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ESPN Covering The WWE Is Smart Business



I read ESPN public editor Jim Brady’s column this morning on the relationship between ESPN and the WWE and why he feels the marriage is a bad one for the worldwide leader in sports. As an individual who loves both sports and sports entertainment and has generated ratings and revenue with both, I’m going to respectfully disagree with Brady’s assertion that it’s a poor fit.

In the article, Brady cautions ESPN to be careful when crossing the line between fiction and nonfiction. He states that WWE programming is pure entertainment, whereas the world of sports provides real competition. Those points are true. Most wrestling fans though don’t watch Raw, Smackdown, or a WWE Pay Per View under any false pretenses. They know the results are pre-determined and they don’t expect to be reported on the same way that professional sports are.


However, critics who don’t like or follow professional wrestling are constantly trying to compare the two. There are subtle jabs thrown at those who enjoy it, and the most common response is “but it’s not real, it’s scripted”. Well, so is a movie but people don’t mind paying to watch them. So are most television sitcoms, dramas, and late night shows but those seem to be acceptable to watch. So why is this any different?

I’ve gone through this debate for two decades and it gets exhausting. As someone who enjoys wrestling, I have no problem if someone doesn’t like it. If it’s not your cup of tea, don’t watch it or read about it. But if I do enjoy it, why are you trying to deny me the ability to enjoy it on a channel or website that I regularly read or watch? You have your tastes, I have mine. A network like ESPN should be able to satisfy us both.

Speaking of ESPN, I’ve grown up watching it, as have most sports fans. They cover the world of sports better than anyone, and do an excellent job of separating fact from fiction. Their bread and butter is to provide information, analysis, results, and opinions on the world of sports, while protecting their image as a credible sports news organization. But let’s stop pretending for a second that the WWE has brought some form of programming to ESPN that drastically compromises what it does.

Last week, ESPN conducted multiple interviews with Robert DeNiro about his new movie “Hands of Stone”. Yes the film was about former pro boxer Roberto Duran, but the last time I checked, DeNiro wasn’t considered a source for boxing and the movie was scripted and performed by actors. I went and saw it and thought it was great, but that’s besides the point. If DeNiro can appear on multiple shows for 5-10 minutes at a time discussing his new film and his previous movies, then what is the harm in talking to a professional wrestler once a week?

It was ok for the same network to allow Will Ferrell to take over SportsCenter as Ron Burgundy. Musical acts have appeared numerous times performing live on ESPN shows to promote their new albums, and I’ve watched Jake Gyllenhaal break down the greatest boxing movies of all time while on SportsCenter to promote his film Southpaw. Nobody seemed to mind John Cena, Samuel Jackson, Jamie Foxx or Seth Meyers hosting the ESPYs. Were those not forms of entertainment that air on ESPN’s platforms? Did they damage the network’s ability to present itself as a credible news organization?


Sometimes when organizations recognize popular trends and tap into them to try to evolve their business, they’re immediately rejected by internal members who want to continue doing business the same way. I understand it. Change isn’t easy, especially when it includes leaving your comfort zone or exploring content that you lack a connection to. But if a strategic move can help a company add additional viewers and revenues, and it doesn’t deviate from the brand, then there shouldn’t be an issue.

But the WWE doesn’t fit with ESPN you say. It’s a brand of content that goes against ESPN’s journalistic integrity right? Well, let me remind you of what those four letters represent – ENTERTAINMENT and Sports Programming Network.

The very first word in ESPN’s own name is entertainment. It’s not SNN, the Sports News Network. The last time I checked, the WWE defines itself as a sports entertainment company. If the two words they use to describe their own business align with two of the words ESPN uses to define itself, then it shouldn’t be a question if there’s a fit.

