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October Sports Radio Ratings Across The Country

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The fall is one of the strongest periods of the year for the sports radio format. The recent information supplied to BSM confirms that a lot of stations are experiencing strong success as they head towards the finish line in 2016. For the month of October here’s what we learned.

  • In Minneapolis, KFAN may have produced the highest monthly in the entire country for sports radio. The radio station finished 1st M-SU 6a-Mid with Men 25-54 with an incredible 17.4. Even more amazing, the brand came in 1st with 6+ delivering a phenomenal 8.9. That rating was 1.3 points higher than AC station KS95 who came in 2nd. The return of the Vikings has certainly helped but there’s much more to the brand’s success than just football games. All shows on the station led the market.
  • One brand that mirrors KFAN for monthly dominance is 104.5 The Zone in Nashville. The station ruled the local market yet again, turning in a 1st place finish among Men 25-54 M-Su 6a-Mid (15.9) and M-F 6a-7p (16.3). If that wasn’t enough, every show on the station was 1st with Men and Adults 25-54, and the brand gained four share points month to month. Mornings did a 17.6, middays an 18.7, and afternoons a 16.2. When you provide a 16 or 17 share and don’t lead your station, that tells you how powerful a brand is.
  • With the Patriots kicking off their 2016 campaign and the Red Sox advancing to the playoffs, ratings remained high in Boston. 98.5 The Sports Hub finished 1st with Men 25-54 M-F 6a-7p (14.3) and M-Su 6a-Mid (12.8). Felger & Massarotti had The Hub’s best performance delivering a 17.2 in afternoons. Meanwhile WEEI also had a big month. The station was 2nd M-Su 6a-Mid and M-F 6a-7p delivering a 10 share in both demos which was two and a half points higher than their previous month. Kirk and Callahan was WEEI’s highest rated show delivering above a 12 share which was three and a half points higher than their previous month. One additional item of interest, among Men 35-64 WEEI remains the market leader. The Hub leads the way in the younger male demos.
  • Moving to St. Louis, 101 ESPN received some incredible news. Despite losing the Rams to Los Angeles and entering the fall without a local football team’s rights on the air for the first time since the station launched in 2009, the station’s performance didn’t miss a beat. 101 was dominant yet again, finishing 3rd M-Su 6a-Mid with Men 25-54 with more than a 7 share. Each of the station’s key weekday shows (Bernie Miklasz, Kevin Wheeler, The Turn, and The Fast Lane) recorded between a 7.5 and 9.2 and were inside the top 3. 101 ESPN continues to be the highest rated spoken word brand in the entire market despite not having the rights to one of the market’s local teams.
  • Shifting to Dallas, it was another positive month for 105.3 The Fan and Sports Radio 1310 The Ticket. The Ticket finished 1st with Men 25-54 in both M-Su 6a-Mid (6.8) and M-F 6a-7p (8.7). The Fan was 2nd M-Su 6a-Mid (6.2) and 4th M-F 6a-7p (5.4). Among Men 18-34 The Fan (5.9 – 4th) remained ahead of The Ticket (5.3 – 5th) M-F 6a-7p. One other big positive, both stations weekday shows finished inside the Top 5. The Musers were the highest rated show on The Ticket finishing 1st in mornings with a 9.8. G-Bag Nation provided The Fan’s best performance, coming in 3rd in middays with a 6.5.
  • 97.1 The Fan continues to set the Columbus, Ohio market on fire. The station finished October in 1st place with Men 25-54 M-F 6a-7p (14.3) and M-Su 6a-Mid (13.5). One additional item of interest, despite a ratings decline on television for the NFL, the same story didn’t ring true for The Fan. The station’s radio broadcasts of NFL games courtesy of Westwood One were 1st across the board. Sunday night football games recorded a 16.1. Monday Night football games delivered a 12.8, and Sunday afternoon games recorded a 9.4.
  • Over in Omaha, 1620 The Zone remains atop the local leaderboard. The station finished 5th with Men 25-54 M-F 6a-7p (5.0) and 7th M-Su 6a-Mid (4.2). The station’s morning show featuring Gary Sharp and Damon Benning were 4th with a 6.8, middays with Nick Bahe were 9th with a 2.8, and afternoons with John Bishop and Josh Peterson were 5th with a 5.1.
  • Down in Tampa, despite dropping its local morning show for ESPN Radio’s Mike & Mike, WDAE remained in excellent shape. The radio station finished 4th among Men 25-54 M-Su 6a-mid with a 5.3.

As we gain additional information from other markets around the country we’ll keep you updated. Stations can send along updates via email to JBarrett@hvy.tcp.mybluehost.me.

Sports Radio News

David Feherty Launches Weekly SiriusXM Show

“David’s unique blend of wit and golf wisdom, and his experience from a lifetime in the game, really make him one of a kind.”

