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The Checklist For Hiring a New On-Air Personality

Jason Barrett

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Many things stay the same in sports media. Especially when it involves a brand’s weekday lineup.

If you look around the sports radio format today, you’ll find the majority of radio stations feature the same on-air personalities in a weekday position for a lengthy period of time. That happens because most listeners prefer consistency, and companies are less likely to break up a show that is satisfying the demand of its audience and advertisers.

But if there’s one thing most executives will be forced to deal with at some point during their career, it’s a change to their roster. For every Mike Francesa who works for the same station for over twenty five years, there are many others who change companies multiple times.

A manager may have to part ways with an individual who’s not getting the job done. They may lose an employee because they’ve landed a bigger opportunity elsewhere. A worker could discover a passion to do a different line of work, or the company could downsize if business suffers. In each case, the manager is left to fill a void.

If you work in a management role in this industry for an extended period of time, you’ll not only experience this yourself, but you too will be placed in position to have to overcome a short term setback and create a long-term solution.

So who do you call when the problem pops up? Where do you look? What’s your process for ensuring that your brand won’t miss a beat and will continue to get better?

There is no blueprint for how to handle these situations. Each market, station, and individual operates differently. But as someone who’s gone through a few of these challenges in multiple cities and has experienced the good and the bad, I thought I’d share a few tips to help others who find themselves wrestling with uncertainty, and the difficulty of keeping a brand stable and in position to enjoy larger success.

keyfindKnow What It Is You’re Seeking: Before you start sifting through resumes, airchecks, and exploring industry professionals who work for other brands, think about what it is that you want out of the next person you hire.

I know an executive or two who have taken the approach of “I don’t know exactly what it is I’m looking for but I’m sure it’ll stand out as the process unfolds“. In my opinion that’s a flawed strategy. It illustrates a lack of vision.

Do you think George Lucas just entered a studio and said “put a few actors on camera in costumes, give them a few weapons and play a few cool sound effects, and I’m sure good shit will happen” when he created Star Wars? It started in his head. Then he started the process to find the right people to help bring his vision to life.

When you’re looking to add someone to your roster, you should have a clear idea of what the audience expects from your brand and its on-air people. You should also know what qualities are necessary on-air and behind the scenes to make the fit right for all involved. Whether it’s an ability to deliver explosive opinions, produce consistent laughter, provide creative content, being active in the community, etc.

You should also have a regular list of talent in your market or outside of it who you think highly of. When a situation pops up and you’ve got a hole to fill, you can’t wait to then start figuring out who might be able to help. As the great Vince Lombardi once said, “The will to win is not nearly as important as the will to prepare to win“.

Understand that as you go through this process, you may not be able to immediately detect whether or not someone is a good teammate or if they have a strong work ethic, but you should be able to get an immediate read on how they sound and present themselves. That will play a key role in determining how they fit your brand and vision.

homeworkResearch Each Legitimate Candidate Thoroughly: Many have the skills to sell a ketchup popsicle to an executive wearing white gloves on the telephone. That doesn’t mean though that they’ll win big for you on the air or be the right fit inside your workplace.

Before you engage in deeper discussions, listen to their work and ask around. Ask the candidate to email you their best material. This allows you to get a sense of their judgment. If they’re on the air someplace else, drop in unannounced. Otherwise you may receive a great edited sample but not a true reflection of what they deliver each day on the air.

The next part of the process is talking to people who know the candidate. Talk to folks who think favorably of them, but also to their critics. If an individual tells you they have no former bosses or colleagues who aren’t positive about them, your bullshit detector should immediately go up.

Let’s be honest, sports radio is full of passionate people with strong opinions. I don’t care which city or building you’re in, there are always one or two people in it who aren’t going to like or agree with your style, personality or the way you conduct yourself. And that’s not necessarily a bad thing. Talented and competitive people usually create mixed reactions.

The next phase is digging into their social media profiles, and running a Google search to see what pops up. Does the person live their life differently on social media? Do they make decisions on-air or off of it which could negatively impact your employer? Are they interactive with the audience? Do they possess other skills beyond hosting on the air (writing, video, podcasts, etc.)?

In the past this wasn’t necessary, but in 2016, we’re faced with different realities.

