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Attacking The Airwaves With a Purpose by Joe DeCamara



To succeed in Philadelphia as a sports talk radio host, one must broadcast with passion, knowledge, and confidence, and possess the ability to adapt to any situation. It’s a competitive market and one bad quarter-hour performance can be the difference between finishing ahead or behind the competition.

Over the past year and a half, Joe DeCamara has won a lot. The evening host on 97.5 The Fanatic has found himself in the top spot often, much of it the result of presenting good content, well thought out opinions, and forging a strong relationship with his listeners. Having a strong lead-in from Mike Missanelli also hasn’t hurt.

Equally as important though is that DeCamara understands the ratings game. While studying topics and trends in sports may be what he needs to do to elicit an emotion out of his audience each night, he also builds his show by taking into account what he needs to achieve in order to gain ratings credit. Performing and connecting with his listeners may be what moves him but it’s the preparation and strategy that help maximize a talent’s return on what they produce through the speakers.

Having known Joe for the past decade, I’m not surprised by his success. He lives and breathes the format, yearns for the microphone, and takes his responsibility of connecting with an audience and delivering results for his radio station seriously. Having previously worked as an Assistant Program Director, Executive Producer, Producer, and Anchor, he’s seen all sides of the business. That undoubtedly has prepared him to be successful in his current role as a talk show host.

As you dive into Joe’s column, I’d encourage you to pay special attention to some of the things that have been isolated in bullet-point form. Whether you’re hosting, producing, or programming a show or radio station, these items can be very helpful in determining how to develop your game plan. They can even serve as a great tool in the future when you feel off of your game and need a reminder to help you get back on track.

Here now is a first hand account of how to attack your air time and maximize your opportunities courtesy of Joe DeCamara.

Attacking The Airwaves With a Purpose

Sports talk radio is a fascinating medium. For the purpose of this commentary I’ll speak from my own perspective both as a sports talk show host for 97.5-FM The Fanatic in Philadelphia and as a longtime observer of our industry both locally and nationally. One thing I am convinced of with sports talk radio is that there is more than one method for success. Just as Red Auerbach and Phil Jackson had vastly different styles during their phenomenally successful head coaching careers, so too can different methodologies lead to outstanding success in sports talk radio. Of course varying methodologies can also lead to failure.

Most successful sports shows are either driven by a host’s dynamic personality or by exceedingly strong sports content. It’s virtually impossible to succeed in sports talk radio without excellence in at least one of those two areas. The best shows often blend excellence from both tracts.

As a host, my self-imposed mandate every show first and foremost is to discuss the key subject matter of the day. I have to talk precisely about the subject people are thinking about — and I aim to do so while presenting compelling, and sometimes unique angles, within that subject matter to drive discussion and debate. I want to get the audience thinking and I want to grab my listeners’ attention in the process.

I usually host one of two types of shows:

1) The show where at least 95% of people are passionately on-board with the same opinion positively or negatively.  These shows do not occur often, but they happen every Monday for sixteen weeks in each NFL market.

2) The more nuanced show where opinion is much more split on a subject matter. In this far more frequent occurrence, I look to get right to the heart of the matter by identifying the fault line of exactly where people disagree. I don’t do this for divisive purposes, but because identifying that fault line and soliciting reaction from callers on both sides creates the most passionate and compelling conversation.  In the process, I always state exactly where I stand on the subject. That alone creates an entire extra wave of reaction from listeners as well.

Interviews in my opinion are at times leaned on too heavily by hosts. Great interviews serve a fantastic purpose. Good interviews also add value. However, if a host does not feel that an interview will either be good or great then the host shouldn’t bring the guest on.

I am not of the mindset to “fill-up” time, but rather I think in terms of attacking my time on-air. I only have 45 minutes on-air each hour because of our commercial inventory so I sure better make every single second count. I am always striving to keep the listeners I’ve had with me for an extended period of time while simultaneously seeking to grab listeners that just tuned in during the past five seconds. Every listener (specifically every PPM panelist) is my ticket to either success or failure depending on my conversion rate of keeping him or her listening.

