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The Latest Sports Radio Ratings In Boston



There is no market for sports radio hotter right now than Boston. The work being done by WEEI and 98.5 The Sports Hub is incredible and it truly is a case of two brands being well positioned for on-air success. That’s helping both CBS and Entercom generate a whole lot of revenue.

In the recent spring book which covers March 24-June 15, the Sports Hub finished 1st M-SU 6a-Mid with an 11.0. WEEI placed 2nd with an 8.1. Making the performance even more impressive is that the Hub was up 2 full points over a 12-month stretch, and WEEI picked up 1.3 shares during that same period.

Toucher and Rich fueled the Hub’s success in morning drive by earning top honors with Men 25-54 with a 14.6. Dennis and Callahan with Kirk Minihane came in 2nd, also in double digits, turning in a 10.5.

Shifting to middays, the Hub’s Scott Zolak and Marc Bertrand popped an 11.8 to finish 1st. WEEI’s Glenn Ordway, Lou Merloni, and Christian Fauria were 4th with a 7.0.

In afternoons, the Hub once again led the pack with Felger and Massarotti delivering a 12.8. WEEI’s Dale and Holley with Jerry Thornton was 2nd at an 8.3.

The one area where WEEI defeated the Hub was in evenings where Red Sox baseball propelled the radio station to a 1st place finish and 9.4 share. The Hub was 2nd with Adam Jones’ show recording an 8.1.

On the surface it’s easy to focus on the Hub’s stranglehold on the top position. They absolutely deserve credit for the success they’ve achieved, and have produced one of the best sports radio brands in America. Mike Thomas and his team deserve the accolades they’ve received for a job well done. In the past year alone, Toucher and Rich have improved from a 10.8 to a 14.6, and Zolak and Bertrand went from an 8.8 to an 11.8. Felger and Massarotti were flat with a 12.8, which is still an insane number.

But while applauding the Hub for their growth, don’t overlook what WEEI has done. The radio station was struggling a few years ago and made some great adjustments which have now made it a much closer two station race. Each of these stations are kicking the crap out of the rest of the market in the battle for Men 25-54, and most sports talkers across the country would kill for WEEI’s performance. They just happen to be pulling in big numbers while squaring off against one of the biggest ratings juggernauts in the country, in a market that can’t get enough sports radio conversation.

Did you know that last spring, these two sports stations combined to deliver a 16 share? This spring they eclipsed that mark with a combined 19 share! It’s hard to believe that they could grow that number even higher next spring but given the way Boston sports radio fans have responded to each of their presentations, I wouldn’t bet against it.

WEEI can take solace in the fact that they produced their highest Spring book performance since PPM measurement went into effect in 2010. The station’s previous best was a 7.1 earned in the Spring of 2012. What I was most impressed by were the increases of the station’s top shows year to year. Dennis and Callahan grew from a 7.5 to an 11.1. Ordway/Merloni/Fauria spiked from a 3.6 to a 6.8. And Dale and Holley climbed from a 6.4 to 8.2. That’s outstanding progress, which Kevin Graham, Phil Zachary and the programming team deserve credit for.

Too often in this industry we highlight the top brand and discredit the competitor, but success isn’t measured simply by who turns in a higher share. Each of these brands are unique, compelling, staffed with incredible talent, and they possess the ability to continue generating higher ratings and revenues. The on-air hosts for each brand will undoubtedly look to best their counterparts book after book, and quarter after quarter, but they also recognize that if they deliver their best effort and choose the right content, it’s likely to be supported by local listeners. That in of itself equals success.


Sports Radio News

Doug Gottlieb, Nick Wright Feud Over College Sports NIL Issues

“Gottlieb caught wind of Wright’s rant and let his disapproval be known.”



FOX Sports hosts Doug Gottlieb and Nick Wright definitely do not see eye-to-eye when it comes to money going to college athletes.

Despite both being employed by the same company, Gottlieb, who is never afraid to voice his opinion, fired back at Wright Friday regarding his take on college football’s NIL rule in the wake of Alabama head coach Nick Saban’s claiming Texas A&M’s Jimbo Fisher “brought” his recruits.

