When we were kids, we all went to school, and were educated on the history of our country. We didn’t seek out information on the Boston Tea Party, Columbus discovering America, or the Civil War, it was taught to us. There were no fact-check websites back then. Instead, we put our faith in teachers and textbooks, and formed our beliefs from what we read and discussed.
This was important because before we were able to develop as individuals and contribute to shaping a brighter future for our country, we first had to understand how we reached our current destination. By doing so, we were able to right a few wrongs, and celebrate many of the great moments and events of our nation’s past, and develop a respect, admiration, and love for our country’s history.
Today, we acknowledge many different anniversaries during each calendar month. Whether it’s New Year’s Day, Veterans Day, Christmas, Thanksgiving, or Independence Day, we recognize those days, and what they represent, and it helps us in connecting the past to the present.
As great as our nation is at remembering its history, the same unfortunately can’t be said of radio brands. That’s especially true for sports radio stations. Many are so focused on the here and now that they forget where the brand has been, why it’s important, and who played a role in its development.
I was lucky enough to attend a 40-year anniversary in July for one of my former stations WPDH in Poughkeepsie, NY. When I was invited to the event, I was immediately impressed that the radio station found it important enough to recognize its past. I was only a very small part of that rock station’s history, but it didn’t matter if a person worked for the brand for one year or thirty. They were remembered for playing a part in helping the brand reach its current status.
By recognizing those who paved the way for the current staff, it brought all generations together. When listeners see that or hear that, it makes a brand appear larger than life, and makes people feel even more proud to support it. Everyone in attendance that night was excited to be there, and was proud to have played a part in the history of WPDH. By creating an opportunity to reconnect to their past, the current members will understand, appreciate, and respect where the brand has been, and pay it forward to those who follow them in the future.
When you look at the world of sports, one of the areas that makes it special, is that we remember different eras, players, teams, moments, and statistical performances. Without a historical perspective, sports would be less fun. Some of us have an incredible memory bank and can recall every moment that occurred over the years, but whether you remember them or not, each team makes it a point to celebrate their history.
The next time you attend a game, take a look around. You’ll see famous highlights replayed on the the stadium scoreboard. Programs will contain stories and information about former individuals, teams or moments. Walk through the concourse, team store, or some of the unique locations inside each stadium, and you’ll find historic photos and memorabilia on display. Depending on the day, former players, coaches or executives may be in attendance and featured in a pre-game ceremony, and promotional products acknowledging a past accomplishment may be distributed to those in attendance.
Although each team is focused on winning its next game, organizations understand that showcasing their history is important. It makes fans and players feel more attached to the product. It’s why many organizations hire their former players as analysts on television or radio broadcasts.
Just this past weekend, the New York Yankees conducted pre-game ceremonies to honor Alex Rodriguez on Friday night, the 1996 World Series team on Saturday, and Mariano Rivera on Sunday. Every current Yankee and member of the visiting Tampa Bay Rays saw it, as did every Yankee fan young or old. The players who were honored were made to feel important, and that gives them a sense of purpose that the contributions and sacrifices they made for the organization during their careers did not go unnoticed. When an organization treats its present and past with that type of respect, others want to support it or become a part of it.
One media brand recently decided to make a commitment to recognizing its history, and although it’s long overdue, I’m glad they’ve made the adjustment. That brand is MTV.
I grew up with MTV, and used to watch the programming often as a tennager. They’d play music videos all day, and when original programs were created they were cool. Whether it was Remote Control, Headbangers Ball, Yo MTV Raps, TRL, Beavis and Butthead or The Real World, the shows were fun, but MTV understood that they were a music content source first.
Over the past two decades, MTV changed their philosophy. They focused more on adding reality based programming, and disconnected from what put them on the map. I’m sure they had their business reasons for doing so, but I never think it’s smart to ignore the identity of your brand.
MTV became meaningful because it stood for “Music Television”. Those three letters were iconic. Instead of embracing their identity, and adding to it, they tried to create a new brand and distance themselves from what once made them important, and unique. Imagine if ESPN decided tomorrow to tell you that their four letters stood for movies, food and fun, not the world of sports. That’s what MTV did.
When I heard that MTV was launching the Classic channel in late-July I was intrigued. I wondered if they’d program it based on what they once represented, or if it would showcase content from the 90’s and 00’s. Much to my surprise, they found a way to do both, while making the earlier part of their history a key focus.