The other issue I have with this discussion is that on one hand Brady wants to send a stern warning to ESPN executives about the danger of delivering wrestling content yet doesn’t see an issue with the network providing content on politics, black culture, esports, gambling, the spelling bee, and hot dog eating contests. Let’s not forget that the ESPY’s opened this year with four NBA stars standing on a stage talking about injustice, racial profiling, and troubles in America with gun violence. What exactly does that have to do with sports journalism? It was a moving moment, but one could easily argue that it’s not what fans turn to ESPN for.

If you visit ESPN’s website right now, you’ll find articles promoting Donald Trump stories right on the main page under the fivethirtyeight election section. Is this sports news? Does the selection of content fit the overall brand promise? Not at all. But it’s there.

espnwebHaving been in the sports media industry for the past two decades, I was constantly told “steer away from race, religion, and politics – they divide the audience”. I believe that statement to be true but I also think there are times where those subjects need to be explored. No better example exists than the recent controversy involving Colin Kaepernick. Which is why I don’t have an issue when ESPN explores some uncomfortable subjects.

But let’s be honest, ESPN has built two separate businesses around two of those words – race and politics. And for the record, I enjoy both. I think The Undefeated provides tremendous content, and when Nate Silver analyzes political topics they’re usually a fascinating read. I’m able to separate in my mind what ESPN’s brand stands for, and what these sub-sections of their business are. But a counter argument could be made towards why they exist under the ESPN umbrella in the first place.

Whether you like the world of professional wrestling or not, it’s hard to argue with its track record of success. Their television programming delivers millions of viewers each week, and their web and social media traffic and engagement are as high as any form of entertainment. With ESPN looking for ways to connect stronger with younger viewers and readers, and searching for alternative ways to generate interest and revenue during a time where cord cutting has become a common concern, this is smart business. If it isn’t compromising the core of ESPN’s business, which it isn’t, then I have no problem with it.


I’ve seen first hand how strong of a difference these fans can make. Earlier in my career I hosted a weekly wrestling talk show in upstate NY on local radio. I was under no grand illusions that my program was going to become a 5-day per week program, and I saw the show for what it was, two hours of entertainment.

Some didn’t like the program being on the air because it conflicted with the identity of the radio station. I felt it deserved a place at the table. In the end, the results proved it belonged. Over the span of two years while hosting the show on a sports station and rock station, ratings spiked 144%. I was stunned when I saw the data, but it confirmed that we had a niche product with a very passionate and dedicated audience. That passion led to additional revenues.

As a result of hosting that show, I traveled one year to Toronto for WrestleMania 18 and it was then that I discovered that TSN (the ESPN of Canada) promoted the WWE on its SportsCentre program. I watched as TSN aired highlights of The Rock vs. Hulk Hogan at WrestleMania on their Sunday night highlight show and I was surprised. I then learned that they also carried Monday Night Raw for over a decade on Monday night’s. That’s something that you’d never expect a leading sports channel to do. If TSN’s staff and its viewers were able to make the distinction between sports and sports entertainment, then I have no doubt that American sports fans can too.

If you look at the current sports media landscape as it applies to this conversation, you’ll find that CBS Radio recently started airing former pro wrestler Taz’s show following the WWE’s top pay per views on Sunday night’s on many of their top local sports radio stations across the country. They wouldn’t be doing it if it wasn’t a smart business decision.


And why wouldn’t they put the show on after a PPV on a Sunday night? The audience is usually small during that time, and by tapping into this audience, CBS’ stations are likely to experience a spike in their ratings and revenue. Sports radio listeners are not going to stop listening to the weekday shows on WFAN, 670 The Score, WIP, 98.5 The Sports Hub or 97.1 The Ticket because of it.

I look at it like this. ESPN is a tree with many branches. The WWE occupies one of those branches just like many others. If someone doesn’t like the WWE section on or the interviews that Jonathan Coachman conducts on Tuesday night’s edition of SportsCenter, there’s a simple solution – don’t read or watch them. You DO have a choice. But remember, ESPN wouldn’t be exploring this space if it didn’t increase web traffic, and television ratings, which of course influence their ability to generate more revenue.

