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How a Brand With Promise Missed The Mark In Detroit

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The competitor in all of us wants to believe that by working harder and smarter than our competition we’ll gain an edge and ultimately succeed. We tell ourselves that with time, creativity and perseverance, we can gain the audience’s respect, outperform expectations, and give our employers the evidence they need to invest further in the development of our brand and people.

While those beliefs may be pure and the intentions of many may be noble, there are times in the radio business where brands are defeated before they hit the airwaves. Without full support, trust, vision, and patience from your company, you can’t win. The radio station can have talent, desire, a bright programmer, and people with a strong community connection, but none of that matters if your corporate bosses aren’t in it for the long haul.

For the staff of Detroit Sports 105.1 they learned that lesson last week. Greater Media Detroit may have been optimistic when they chose to explore the sports format in August 2013, but their strategy and commitment to unseat market leader 97.1 The Ticket was fractured. As a result, they’ve dropped the format in a great sports city in less than three years.

What makes this particular decision sting even more is that it should never have happened. Greater Media went through these exact same challenges and struggles in Philadelphia and should have learned from those experiences. Unfortunately they didn’t.

I have a personal connection to this story because I was hired to program what is now known as ‘97.5 The Fanatic’ in Philadelphia. Originally the brand was positioned as ‘SportsTalk 950’ and it launched in October 2005 without a Programmer. I was added four and a half months later and when I arrived, it was clear that the brand lacked an identity, talent, and vision.

I remember driving on Broad Street during my first Friday night in town, listening as one of our hosts opened his show with the line “Hey There, Hi There, Ho There”. That seemed so out of sync with the way I heard local people talking. That was followed up by the host announcing a ticket giveaway to see ‘Tickle Me Elmo’ at the Wells Fargo Center. This wasn’t his fault at all. He was just reading the information he had been told to deliver.

When the show hit its first commercial break, promos aired highlighting the brand as the ‘good guys of Philadelphia sports’ and the home for ‘great debate without the hate’. Given that the city had just held a parade where 10,000 people showed up to celebrate the city not winning a championship for more than two decades this once again seemed like the wrong way to reach people.

The brand at that time also relied on national programs to make an impression. We carried Fox Sports Radio in the morning, Tony Bruno’s Sporting News radio show in the midday, and Jim Rome’s Premiere Radio Networks show from Noon to 3. It wasn’t until 3pm when the radio station offered local content. National shows were heavily promoted in the liners, promos, and sports updates, and our attention to detail was so thin that one of our contributors who voiced sports minute’s on the radio station called Jim Rome – ‘Jim Ro-May’. That mistake wound up on the air.

It was a mess and I knew that it was going to take a lot of time and work to undo the damage that had already been done. Making matters worse was the fact that our brand name was the equivalent of white bread. Not Wonder Bread, Home Pride or Country Classic, just plain old white bread.

The station name ‘SportsTalk 950’ lacked buzz. It didn’t set us apart from our competitor. It didn’t sound like a brand name local fans would talk about in a bar or at a game with their friends. It simply screamed “If you don’t like WIP, please check us out”.

Given how emotionally charged Philadelphia sports fans are for their local teams and local sports radio personalities, it probably doesn’t shock you that they didn’t respond favorably to what we offered. The messaging wasn’t in tune with their passions, neither was the majority of our programming, and the strategy was flawed from the start. It wasn’t that the marketplace couldn’t sustain two great sports brands, or that local fans weren’t hungry for more sports talk. They just weren’t going to invest their time in a brand that didn’t meet their needs.

We had some talented people in that building (Joe DeCamara, Jody McDonald, Harry Mayes, Rob Ellis, Brian Seltzer, John Fullam, Paul Blake, Mike McMonagle). Some of them are still a part of the brand today. Where ‘The Fanatic’ now sits versus where it was then is a night and day difference and Matt Nahigian deserves a lot of credit for the job he’s done building the radio station. Equally deserving of praise is John Fullam and the corporate team at Greater Media because they were patient, made adjustments, invested more, and learned from their mistakes.

Which leads me back to Detroit. If the company had these examples to learn from, how did they misread the signs? There were too many similarities between the two stations except in Philadelphia they stuck it out. In Detroit they cut bait. Take a look.