Over the past two weeks, I’ve turned on the channel to see how it’s being presented. During most days they’ll provide a large number of daytime hours to feature music videos, and at night they’ll offer a movie, and a few original MTV shows such as Punk’d, Jackass, Beavis and Butthead, Behind The Music, Unplugged, etc.
This is smart. The channel is using music to fill its daytime programming hours when less viewing is done, and turning the evenings over to programs which are more likely to draw you in for a longer period of time. That formula helped them enjoy a lot of success twenty years ago. They’re also using MTV1 and MTV2 to cross-promote the channel, which creates an impression that they are firmly behind promoting their past, an issue that has haunted them for years.
What MTV learned, is that you can create new layers of your programming, and introduce new talent and concepts, but you shouldn’t run from who you are, especially when your audience felt connected to it. It’d be like a Hall of Fame in sports deciding not to recognize the accomplishments of athletes anymore. At some point, nobody is going to care to visit your exhibit.
Music is universal, and judging from the way radio, YouTube, iTunes, Spotify, and Pandora have blossomed over the past decade, there’s no shortage of interest in it. Rather than fighting who you are, embrace it, promote it, and add to it, or in this case, develop a secondary outlet where people can get what they want from your brand, even if you have a different agenda on your main platform. MTV finally made that adjustment, and it will serve them well in reaching all demographics, not just younger fans.
So now let’s spin this forward to how it applies to a sports radio station. Do you know the date of when your radio station launched? Is your brand’s history on display throughout the halls of your operation? Do you celebrate your anniversary with your audience at a public event? Is it developed into a specialty broadcast? Do you prefer promoting it through a series or promotional promos and ten second liners? Are they sponsorable?
How else can you recreate magic from the past? Do you bring back former personalities and have them guest host or participate for a segment or two on those special days? Are former anchors involved in handling one day’s worth of updates? Do you create original programs to keep former personalities connected to the brand? Are they incorporated into the imaging or online branding?
The other aspect of this that we lose sight of is that thousands of hours of programming have occurred on many of our sports radio stations yet how often does the audience get to hear it? These belong to the radio station and when presented properly can have great value. Most of time brands air something once or twice, post it afterwards on their website, but then it’s forgotten. Some of these audio moments can not only generate additional listening in the future, but they can be sponsorable too.
Let’s say for example you were running a historic brand like WFAN, KNBR, WEEI or ESPN Radio. Do you have your archives updated to retain two decades worth of audio? Some may, but most don’t. One reason why ESPN television kicks ass anytime a major historical moment happens, is because they have the footage saved, and know exactly where to go to pull it when that situation develops. Their preparation before the moment happens is a large part of why they succeed.
On the day of your 20-year anniversary are you showcasing what the radio station sounded like on the day you first launched? Do you replay memorable moments that have taken place on your airwaves over the course of time? Do you re-air classic play by play broadcasts or create original programs around those games to allow the audience to reconnect to some of the great moments and play by play calls that took place on your airwaves? How else are you tapping into your most memorable audio to remind your listeners of why your brand is a big part of their lives?
If you’re of the mindset that it doesn’t belong on the air (which I disagree with) then how are you utilizing your stream, audio archives or website and social media pages to attract the audience to these special moments? Do you have some of your former talent contribute a blog on the day of the anniversary and promote it on-air and through social media? Do they take over your Twitter account and conduct a one-hour chat? Do they use Facebook Live and connect that way with the audience? Are they recording a special podcast?
Are you creating a customized t-shirt, poster, calendar, or video and selling it at your events and on your website, with the proceeds benefiting a charitable organization that the radio station works with? Or maybe you’re creating a CD of some of the classic moments from your brand’s history and making those available for purchase.
The bottom line is, everything that happens today on your airwaves becomes a part of your brand’s history. How you connect to your past is a reflection of your own creativity and desire, but doing it shouldn’t be in question. Audience’s spend years listening to your talent and personalities. When you take them down memory lane, and remind them of what made your radio station special, while showing them how you recognize the stars and special moments of yesterday, it helps you develop deeper loyalty. When that type of connection is formed, your competition is going to have a very difficult time breaking it.
You don’t have to be a brand with thirty years of history, to acknowledge your prior contributions. Even expansion teams in pro sports acknowledge their recent past. But where your brand stands today is the result of many special on-air moments created by many special people. Remember them, embrace them, promote them, even monetize them, and you’ll not only feel closer to the brand you represent, but so too will your listeners, advertisers, and staff members.