I understand the fine line that ESPN has to walk in trying to blend real news and results with entertainment. I agree with Brady on WWE news being kept separate from the main news section. If people want to know what’s happening in the WWE they can go to the WWE section for it. That shouldn’t be a focus on ESPN’s main page. The only exception is when coverage is warranted. For example, that’ll be the case this Saturday night when former WWE star CM Punk makes his debut in the UFC.wweespn2

He also points out that the SportsCenter treatment of WWE, where one fixed segment per week takes place with Coachman, a former WWE commentator, fits with the show’s strategy of encouraging their anchors to display their personal passions in order to better connect with fans. That makes sense and is important because viewers are attracted to personalities more than talking heads.

But that’s also where I become confused.

One minute Brady is pointing out that the partnership creates journalistic challenges for the network and is a poor fit that presents real risk. The next minute he’s acknowledging that there’s a path available that makes sense, which is to do exactly what ESPN is already doing by keeping the WWE content in its own section, and including their superstars on SportsCenter one time per week. If they venture outside of that box, as they did with having John Cena host the ESPY’s or by doing live hits from WrestleMania and last year’s Summerslam, then those too will have to make programming sense.

In my opinion this comes down to the same old discussion. Those who don’t like pro wrestling and see it as a joke, will always be offended when it earns exposure. Brady acknowledges during his article that he doesn’t watch it, which means he’s not going to share the viewpoint of someone who does. Sports Illustrated’s Richard Deitsch for example is a big wrestling fan, and he’ll invest time on his podcast and articles talking about wrestling issues that peak his interest, but he doesn’t let his affinity for the WWE compromise his ability to be a journalist, and nobody is asking that of ESPN either.

ESPN has built an empire out of covering sports and venturing into the entertainment space. It’s what’s helped the network become a perennial powerhouse in sports television. If they’re able to figure out how to craft content and control the presentation with celebrities, musical acts, and spelling bee and hot dog eating contestants, on and SportsCenter, then I have no doubt they can do the same with the WWE. Except this partnership can bring a lot more eyeballs and Benjamin Franklin’s into the company.

Barrett Blogs

Would Local Radio Benefit From Hosting An Annual Upfront?



How many times have you heard this sentence uttered at conferences or in one of the trades; radio has to do a better job of telling its story. Sounds reasonable enough right? After all, your brands and companies stand a better chance of being more consumed and invested in the more that others know about them.

But what specifically about your brand’s story matters to those listening or spending money on it? Which outlets are you supposed to share that news with to grow your listenership and advertising? And who is telling the story? Is it someone who works for your company and has a motive to advance a professional agenda, or someone who’s independent and may point out a few holes in your strategy, execution, and results?

As professionals working in the media business, we’re supposed to be experts in the field of communications. But are we? We’re good at relaying news when it makes us look good or highlights a competitor coming up short. How do we respond though when the story isn’t told the we want it to? Better yet, how many times do sports/news talk brands relay information that isn’t tied to quarterly ratings, revenue or a new contract being signed? We like to celebrate the numbers that matter to us and our teams, but we don’t spend much time thinking about if those numbers matter to the right groups – the audience and the advertisers.

Having covered the sports and news media business for the past seven years, and published nearly eighteen thousand pieces of content, you’d be stunned if you saw how many nuggets of information get sent to us from industry folks looking for publicity vs. having to chase people down for details or read things on social media or listen to or watch shows to promote relevant material. Spoiler alert, most of what we produce comes from digging. There are a handful of outlets and PR folks who are great, and five or six PD’s who do an excellent job consistently promoting news or cool things associated with their brands and people. Some talent are good too at sharing content or tips that our website may have an interest in.

Whether I give the green light to publish the material or not, I appreciate that folks look for ways to keep their brands and shows on everyone’s radar. Brand leaders and marketing directors should be battling daily in my opinion for recognition anywhere and everywhere it’s available. If nobody is talking about your brand then you have to give them a reason to.