  • Detroit Sports 105.1 bailed on two Programmers (Jason Dixon and Dave Shore) in less than three years. In Philadelphia, myself and Gregg Henson both exited the brand before it had been on the air for three years.
  • The brand name’s in both cities were bland. Detroit Sports 105.1 rang hollow because the radio station didn’t serve enough Detroit sports talk to its audience until two years after launching. SportsTalk 950 went thru the same challenges in Philadelphia.
  • Both stations relied heavily on national sports programming and didn’t make major adjustments until nearly two years after operating in the format.
  • Neither station hit the airwaves with rights to a local professional sports franchise.
  • Each station faced a strong competitor with deep market heritage in a city where local sports conversation is important.

The danger signs may be easy to see to those on the outside but usually there are reasons why things happen. Whether it’s needing to ramp up sales efforts, keeping expenses low so bigger investments can be made to secure local play by play deals or strengthening relationships with network partners. Those things are all part of running a business. Unfortunately, the local audience, advertising community, local teams, other local market personalities, and the radio station’s own staff, don’t take a wait and see approach. They judge the radio station by the way it initially presents itself.

Sean Baligian, who joined Detroit Sports 105.1 to host the midday program in October 2015, and was moved months later into mornings, confirmed to the Detroit Free Press that the issues were seen and felt internally. “Detroiters want Detroit.” said Baligian. “I don’t think the station did a real good job of giving them Detroit from 6a to 6p and certainly not on the weekend. When you think about it, for the 34 months that the station existed, 30 of those months had a national morning show, quite frankly, a New York-based show. I just don’t think that’s a good business model. I think by the time they learned that, it was probably too late.”

There were two advantages that Greater Media Detroit had that the Philadelphia operation didn’t. First, they launched on FM, and secondly, they hit the airwaves in afternoon drive with one of the market’s most popular personalities Drew Lane. Lane may have not been the typical sports talk radio host but he produced solid ratings and brought awareness to the brand. None the less, he wasn’t re-signed two years into the relationship.

Morning host Tom Mazawey told the Detroit Free Press “Drew Lane was our linchpin. We built the station around him, and then they told him, ‘We want you to change your show after 30 years in the business,’ or whatever he’s been at it. We were fourth in the ratings among 25- to 54-year-old males with Drew as our lead. People loved him. Advertisers were lining up to sign up with him. Once they pulled him, that was the last straw.”

Greater Media did make an attempt to land the Lions and Tigers. Those efforts didn’t produce the results that they had hoped for. Had one of those deals been secured, this is probably a different story. In the Detroit Free Press article, Mazawey shared how poorly the Tigers conducted themselves during negotiations with the radio station, and that certainly can make a company question if the effort and commitment to the format are worth it.

It may be frustrating but these things happen in negotiations frequently. I was with 95.7 The Game in San Francisco and we had interest in landing the rights to the Warriors and 49ers but neither situation worked out. Although we were initially disappointed, that didn’t deter us from making investments to further grow the brand. Play by Play certainly offers a lot of cume, marketing and revenue opportunities but it can also be a loss leader. That’s why most sports brands evaluate their business performance M-F 6a-7p.

In the end, Detroit sports radio listeners are left with one less listening option. A number of talented radio people are on the sidelines looking for their next opportunity. And Greater Media is left with a blemish on its record operating the sports format in Detroit.

I don’t believe for a second that two great sports brands can’t produce results or that the same type of spirited competition that exists in Philadelphia can’t be duplicated in Detroit. I just wish Greater Media had learned from their past experiences and been a little more patient.

Instead they chose to cut their losses and move on. I respect their decision to do what’s best for business. We can all point fingers and criticize but we’re not the ones losing millions of dollars annually. If it were your bank account that was shrinking on a regular basis, I’m sure you’d have a very different opinion.

That said, if you’re going to enter this format and have success in it, you have to be willing to commit from the start, take your bumps, and understand that it’s a long term play. Especially in a market where you’re up against a ratings juggernaut like 97.1 The Ticket. Greater Media decided that battle wasn’t worth staying in so now they’ve left the door open for another group to try their luck. That’s something I believe could’ve been prevented had they stayed the course and utilized a different strategy.

Barrett Blogs

Would Local Radio Benefit From Hosting An Annual Upfront?

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How many times have you heard this sentence uttered at conferences or in one of the trades; radio has to do a better job of telling its story. Sounds reasonable enough right? After all, your brands and companies stand a better chance of being more consumed and invested in the more that others know about them.

