If only the Chicago Cubs could win the world series every month! That would make the personnel at both sports radio stations in Chicago very happy.
In the latest November book, the Cubs ability to rally from 3-1 down in the world series, to knock off the Cleveland Indians and bring a world championship to a city which had gone 108 years without one, had a massive impact on the ratings for both 670 The Score and ESPN 1000.
For The Score, the home of Cubs baseball, they led the market. The radio station was 1st with Men 25-54 M-F 6a-7p with a 6.5. They also came in 1st with Men 25-54 M-SU 6a-Mid with a 7.7.
Outside of the male demos, The Score was equally as powerful. The station finished 2nd among all listeners 6+ M-SU 6a-Mid, registering a 6.1. Their total cume in that demo was 1,774,400. Their 6+ number was also nearly two points higher month to month, and their cume climbed by 670,000. A huge tip of the cap to The Score’s program director Mitch Rosen and his entire team on a job well done.
As impressive as The Score’s performance was during the November book, ESPN 1000 also had plenty of reason to celebrate. Adam Delevitt and his team seized the moment and helped lift their brand’s performance despite not having the local rights to the Cubs.
To offset the local play by play disadvantage, ESPN 1000 aired the national broadcast of Cubs playoff games thanks to their affiliation with ESPN Radio. That decision coupled with a strong lineup propelled the brand to finish 2nd with Men 25-54 M-F 6a-7p with a 5.8. They also came in 3rd overall with Men 25-54 M-SU 6a-Mid with a 5.0. Their 6+ performance was also up by .8 and their cume grew by 350,000.
What stood out most though for ESPN 1000 was the performance of “Waddle and Silvy”. W&S defeated The Score’s “Boers and Bernstein” in afternoon drive, coming in 1st with a 6.4 among Men 25-54. B&B were 2nd with a 5.8. W&S also bested B&B among Men 18-34, Men 25-49 and Persons 25-54, and finished in the top 10 in the 6+ demographic.
In middays, The Score won the head to head battle as “Spiegel and Goff” came in 1st with a 6.5 among Men 25-54. ESPN 1000 was 3rd with a 5.9. The Score also won the matchup in mornings with “Mully and Hanley” turning in a 6.5 to finish 2nd. However, ESPN 1000 which airs ESPN Radio’s national show “Mike and Mike”, got a nice bump, and were 4th with a 5.6. Given the local vs. national argument that pops up in every city, this is a healthy story for both stations.
One other interesting note that stood out, during the final week of the book (October 27-November 2) when the World Series was as its peak, both morning shows saw higher gains and were tied for 1st in the market with a 7.5. In the December book we’ll get a better look at how sports radio performed in the city the morning after the Cubs won it all. We’ll also see how both brands benefitted on the day of the world championship parade.
What’s undeniable in this book is that both stations reaped the rewards of the Cubs lifting their city and delivering the ultimate euphoria to a starved fan base. Their title win also provided a much needed distraction from a difficult Bears season. Now the challenge for The Score and ESPN 1000 is figuring out how to take advantage of their increased exposure and listenership and use it to their benefit in the future.
Parker Hillis Named Brand Manager of Sports Radio 610
Goodbye snow and hello heat! Parker Hillis is headed to Houston. Audacy has announced that he will be the new brand manager for Sports Radio 610.
“Parker is a rising star,” Sarah Frazier, Senior Vice President and Market Manager of Audacy in Houston, said in a press release. “He has impressed us since day one with his innovative ideas, focus on talent coaching and work ethic. We’re thrilled to have him join our Audacy team.”
Hillis comes to the market from Denver. He has spent the last three years with Bonneville’s 104.3 The Fan. He started as the station’s executive producer before rising to APD earlier this year.
In announcing his exit from The Fan on his Facebook page, Hillis thanked Fan PD Raj Sharan for preparing him for this opportunity.
“His leadership and guidance set the stage for me to continue to grow and develop in this industry, one that I absolutely love,” Hillis wrote. “This is a special place, one that I am honored to have been a part of and so sad to leave.”
Sports Radio 610 began the process to find a new brand manager in February when Armen Williams announced he was leaving the role. Williams also came to Houston from Denver. He started his own business outside the radio industry.