I’m writing this column today because I just spent a day in New York City at the Disney Upfront, which was attended by a few thousand advertising professionals. Though I’d have preferred a greater focus on ESPN than what was offered, I understand that a company the size of Disney with so many rich content offerings is going to have to condense things or they’d literally need a full week of Upfronts to cover it all. They’re also trying to reach buyers and advertising professionals who have interests in more than just sports.

What stood out to me while I was in attendance was how much detail went into putting on a show to inform, entertain, and engage advertising professionals. Disney understands the value of telling its story to the right crowd, and they rolled out the heavy hitters for it. There was a strong mix of stars, executives, promotion of upcoming shows, breaking news about network deals, access to the people responsible for bringing advertising to life, and of course, free drinks. It was easy for everyone in the room to gain an understanding of the company’s culture, vision, success, and plans to capture more market share.

As I sat in my seat, I wondered ‘why doesn’t radio do this on a local level‘? I’m not talking about entertaining clients in a suite, having a business dinner for a small group of clients or inviting business owners and agency reps to the office for a rollout of forthcoming plans. I’m talking about creating an annual event that showcases the power of a cluster, the stars who are connected to the company’s various brands, unveiling new shows, promotions and deals, and using the event as a driver to attract more business.

Too often I see our industry rely on things that have worked in the past. We assume that if it worked before there’s no need to reinvent the wheel for the client. Sometimes that’s even true. Maybe the advertiser likes to keep things simple and communicate by phone, email or in-person lunch meetings. Maybe a creative powerpoint presentation is all you need to get them to say yes. If it’s working and you feel that’s the best way forward to close business, continue with that approach. There’s more than one way to reach the finish line.

But I believe that most people like being exposed to fresh ideas, and given a peak behind the curtain. The word ‘new’ excites people. Why do you think Apple introduces a new iPhone each year or two. We lose sight sometimes of how important our brands and people are to those not inside the walls of our offices. We forget that whether a client spends ten thousand or ten million dollars per year with our company, they still like to be entertained. When you allow business people to feel the excitement associated with your brand’s upcoming events, see the presentations on a screen, and hear from and interact with the stars involved in it, you make them feel more special. I think you stand a better chance of closing deals and building stronger relationships that way.

Given that many local clusters have relationships with hotels, theaters, teams, restaurants, etc. there’s no reason you can’t find a central location, and put together an advertiser appreciation day that makes partners feel valued. You don’t have to rent out Pier 36 like Disney or secure the field at a baseball stadium to make a strong impression. We show listeners they’re valued regularly by giving away tickets, cash, fan appreciation parties, etc. and guess what, it works! Yes there are expenses involved putting on events, and no manager wants to hear about spending money without feeling confident they’ll generate a return on investment. That said, taking calculated risks is essential to growing a business. Every day that goes by where you operate with a ‘relying on the past’ mindset, and refuse to invest in growth opportunities, is one that leaves open the door for others to make sure your future is less promising.

There are likely a few examples of groups doing a smaller scaled version of what I’m suggesting. If you’re doing this already, I’d love to hear about it. Hit me up through email at By and large though, I don’t see a lot of must-see, must-discuss events like this created that lead to a surplus of press, increased relationships, and most importantly, increased sales. Yet it can be done. Judging from some of the feedback I received yesterday talking to people in the room, it makes an impression, and it matters.

I don’t claim to know how many ad agency executives and buyers returned to the office from the Disney Upfront and reached out to sign new advertising deals with the company. What I am confident in is that Disney wouldn’t invest resources in creating this event nor would other national groups like NBC, FOX, CBS, WarnerMedia, etc. if they didn’t feel it was beneficial to their business. Rather than relying on ratings and revenue stories that serve our own interests, maybe we’d help ourselves more by allowing our partners and potential clients to experience what makes our brands special. It works with our listeners, and can work with advertisers too.

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Barrett Blogs

Takeaways From The NAB Show and Six Days in Las Vegas

“I’m certainly not afraid to be critical but my enthusiasm for the NAB Show was elevated this year.”