One thing I highly recommend is having the individual step foot into your building before any job is to be presented. In most big markets that’s common, but in some smaller cities it’s not always possible. That said, I believe there’s great value in seeing the body language of your staff and the individual when they come in contact with one another.

Furthermore, if I’m the individual and I’m considering joining your team, there’s risk for me too. I want to know who I’m working for and how the operation works. That’s even more important if it’s a relocation opportunity. Most talented people don’t move from one city to another without an idea of what they’re walking into.

deadlineDon’t Create An Artificial Deadline: The second an opening pops up inside your operation, people will ask “Now what?” “Who are you going to hire?” and “When will they start“? You may even hear that a slow response may hurt the station with its advertisers.

If you buckle under pressure, you may find yourself fixing the same problem a few months later. Nobody likes uncertainty, but you’re better off taking your time and working through the process to make a good decision, rather than rushing your judgement. That’s how you end up doing more damage to the business.

Granted, nothing in life is guaranteed. You could go through a lengthy process and still hire the wrong person. In that case, you’ll look worse inside the building. But, I find that more times than not, executives who do their homework and focus on a strong long-term solution instead of a quick alternative, end up making smart decisions.

The message to your internal team is simple, “we are working to identify someone who fits the culture of our brand, and possesses the talent to help us make a long-term impact. The goal is to hire them as soon as possible, but we will exhaust all options. I will keep you posted on the process and notify you as soon as we’ve found the right fit“.

Obviously your bosses aren’t going to give you a year to look at every person walking the planet, but if you’re bringing in candidates for conversations, and they hear and see some positive qualities out of the people you’re talking to, they’ll stand by your side, and trust that when the smoke clears you’ll have the brand in position to have even larger success.

In the end, nobody remembers how quickly you finalized a process, only who you hired. Make the right call, not a rushed call.

realityManage Internal Short-Term and Long-Term Expectations: Once you’ve hired someone to join your team, it’s your job to outline what success will look like moving forward. This requires meeting with key members of your brand, and setting realistic expectations for both the short-term and long-term. Too often brands look to reverse course if things don’t happen quickly, but the reality is that it often takes time to build a winner. Just ask the Chicago Cubs.

The first step is laying out your vision for your corporate bosses, and the person you report to inside your operation. Make sure you identify your brand’s current standing, and explain what you believe is possible in the next 3 months, 6 months, 12 months and beyond.

One thing I’ve learned in my experiences is to always be candid. If you expect a short-term step backwards in the ratings, express it. If you anticipate a higher volume of negative emails to your management team or advertisers, say it. Nobody wants to be surprised and hear about it afterwards, especially when they gave you the floor to address them beforehand.

Be prepared to provide additional insight on why you feel confident about the expectations you’ve laid out, and don’t be surprised when you’re put in position to have to defend your plan. If you want the company to allow you to shop for the groceries, you have to be able to prepare a great meal and get them excited to come to the dinner table. If they get to the table and the meal isn’t good, they’re going to wonder if they have the right chef.

Once everyone is in agreement of the game plan, then it’s time to sell it internally to the programming and sales teams. This includes sitting down with the individual you’ve hired, and making sure they (and anyone else involved with their show) understand your expectations and how you plan to help them reach the level of success that you’re aiming for.

Once all parts of the operation are able to wrap their arms around your strategy, then it becomes a matter of executing it, and getting the audience and advertisers on board. Be sure to keep the high ranking officials in your company aware of your progress, and how the brand’s performance is matching up with the goals you set for it prior to making changes.

thatsallConclusion: When you’re tasked with making decisions on behalf of a company, you’re going to feel pressure to be perfect anytime you hire someone. But you won’t be. You will swing and miss. When you do, be accountable, learn from the situation, and do everything in your power to avoid making the same mistake twice.

In baseball, if a hitter gets a hit 3 times out of 10, and does it for a sustained period of time, they have a chance to one day enter the hall of fame. In the sports media business, 3 out of 10 effective hires will earn you a pink slip. However, if you nail 8 or 9 out of 10 key decisions, and the brand continues improving its ratings and revenue, the group will continue to support you.