Would Local Radio Benefit From Hosting An Annual Upfront?
How many times have you heard this sentence uttered at conferences or in one of the trades; radio has to do a better job of telling its story. Sounds reasonable enough right? After all, your brands and companies stand a better chance of being more consumed and invested in the more that others know about them.
But what specifically about your brand’s story matters to those listening or spending money on it? Which outlets are you supposed to share that news with to grow your listenership and advertising? And who is telling the story? Is it someone who works for your company and has a motive to advance a professional agenda, or someone who’s independent and may point out a few holes in your strategy, execution, and results?
As professionals working in the media business, we’re supposed to be experts in the field of communications. But are we? We’re good at relaying news when it makes us look good or highlights a competitor coming up short. How do we respond though when the story isn’t told the we want it to? Better yet, how many times do sports/news talk brands relay information that isn’t tied to quarterly ratings, revenue or a new contract being signed? We like to celebrate the numbers that matter to us and our teams, but we don’t spend much time thinking about if those numbers matter to the right groups – the audience and the advertisers.
Having covered the sports and news media business for the past seven years, and published nearly eighteen thousand pieces of content, you’d be stunned if you saw how many nuggets of information get sent to us from industry folks looking for publicity vs. having to chase people down for details or read things on social media or listen to or watch shows to promote relevant material. Spoiler alert, most of what we produce comes from digging. There are a handful of outlets and PR folks who are great, and five or six PD’s who do an excellent job consistently promoting news or cool things associated with their brands and people. Some talent are good too at sharing content or tips that our website may have an interest in.
Whether I give the green light to publish the material or not, I appreciate that folks look for ways to keep their brands and shows on everyone’s radar. Brand leaders and marketing directors should be battling daily in my opinion for recognition anywhere and everywhere it’s available. If nobody is talking about your brand then you have to give them a reason to.
I’m writing this column today because I just spent a day in New York City at the Disney Upfront, which was attended by a few thousand advertising professionals. Though I’d have preferred a greater focus on ESPN than what was offered, I understand that a company the size of Disney with so many rich content offerings is going to have to condense things or they’d literally need a full week of Upfronts to cover it all. They’re also trying to reach buyers and advertising professionals who have interests in more than just sports.
What stood out to me while I was in attendance was how much detail went into putting on a show to inform, entertain, and engage advertising professionals. Disney understands the value of telling its story to the right crowd, and they rolled out the heavy hitters for it. There was a strong mix of stars, executives, promotion of upcoming shows, breaking news about network deals, access to the people responsible for bringing advertising to life, and of course, free drinks. It was easy for everyone in the room to gain an understanding of the company’s culture, vision, success, and plans to capture more market share.
As I sat in my seat, I wondered ‘why doesn’t radio do this on a local level‘? I’m not talking about entertaining clients in a suite, having a business dinner for a small group of clients or inviting business owners and agency reps to the office for a rollout of forthcoming plans. I’m talking about creating an annual event that showcases the power of a cluster, the stars who are connected to the company’s various brands, unveiling new shows, promotions and deals, and using the event as a driver to attract more business.
Too often I see our industry rely on things that have worked in the past. We assume that if it worked before there’s no need to reinvent the wheel for the client. Sometimes that’s even true. Maybe the advertiser likes to keep things simple and communicate by phone, email or in-person lunch meetings. Maybe a creative powerpoint presentation is all you need to get them to say yes. If it’s working and you feel that’s the best way forward to close business, continue with that approach. There’s more than one way to reach the finish line.
But I believe that most people like being exposed to fresh ideas, and given a peak behind the curtain. The word ‘new’ excites people. Why do you think Apple introduces a new iPhone each year or two. We lose sight sometimes of how important our brands and people are to those not inside the walls of our offices. We forget that whether a client spends ten thousand or ten million dollars per year with our company, they still like to be entertained. When you allow business people to feel the excitement associated with your brand’s upcoming events, see the presentations on a screen, and hear from and interact with the stars involved in it, you make them feel more special. I think you stand a better chance of closing deals and building stronger relationships that way.
Given that many local clusters have relationships with hotels, theaters, teams, restaurants, etc. there’s no reason you can’t find a central location, and put together an advertiser appreciation day that makes partners feel valued. You don’t have to rent out Pier 36 like Disney or secure the field at a baseball stadium to make a strong impression. We show listeners they’re valued regularly by giving away tickets, cash, fan appreciation parties, etc. and guess what, it works! Yes there are expenses involved putting on events, and no manager wants to hear about spending money without feeling confident they’ll generate a return on investment. That said, taking calculated risks is essential to growing a business. Every day that goes by where you operate with a ‘relying on the past’ mindset, and refuse to invest in growth opportunities, is one that leaves open the door for others to make sure your future is less promising.