Six days on the road can sometimes be exhausting. Six days in Las Vegas, and it’s guaranteed. That was my world last week, as I along with more than fifty thousand people headed to sin city to take in the 2022 NAB Show.

The event didn’t draw as many as it had in the past, but after two years of inactivity due to the pandemic, it was good to be back. Judging from some of the vendors I talked to, the sessions I attended, and the feedback I received from folks I met with, though far from perfect, it was a solid return for an important event. Seeing people interact, celebrate others, and talk about ways to improve the business was a positive reminder of the world being closer to the normal of 2019 than the normal of 2020-2021. The only negative from the week, the consistent failure of Uber to appear in the right place at the right time. But that had zero to do with the NAB.

It feels like whenever I attend industry conferences, there are two different type of reviews that follow. Some writers attend the show and see the glass half full. Others see the glass half empty. I’m certainly not afraid to be critical but my enthusiasm was elevated this year. Maybe it was because BSM was a media partner or maybe it was due to the show not happening for years and just being happy to be among friends, peers, and clients and operate like normal. Either way, my glass was definitely half full.

For those who see events this way, it’s likely they’ll remember the numerous opportunities they had to create and reestablish relationships. They’ll also recall the access to different speakers, sessions, products, and the excellent research shared with those in attendance. The great work done by the BFOA to recognize industry difference makers during their Wednesday breakfast was another positive experience, as was the Sunday night industry gathering at The Mayfair Supper Club.

Included in the conference were sessions with a number of industry leaders. Radio CEO’s took the stage to point out the industry’s wins and growth, credit their employees, and call out audio competitors, big tech, and advertisers for not spending more with the industry. When David Field, Bob Pittman, Ginny Morris and Caroline Beasley speak, people listen. Though their companies operate differently, hearing them share their views on the state of the business is important. I always learn something new when they address the room.

But though a lot of ground gets covered during these interviews, there are a few issues that don’t get talked about enough. For instance, ineffective measurement remains a big problem for the radio business. Things like this shouldn’t happen, but they do. NBC and WarnerMedia took bold steps to address problems with TV measurement. Does radio have the courage to take a similar risk? That’s an area I’d like to see addressed more by higher ups.

I can’t help but wonder how much money we lose from this issue. Companies spend millions for a ratings service that delivers subpar results, and the accountability that follows is often maddening. Given the data we have access to digitally, it’s stunning that radio’s report card for over the air listening is determined by outdated technology. And if we’re going to tell folks that wearables are the missing ingredient for addressing this problem, don’t be shocked if the press that follows is largely negative. The industry and its advertising partners deserve better. So too do the reps at Nielsen who have to absorb the hits, and make the most of a tough situation.

Speaking of advertising, this is another one of those critical areas that deserves another point of view. Case in point, I talked to a few ad agency professionals at the show. Similar to what I’ve heard before, they’re tired of hearing radio leaders blame them for the industry’s present position. This has been a hot button topic with executives for years. I often wonder, do we help or hurt ourselves by publicly calling out advertisers and ad agencies? How would you feel if you ran an agency which spent millions on the industry and were told ‘you don’t do enough’? I’m a champion of radio/audio, and am bullish on spoken word’s ability to deliver results for clients, but having attended these shows for nearly seven years, it might be time for a new approach and message. Or maybe it’s time to put one of our CEO’s with one of theirs and have a bigger discussion. Just a thought.

Of the sessions that I attended, I thought Erica Farber’s ‘What Business Are You In?’ was excellent. I especially liked Taja Graham’s presentation on ‘Sharing Your Truth’. I also appreciated Eric Bischoff’s tips on ways to monetize podcasts, and am curious to see how Amazon’s AMP develops moving forward. My favorite session at the show though was “A GPS Session For Your Station’s Car Radio Strategy” led by Fred Jacobs. The insight shared by Joe D’Angelo of Xperi and Steve Newberry & Suzy Schultz of Quu was outstanding. Keeping the car companies on our side is vital to our survival, and how we position ourselves on the dashboard can’t be ignored. Other tech companies and audio operators take it seriously. We must too.