But what specifically about your brand’s story matters to those listening or spending money on it? Which outlets are you supposed to share that news with to grow your listenership and advertising? And who is telling the story? Is it someone who works for your company and has a motive to advance a professional agenda, or someone who’s independent and may point out a few holes in your strategy, execution, and results?

As professionals working in the media business, we’re supposed to be experts in the field of communications. But are we? We’re good at relaying news when it makes us look good or highlights a competitor coming up short. How do we respond though when the story isn’t told the we want it to? Better yet, how many times do sports/news talk brands relay information that isn’t tied to quarterly ratings, revenue or a new contract being signed? We like to celebrate the numbers that matter to us and our teams, but we don’t spend much time thinking about if those numbers matter to the right groups – the audience and the advertisers.

Having covered the sports and news media business for the past seven years, and published nearly eighteen thousand pieces of content, you’d be stunned if you saw how many nuggets of information get sent to us from industry folks looking for publicity vs. having to chase people down for details or read things on social media or listen to or watch shows to promote relevant material. Spoiler alert, most of what we produce comes from digging. There are a handful of outlets and PR folks who are great, and five or six PD’s who do an excellent job consistently promoting news or cool things associated with their brands and people. Some talent are good too at sharing content or tips that our website may have an interest in.

Whether I give the green light to publish the material or not, I appreciate that folks look for ways to keep their brands and shows on everyone’s radar. Brand leaders and marketing directors should be battling daily in my opinion for recognition anywhere and everywhere it’s available. If nobody is talking about your brand then you have to give them a reason to.

I’m writing this column today because I just spent a day in New York City at the Disney Upfront, which was attended by a few thousand advertising professionals. Though I’d have preferred a greater focus on ESPN than what was offered, I understand that a company the size of Disney with so many rich content offerings is going to have to condense things or they’d literally need a full week of Upfronts to cover it all. They’re also trying to reach buyers and advertising professionals who have interests in more than just sports.

What stood out to me while I was in attendance was how much detail went into putting on a show to inform, entertain, and engage advertising professionals. Disney understands the value of telling its story to the right crowd, and they rolled out the heavy hitters for it. There was a strong mix of stars, executives, promotion of upcoming shows, breaking news about network deals, access to the people responsible for bringing advertising to life, and of course, free drinks. It was easy for everyone in the room to gain an understanding of the company’s culture, vision, success, and plans to capture more market share.

As I sat in my seat, I wondered ‘why doesn’t radio do this on a local level‘? I’m not talking about entertaining clients in a suite, having a business dinner for a small group of clients or inviting business owners and agency reps to the office for a rollout of forthcoming plans. I’m talking about creating an annual event that showcases the power of a cluster, the stars who are connected to the company’s various brands, unveiling new shows, promotions and deals, and using the event as a driver to attract more business.

Too often I see our industry rely on things that have worked in the past. We assume that if it worked before there’s no need to reinvent the wheel for the client. Sometimes that’s even true. Maybe the advertiser likes to keep things simple and communicate by phone, email or in-person lunch meetings. Maybe a creative powerpoint presentation is all you need to get them to say yes. If it’s working and you feel that’s the best way forward to close business, continue with that approach. There’s more than one way to reach the finish line.

But I believe that most people like being exposed to fresh ideas, and given a peak behind the curtain. The word ‘new’ excites people. Why do you think Apple introduces a new iPhone each year or two. We lose sight sometimes of how important our brands and people are to those not inside the walls of our offices. We forget that whether a client spends ten thousand or ten million dollars per year with our company, they still like to be entertained. When you allow business people to feel the excitement associated with your brand’s upcoming events, see the presentations on a screen, and hear from and interact with the stars involved in it, you make them feel more special. I think you stand a better chance of closing deals and building stronger relationships that way.

Given that many local clusters have relationships with hotels, theaters, teams, restaurants, etc. there’s no reason you can’t find a central location, and put together an advertiser appreciation day that makes partners feel valued. You don’t have to rent out Pier 36 like Disney or secure the field at a baseball stadium to make a strong impression. We show listeners they’re valued regularly by giving away tickets, cash, fan appreciation parties, etc. and guess what, it works! Yes there are expenses involved putting on events, and no manager wants to hear about spending money without feeling confident they’ll generate a return on investment. That said, taking calculated risks is essential to growing a business. Every day that goes by where you operate with a ‘relying on the past’ mindset, and refuse to invest in growth opportunities, is one that leaves open the door for others to make sure your future is less promising.