Each situation and company may be different, but I find that a few traits are necessary in anyone you consider hiring. If a person is competitive, coachable, curious, and professional, and possesses a strong work ethic, more times than not you’ll end up in a good place. That’s assuming of course they’re talented too.

The one challenge that can make things harder is when you identify a difference maker but they come with baggage. Then you have to trust your gut and the information you’ve gathered to determine if the risk is worth the reward. For example, Howard Stern came with a ton of red flags, but any smart executive would’ve put their career on the line to have him occupy their airwaves.

But not every host is Stern.

If you don’t passionately believe in someone enough to risk your own professional standing, then you should take a pass. You don’t hire an edgy host who stirs things up and then ask them to play nice and be someone else. If you’re going to dance with the devil, remember who you’ve asked to dance.

If you’re a personality, the one thing to understand is that it’s not always about who’s the most talented. Beauty is in the eye of the beholder (the PD/executive) and you wouldn’t be under consideration for an opening if you weren’t highly skilled. The way you fit the brand, its staff, and the hiring manager makes a bigger difference. If you don’t check all three boxes better than the others who are up for the job, you’ll be on the outside looking in, no matter how gifted of a performer you are.

For the person in the hiring chair, remember that the choices you make are a reflection of your decision making as a leader. The results will either make you look smart and earn the respect of your peers, or you’ll become the focus of daily gossip and carry an invisible bullseye on your back. You can’t be afraid to fail or be criticized, and you shouldn’t invest much energy in earning a pat on the back.

Instead, focus on making solid choices to grow your business. If you take that approach, people will know they’re in capable hands, even if they don’t take the time to tell you.

When employees feel good about the situations they’re in, receive regular feedback, and value the way they’re compensated and treated, they tend to go above and beyond to maintain that status. That’s how you end up on the winning side, instead of packing up your office and scheduling a future date at the unemployment office.

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Barrett Blogs

Is Sports Journalism Still Worth Paying For?

“I know many like to declare print being dead. I’m sorry I’m not one of them. Adults still enjoy reading.”

Jason Barrett

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Courtesy: Don Nguyen

I’ve been thinking about this column all week because it’s a topic I’m passionate about and curious to hear the responses to. For starters, let me pose a few questions to you. Does quality journalism still matter? Is it worth paying for? Do advertisers see enough return on their investments with print outlets through associations with influential writers, publications and branded content? Are consumers hungry to read the full details of a story or are they satisfied with the cliff notes version and absorbing messages that fit inside of 140-280 characters?

The world we’re in is saturated with content. Attention spans are rapidly shrinking. Social media is both to blame and bless for that. The positive is that we’re exposed to more content than ever before. This means more opportunity to reach people and grow businesses. The challenge of course is standing out.

People listen, read and watch less of one thing now, opting for variety during the time they have available. The issue with that is that it often leads to being less informed. I know many like to declare print being dead. I’m sorry I’m not one of them. Adults still enjoy reading. I see nearly three million people do it on this website alone and we’re small potatoes compared to mainstream brands. Clearly people like to learn.

I raise this topic because last week, Peter King announced his retirement although he left open the door for side projects. After forty plus years of writing the gold standard of NFL columns, King revealed he wanted to slow down and invest his time in other areas of life. Among his considerations for the future after taking a breather are teaching.

In a podcast interview with Richard Deitsch, King said “We may love this column but I doubt that it made enough money for NBC to pay what they were paying me. I don’t think words are very profitable anymore. It’s a sad thing but it’s what’s happened to our business.”

Later in the conversation, King discussed the difficulty he might face if speaking to students about whether or not to pursue working in the media industry. He acknowledged that the business is bad right now. However, he pointed out that if you can write and read, and be an intelligent thinking contributing member of society, there are a lot of jobs you can do beyond being a writer for a paper covering the NFL. You can teach English, work in PR or for a team or league website. But journalism is different now, and though it’s not impossible to do, having flexibility is important.

I agreed with most of King’s remarks and thought about the two different ways people might respond to them.

If you’re in agreement with Peter, you’ll point to the reduction in industry jobs, the changes in salaries, the lack of trust in media outlets, the economic uncertainty facing traditional operators, the shrinking ability to uncover truth, and the data that frequently supports video being hot, and print not so much.