Other concepts I am a big believer in which I take an enormous role in shaping include:

  • No sports updates and little to no stagers or promos in my show (let’s maximize in-segment content)
  • Getting in and out of break quickly, but having a short effective tease going to break to hold listeners
  • Voicing the Legal ID myself at the top of the hour when it makes the most sense
  • Setting times for guests and features, and clearly pre-promoting those times frequently
  • Prioritizing commercial placement each hour relative to PUMM (Persons Using Measured Media) for a given hour

Preparation is another critical element to success. Dick Vermeil once said to me “there is no substitute for preparation.” He is 100% right. Preparation is what enables me each day to confidently and effectively navigate my show. It’s not just about being knowledgeable about sports. Preparation is thinking each day before my show about the following concepts I need to consider:

  • How am I going to win with today’s show?
  • What am I going to say to differentiate myself from all others discussing the same subject matter?
  • What am I going to do to engage my listeners and draw out callers?
  • Who are the top 3 guests I can target to get on today’s show and enhance the experience for the listeners?
  • What complimentary elements aiding the discussion will I prepare before the show to utilize during the show in order to sustain myself — to keep me locked-in to the key subject matter of the day — in the event that the phone call volume drops for a brief period of time?
  • What audio from a guest on my station earlier today or from other sources around the nation can I utilize to enhance the presentation and further develop the conversation?

Everything I do on-air has purpose, and preparation before the show is crucial to it all. Much like how before a game a pitcher in baseball may visualize going through a batting order, I too visualize my show before it begins to prepare to win that day.

A mystifying element to me of our industry is how many talk show hosts simply don’t know the rules of the game – i.e., how ratings are determined. Every single Program Director should spend the necessary time to teach each host about ratings and strategies that can lead to enhanced listenership. Ratings are, after all, the scoreboard!

Could you imagine if a batter in baseball didn’t know if one strike, three strikes or ten strikes constituted a strikeout? If the batter didn’t know the rules of the game how could he most successfully strategize before and during his at-bat? Radio ratings are no different. Executives would be wise to teach their hosts the rules of the game to help them strategize how to win.

Analytics is another incredibly underutilized tool for success in our industry. If you know where to look, how to look, what the data means, and how to apply the intel moving forward, a host and radio station can create an enormous competitive advantage.

The final thought that I would like to share is how fortunate we are to work in the sports radio industry, and how I try to connect with my audience through the shared experience we have of being passionate and lifelong sports fans. Sports at its core is supposed to be fun. When we were five years old, the reason we enjoyed holding this thing our parents told us is called a “bat” while trying to hit this object coming toward us called a “ball” is because for most of us sports is more fun than sitting at a desk in class. Sports is supposed to be fun.

As adults we are well aware of the many complexities and unfortunate dark sides involved with professional and collegiate sports. We discuss them because they are an inevitable part of the landscape, and those elements infringe on both our enjoyment of sports and the ability of teams to win or compete fairly at times.

Nevertheless, I cherish the positive elements of sports and I am quick to discuss them at length on my show. History has taught us time and time again that people at their core wish to be inspired. There is no question that sports has a unique ability to inspire all of us who love it. I embrace the drama of the action, the incredible athletic ability of the players, the passion of the fans, and the great role that sports continues to play in captivating our imagination.

Joe DeCamara is a sports talk show host for 97.5-FM The Fanatic in Philadelphia.  His show airs weeknights at 6PM and was ranked #1 in the Philadelphia market in 2015 and continues to be ranked #1 in 2016. He seasonally hosts a show once per week with Ron Jaworski and another program with Adam Caplan. He has hosted national shows on ESPN Radio, is a published author, and serves as the TV play-by-play announcer for the Philadelphia Soul of the Arena Football League on The Comcast Network and Comcast SportsNet. Follow him on Twitter @JoeDeCamara.

Barrett Blogs

Would Local Radio Benefit From Hosting An Annual Upfront?



How many times have you heard this sentence uttered at conferences or in one of the trades; radio has to do a better job of telling its story. Sounds reasonable enough right? After all, your brands and companies stand a better chance of being more consumed and invested in the more that others know about them.

But what specifically about your brand’s story matters to those listening or spending money on it? Which outlets are you supposed to share that news with to grow your listenership and advertising? And who is telling the story? Is it someone who works for your company and has a motive to advance a professional agenda, or someone who’s independent and may point out a few holes in your strategy, execution, and results?