On Wright’s morning show, First Things First, the colorful broadcaster had a two minute rant about how he’s happy that schools are finding workarounds under the new NIL rules implemented by the NCAA to pay the players for their name, image and likeness. He said the universities have been taking advantage of college athletes, particularly black student athletes from rough backgrounds, for years and now that the tide has shifted, people are freaking out.

“The general sports public wants extra regulations and extra rules, is keeping their thumbs on college football and basketball players because their is an undeniable and always has been an incredibly uncomfortable racial context of the guys,” Wright said. “It’s mostly young black men from mostly really tough circumstances, generating billions of dollars. Who’s sharing in that?” Wright asked.

“An overwhelmingly white administration, an overwhelmingly white coaching staff, and an overwhelmingly white non-revenue sports. How do we pay for the tennis team and golf team, ah men’s football and basketball. What do they get? A scholarship. Be happy, we pulled you out the hood. Maybe you’ll have a better life if somehow you make the league or do something with your education.”

Gottlieb caught wind of Wright’s rant and let his disapproval be known. That resulted in a back and forth between the two sports personalities on Twitter.

Gottlieb continued, claiming the NIL rule puts exceedingly high expectations on the student-athletes before ever stepping on campus and are given something without having to “earn it.”

“The sad part is this push to pay SAs before they have even played a game, taken a class or assimilated to a school sets them up for failure in their post sports career. If you have been given before you earn, where is the motivation when you get to the real world?”

Wright then took a shot at Gottlieb, saying it always feels good that his take is the complete opposite of Gottlieb’s.

The dialogue continued with Gottlieb throwing shots at Wright, calling his take “embarrassing” and mentioning how he failed to point out the educational imbalance in society during his take. Wright asked Gottlieb what are some of the other “fake racism” takes that he claims are out in the media.

Gottlieb is no stranger to conflict with his FOX Sports colleagues. Troy Aikman called his opinion on Andrew Luck’s retirement “total bullshit” in a tweet from 2019. More recently, Gottlieb got into it with Speak for Yourself co-host Emmanuel Acho after Gottlieb ripped his brother Sam’s “Top 5 QB list” on First Take. He also called out Skip Bayless for name-calling.

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Sports Radio News

Bob Cousy: ‘JJ Redick Is Untalented Using Me To Get Attention On ESPN’

“People with less talent will always try to make a name for themselves by criticizing other people and hopefully getting some attention and perhaps increasing their credibility,” Cousy said.



Celtics legend Bob Cousy was not too happy with J.J. Redick dissing his game and credibility as an all-time great player.

During an appearance on First Take, Redick got into a fiery debate with Chris “Mad Dog” Russo about whether Chris Paul deserves to be mentioned among the best point guards in NBA history despite another disappointing exit from the playoffs. Russo claimed that Paul is “no Bob Cousy” which prompted Redick to retort, saying Cousy couldn’t even dribble with his left hand and called the players he played against, “plumbers” and “firemen.”

“Bob Cousy won championships when there were eight teams in the NBA and you had to win two playoff series,” Reddick said. “Let’s celebrate Bob Cousy in his era, but you can’t compare pre-1980 with the modern NBA.”

The 93-old Cousy made an appearance on SiriusXM Radio where he went scorched earth on Redick, basically calling the ESPN analyst “untalented” while listing some of the players that he went up against in his era.

“People with less talent will always try to make a name for themselves by criticizing other people and hopefully getting some attention and perhaps increasing their credibility,” Cousy said.

“So when you respond to something like this, you play into their hands. I won’t do that, but I will defend the firemen and the plumbers that he referenced. And I’ll just give you a few of the names of these firemen that I played with and against during those years. How about Bill Russell, the aforementioned, not too bad a player. Wilt Chamberlain, remember that guy? He wasn’t bad. I guess he must have fought fires as well. But in any event, Wilt Chamberlain.

“Still the best, in my judgment, small forward that ever played the game, a guy named Elgin Baylor. A couple of point guards that weren’t too shabby, my colleague who also had an award created [in his name], guy named Oscar Robertson, who was pound for pound the best player perhaps in the game.”

