal to deliver it to your inbox each day by 3pm ET. If you haven’t signed up to receive the Rundown, please do. You can click here to register. Be sure to scroll down past the 8@8 area.

Additionally, Barrett News Media is going to release its first edition of the BNM Top 20 of 2022. This will come out December 12-16 and 19-20. The category winners will be decided by more than 50 news/talk radio program directors and executives. Among the categories to be featured will be best Major/Mid Market Local morning, midday, and afternoon show, best Local News/Talk PD, best Local News/Talk Station, best National Talk Radio Show, and best Original Digital Show. The voting process with format decision makers begins today and will continue for two weeks. I’ve already got a number of people involved but if you work in an executive or programming role in the news/talk format and wish to be part of it, send an email to me at JBarrett@sportsradiopd.com.

We have one other big thing coming to Barrett News Media in 2023, which I will announce right after the BNM Top 20 on Wednesday December 21st. I’m sure news/talk professionals will like what we have planned but for now, it’ll have to be a month long tease. I promise though to pay it off.

Additionally, I’m always looking for industry folks who know and love the business and enjoy writing about it. If you’ve programmed, hosted, sold or reported in the news/talk world and have something to offer, email me. Also, if you’re a host, producer, programmer, executive, promotions or PR person and think something from your brand warrants coverage on our site, send it along. Most of what we write comes from listening to stations and digging across the web and social media. Receiving your press releases and getting a heads up on things you’re doing always helps.

If you’re a fan of BSM, this won’t affect you much. The only difference you’ll notice in the coming months is a gradual reduction of news media content on the BSM website and our social accounts sharing a little about both formats over the next two months until we’re officially split in February. We are also going to dabble a little more in marketing, research and tech content that serves both formats. If you’re a reader who enjoys both forms of our content, you’ll soon have BarrettSportsMedia.com for sports, and BarrettNewsMedia.com for news.

Our first two years in the news/talk space have been very productive but we’ve only scratched the surface. Starting November 28th, news takes center stage on BarrettNewsMedia.com and sports gets less crowded on BarrettSportsMedia.com. We had the right plan of attack in 2020, but poor timing. So we’re learning from the past and adjusting for the future. If we can count on you to remember two URL’s (add them to your bookmarks) and sign up for our newsletters, then you can count on us to continue delivering exceptional coverage of the industry you love. As always, thanks for the continued support. It makes everything we do worthwhile.

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