As professionals working in the media business, we’re supposed to be experts in the field of communications. But are we? We’re good at relaying news when it makes us look good or highlights a competitor coming up short. How do we respond though when the story isn’t told the we want it to? Better yet, how many times do sports/news talk brands relay information that isn’t tied to quarterly ratings, revenue or a new contract being signed? We like to celebrate the numbers that matter to us and our teams, but we don’t spend much time thinking about if those numbers matter to the right groups – the audience and the advertisers.

Having covered the sports and news media business for the past seven years, and published nearly eighteen thousand pieces of content, you’d be stunned if you saw how many nuggets of information get sent to us from industry folks looking for publicity vs. having to chase people down for details or read things on social media or listen to or watch shows to promote relevant material. Spoiler alert, most of what we produce comes from digging. There are a handful of outlets and PR folks who are great, and five or six PD’s who do an excellent job consistently promoting news or cool things associated with their brands and people. Some talent are good too at sharing content or tips that our website may have an interest in.

Whether I give the green light to publish the material or not, I appreciate that folks look for ways to keep their brands and shows on everyone’s radar. Brand leaders and marketing directors should be battling daily in my opinion for recognition anywhere and everywhere it’s available. If nobody is talking about your brand then you have to give them a reason to.

I’m writing this column today because I just spent a day in New York City at the Disney Upfront, which was attended by a few thousand advertising professionals. Though I’d have preferred a greater focus on ESPN than what was offered, I understand that a company the size of Disney with so many rich content offerings is going to have to condense things or they’d literally need a full week of Upfronts to cover it all. They’re also trying to reach buyers and advertising professionals who have interests in more than just sports.

What stood out to me while I was in attendance was how much detail went into putting on a show to inform, entertain, and engage advertising professionals. Disney understands the value of telling its story to the right crowd, and they rolled out the heavy hitters for it. There was a strong mix of stars, executives, promotion of upcoming shows, breaking news about network deals, access to the people responsible for bringing advertising to life, and of course, free drinks. It was easy for everyone in the room to gain an understanding of the company’s culture, vision, success, and plans to capture more market share.

As I sat in my seat, I wondered ‘why doesn’t radio do this on a local level‘? I’m not talking about entertaining clients in a suite, having a business dinner for a small group of clients or inviting business owners and agency reps to the office for a rollout of forthcoming plans. I’m talking about creating an annual event that showcases the power of a cluster, the stars who are connected to the company’s various brands, unveiling new shows, promotions and deals, and using the event as a driver to attract more business.

Too often I see our industry rely on things that have worked in the past. We assume that if it worked before there’s no need to reinvent the wheel for the client. Sometimes that’s even true. Maybe the advertiser likes to keep things simple and communicate by phone, email or in-person lunch meetings. Maybe a creative powerpoint presentation is all you need to get them to say yes. If it’s working and you feel that’s the best way forward to close business, continue with that approach. There’s more than one way to reach the finish line.

But I believe that most people like being exposed to fresh ideas, and given a peak behind the curtain. The word ‘new’ excites people. Why do you think Apple introduces a new iPhone each year or two. We lose sight sometimes of how important our brands and people are to those not inside the walls of our offices. We forget that whether a client spends ten thousand or ten million dollars per year with our company, they still like to be entertained. When you allow business people to feel the excitement associated with your brand’s upcoming events, see the presentations on a screen, and hear from and interact with the stars involved in it, you make them feel more special. I think you stand a better chance of closing deals and building stronger relationships that way.

Given that many local clusters have relationships with hotels, theaters, teams, restaurants, etc. there’s no reason you can’t find a central location, and put together an advertiser appreciation day that makes partners feel valued. You don’t have to rent out Pier 36 like Disney or secure the field at a baseball stadium to make a strong impression. We show listeners they’re valued regularly by giving away tickets, cash, fan appreciation parties, etc. and guess what, it works! Yes there are expenses involved putting on events, and no manager wants to hear about spending money without feeling confident they’ll generate a return on investment. That said, taking calculated risks is essential to growing a business. Every day that goes by where you operate with a ‘relying on the past’ mindset, and refuse to invest in growth opportunities, is one that leaves open the door for others to make sure your future is less promising.