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Via NBC Sports Pressbox

SiriusXM announced today that David Feherty, who has been entertaining golf audiences with his witty perspective on the game for more than two decades, is joining SiriusXM to launch a new weekly show.

Feherty will team up with fellow former pro and SiriusXM host John Maginnes for Feherty and Maginnes. The show will be on Monday evenings on the SiriusXM PGA TOUR Radio channel.

They will preview the new show this Wednesday at 5pm. The show officially starts in its new time slot on January 3rd, as the PGA TOUR season picks up steam with the Hawaii tournaments.

“I can’t wait to work with John Maginnes,” said Feherty.  “He is one of my favorite people and SiriusXM will be a really fun platform for us. The over/under on both of us getting canceled is about six weeks!”

The format will include long form interviews with personalities from the world of golf with storytelling to the listeners coming from the golf expertise of Feherty and Maginnes, who both had playing careers on the PGA Tour.

“David’s unique blend of wit and golf wisdom, and his experience from a lifetime in the game, really make him one of a kind,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer. “SiriusXM is the perfect platform for his many great stories and the insightful and revealing conversations he’ll have with his guests.  We are thrilled to pair him up with John and bring together two terrific personalities who will deliver an entertaining, must-listen show for our listeners.”

Feherty spent time following his playing career at CBS and NBC as well as his own show on the Golf Channel.

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Sports Radio News

Industry Analyst Predicts Crypto Will Surpass Gambling In Sports World

Industry sources believe that crypto could grow into a $100 million dollar industry for sports television within the next year.

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Industry insiders have believed for quite a while that sports betting was the future for sponsorship and advertisement revenue, but it appears that there is a new venture on the rise that is quickly surpassing it.

Crypto.com made a huge statement in purchasing the Staples Center in what will be known as Crypto.com Arena come Christmas Day.

SponsorUnited Founder and President Bob Lynch believes that there is no doubt that Crypto and Blockchain will far exceed sports betting as the premiere revenue money maker for the sports industry over the next decade.

“They’re essentially buying equity,” which would be particularly valuable in an industry that is still widely doubted, Lynch said on Crypto.com’s purchase of the arena. “The Lakers and Clippers have global exposure, media value and mentions that give instant brand legitimacy with top-of-mind awareness through national/global TV exposure,”

Crypto has already started to push its way into major advertisements for key events in the world of sports. Cryptocurrency exchange FTX purchased an ad in this upcoming Super Bowl, and already has the backing of the biggest star in professional football. Tom Brady has an equity stake in the company.

Crypto.com is already the sponsor of FOX‘s college football studio show, Big Noon Kickoff, on top of running ads during broadcasts of the game as well.

Industry sources believe that crypto could grow into a $100 million dollar industry for sports television within the next year. It seems that the possibilities are endless for crypto within the sports landscape. While sports gambling certainly isn’t going away from the public eye, it could be overtaken by crypto in terms of ad spending and sponsorship visibility very soon.

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Sports Radio News

Colin Cowherd: Lincoln Riley At USC Is Good For Networks

“Colin Cowherd pointed out that when USC is a contender, LA watches.”

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FS1

Colin Cowherd is a self-professed college football fan. When the sport is interesting, he talks about it. The sport may never be more interesting than when the coaching carousel is spinning.

On Mondy’s edition of The Herd on FS1 and FOX Sports Radio, Cowherd dove in on USC’s hire of Lincoln Riley. He says that it is good for college football that Riley left Oklahoma for Los Angeles.

“My phone blew up yesterday, not only because people know I’m kind of a USC honk, but network people,” Cowherd said. “They’re like ‘do you understand how big this is for networks?’”.

Colin Cowherd pointed out that when USC is a contender, LA watches. He noted that when USC lost to Texas in the 2006 Rose Bowl, ABC scored a 22.5 rating in the city.

“The networks want USC to be good. You know why? Because New York, DC, and Boston have never watched college football. Chicago does and LA does. So the Big Ten being good is good for college football TV ratings. But LA doesn’t watch college football anymore. They will now.”

As for the hard times USC has fallen on and been stuck in mostly since Pete Carroll bolted for the NFL, Cowherd is not particularly worried. He pointed out that Georgia, Alabama, Ohio State, and Notre Dame were all down before they hired the right coach. Programs at the blue blood level in the sport have a way of bouncing back quickly.

Network executives are hoping Cowherd’s assessment is correct. USC is the only brand on the West Coast capable of resonating on a national level.

The Los Angeles sports landscape has changed though. When USC was a celebrity program under Pete Carroll, the city did not have an NFL team. Now it has two. The Dodgers were not annual contenders in Major League Baseball. The Lakers had stars, but the Clippers didn’t. Now both do.

Does LA love college football enough for the Trojans to turn some heads in the city with the most stars in the sports world?

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