Those who disagree will list the New York Times and The Athletic as examples of print brands that still matter. They’ll also mention the surge in newsletters, the arrival of new online outlets, and the daily communication between millions of people each day on social media, much of it revolving around conversations created or supported by text.

Where I sit is somewhere in between.

First, the notion that it’s harder now than before is one I’ll challenge. When I entered the business, I had to mail letters, send cassette tapes, and wait months for a response. There was no internet or opportunity to create a podcast, Substack, website or video to build an audience. I had to be selected by someone to have a chance to work. There were thousands like me who wanted a way in and were at the mercy of decision makers preferring my resume over someone else’s. I did exactly what King said on the podcast when he mentioned having to do other jobs to support yourself while pursing a dream.

Where I agree with King is when he mentioned words not being as profitable anymore. Are print reporters and columnists going to make what they once did? Probably not. There will always be exceptions just as there are in television and radio, but if you think you’re going to do one specific job and making a financial killing on it, prepare to be disappointed. Today, you better be able to wear different hats and create a lot of content in multiple places. Earning a lot for doing a little is a way of the past.

The one area where I’ll differ is when it comes to advertising. I believe there’s untapped value for brands in print. Recall with the written word remains strong. There’s also less advertising clutter in written stories than audio and video programming blocks. Advertisers may not seek out traditional print advertising anymore but branded content, newsletter associations, and social media placements remain valued.

What I admire greatly about King is that he evolved over the years. His written work on SI was must-read but that didn’t stop him from leaping into the online space and launching MMQB. The arrival of that microsite was done at the right point in time, and when SI began to change, King didn’t hang on, choosing to make the bold move and jump to NBC. Upon his arrival, he started contributing on television, podcasts, and expanding his profile on social media.

What you should take away from Peter is that you’ve got to constantly examine the business, and understand when it’s time to pivot, even if it means leaving your comfort zone. You also have to recognize that things are going to change and your job description will likely be one of them. If you stay married to what you once did, you’ll be in a tough spot. If you roll with the punches and embrace what’s new, you’ll survive and thrive.

You also have to understand that you’re going to be tied further to what you produce. Does your presence and performance grow advertising revenue? Are you speaking on behalf of brands and helping them move product? Do you grow subscriptions or readership to levels that make it easy for a company to invest significantly in you? Talent is subjective. Results aren’t. Those who create quality while boosting the bottom line will remain in demand.

Remember this in a few years when artificial intelligence becomes a bigger part of content creation and discovery. Those who adapt to it and work with it will be just fine. Those who reject it will be searching for new career paths. Not that there’s anything wrong with that. There’s better stability in other industries. But there’s nothing like creating content around the world of sports and media. It just requires adaptability and being comfortable with being uncomfortable.

BSM Summit Update:

In ten days we unite the sports media business in New York City for the 2024 BSM Summit. All of the sessions are now complete. I’m excited to add Natalie Marsh, General Manager of Lotus Communications in Las Vegas, Cody Welling, Station Manager of 97.1 The Fan in Columbus, and Stephanie Prince, Vice President and Market Manager of Good Karma Brands West Palm Beach to our schedule. The full agenda for both days is posted on BSMSummit.com.

In addition, I’m thrilled to share that we’ll have a few special appearances at the ESPN Radio After Party on Wednesday March 13th. Joining us on-site will be Evan Cohen, Chris Canty and Michelle Smallmon of UnSportsmanLike, Freddie Coleman and Harry Douglas of Freddie & Harry, and Chris Carlin from Carlin vs. Joe.

Thumbs Up:

Chris Mortensen: Rarely does the sports media industry collectively agree on anything but you won’t find much disagreement on Chris Mortensen. He was a special talent and human being. I was fortunate to see it firsthand as a producer at ESPN Radio. I then enjoyed many interactions with Mort as a program director lining up calls on the radio stations I ran. It didn’t matter what job you did or where you worked, Chris treated you well. His work was hall of fame worthy but it was the manner in which he interacted with people that truly made him a legend. Rest in peace, Mort. I’m sure the next wave of conversations with John Clayton are going to be amazing.