Sessions aside, it was great to check out the VSiN and Blue Wire studios, connect with a bunch of CEO’s, GM’s and Market Manager’s, and visit with Kevin Jones, Joe Fortenbaugh, Jeremiah Crowe, Jon Goulet, Bill Adee, Q Myers, Mike Golic Jr. and Stormy Buonantony. The NFL’s setup for the Draft, and the light show presented at the Bellagio was without a doubt spectacular, plus Stephanie had a chance to say hello to Raiders owner Mark Davis who was inside the back room of a Westgate restaurant where we were having a business lunch meeting. The personal tour we received at the Wynn showed off some of the best suites I’ve seen in Las Vegas, and I was finally able to witness Circa’s Stadium Swim in person, and meet owner Derek Stevens (heck of a suit game). What an outstanding hotel and casino.

Altogether, it was a productive trip. As someone who knows all about building and executing a conference, I appreciate the work that goes into pulling it off. This event is massive, and I have no idea how the NAB makes it happen so flawlessly. This was the first time my head of sales, Stephanie Eads, got to attend the show. She loved it. Our only negative, going back and forth between convention halls can get exhausting. Wisely, Stephanie and Guaranty Media CEO Flynn Foster took advantage of the underground Tesla ride to move from the North hall to the West hall. I wasn’t as bright. If that’s the worst part of the experience though, that’s pretty solid. I look forward to returning in 2023, and attending the NAB’s NYC show this fall.


You’ve likely seen posts from BSM/BNM on Facebook, Twitter and LinkedIn promoting a number of open positions. I’m adding crew to help us pump out more content, and that means we need more editors, news writers, features reporter’s and columnists. If you’re currently involved or previously worked in the industry and love to write about it, send a resume and few writing samples by email to

With that said, I’m excited to announce the addition of Ryan Brown as a weekly columnist for BSM. Ryan is part of ‘The Next Round’ in Birmingham, Alabama, which previously broadcast on WJOX as JOX Roundtable. The show left the terrestrial world in June 2021 to operate as its own entity. Ryan’s knowledge and opinions should provide a boost to the site, and I’m looking forward to featuring his columns every Tuesday. Keep an eye out for it tomorrow, and if you want to check out the guest piece he previously wrote for us, click here.

Demetri Ravanos and I have talked to a lot of people over the past month. More additions will be revealed soon. As always, thanks for the continued support of BSM and BNM.

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Barrett Blogs

Six New Contributors Join Barrett Media

“These latest additions will make our product better. Now the challenge is finding others to help us continue growing.”



Building a brand starts with a vision. Once that vision is defined, you identify the people who fit what you’re creating, lay out the game plan, and turn them loose to execute. If the product you’re creating is original, fills a gap in the marketplace, and the work turned in by your team is consistently excellent and promoted in the right locations, more times than not you’ll build an audience.

As you grow, the focus turns to studying what your audience wants, needs, and expects from your brand. Certain things you expect to be big turn out small, and the things you saw limited upside in create opportunities you never saw coming. It’s critical to be open minded and ready to pivot while also examining where and when people consume your product, which pieces of content do and don’t matter, and then use that information to direct your team to give folks more of what they value and less of what they don’t. Team members should want that feedback too. It tells them what is and isn’t worth spending their time on.

As I lay all of that out it may sound like I’m talking about a radio station or television operation. These are the things programmers do frequently to make sure the talent, shows, and brand is satisfying the expectations of an audience. But what I’m actually referring to is the brand you’ve made a choice to click on to read this column, Barrett Media.

I’ve mentioned many times on this website how I started this operation by myself, and didn’t expect to have a team of writers involved in it. I was focused on consulting sports stations, sharing my programming views on this website, and as I cranked out content consistently, I discovered others loved the business like I did and had a desire to share their insights too. Rather than sticking to my original plan, I pivoted and increased our content offerings. In return, the audience grew, clients grew, and it’s led this brand to grow beyond my expectations. Now we cover sports AND news media, we run an annual conference, feature a membership program, create podcasts, deliver a daily 8@8 and three times per week BNM Rundown newsletter, and work with various brands and companies across the broadcasting industry. I’m extremely fortunate to be in this position and don’t take it for granted.