There are likely a few examples of groups doing a smaller scaled version of what I’m suggesting. If you’re doing this already, I’d love to hear about it. Hit me up through email at JBarrett@sportsradiopd.com. By and large though, I don’t see a lot of must-see, must-discuss events like this created that lead to a surplus of press, increased relationships, and most importantly, increased sales. Yet it can be done. Judging from some of the feedback I received yesterday talking to people in the room, it makes an impression, and it matters.
I don’t claim to know how many ad agency executives and buyers returned to the office from the Disney Upfront and reached out to sign new advertising deals with the company. What I am confident in is that Disney wouldn’t invest resources in creating this event nor would other national groups like NBC, FOX, CBS, WarnerMedia, etc. if they didn’t feel it was beneficial to their business. Rather than relying on ratings and revenue stories that serve our own interests, maybe we’d help ourselves more by allowing our partners and potential clients to experience what makes our brands special. It works with our listeners, and can work with advertisers too.
Takeaways From The NAB Show and Six Days in Las Vegas
“I’m certainly not afraid to be critical but my enthusiasm for the NAB Show was elevated this year.”
Six days on the road can sometimes be exhausting. Six days in Las Vegas, and it’s guaranteed. That was my world last week, as I along with more than fifty thousand people headed to sin city to take in the 2022 NAB Show.
The event didn’t draw as many as it had in the past, but after two years of inactivity due to the pandemic, it was good to be back. Judging from some of the vendors I talked to, the sessions I attended, and the feedback I received from folks I met with, though far from perfect, it was a solid return for an important event. Seeing people interact, celebrate others, and talk about ways to improve the business was a positive reminder of the world being closer to the normal of 2019 than the normal of 2020-2021. The only negative from the week, the consistent failure of Uber to appear in the right place at the right time. But that had zero to do with the NAB.
It feels like whenever I attend industry conferences, there are two different type of reviews that follow. Some writers attend the show and see the glass half full. Others see the glass half empty. I’m certainly not afraid to be critical but my enthusiasm was elevated this year. Maybe it was because BSM was a media partner or maybe it was due to the show not happening for years and just being happy to be among friends, peers, and clients and operate like normal. Either way, my glass was definitely half full.
For those who see events this way, it’s likely they’ll remember the numerous opportunities they had to create and reestablish relationships. They’ll also recall the access to different speakers, sessions, products, and the excellent research shared with those in attendance. The great work done by the BFOA to recognize industry difference makers during their Wednesday breakfast was another positive experience, as was the Sunday night industry gathering at The Mayfair Supper Club.
Included in the conference were sessions with a number of industry leaders. Radio CEO’s took the stage to point out the industry’s wins and growth, credit their employees, and call out audio competitors, big tech, and advertisers for not spending more with the industry. When David Field, Bob Pittman, Ginny Morris and Caroline Beasley speak, people listen. Though their companies operate differently, hearing them share their views on the state of the business is important. I always learn something new when they address the room.
But though a lot of ground gets covered during these interviews, there are a few issues that don’t get talked about enough. For instance, ineffective measurement remains a big problem for the radio business. Things like this shouldn’t happen, but they do. NBC and WarnerMedia took bold steps to address problems with TV measurement. Does radio have the courage to take a similar risk? That’s an area I’d like to see addressed more by higher ups.
I can’t help but wonder how much money we lose from this issue. Companies spend millions for a ratings service that delivers subpar results, and the accountability that follows is often maddening. Given the data we have access to digitally, it’s stunning that radio’s report card for over the air listening is determined by outdated technology. And if we’re going to tell folks that wearables are the missing ingredient for addressing this problem, don’t be shocked if the press that follows is largely negative. The industry and its advertising partners deserve better. So too do the reps at Nielsen who have to absorb the hits, and make the most of a tough situation.
Speaking of advertising, this is another one of those critical areas that deserves another point of view. Case in point, I talked to a few ad agency professionals at the show. Similar to what I’ve heard before, they’re tired of hearing radio leaders blame them for the industry’s present position. This has been a hot button topic with executives for years. I often wonder, do we help or hurt ourselves by publicly calling out advertisers and ad agencies? How would you feel if you ran an agency which spent millions on the industry and were told ‘you don’t do enough’? I’m a champion of radio/audio, and am bullish on spoken word’s ability to deliver results for clients, but having attended these shows for nearly seven years, it might be time for a new approach and message. Or maybe it’s time to put one of our CEO’s with one of theirs and have a bigger discussion. Just a thought.