Mike Felger: It would’ve been easy to pile on and publicly root for a competitor to fail and fold. Instead, Felger took the high road, acknowledging that he’s rooting for WEEI to come out of bankruptcy in good shape. That’s what smart business people. Mike is comfortable in his own skin. He has the highest rated show in Boston and having a competitor to compete against as well as a potential landing spot when contracts come up is never a bad thing. Besides, why would anyone want to see friends and respected professionals lose an opportunity to work or listeners given less choice for sports talk entertainment? Nice job, Mike.

iHeartmedia: The company’s fourth quarter results were down year-to-year but they were above prior projections. iHeart also gained 16.6% growth in podcasting revenues during Q4, and just got stronger by luring Stephen A. Smith’s podcast away from Audacy. A pretty good week for Bob Pittman and his lieutenants.

Sportico: Jason Clinkscales is an easy guy to root for. He’s written quality content for Awful Announcing, is a sharp guy who enjoys the industry, and after a year full of personal tragedies, he deserved a break. That came last week when Sportico hired him as a reporter and editor on their breaking news team. Well done Sportico. Looking forward to reading the first piece.

National Association of Broadcasters: Creating buzz for conferences isn’t easy but the NAB’s recent announcement of having Daniel Anstandig of Futuri Media present a first-of-its-kind presentation at its April show alongside Ameca, an autonomously AI-powered humanoid robot has certainly increased conversation and intrigue. I’ll be in attendance for the event and am curious like many. I’m just hoping Joe Rogan isn’t right when he suggested this week that robots will jump out of an aircraft carrier with machine guns and do damage.

Thumbs Down:

Kroenke Sports and Entertainment: This isn’t a shot at the company. It’s more about losing a talented media executive. Matt Hutchings, the company’s former COO and EVP was a key part of developing Altitude Sports. Under his watch, the Nuggets and Avalanche won titles, and the company cemented its position in the local sports radio space.

The dispute with Comcast over airing Nuggets and Avs games is well documented, and Hutchings will get some of the blame for the teams not being broadcast on local TV but I tend to believe decisions of that magnitude land at ownership’s doorstep. Regardless, KSE is weaker today than yesterday due to losing Hutchings.

New York Jets: I get it. 98.7 ESPN New York moving away from the FM dial provides a concern for the franchise, and in other cities, football does perform well on classic rock stations. I just see the fit with Q104.3 as an odd one. If Aaron Rodgers returns and the Jets finally take off the way their fans hoped they would last year, it’s going to feel strange hearing their games locally on a channel that has little content time dedicated to the team beyond game days.

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Erika Ayers and Spike Eskin Led Barstool Sports and WFAN to Success But Their Exits Raise Questions

“Rod and Spike understand the business. They know people are going to ask these questions.”

Jason Barrett

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There were two big management moves last week that have sports media folks talking. First was Erika Ayers Badan announcing her exit from Barstool Sports as the brand’s CEO. Second was the news of Spike Eskin returning to Sportsradio WIP and exiting his role as the VP of Programming for WFAN and CBS Sports Radio.

Let’s start with Erika. What she did for Barstool was spectacular. In 2016, I thought Barstool had a strong understanding of social media, unique talent and voices, podcasts that were cutting through, and a connection with younger fans that traditional outlets couldn’t deliver. They also produced events that drew a lot of public attention. But I didn’t view Barstool as a buttoned up business capable of generating hundreds of millions of dollars. Erika Nardini aka Erika Ayers Badan and Dave Portnoy deserve credit for making it one.

Erika told me at our 2020 BSM Summit that Barstool didn’t have a P&L sheet when she joined. She had to build systems, hire staff, grow the sales arm of Barstool, and help Dave Portnoy find investors. What followed were marketing deals with major brands, content partnerships with different media outlets, a massive investment from Penn National, and a changed perception of Barstool as a mainstream player. They were no longer just the cool, rebellious brand on social media and the internet that gave no f’s and generated attention. They became game changers in the sports content space.

So why leave?

If Barstool is now clear of restrictions and able to operate without investor influence, that should be enticing, right? In her farewell video Erika said that she felt she accomplished what she set out to do. I understand and appreciate that. But I can’t help but wonder if less structure and investor involvement made it less appealing to stay. She did join the brand after The Chernin Group got involved not before it.