But with growth comes change. We’ve been blessed to have a lot of talented people contribute to this site over the years, and as they produce quality work, and others across the industry recognize it, they earn interest for their services. That then leads to some having to sign off for bigger opportunities. I see that as a great positive for the brand. Would it be nice to have more consistency and keep a crew together for years? Of course. I know it’d make Demetri’s life a lot easier. If we’re losing people for the right reasons though, and they’re landing opportunities that help them advance their careers, I’m going to be happy for their success, and trust that we’ll find others to keep us moving forward. The success of our team helps make what we do more attractive to others because it shows that if you do good consistent work here, you can put yourself in a position to attract attention.

Over the past two months, I have challenged Demetri Ravanos to invest more time talking to people about writing for us. Expanding our Barrett News Media roster is a priority. So too is adding quality people to help us improve Barrett Sports Media. BSM has had just under seven years to earn trust with readers. BNM has had less than two. We’ve put out ads on our website and newsletters, social posts, an ad on Indeed, and we’ve reached out directly to people who we’ve felt may be able to add something interesting to our brand. Most of my time is spent listening to stations and talking with clients, but my eyes are always roaming looking for content, and my mind is always thinking about what we can create next to make an impact.

I don’t judge our brand’s success based on clicks, shares, breaking news before other outlets or showing up in the top three listings on Google. I care more effort accuracy, timeliness, passion, consistency, storytelling, insight, and being fair and non-agenda driven. We’ve found our niche being able to tell stories about broadcasting professionals, relaying news, and offering expert knowledge to serve those involved in the broadcasting industry. If we continue to excel doing those things consistently, I’m confident our audience will reward us by reading and sharing more of our content. It’s why we never stop recruiting to keep things fresh.

Having said that, I am excited today to reveal six new additions to the Barrett Media staff. Peter Schwartz is a name and voice many in New York sports radio circles are familiar with. Peter has spent three decades working with various outlets and I’m thrilled to have him writing weekly feature stories for us. Brady Farkas is a talented host and former programmer who now works for WDEV in Burlington, VT. Karl Schoening is a play by play broadcaster who has worked in San Antonio sports radio and has had the added benefit of learning the industry from his talented father Bill who calls Spurs games. Each of them will produce bi-weekly feature stories for the brand. Jason Ence is in Louisville and has written about sports betting for Twin Spires while also working for ESPN 680. He’ll be writing sports betting content for us on a weekly basis. Jasper Jones will help us by adding news stories on Friday’s. He’s presently in Philadelphia learning the business working for Audacy. Last but not least, veteran author, Brewers writer, and former radio professional Jim Cryns comes on board to help us with features on news media professionals.

These six additions make us stronger, and I’m excited to have them join the team to help us add more quality content to the website. That said, we’re not done yet. Demetri and I are still talking with others and I expect to make a few more additions in the weeks ahead. As I said earlier, we want to improve the news media side of our operation and continue adding people to help us make a bigger dent in the sports media space. Broadcast companies invest in us to help them, and I believe it’s important to invest back.

If you’ve programmed, hosted a top rated show, worked in measurement, led a cluster as a GM, sold advertising, represented talent or have worked in digital and feel you have knowledge to share, reach out. I can’t promise we’ll have room but we’re always willing to listen. I’m not worried about whether or not you’ve written for professional publications. Passion, experience and unique insights matter much more than a resume or journalism degree.

I appreciate everyone who takes time to read our content, like and share it on social, and all involved with this brand who help bring it to life each day. The latest additions of Schwartz, Farkas, Schoening, Ence, Jones and Cryns will make our product better. Now the challenge is finding others to help us continue growing.

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