Of the sessions that I attended, I thought Erica Farber’s ‘What Business Are You In?’ was excellent. I especially liked Taja Graham’s presentation on ‘Sharing Your Truth’. I also appreciated Eric Bischoff’s tips on ways to monetize podcasts, and am curious to see how Amazon’s AMP develops moving forward. My favorite session at the show though was “A GPS Session For Your Station’s Car Radio Strategy” led by Fred Jacobs. The insight shared by Joe D’Angelo of Xperi and Steve Newberry & Suzy Schultz of Quu was outstanding. Keeping the car companies on our side is vital to our survival, and how we position ourselves on the dashboard can’t be ignored. Other tech companies and audio operators take it seriously. We must too.
Sessions aside, it was great to check out the VSiN and Blue Wire studios, connect with a bunch of CEO’s, GM’s and Market Manager’s, and visit with Kevin Jones, Joe Fortenbaugh, Jeremiah Crowe, Jon Goulet, Bill Adee, Q Myers, Mike Golic Jr. and Stormy Buonantony. The NFL’s setup for the Draft, and the light show presented at the Bellagio was without a doubt spectacular, plus Stephanie had a chance to say hello to Raiders owner Mark Davis who was inside the back room of a Westgate restaurant where we were having a business lunch meeting. The personal tour we received at the Wynn showed off some of the best suites I’ve seen in Las Vegas, and I was finally able to witness Circa’s Stadium Swim in person, and meet owner Derek Stevens (heck of a suit game). What an outstanding hotel and casino.
Altogether, it was a productive trip. As someone who knows all about building and executing a conference, I appreciate the work that goes into pulling it off. This event is massive, and I have no idea how the NAB makes it happen so flawlessly. This was the first time my head of sales, Stephanie Eads, got to attend the show. She loved it. Our only negative, going back and forth between convention halls can get exhausting. Wisely, Stephanie and Guaranty Media CEO Flynn Foster took advantage of the underground Tesla ride to move from the North hall to the West hall. I wasn’t as bright. If that’s the worst part of the experience though, that’s pretty solid. I look forward to returning in 2023, and attending the NAB’s NYC show this fall.
You’ve likely seen posts from BSM/BNM on Facebook, Twitter and LinkedIn promoting a number of open positions. I’m adding crew to help us pump out more content, and that means we need more editors, news writers, features reporter’s and columnists. If you’re currently involved or previously worked in the industry and love to write about it, send a resume and few writing samples by email to JBarrett@sportsradiopd.com.
With that said, I’m excited to announce the addition of Ryan Brown as a weekly columnist for BSM. Ryan is part of ‘The Next Round’ in Birmingham, Alabama, which previously broadcast on WJOX as JOX Roundtable. The show left the terrestrial world in June 2021 to operate as its own entity. Ryan’s knowledge and opinions should provide a boost to the site, and I’m looking forward to featuring his columns every Tuesday. Keep an eye out for it tomorrow, and if you want to check out the guest piece he previously wrote for us, click here.
Demetri Ravanos and I have talked to a lot of people over the past month. More additions will be revealed soon. As always, thanks for the continued support of BSM and BNM.
Six New Contributors Join Barrett Media
“These latest additions will make our product better. Now the challenge is finding others to help us continue growing.”
Building a brand starts with a vision. Once that vision is defined, you identify the people who fit what you’re creating, lay out the game plan, and turn them loose to execute. If the product you’re creating is original, fills a gap in the marketplace, and the work turned in by your team is consistently excellent and promoted in the right locations, more times than not you’ll build an audience.
As you grow, the focus turns to studying what your audience wants, needs, and expects from your brand. Certain things you expect to be big turn out small, and the things you saw limited upside in create opportunities you never saw coming. It’s critical to be open minded and ready to pivot while also examining where and when people consume your product, which pieces of content do and don’t matter, and then use that information to direct your team to give folks more of what they value and less of what they don’t. Team members should want that feedback too. It tells them what is and isn’t worth spending their time on.