I have no inside knowledge on this, and I’m not suggesting Barstool won’t continue growing and dominating. They likely will. It just raises questions about how the brand will manage sales, PR, critical internal and external issues, and battles with suitors when they try to lure away Barstool’s on-air and sales talent.

The business end of Barstool appears weaker today than it did a week ago. That’s more of a testament to what Erika did than a knock on anyone still there. To grow revenue the way she did the past 8 years speaks volumes about her skill as an executive. Wherever she lands next, it’s likely she’ll make a difference.

Will it be easier to do business with Barstool moving forward? Time will tell. I don’t expect they’ll make it easier for media outlets like ours to cover them. But if I’ve learned anything in eight years of following them it’s don’t ever bet against Dave Portnoy. Too often people have. Each time he’s proven them wrong. Portnoy has built a powerhouse brand, and grown the business by zigging when others zagged. But how Barstool moves forward without Erika will be of great interest to many in 2024.

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Spike Eskin will be leaving WFAN and his position as the VP of Programming for Audacy to return to WIP and co-host the afternoon show. On paper this is a great move for WIP. Spike understands Philadelphia and WIP’s audience, he lives and breathes Philly sports, and has a great rapport with the entire lineup. He’s maintained an on-air presence through his Rights to Ricky Sanchez podcast, and I believe that moving into a host role alongside Ike Reese and Jack Fritz will be a seamless transition for all involved. Being in his mid to late 40’s, he’s also got plenty years ahead of him to cement his spot as an on-air talent. I expect Spike, Ike and Jack to do well together.

But to exit WFAN and the top programming role at Audacy in less than three years, raises a few questions. Why is this opportunity better for Spike than the programming role he just held? Was he happy at WFAN? Were folks happy with him at WFAN? Many have opinions about WFAN’s changes the past few years. Some love the fresher approach. Others don’t. That’s what makes sports radio in New York fun, people care.

As a follower of WFAN for over thirty years, it’s a different brand than the one I grew up on. That’s not a bad thing by the way. I’m almost 50. If Spike and Chris Oliviero programmed to please the Mike and the Mad Dog crowd that’d be a mistake. Attention spans are shorter, content options are larger, digital is more important and the days of a city flocking to the radio at 1pm to hear a host’s first words are gone. Judging from the ratings, revenue, and turnout for Boomer and Gio’s last live event, the station is doing well. They’ve got a lot of talent, a stronger digital game, and they’ll continue thriving. Spike deserves credit for the brand’s progress.

But why is a hosting role and less influence over a brand better for Eskin? Spike has been a part of WIP’s afternoon show before. Though leading the show vs. being the third mic is a different animal. He also programmed the station really well. In fact, Spike did such a good job at WIP that it landed him the top programming position in sports radio. Is there a personal part to this given that his father made afternoons in Philly must-listen for 25 years? Or is it about the personal relationship he has with Ike and Jack?

And how does this work from a financial standpoint? It’s likely that Spike was paid more to lead Audacy New York than Jon Marks was to host WIP’s afternoon show. If that’s the case, and nothing changes for Eskin, and WIP just adds payroll, does it affect what Chris Oliviero can spend on Audacy New York’s next brand leader? I can’t see that happening at all. Chris is going to make sure he has what he needs to land the right leader in New York.

Finances only come up because it’s known that Audacy is going through a bankruptcy process. Adding expenses right now seems unlikely. However, to add someone with Eskin’s skill and track record at a station where he previously shined is smart business, especially when you consider that he can win as a host and programmer if needed. That’s going to naturally lead to folks asking ‘will Spike eventually host PM drive and program WIP? If so, what does that mean for current PD Rod Lakin?’ ‘What happens when talent at WIP that Spike had a hand in hiring don’t like what Lakin suggests or if WIP’s ratings decline?’

Spike told Joe DeCamara and Jon Ritchie that’s not on his radar and the idea of joining the afternoon show was raised by PD Rod Lakin. Some of you may read that and be surprised that Lakin would suggest it. But Rod stepped into the role that Eskin previously held. I’m sure they’ve talked plenty the past few years. If their relationship is strong that should help. I don’t know it well enough to say if it is or isn’t. This move suggests Lakin’s more concerned with strengthening WIP than worrying about himself or industry chatter.