There are likely a few examples of groups doing a smaller scaled version of what I’m suggesting. If you’re doing this already, I’d love to hear about it. Hit me up through email at JBarrett@sportsradiopd.com. By and large though, I don’t see a lot of must-see, must-discuss events like this created that lead to a surplus of press, increased relationships, and most importantly, increased sales. Yet it can be done. Judging from some of the feedback I received yesterday talking to people in the room, it makes an impression, and it matters.

I don’t claim to know how many ad agency executives and buyers returned to the office from the Disney Upfront and reached out to sign new advertising deals with the company. What I am confident in is that Disney wouldn’t invest resources in creating this event nor would other national groups like NBC, FOX, CBS, WarnerMedia, etc. if they didn’t feel it was beneficial to their business. Rather than relying on ratings and revenue stories that serve our own interests, maybe we’d help ourselves more by allowing our partners and potential clients to experience what makes our brands special. It works with our listeners, and can work with advertisers too.

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Takeaways From The NAB Show and Six Days in Las Vegas

“I’m certainly not afraid to be critical but my enthusiasm for the NAB Show was elevated this year.”

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Six days on the road can sometimes be exhausting. Six days in Las Vegas, and it’s guaranteed. That was my world last week, as I along with more than fifty thousand people headed to sin city to take in the 2022 NAB Show.

The event didn’t draw as many as it had in the past, but after two years of inactivity due to the pandemic, it was good to be back. Judging from some of the vendors I talked to, the sessions I attended, and the feedback I received from folks I met with, though far from perfect, it was a solid return for an important event. Seeing people interact, celebrate others, and talk about ways to improve the business was a positive reminder of the world being closer to the normal of 2019 than the normal of 2020-2021. The only negative from the week, the consistent failure of Uber to appear in the right place at the right time. But that had zero to do with the NAB.

It feels like whenever I attend industry conferences, there are two different type of reviews that follow. Some writers attend the show and see the glass half full. Others see the glass half empty. I’m certainly not afraid to be critical but my enthusiasm was elevated this year. Maybe it was because BSM was a media partner or maybe it was due to the show not happening for years and just being happy to be among friends, peers, and clients and operate like normal. Either way, my glass was definitely half full.

For those who see events this way, it’s likely they’ll remember the numerous opportunities they had to create and reestablish relationships. They’ll also recall the access to different speakers, sessions, products, and the excellent research shared with those in attendance. The great work done by the BFOA to recognize industry difference makers during their Wednesday breakfast was another positive experience, as was the Sunday night industry gathering at The Mayfair Supper Club.

Included in the conference were sessions with a number of industry leaders. Radio CEO’s took the stage to point out the industry’s wins and growth, credit their employees, and call out audio competitors, big tech, and advertisers for not spending more with the industry. When David Field, Bob Pittman, Ginny Morris and Caroline Beasley speak, people listen. Though their companies operate differently, hearing them share their views on the state of the business is important. I always learn something new when they address the room.

But though a lot of ground gets covered during these interviews, there are a few issues that don’t get talked about enough. For instance, ineffective measurement remains a big problem for the radio business. Things like this shouldn’t happen, but they do. NBC and WarnerMedia took bold steps to address problems with TV measurement. Does radio have the courage to take a similar risk? That’s an area I’d like to see addressed more by higher ups.

I can’t help but wonder how much money we lose from this issue. Companies spend millions for a ratings service that delivers subpar results, and the accountability that follows is often maddening. Given the data we have access to digitally, it’s stunning that radio’s report card for over the air listening is determined by outdated technology. And if we’re going to tell folks that wearables are the missing ingredient for addressing this problem, don’t be shocked if the press that follows is largely negative. The industry and its advertising partners deserve better. So too do the reps at Nielsen who have to absorb the hits, and make the most of a tough situation.

Speaking of advertising, this is another one of those critical areas that deserves another point of view. Case in point, I talked to a few ad agency professionals at the show. Similar to what I’ve heard before, they’re tired of hearing radio leaders blame them for the industry’s present position. This has been a hot button topic with executives for years. I often wonder, do we help or hurt ourselves by publicly calling out advertisers and ad agencies? How would you feel if you ran an agency which spent millions on the industry and were told ‘you don’t do enough’? I’m a champion of radio/audio, and am bullish on spoken word’s ability to deliver results for clients, but having attended these shows for nearly seven years, it might be time for a new approach and message. Or maybe it’s time to put one of our CEO’s with one of theirs and have a bigger discussion. Just a thought.

