Sports Radio News
Colin Cowherd Launches TheHerdNow.com
Colin Cowherd, host of FOX Sports Radio and FS1’s “The Herd,” launches a new sports website, TheHerdNow.com, today. The site serves as the digital home for content created and curated by Colin Cowherd including bold opinion pieces, viral news stories, exclusive podcasts, and original video series. The new site also serves as a portal for fans to find stories covering the best moments and interviews from Cowherd’s radio show, as well as the daily podcast and streaming audio of “The Herd.”
TheHerdNow.com expands Cowherd’s already impressive multiplatform reach. “The Herd” launched in September 2015 on FOX Sports Radio, iHeartRadio and FS1 and has amassed over 100 radio affiliates. Cowherd’s podcasts on iTunes, including the “Best of The Herd” and “Full Show,” consistently rank atop the Sports & Recreation category. The Herd also ranks No. 1 among sports podcasts on iHeartRadio, and the show’s 24/7 iHeartRadio channel The Herd consistently amasses more than one million listening hours each month. Clips of “The Herd” drew 186 million video views over the show’s first 10 months via Facebook, YouTube, FOXSports.com, the live-streaming FOX Sports Go app and Twitter video player.
The site is a partnership between Cowherd, Premiere Networks, and Red Seat Ventures. Red Seat specializes in building and monetizing digital businesses for talent and brands.
“I’ve chosen to work with the best people in the industry, and the support I’ve received has been like nothing I’ve ever experienced,” shared Cowherd. “I feel incredibly lucky to launch this venture for fans to connect with my best content whenever and wherever they happen to be.”
Julie Talbott, President of Premiere Networks, said, “Colin’s ability to connect with millions of fans is evident in the rapid growth and success of ‘The Herd’ across multiple platforms. The launch of TheHerdNow.com is the next step in fully engaging those loyal fans and creating a digital destination for Colin’s unique brand of sports entertainment.”
Red Seat CEO Christopher Balfe said “Colin has built an incredibly loyal audience by bringing a unique and entertaining show to radio and TV each day. We look forward to building a digital platform that matches the energy and enthusiasm his fans have come to expect.”
Jason Barrett is the owner and operator of Barrett Sports Media. Prior to launching BSM he served as a sports radio programmer, launching brands such as 95.7 The Game in San Francisco and 101 ESPN in St. Louis. He has also produced national shows for ESPN Radio including GameNight and the Dan Patrick Show. You can find him on Twitter @SportsRadioPD or reach him by email at JBarrett@sportsradiopd.com.
Sports Radio News
Fred Toucher: ‘ESPN is Now Just 3 People’
“Stephen A. Smith is on in the morning. He’s on the radio. He does a podcast. He’s at all the games. He does the postgames.”
How deep is the talent rotation at ESPN? Not very according to Fred Toucher. The 98.5 The Sports Hub morning host has certainly noticed that the network is turning to a small handfull of stars to do the bulk of the work.
“ESPN is now like three people, and Stephen A. Smith is on in the morning. He’s on the radio. He does a podcast. He’s at all the games. He does the postgames,” morning host Fred Toucher said. “Imagine if we had a microphone in front of us 12 hours a day…The guy’s going to snap one time.”
That led to a new segment on Toucher & Rich titled “Stephen A. Smith is horny” with music by R&B artist Barry White playing in the background. Throughout the nearly 20-minute aside, the show played clips from Smith’s Cadence 13-produced podcast recently renamed The Stephen A. Smith Show, and spoke about how he is now giving dating advice to close out episodes of his show.
“My man can’t help getting horny on it every single episode,” Jon Wallach said. “He is trapped with a microphone in front of him 18 hours a day – he really is. He’s on TV and the radio and podcast. It doesn’t stop.”
Because of Smith’s busy schedule across ESPN programming – including First Take, NBA Countdown, NBA in Stephen A’s World and guest appearances on shows such as SportsCenter and Get Up – he seems to be over the airwaves more often than not. On top of that, he hosts new episodes of his podcast at least three times a week. He has said the network did research that found he had reached 1.7 billion people on ESPN’s YouTube page last year, and that the number is expected to hit 2.4 billion at the end of this year.
The Boston morning show surmised that since Smith hardly has moments away from his profession, he cannot help but to talk about topics such as dating advice to vary the content.
“He just loves to drop into that sexy – ‘We’re going to do dating advice because everyone’s reaching out for dating advice from Stephen A. Smith,” Toucher said.
Sports Radio News
Evan Roberts Says WFAN Found Next Star in Audition This Week
Evan Roberts thinks he has heard the future of WFAN. The co-host of Carton & Roberts said Tuesday afternoon that an overnight audition he heard on the station is going to yield big results.
Roberts said he could not sleep on Monday night, so he turned on the station to hear a new voice on the air and he was impressed.
“Alvin was on the air from midnight to two, and I’m going to make your prediction. He will be full-time here in the next three years,” he said. “Very good. He was tremendous.”
The Alvin in question is Alvin Cintron. He is a listener that Carton & Roberts explained would make videos and send them to program director Spike Eskin with a note asking when he would get his shot on WFAN.
“I listened to about 45 minutes of it,” Roberts said. “First radio show ever! I think the story is Spike literally found the guy on social media and said, ‘You know what? I’ll give you a shot.’”
Cintron posted a video on Facebook of himself listening to the segment. He called it “surreal.”
Craig Carton joked that if Evan Roberts thinks Alvin Cintron is going to be part of WFAN’s full-time staff in the next three years, that means he has someone on the staff getting fired and that Alvin is going to jump ahead of the current WFAN part-timers working towards the same goal.
“I didn’t put anybody down,” Roberts answered. “All I said was I thought he was brilliant last night, and I’m making a prediction. I think within the next three years, he’s full time.”
Sports Radio News
Binnie Media Brings VSiN to New Hampshire
“Their programming is best-in-class and the support from the VSiN team goes well beyond the content we air on the station.”
VSiN is going to New England. Content from the sports betting network will be heard on Binnie Media’s 106.3-HD2 in Nashua. The station will be branded VSiN Radio 106.3-FM HD-2.
“We’re thrilled to team up with Binnie Media to deliver the real-time news and insights New Englanders need to inform their wagering decisions,” Brian Musburger, founder and CEO of VSiN, said in a press release. “New Hampshire was one of the first states to embrace legal sports betting and, with Massachusetts recently legalizing, there has never been more interest in the informative and educational sports betting programming VSiN delivers every day. We are excited to bring our team of betting experts to Binnie Media’s passionate sports audience, especially in Massachusetts, the home state of VSiN’s parent company, DraftKings.”
In addition to the long-form content on 106.3-HD2, VSiN will also have a presence on other Binnie Media stations. Brent Musburger’s Action Updates will be heard on eight other stations in the group. They will run twice a day, giving the network a multi-format presence across the state.
Binnie Media is the largest privately owned and locally managed media company in Maine and New Hampshire. It owns fifteen radio stations as well as digital and outdoor marketing brands.
“Sports betting is quickly becoming part of the daily conversation. As we evaluated the options in this space, we landed on VSiN,” added Heath Cole, VP of Programming at Binnie Media. “Their programming is best-in-class and the support from the VSiN team goes well beyond the content we air on the station. From the short-form Action Updates to the digital content the VSiN team creates for our listeners, we think this content is, by far, the best in the space. We’re very excited about the opportunity to bring this programming to our listeners.”