As I lay all of that out it may sound like I’m talking about a radio station or television operation. These are the things programmers do frequently to make sure the talent, shows, and brand is satisfying the expectations of an audience. But what I’m actually referring to is the brand you’ve made a choice to click on to read this column, Barrett Media.
I’ve mentioned many times on this website how I started this operation by myself, and didn’t expect to have a team of writers involved in it. I was focused on consulting sports stations, sharing my programming views on this website, and as I cranked out content consistently, I discovered others loved the business like I did and had a desire to share their insights too. Rather than sticking to my original plan, I pivoted and increased our content offerings. In return, the audience grew, clients grew, and it’s led this brand to grow beyond my expectations. Now we cover sports AND news media, we run an annual conference, feature a membership program, create podcasts, deliver a daily 8@8 and three times per week BNM Rundown newsletter, and work with various brands and companies across the broadcasting industry. I’m extremely fortunate to be in this position and don’t take it for granted.
But with growth comes change. We’ve been blessed to have a lot of talented people contribute to this site over the years, and as they produce quality work, and others across the industry recognize it, they earn interest for their services. That then leads to some having to sign off for bigger opportunities. I see that as a great positive for the brand. Would it be nice to have more consistency and keep a crew together for years? Of course. I know it’d make Demetri’s life a lot easier. If we’re losing people for the right reasons though, and they’re landing opportunities that help them advance their careers, I’m going to be happy for their success, and trust that we’ll find others to keep us moving forward. The success of our team helps make what we do more attractive to others because it shows that if you do good consistent work here, you can put yourself in a position to attract attention.
Over the past two months, I have challenged Demetri Ravanos to invest more time talking to people about writing for us. Expanding our Barrett News Media roster is a priority. So too is adding quality people to help us improve Barrett Sports Media. BSM has had just under seven years to earn trust with readers. BNM has had less than two. We’ve put out ads on our website and newsletters, social posts, an ad on Indeed, and we’ve reached out directly to people who we’ve felt may be able to add something interesting to our brand. Most of my time is spent listening to stations and talking with clients, but my eyes are always roaming looking for content, and my mind is always thinking about what we can create next to make an impact.
I don’t judge our brand’s success based on clicks, shares, breaking news before other outlets or showing up in the top three listings on Google. I care more effort accuracy, timeliness, passion, consistency, storytelling, insight, and being fair and non-agenda driven. We’ve found our niche being able to tell stories about broadcasting professionals, relaying news, and offering expert knowledge to serve those involved in the broadcasting industry. If we continue to excel doing those things consistently, I’m confident our audience will reward us by reading and sharing more of our content. It’s why we never stop recruiting to keep things fresh.
Having said that, I am excited today to reveal six new additions to the Barrett Media staff. Peter Schwartz is a name and voice many in New York sports radio circles are familiar with. Peter has spent three decades working with various outlets and I’m thrilled to have him writing weekly feature stories for us. Brady Farkas is a talented host and former programmer who now works for WDEV in Burlington, VT. Karl Schoening is a play by play broadcaster who has worked in San Antonio sports radio and has had the added benefit of learning the industry from his talented father Bill who calls Spurs games. Each of them will produce bi-weekly feature stories for the brand. Jason Ence is in Louisville and has written about sports betting for Twin Spires while also working for ESPN 680. He’ll be writing sports betting content for us on a weekly basis. Jasper Jones will help us by adding news stories on Friday’s. He’s presently in Philadelphia learning the business working for Audacy. Last but not least, veteran author, Brewers writer, and former radio professional Jim Cryns comes on board to help us with features on news media professionals.
These six additions make us stronger, and I’m excited to have them join the team to help us add more quality content to the website. That said, we’re not done yet. Demetri and I are still talking with others and I expect to make a few more additions in the weeks ahead. As I said earlier, we want to improve the news media side of our operation and continue adding people to help us make a bigger dent in the sports media space. Broadcast companies invest in us to help them, and I believe it’s important to invest back.
If you’ve programmed, hosted a top rated show, worked in measurement, led a cluster as a GM, sold advertising, represented talent or have worked in digital and feel you have knowledge to share, reach out. I can’t promise we’ll have room but we’re always willing to listen. I’m not worried about whether or not you’ve written for professional publications. Passion, experience and unique insights matter much more than a resume or journalism degree.
I appreciate everyone who takes time to read our content, like and share it on social, and all involved with this brand who help bring it to life each day. The latest additions of Schwartz, Farkas, Schoening, Ence, Jones and Cryns will make our product better. Now the challenge is finding others to help us continue growing.