There are likely a few examples of groups doing a smaller scaled version of what I’m suggesting. If you’re doing this already, I’d love to hear about it. Hit me up through email at By and large though, I don’t see a lot of must-see, must-discuss events like this created that lead to a surplus of press, increased relationships, and most importantly, increased sales. Yet it can be done. Judging from some of the feedback I received yesterday talking to people in the room, it makes an impression, and it matters.

I don’t claim to know how many ad agency executives and buyers returned to the office from the Disney Upfront and reached out to sign new advertising deals with the company. What I am confident in is that Disney wouldn’t invest resources in creating this event nor would other national groups like NBC, FOX, CBS, WarnerMedia, etc. if they didn’t feel it was beneficial to their business. Rather than relying on ratings and revenue stories that serve our own interests, maybe we’d help ourselves more by allowing our partners and potential clients to experience what makes our brands special. It works with our listeners, and can work with advertisers too.

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Barrett Blogs

Takeaways From The NAB Show and Six Days in Las Vegas

“I’m certainly not afraid to be critical but my enthusiasm for the NAB Show was elevated this year.”



Six days on the road can sometimes be exhausting. Six days in Las Vegas, and it’s guaranteed. That was my world last week, as I along with more than fifty thousand people headed to sin city to take in the 2022 NAB Show.

The event didn’t draw as many as it had in the past, but after two years of inactivity due to the pandemic, it was good to be back. Judging from some of the vendors I talked to, the sessions I attended, and the feedback I received from folks I met with, though far from perfect, it was a solid return for an important event. Seeing people interact, celebrate others, and talk about ways to improve the business was a positive reminder of the world being closer to the normal of 2019 than the normal of 2020-2021. The only negative from the week, the consistent failure of Uber to appear in the right place at the right time. But that had zero to do with the NAB.

It feels like whenever I attend industry conferences, there are two different type of reviews that follow. Some writers attend the show and see the glass half full. Others see the glass half empty. I’m certainly not afraid to be critical but my enthusiasm was elevated this year. Maybe it was because BSM was a media partner or maybe it was due to the show not happening for years and just being happy to be among friends, peers, and clients and operate like normal. Either way, my glass was definitely half full.

For those who see events this way, it’s likely they’ll remember the numerous opportunities they had to create and reestablish relationships. They’ll also recall the access to different speakers, sessions, products, and the excellent research shared with those in attendance. The great work done by the BFOA to recognize industry difference makers during their Wednesday breakfast was another positive experience, as was the Sunday night industry gathering at The Mayfair Supper Club.

Included in the conference were sessions with a number of industry leaders. Radio CEO’s took the stage to point out the industry’s wins and growth, credit their employees, and call out audio competitors, big tech, and advertisers for not spending more with the industry. When David Field, Bob Pittman, Ginny Morris and Caroline Beasley speak, people listen. Though their companies operate differently, hearing them share their views on the state of the business is important. I always learn something new when they address the room.

But though a lot of ground gets covered during these interviews, there are a few issues that don’t get talked about enough. For instance, ineffective measurement remains a big problem for the radio business. Things like this shouldn’t happen, but they do. NBC and WarnerMedia took bold steps to address problems with TV measurement. Does radio have the courage to take a similar risk? That’s an area I’d like to see addressed more by higher ups.

I can’t help but wonder how much money we lose from this issue. Companies spend millions for a ratings service that delivers subpar results, and the accountability that follows is often maddening. Given the data we have access to digitally, it’s stunning that radio’s report card for over the air listening is determined by outdated technology. And if we’re going to tell folks that wearables are the missing ingredient for addressing this problem, don’t be shocked if the press that follows is largely negative. The industry and its advertising partners deserve better. So too do the reps at Nielsen who have to absorb the hits, and make the most of a tough situation.

Speaking of advertising, this is another one of those critical areas that deserves another point of view. Case in point, I talked to a few ad agency professionals at the show. Similar to what I’ve heard before, they’re tired of hearing radio leaders blame them for the industry’s present position. This has been a hot button topic with executives for years. I often wonder, do we help or hurt ourselves by publicly calling out advertisers and ad agencies? How would you feel if you ran an agency which spent millions on the industry and were told ‘you don’t do enough’? I’m a champion of radio/audio, and am bullish on spoken word’s ability to deliver results for clients, but having attended these shows for nearly seven years, it might be time for a new approach and message. Or maybe it’s time to put one of our CEO’s with one of theirs and have a bigger discussion. Just a thought.

