Connect with us
Jim Cutler Demos

Barrett Blogs

The Challenge of Covering Sports in 2016

Jason Barrett

Published

on

This week it was Richard Sherman. Last week it was DeMarcus Cousins. Prior to that, Jeff Fisher, Colin Kaepernick, Donald Trump and others found ways to deflect criticism, and blame the media for the difficult positions they placed themselves in.

Which raises a few questions.

Is the media not supposed to hold high profile people accountable? Are an individual’s words and actions not fair game to scrutinize, especially when they create a distraction or potential threat to their organization? Does the paying public not deserve answers from the local athletes and teams they spend their hard earned money supporting?

In 2016, the media is under a microscope more than ever. At times it’s justified, but not always.

Industry professionals are operating during a time where sensitivity has swept the nation by storm, and the media blame game gets introduced whenever a challenging situation arises.

If you missed it, Sherman threatened the career of longtime Seattle reporter and on-air host Jim Moore after he didn’t take kindly to Moore’s line of questioning. Rather than ignoring the question or providing a bland response, Sherman let it become personal.

To his credit, he’s since backtracked and acknowledged regret for making a mistake. But it’s difficult to buy that he’s accepted any wrongdoing because this isn’t the first time Sherman has had a dustup with a member of the media. In fact, it’s happened on a number of occasions.

But let’s forget about Sherman for a minute, and take a closer look at DeMarcus Cousins. The star forward of the Sacramento Kings jabbed a finger into the face of Sacramento Bee writer Andy Furillo after being angry over a piece that was published in the newspaper. He also has a history of refusing to answer questions from beat reporters whenever a member of the media is present who has written an unflattering story about him that he doesn’t appreciate.

After the incident, Cousins apologized and was docked fifty thousand dollars by the Kings. He issued a statement which said, “There is a time, place and manner to say everything, and I chose the wrong ones. Like most people, I am fiercely protective of my friends and family, and I let my emotions get the best of me in this situation. I understand my actions were inexcusable and I commit to upholding the professional standards of the Kings and the NBA. I apologize to my teammates, fans and the Kings organization for my behavior and the ensuing distraction and look forward to moving on and focusing on basketball.

Maybe I’m being cynical, but that statement looks like it came from a public relations official, not Cousins. If he truly felt he made a mistake, and wanted to repair the damage, Cousins should’ve sought out Furillo to express his remorse man to man. That’s how respect is regained, and it puts an unfortunate incident for both men in the rear view mirror.

Instead, the only media attention that has come Cousins way during the past week has been about whether or not he’s too thin skinned to handle the heat in a larger market, and if he’s worth the headache and huge price tag.

When a player’s resume details a history full of explosions against the media, it stays with them. If Cousins wants to earn the benefit of the doubt from those who cover him on a regular basis, he has to give them the same courtesy in return. That’s something he’s yet to do.

So if trust is shattered, and a lack of respect exists between the media and the athletes, coaches, and executives that they cover, how do we make it better?

For starters, I don’t believe change is created by one specific act or individual. It takes a series of events, and communication on both sides to create a better working relationship. A little bit of respect, understanding, and compromise wouldn’t hurt either.

Professional and collegiate athletes, coaches, and executives need to remember why media members occupy space inside their buildings. In a nutshell, coverage of a team fuels public interest. That leads to increased ticket sales, merchandise sales, a spike in the ratings for the club’s radio and television partners, and support of the franchise’s business partners.

The athlete or coach may not necessarily view the media’s role in this way, but their presence and consistent content delivery on the franchise’s key storylines plays a huge part in the franchise’s financial success. If you don’t believe the media has that type of influence, I dare one professional franchise to hold a game in their stadium with no radio, television, or digital coverage involved.

While the disrespect for the media can be frustrating at times to those who work in the industry, it’s naive to think that this issue is a one way street. There’s plenty of blame to go around on our side as well.

During the past decade, the expansion of the industry has created a ripple effect. Much of it due to the growing influence of digital and social media. When locker rooms were filled with 10-20 media members, mistakes were marginal, and agendas were easier to pinpoint. Now with hundreds of outlets invading locker rooms, providing similar content, and rushing to be first on every story, the quality in coverage has slipped.

Another factor to take into account is that in each city there are many individuals attending games, practices, and press conferences who don’t invest the time in fostering relationships with the teams and people they cover. The focus on quality reporting takes a backseat to sensationalism because it leads to more clicks, views and tune ins.

We’ve also seen a growing number of media folks entering team facilities unprepared, untrained, and with hidden agendas. They arrive on site in search of a soundbyte to fit their story, rather than telling the one that’s been provided. Others may even use their positions to demonstrate to the team and its players who they are and why they need to be given preferential treatment from the rest of their peers. This is the type of nonsense that leads to certain players with hall of fame resumes, not receiving votes for the hall of fame after their career is done.

On a few occasions, I’ve turned on the television to watch sports programming, only to find a personality or two buying into their own hype, and using their platforms to step over the line and get personal. It’s fine if a broadcaster and athlete have differing opinions on a performance related subject, but when commentaries tuns personal, respect for one another goes out the window, and without that, you can’t move a conversation forward.