Of the sessions that I attended, I thought Erica Farber’s ‘What Business Are You In?’ was excellent. I especially liked Taja Graham’s presentation on ‘Sharing Your Truth’. I also appreciated Eric Bischoff’s tips on ways to monetize podcasts, and am curious to see how Amazon’s AMP develops moving forward. My favorite session at the show though was “A GPS Session For Your Station’s Car Radio Strategy” led by Fred Jacobs. The insight shared by Joe D’Angelo of Xperi and Steve Newberry & Suzy Schultz of Quu was outstanding. Keeping the car companies on our side is vital to our survival, and how we position ourselves on the dashboard can’t be ignored. Other tech companies and audio operators take it seriously. We must too.

Sessions aside, it was great to check out the VSiN and Blue Wire studios, connect with a bunch of CEO’s, GM’s and Market Manager’s, and visit with Kevin Jones, Joe Fortenbaugh, Jeremiah Crowe, Jon Goulet, Bill Adee, Q Myers, Mike Golic Jr. and Stormy Buonantony. The NFL’s setup for the Draft, and the light show presented at the Bellagio was without a doubt spectacular, plus Stephanie had a chance to say hello to Raiders owner Mark Davis who was inside the back room of a Westgate restaurant where we were having a business lunch meeting. The personal tour we received at the Wynn showed off some of the best suites I’ve seen in Las Vegas, and I was finally able to witness Circa’s Stadium Swim in person, and meet owner Derek Stevens (heck of a suit game). What an outstanding hotel and casino.

Altogether, it was a productive trip. As someone who knows all about building and executing a conference, I appreciate the work that goes into pulling it off. This event is massive, and I have no idea how the NAB makes it happen so flawlessly. This was the first time my head of sales, Stephanie Eads, got to attend the show. She loved it. Our only negative, going back and forth between convention halls can get exhausting. Wisely, Stephanie and Guaranty Media CEO Flynn Foster took advantage of the underground Tesla ride to move from the North hall to the West hall. I wasn’t as bright. If that’s the worst part of the experience though, that’s pretty solid. I look forward to returning in 2023, and attending the NAB’s NYC show this fall.

Additional:

You’ve likely seen posts from BSM/BNM on Facebook, Twitter and LinkedIn promoting a number of open positions. I’m adding crew to help us pump out more content, and that means we need more editors, news writers, features reporter’s and columnists. If you’re currently involved or previously worked in the industry and love to write about it, send a resume and few writing samples by email to JBarrett@sportsradiopd.com.

With that said, I’m excited to announce the addition of Ryan Brown as a weekly columnist for BSM. Ryan is part of ‘The Next Round’ in Birmingham, Alabama, which previously broadcast on WJOX as JOX Roundtable. The show left the terrestrial world in June 2021 to operate as its own entity. Ryan’s knowledge and opinions should provide a boost to the site, and I’m looking forward to featuring his columns every Tuesday. Keep an eye out for it tomorrow, and if you want to check out the guest piece he previously wrote for us, click here.

Demetri Ravanos and I have talked to a lot of people over the past month. More additions will be revealed soon. As always, thanks for the continued support of BSM and BNM.

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Six New Contributors Join Barrett Media

“These latest additions will make our product better. Now the challenge is finding others to help us continue growing.”

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Building a brand starts with a vision. Once that vision is defined, you identify the people who fit what you’re creating, lay out the game plan, and turn them loose to execute. If the product you’re creating is original, fills a gap in the marketplace, and the work turned in by your team is consistently excellent and promoted in the right locations, more times than not you’ll build an audience.

As you grow, the focus turns to studying what your audience wants, needs, and expects from your brand. Certain things you expect to be big turn out small, and the things you saw limited upside in create opportunities you never saw coming. It’s critical to be open minded and ready to pivot while also examining where and when people consume your product, which pieces of content do and don’t matter, and then use that information to direct your team to give folks more of what they value and less of what they don’t. Team members should want that feedback too. It tells them what is and isn’t worth spending their time on.

As I lay all of that out it may sound like I’m talking about a radio station or television operation. These are the things programmers do frequently to make sure the talent, shows, and brand is satisfying the expectations of an audience. But what I’m actually referring to is the brand you’ve made a choice to click on to read this column, Barrett Media.