“I’m excited to join the Sports Radio 610 team in Houston,” said Hillis. “The opportunity to direct and grow an already incredible Audacy brand is truly an honor.”
Schopp & Bulldog: NFL Has To Figure Out Pro Bowl Alternative That Draws Same Audience
“The game just could not be less interesting.”
After years of criticism and declining television ratings, NFL Commissioner Roger Goodell publicly stated this week that the Pro Bowl, as it is currently contested, is no longer a viable option for the league and that there would be discussions at the league meetings to find another way to showcase the league’s best players.
Yesterday afternoon, Schopp and Bulldog on WGR in Buffalo discussed the growing possibility of the game being discontinued, and how the NFL could improve on the ratings it generates with new programming.
“The same number of people [who] watched some recent… game 7 between Milwaukee and Boston… had the same audience as the Pro Bowl had last year,” said co-host Chris “The Bulldog” Parker. “….Enough people watch it to make it worth their while; it’s good business. They’ll put something in that place even though the game is a joke.”
One of the potential outcomes of abolishing the Pro Bowl would be replacing it with a skills showdown akin to what the league held last year prior to the game in Las Vegas. Some of the competitions held within this event centered around pass precision, highlight catches and a non-traditional football competition: Dodgeball. Alternatively, the league could revisit the events it held in 2021 due to the cancellation of the Pro Bowl because of the COVID-19 pandemic, which included a virtual Madden showdown and highlight battle, appealing to football fans in the digital age.
Stefon Diggs and Dion Dawkins of the Buffalo Bills were selected to the AFC Pro Bowl roster this past season, and while it is a distinct honor, some fans would rather see the game transformed or ceased entirely – largely because of the risks associated with exhibition games.
In 1999, the NFL held a rookie flag football game on a beach in Waikiki, Hawaii before the Pro Bowl in which New England Patriots running back Robert Edwards severely dislocated his knee while trying to catch a pass. He nearly had to have his leg amputated in the hospital, being told that there was a possibility he may never walk again. Upon returning to the league four seasons later with the Miami Dolphins, Edwards was able to play in 12 games, but then lost his roster spot at the end of the season, marking the end of his NFL career.
“You might not want to get too crazy with this stuff, but there’d have to be some actual contests to have it be worth doing at all,” expressed show co-host Mike Schopp. “Do you not have a game? I don’t know.”
The future of the Sunday before the Super Bowl is very much in the air, yet Goodell has hardly been reticent in expressing that there needs to be a change made in the league to better feature and promote the game’s top players. In fact, he’s been saying it since his first days as league commissioner in 2006, evincing a type of sympathy for the players participating in the contest, despite it generating reasonable television ratings and advertising revenue.
“Maybe the time has come for them to really figure out a better idea, and maybe that’s what’s notable [about] Goodell restating that he’s got a problem with it,” said Parker. “If there’s some sort of momentum about a conversation [on] creating a very different event that could still draw your 6.7 million eyeballs, maybe they’ll figure out a way to do something other than the game, because the game just could not be less interesting.”
Iowa Adds WCKG As Chicago Radio Affiliate
“The Hawkeyes open their season at home on September 3 against FCS power South Dakota State.”
Iowa City, home of the University of Iowa, sits just over three and a half hours from Chicago. It makes sense to assume plenty of alumni move to the Windy City after school and that other Iowa fans live in the metro area as well. That is why the Hawkeyes have struck a deal with WCKG to become their radio affiliate in Chicago.
The station, which is heard on 1530 AM, will air the entire season of Iowa football.
“Iowa Football’s storied history, continued success, and loyal fan base and alumni network throughout Chicagoland made this move a no-brainer for WCKG,” WCKG Sports Director Jon Zaghloul said in a press release. “I’m excited to bring the Hawkeyes to Chicago, and can’t wait to start airing games this Fall. It’s a huge acquisition for our brand, and, more importantly, our devoted listeners.”
The Hawkeyes open their season at home on September 3 against FCS power South Dakota State. Gary Dolphin has called all of the school’s sports on radio since 1996. Ed Podolak is his partner in the booth during football season.