If anyone can navigate the situation and make it work, it’s Rod Lakin. He’s calm, cool, collected, smart and doesn’t get flustered by noise and pressure. I know this because we’ve known each other for over a decade, and I introduced him to folks years ago, which led to him landing the Philly role. If you read Derek Futterman’s piece on Angelo Cataldi last month, the Philly icon shared a small example of what makes Rod a great leader.

But Rod and Spike understand the business. They know people are going to ask these questions. The flurry of texts and emails I received about this last week was insane. I’m sure it was even louder on the local level. Many will suggest that Audacy will use this as an opportunity to eventually reduce expenses and stay strong by having Eskin handle two roles. Only those involved know the answers but one thing I know is that Rod Lakin knows how to program. If he’s not supported there, he’ll have plenty of interest elsewhere.

In a perfect world, Spike excels in afternoons, Rod leads WIP to greater success, and WFAN finds a great leader to move the brand forward. But until the smoke clears, noise will fill the air in the big apple and city of brotherly love.

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Thumbs Up:

Colin Dunlap, 93.7 The Fan: While on the air last week, Dunlap received a call from a 65-year old woman named Colette. She told the Pittsburgh host that she and her husband were disabled and after undergoing 28 surgeries, she was physically struggling to clear her walkway of snow. Hearing her story moved Dunlap to react. He then called on the audience to step up and help. Shortly thereafter, one of 93.7 The Fan’s listeners, a gentleman named Tom, phoned in, and made the drive over to help out a fellow listener. That’s the power of live radio at its best, all possible by Dunlap reading and reacting to the situation perfectly.

Clay Travis, Outkick: Whether you love him or hate him, Clay delivers strong opinions and commands your attention. A perfect example was his Friday night reaction video to the demise of Sports Illustrated. If you haven’t watched it, it’s worth checking out. It’s nearing one million views at the time of my writing this.

VSiN: The sports betting network based out of Las Vegas recently redesigned its website and the new look and feel of it is excellent. Clean throughout, easy to navigate, and rich of content. Nice work by Bill Adee all involved.

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Thumbs Down:

Sports Illustrated: Laying off the majority of its staff was bad enough, but to notify people by email or have them find out on social media shows a lack of class and a disgusting approach to running a business. All of those traits by the way are the exact opposite of what SI once stood for – RESPECT.

During SI’s glory days, the content was must read. But in recent years, the outlet landed in the hands of operators who valued clicks over quality. Many predicted and expected this once storied brand to crumble. Unfortunately, the naysayers were proven right.

To those affected, I’m sorry for the crummy news. Some will rebound and help other established brands. Some will launch their own platforms or exit the industry. Anyone looking to do future freelancing work is invited to email [email protected].

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BSM Summit Update:

I’m happy to share that Good Karma Brands president Steve Politziner, Edison Research co-founder and president Larry Rosin and ESPN Chicago program director Danny Zederman have been added to our lineup. We’ve also finalized two of our four awards recipients and are working on a third. I’m hoping to share those details soon along with a few other high profile additions to this year’s show. I’ll be heading to Las Vegas during Super Bowl week, which is when we reveal our BSM Top 20 of 2023, and after that I’m hoping to finalize our schedule so it can be released by the end of February.

I know everyone likes waiting until the last minute to buy tickets and reserve hotel rooms. If you want to avoid being left out though, the time to act is now. Everything you need is posted on BSMSummit.com. Our deadline for hotel room reservations is February 13th. We’ve also sent out free ticket contests by email to the advertising community and tri-state area colleges. We’ll have two more this week for executives and programmers. Be sure to check your spam folder just in case it doesn’t arrive in your inbox.

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2-Seconds to Vent:

Jimmy Pitaro, Eric Shanks, John Skipper, Nick Khan, Colin Cowherd, Paul Finebaum, Clay Travis, Craig Carton, Adam Schein, Michael Kay, and Fred Toucher all have something in common with many others across the industry. They’re accomplished professionals with plenty on their plate yet when contacted, they always respond. Most of the time, they do so quickly. That’s greatly appreciated.