I’ve mentioned many times on this website how I started this operation by myself, and didn’t expect to have a team of writers involved in it. I was focused on consulting sports stations, sharing my programming views on this website, and as I cranked out content consistently, I discovered others loved the business like I did and had a desire to share their insights too. Rather than sticking to my original plan, I pivoted and increased our content offerings. In return, the audience grew, clients grew, and it’s led this brand to grow beyond my expectations. Now we cover sports AND news media, we run an annual conference, feature a membership program, create podcasts, deliver a daily 8@8 and three times per week BNM Rundown newsletter, and work with various brands and companies across the broadcasting industry. I’m extremely fortunate to be in this position and don’t take it for granted.

But with growth comes change. We’ve been blessed to have a lot of talented people contribute to this site over the years, and as they produce quality work, and others across the industry recognize it, they earn interest for their services. That then leads to some having to sign off for bigger opportunities. I see that as a great positive for the brand. Would it be nice to have more consistency and keep a crew together for years? Of course. I know it’d make Demetri’s life a lot easier. If we’re losing people for the right reasons though, and they’re landing opportunities that help them advance their careers, I’m going to be happy for their success, and trust that we’ll find others to keep us moving forward. The success of our team helps make what we do more attractive to others because it shows that if you do good consistent work here, you can put yourself in a position to attract attention.

Over the past two months, I have challenged Demetri Ravanos to invest more time talking to people about writing for us. Expanding our Barrett News Media roster is a priority. So too is adding quality people to help us improve Barrett Sports Media. BSM has had just under seven years to earn trust with readers. BNM has had less than two. We’ve put out ads on our website and newsletters, social posts, an ad on Indeed, and we’ve reached out directly to people who we’ve felt may be able to add something interesting to our brand. Most of my time is spent listening to stations and talking with clients, but my eyes are always roaming looking for content, and my mind is always thinking about what we can create next to make an impact.

I don’t judge our brand’s success based on clicks, shares, breaking news before other outlets or showing up in the top three listings on Google. I care more effort accuracy, timeliness, passion, consistency, storytelling, insight, and being fair and non-agenda driven. We’ve found our niche being able to tell stories about broadcasting professionals, relaying news, and offering expert knowledge to serve those involved in the broadcasting industry. If we continue to excel doing those things consistently, I’m confident our audience will reward us by reading and sharing more of our content. It’s why we never stop recruiting to keep things fresh.

Having said that, I am excited today to reveal six new additions to the Barrett Media staff. Peter Schwartz is a name and voice many in New York sports radio circles are familiar with. Peter has spent three decades working with various outlets and I’m thrilled to have him writing weekly feature stories for us. Brady Farkas is a talented host and former programmer who now works for WDEV in Burlington, VT. Karl Schoening is a play by play broadcaster who has worked in San Antonio sports radio and has had the added benefit of learning the industry from his talented father Bill who calls Spurs games. Each of them will produce bi-weekly feature stories for the brand. Jason Ence is in Louisville and has written about sports betting for Twin Spires while also working for ESPN 680. He’ll be writing sports betting content for us on a weekly basis. Jasper Jones will help us by adding news stories on Friday’s. He’s presently in Philadelphia learning the business working for Audacy. Last but not least, veteran author, Brewers writer, and former radio professional Jim Cryns comes on board to help us with features on news media professionals.

These six additions make us stronger, and I’m excited to have them join the team to help us add more quality content to the website. That said, we’re not done yet. Demetri and I are still talking with others and I expect to make a few more additions in the weeks ahead. As I said earlier, we want to improve the news media side of our operation and continue adding people to help us make a bigger dent in the sports media space. Broadcast companies invest in us to help them, and I believe it’s important to invest back.

If you’ve programmed, hosted a top rated show, worked in measurement, led a cluster as a GM, sold advertising, represented talent or have worked in digital and feel you have knowledge to share, reach out. I can’t promise we’ll have room but we’re always willing to listen. I’m not worried about whether or not you’ve written for professional publications. Passion, experience and unique insights matter much more than a resume or journalism degree.

I appreciate everyone who takes time to read our content, like and share it on social, and all involved with this brand who help bring it to life each day. The latest additions of Schwartz, Farkas, Schoening, Ence, Jones and Cryns will make our product better. Now the challenge is finding others to help us continue growing.

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