Of the sessions that I attended, I thought Erica Farber’s ‘What Business Are You In?’ was excellent. I especially liked Taja Graham’s presentation on ‘Sharing Your Truth’. I also appreciated Eric Bischoff’s tips on ways to monetize podcasts, and am curious to see how Amazon’s AMP develops moving forward. My favorite session at the show though was “A GPS Session For Your Station’s Car Radio Strategy” led by Fred Jacobs. The insight shared by Joe D’Angelo of Xperi and Steve Newberry & Suzy Schultz of Quu was outstanding. Keeping the car companies on our side is vital to our survival, and how we position ourselves on the dashboard can’t be ignored. Other tech companies and audio operators take it seriously. We must too.

Sessions aside, it was great to check out the VSiN and Blue Wire studios, connect with a bunch of CEO’s, GM’s and Market Manager’s, and visit with Kevin Jones, Joe Fortenbaugh, Jeremiah Crowe, Jon Goulet, Bill Adee, Q Myers, Mike Golic Jr. and Stormy Buonantony. The NFL’s setup for the Draft, and the light show presented at the Bellagio was without a doubt spectacular, plus Stephanie had a chance to say hello to Raiders owner Mark Davis who was inside the back room of a Westgate restaurant where we were having a business lunch meeting. The personal tour we received at the Wynn showed off some of the best suites I’ve seen in Las Vegas, and I was finally able to witness Circa’s Stadium Swim in person, and meet owner Derek Stevens (heck of a suit game). What an outstanding hotel and casino.

Altogether, it was a productive trip. As someone who knows all about building and executing a conference, I appreciate the work that goes into pulling it off. This event is massive, and I have no idea how the NAB makes it happen so flawlessly. This was the first time my head of sales, Stephanie Eads, got to attend the show. She loved it. Our only negative, going back and forth between convention halls can get exhausting. Wisely, Stephanie and Guaranty Media CEO Flynn Foster took advantage of the underground Tesla ride to move from the North hall to the West hall. I wasn’t as bright. If that’s the worst part of the experience though, that’s pretty solid. I look forward to returning in 2023, and attending the NAB’s NYC show this fall.


You’ve likely seen posts from BSM/BNM on Facebook, Twitter and LinkedIn promoting a number of open positions. I’m adding crew to help us pump out more content, and that means we need more editors, news writers, features reporter’s and columnists. If you’re currently involved or previously worked in the industry and love to write about it, send a resume and few writing samples by email to

With that said, I’m excited to announce the addition of Ryan Brown as a weekly columnist for BSM. Ryan is part of ‘The Next Round’ in Birmingham, Alabama, which previously broadcast on WJOX as JOX Roundtable. The show left the terrestrial world in June 2021 to operate as its own entity. Ryan’s knowledge and opinions should provide a boost to the site, and I’m looking forward to featuring his columns every Tuesday. Keep an eye out for it tomorrow, and if you want to check out the guest piece he previously wrote for us, click here.

Demetri Ravanos and I have talked to a lot of people over the past month. More additions will be revealed soon. As always, thanks for the continued support of BSM and BNM.

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Barrett Blogs

Six New Contributors Join Barrett Media

“These latest additions will make our product better. Now the challenge is finding others to help us continue growing.”



Building a brand starts with a vision. Once that vision is defined, you identify the people who fit what you’re creating, lay out the game plan, and turn them loose to execute. If the product you’re creating is original, fills a gap in the marketplace, and the work turned in by your team is consistently excellent and promoted in the right locations, more times than not you’ll build an audience.

As you grow, the focus turns to studying what your audience wants, needs, and expects from your brand. Certain things you expect to be big turn out small, and the things you saw limited upside in create opportunities you never saw coming. It’s critical to be open minded and ready to pivot while also examining where and when people consume your product, which pieces of content do and don’t matter, and then use that information to direct your team to give folks more of what they value and less of what they don’t. Team members should want that feedback too. It tells them what is and isn’t worth spending their time on.

As I lay all of that out it may sound like I’m talking about a radio station or television operation. These are the things programmers do frequently to make sure the talent, shows, and brand is satisfying the expectations of an audience. But what I’m actually referring to is the brand you’ve made a choice to click on to read this column, Barrett Media.