If those tasked with running the largest media companies in America, and hosting shows with content, advertising, and audience commitments can find time to respond, why is it so hard for other professionals to do the same? If you don’t want to be featured on BSM, speak at a Summit, market with us or answer a question, just say ‘not interested‘. It takes two seconds. The best in the business understand the value of relationships and promotion. Unfortunately, many do not. I don’t use this platform to draw attention to these issues but sometimes I wonder, should I?

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Original Projects:

On BNM this week we’re doing five days of features on NPR professionals as part of ‘Public Radio Week‘. It’s not easy pulling it off but we’re trying some different stuff. Next week we launch ‘Where Are They Now‘ on BSM. Peter Schwartz will have the first feature next Tuesday. Coming up in February, we drop the BSM Top 20, Derek Futterman’s ‘Day Spent With‘ series which includes spending a day with professionals across different areas of the industry, and we’ll profile a number of black voices on BNM as part of the brand’s focus on Black History month. I hope you’ll check them out whenever time allows.

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Recommended Viewing:

If you’re looking for a movie to watch during the week, check out Blackberry if you haven’t already done so. The film is about the rise and fall of the Blackberry phone, and I thought it was excellent. It had a similar feel to the movie Jobs, and the series Super Pumped: The Battle For Uber. Worth your time if you’ve got two hours available to watch something different than live games or sports programming.

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If you have a question or comment you’d like addressed in a future column, please send it to [email protected]. That same email address can be used to pass along press releases, interview requests or news tips. Thanks for reading!

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Justin Craig, Chris Kinard, Mary Menna Added to 2024 BSM Summit Lineup

“What I’ve always enjoyed about the BSM Summit is that it showcases speakers from many different areas of the industry.”

Jason Barrett

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To kick off 2024, we’re announcing the additions of three more talented broadcasters to our 2024 BSM Summit. More on that shortly. The Summit takes place March 13-14 at the Ailey Theater in New York City. For tickets, hotel rooms, and additional details, visit BSMSummit.com. Those interested in sponsorship opportunities, contact Stephanie Eads. A number of items are already claimed but she can tell you what’s left. Reach her by email at [email protected] or by phone at 415-312-5553.

What I’ve always enjoyed about the Summit is that it showcases speakers from different areas of the industry. We’ve featured top talent, researchers, agents, digital leaders, podcasting experts, ratings analysts, tech builders, play by play voices, and of course, program directors and market managers. There’s many ways to succeed, and no better way to learn than to hear from folks who consistently win.

In the sports audio world, 98.5 The Sports Hub, 106.7 The Fan, and ESPN Radio are highly respected brands. The Hub and The Fan are dominant in Boston and Washington D.C.. ESPN Radio meanwhile maintains a strong position as one of the top national audio brands. All feature strong leaders, and we’re fortunate to have all of them represented in NYC.

It’s a pleasure to welcome Beasley Boston Market Manager Mary Menna to the Summit. This is her first appearance at the conference. Mary is responsible for managing The Hub’s business, currently the top revenue generating brand in all of sports radio. I’m excited to have her offer her insights on a panel with Chris Oliviero and Scott Sutherland. More details on the session, date/time closer to the show.

On the programming side, it’s great to welcome back Chris Kinard of 106.7 The Fan, and Justin Craig of ESPN Radio. Both will be involved in programming panels at the show.

CK has helped lead The Fan and Team 980 to consistent growth in the nation’s capital. He’s a forward thinking type of leader with a great feel for the current and future challenges facing the business. I’m looking forward to having him share a few lessons he’s learned with the rest of the room.

For my friend JC, he’s seen ESPN Radio evolve for the better part of two decades. Liked and respected by most, he’s valued and trusted to guide ESPN Radio’s day-to-day operations. Given the network’s change in focus, talent, and structure, he’ll have great insights to share on where national sports audio is moving.

Our speaker list now sits at twenty. It will grow much more over the next two months as we reveal other additions to the show. We’ll also be announcing our award winners, and a few other surprises. This is a fun and informative two-day event for sports media professionals. If you haven’t joined us before, I hope you’ll do so this time. Everything you need to know prior to the event will be available at BSMSummit.com.

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