Chris Paul is a 12-time All-Star compared to Cousy’s 13 appearances.

One thing Paul and Bob Cousy do have in common is their aptitude for leadership. Cousy developed and started the NBA players union in 1954, being named its first president. Paul served in that same role from 2013-2021.

The two men also share similarities off the court. Cousy was a stanch anti-racist advocate during the civil rights era 50s and 60s, when it wasn’t all that popular to so. Paul has also spoke out on issues regarding race, working with commissioner Adam Silver to address some of the issues facing the black community.

Maybe the two have more in common than either Redick or Russo would like to admit.

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Sports Radio News

Cole Cubelic: ‘A Lot Of Media Wasn’t Prepared To Talk About Nick Saban and Jimbo Fisher’

“There were multiple other messages that were attempted to be delivered by Nick Saban two nights ago that I don’t think anybody paid attention to, and I’m wondering if Jimbo paid attention to them.”



The comments from Alabama football coach Nick Saban regarding other teams allegedly “buying” their players through the new rules pertaining to name, image and likeness (NIL) deals has set the college football world abuzz.

In his comments, Saban directly accused Texas A&M Head Coach and one of his former assistant coaches at Louisiana State University Jimbo Fisher of unreasonably using NIL deals to recruit college football players, and remarked that the system as a whole has created a fundamental disadvantage for certain programs. Additionally, he stated that Alabama has never tried to lure a player solely based on these deals; however, he left the door open to potentially having to adjust his recruitment strategy to align with the actions of his competitors around him.

Much of the college football world weighed in on the comments, but the voice everyone was waiting to hear was that of Jimbo Fisher, including McElroy and Cubic in the Morning on Jox 94.5 FM in Birmingham, Ala. On Friday morning, the program opened with show co-host Cole Cubelic reacting to the candid response given by Fisher in a news conference carried on multiple media outlets in which Fisher called Saban a “narcissist.”

“When we’ve had coaching feuds before, we’ve had guys go back and forth; we’ve had guys go at one another, sometimes in a little bit more of a subtle way; sometimes maybe a less-confrontational way,” Cubelic said. “Jimbo even said it yesterday – he’s not afraid of confrontation; he’s not worried about it.”

An aspect of what has made this discordance between two highly-accomplished and eminent coaches a story being followed across the college football landscape is the fact that it has taken place within the public sphere. When Saban appeared on SiriusXM Radio and apologized for singling out Texas A&M in his comments from earlier in the week, there was not much emotion involved, according to Cubelic. Fisher’s remarks in his press conference though, were of a completely different sentiment – and may have escalated the situation altogether.

“Debates often turn to arguments as soon as emotions become involved,” Cubelic said. “…Jimbo Fisher yesterday at 10 a.m. – that felt emotional; that felt personal, and that one had to dig deep. Jimbo Fisher said yesterday he doesn’t anticipate things are going to be repaired. I don’t see in a way that these two sort of get things back in line.”

“The bridge is burned both ways,” added show co-host Greg McElroy. “They’ll probably shake hands; do what they need to do pregame. But as far as any love lost? Nah, that’s a wrap.”

A part of this story that remains seminal when reporting or commenting on it is listening to the full extent of the comments from both Saban and Fisher on the situation so as to more effectively contextualize and comprehend the situation. Cubelic said that he did multiple interviews on different programs yesterday, and some of the interviewers, as he anticipated, had solely listened to portions of the comments, rendering them not completely prepared to have a truly pertinent discussion about the topic at hand.

“We said it here on the show yesterday morning — right out of the gate — people are going to take the Miami; the Jackson State; and the Texas A&M stuff, and they’re going to clip it and they’re going to play it and they’re going to read it and that’s all they’re going to pay attention to,” said Cubelic. “There were multiple other messages that were attempted to be delivered by Nick Saban two nights ago that I don’t think anybody paid attention to, and I’m wondering if Jimbo paid attention to them.”

Jimbo Fisher and the Texas A&M Aggies visit Nick Saban and the Alabama Crimson Tide on October 8 in a matchup that will sure to be a primary topic of discussion in the weeks and months leading to kickoff.

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