I’ve mentioned many times on this website how I started this operation by myself, and didn’t expect to have a team of writers involved in it. I was focused on consulting sports stations, sharing my programming views on this website, and as I cranked out content consistently, I discovered others loved the business like I did and had a desire to share their insights too. Rather than sticking to my original plan, I pivoted and increased our content offerings. In return, the audience grew, clients grew, and it’s led this brand to grow beyond my expectations. Now we cover sports AND news media, we run an annual conference, feature a membership program, create podcasts, deliver a daily 8@8 and three times per week BNM Rundown newsletter, and work with various brands and companies across the broadcasting industry. I’m extremely fortunate to be in this position and don’t take it for granted.

But with growth comes change. We’ve been blessed to have a lot of talented people contribute to this site over the years, and as they produce quality work, and others across the industry recognize it, they earn interest for their services. That then leads to some having to sign off for bigger opportunities. I see that as a great positive for the brand. Would it be nice to have more consistency and keep a crew together for years? Of course. I know it’d make Demetri’s life a lot easier. If we’re losing people for the right reasons though, and they’re landing opportunities that help them advance their careers, I’m going to be happy for their success, and trust that we’ll find others to keep us moving forward. The success of our team helps make what we do more attractive to others because it shows that if you do good consistent work here, you can put yourself in a position to attract attention.

Over the past two months, I have challenged Demetri Ravanos to invest more time talking to people about writing for us. Expanding our Barrett News Media roster is a priority. So too is adding quality people to help us improve Barrett Sports Media. BSM has had just under seven years to earn trust with readers. BNM has had less than two. We’ve put out ads on our website and newsletters, social posts, an ad on Indeed, and we’ve reached out directly to people who we’ve felt may be able to add something interesting to our brand. Most of my time is spent listening to stations and talking with clients, but my eyes are always roaming looking for content, and my mind is always thinking about what we can create next to make an impact.

I don’t judge our brand’s success based on clicks, shares, breaking news before other outlets or showing up in the top three listings on Google. I care more effort accuracy, timeliness, passion, consistency, storytelling, insight, and being fair and non-agenda driven. We’ve found our niche being able to tell stories about broadcasting professionals, relaying news, and offering expert knowledge to serve those involved in the broadcasting industry. If we continue to excel doing those things consistently, I’m confident our audience will reward us by reading and sharing more of our content. It’s why we never stop recruiting to keep things fresh.

Having said that, I am excited today to reveal six new additions to the Barrett Media staff. Peter Schwartz is a name and voice many in New York sports radio circles are familiar with. Peter has spent three decades working with various outlets and I’m thrilled to have him writing weekly feature stories for us. Brady Farkas is a talented host and former programmer who now works for WDEV in Burlington, VT. Karl Schoening is a play by play broadcaster who has worked in San Antonio sports radio and has had the added benefit of learning the industry from his talented father Bill who calls Spurs games. Each of them will produce bi-weekly feature stories for the brand. Jason Ence is in Louisville and has written about sports betting for Twin Spires while also working for ESPN 680. He’ll be writing sports betting content for us on a weekly basis. Jasper Jones will help us by adding news stories on Friday’s. He’s presently in Philadelphia learning the business working for Audacy. Last but not least, veteran author, Brewers writer, and former radio professional Jim Cryns comes on board to help us with features on news media professionals.

These six additions make us stronger, and I’m excited to have them join the team to help us add more quality content to the website. That said, we’re not done yet. Demetri and I are still talking with others and I expect to make a few more additions in the weeks ahead. As I said earlier, we want to improve the news media side of our operation and continue adding people to help us make a bigger dent in the sports media space. Broadcast companies invest in us to help them, and I believe it’s important to invest back.

If you’ve programmed, hosted a top rated show, worked in measurement, led a cluster as a GM, sold advertising, represented talent or have worked in digital and feel you have knowledge to share, reach out. I can’t promise we’ll have room but we’re always willing to listen. I’m not worried about whether or not you’ve written for professional publications. Passion, experience and unique insights matter much more than a resume or journalism degree.

I appreciate everyone who takes time to read our content, like and share it on social, and all involved with this brand who help bring it to life each day. The latest additions of Schwartz, Farkas, Schoening, Ence, Jones and Cryns will make our product better. Now the challenge is finding others to help us continue growing.

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