As a rule, I’ve consistently preached the importance of providing strong candid opinions on the performance of a team or individual. That’s fair game in my book. We cover sports and the people who play them, and if someone has a bad game or commits an act that hurts the team, that coach or individual needs to be thick skinned enough to handle a series of tough questions. They don’t have to like the way we ask our questions or the subject matter we’re asking about, but they owe it to their league and organization, and the fans who support them to face the music. It’s part of the job responsibility that they accept when they sign a contract to play professional sports.

I also believe the media has a right to question athletes, coaches, executives or owners when the decisions they make outside the lines have a carryover effect on their organizations. Whether it’s Michael Floyd’s DUI arrest, Aaron Hernandez being linked to a murder, or Colin Kaepernick’s choice to kneel instead of standing up for the national anthem, if an individual creates headlines for the wrong reasons, the media has the right to ask questions about it. We can’t control their answers, but questions do need to be asked.

https://www.youtube.com/watch?v=umYJjZuUY9Q

It may sound simple and cliche, but respect for each other and the jobs we do, goes a long way towards preventing ill will. In the current climate of our society, many athletes, coaches, and executives have this perception that the media are in their buildings to uncover dirt and make them look bad. That’s not how the majority of reporters, and hosts operate. They also feel that if they form a business relationship with the media member’s organization, that they’re entitled to a different set of rules which is not the case.

Those who earn the privilege of covering a team can also do a better job of building trust with the people they cover. When solid relationships are established, it leads to more give and take from both sides. It also leads to receiving more information which helps you do your job better.

However, the individuals who represent professional franchise’s also need to realize that they don’t decide what gets reported. If they want to avoid creating distractions or headlines which can paint the organization in a negative light, there’s a simple solution – don’t make a mess. It’s not the media’s job to clean things up. It’s our responsibility to inform the public that it happened.

But if there’s one part of the media’s decision making that can be improved it’s having a better grasp on who from each organization is entering a team’s workplace to cover them. Some people are professional and thrive in the environment, others are unfit, unsure, and unlikely to help the brand by being there. Not every member of your organization deserves to be in the room, and if they are going to be there, they should know what to do and how to do it.

I remember being in St. Louis at a Rams game a few years ago when I was running 101 ESPN, and enduring the wrath of a Rams PR official for the way one of my staff members was representing the station inside the press box. I began to think about who I had credentialed for the game, and I couldn’t come up with anyone who I thought would harm the station’s reputation.

The Rams PR official then pointed to the individual who was wearing a Rams jersey in the press box, and I discovered that it was a member of our promotions team. This person wasn’t part of the programming team, but they had access to the stadium because they were working in our tent and helping the station connect with listeners.

Were they there to cover the team? No. Did they mean to make the station look bad? Of course not. They didn’t even know it was a cardinal sin to wear a team’s jersey in the press box. It was a place inside the stadium that they hadn’t been to before, and they only entered the room to grab a sandwich and cup of soda.

An honest mistake it might have been, but they worked for my station, therefore they represented my brand, which means I messed up. I took the heat that day, and spoke to the individual afterwards, and it was never an issue again. But what it taught me, was the importance of making sure all staff members knew the ground rules for how to act and conduct themselves in specific places when representing the brand. It would’ve been easy to blame this person for heading into the press box without my permission, but it was just as much on me for not making sure they understood the rules before doing so.

All it takes is one media member conducting themselves improperly in the wrong location for the entire group to look bad. Had my employee entered the locker room that day after the game dressed in that jersey, it would’ve compromised every other reporter, writer, anchor and host’s ability to do their job. That’s permanently damaging to one’s reputation, even if it isn’t intentional.

I bring that specific example to light because in stations across America, I’m sure there are times where an intern or staff member is given a press credential to a local team’s games, and we think nothing about it. We assume they’re going to watch the game, post a few details about it on social media, possibly record some audio afterwards, and then exit.

But have you spoken to them about the way to conduct themselves inside that locker room? Have you given them specific instruction on what to do and how to help the brand while they’re in attendance? Are they shadowing a member of your organization who provides a positive influence and helps them learn the ropes? Or are they going to the game because the food is free and the press pass gives them access to players that they may even attempt to bother for a selfie or an autograph?

I don’t want to insinuate that the media was at fault for the situations that occurred with Richard Sherman and DeMarcus Cousins because I don’t believe they were. The coverage was warranted. Whether each athlete liked the line of questioning or the story that was written is irrelevant. They have a responsibility to be professional, even towards people they don’t see eye to eye with.

But let’s also learn from these situations, and prepare ourselves the best way possible.

Not everyone from your organization belongs inside a locker room. When they do earn the right, make sure they’re prepared and conducting themselves in a way that doesn’t embarrass you, their teammates or the brand. Be specific about your expectations of what they should be doing when they enter a stadium or arena on behalf of the company.

We can’t control the respect others have for us or our medium. But we can be responsible for our own actions and behavior. If we’re treating the people we cover fairly and with respect, maintaining a professional demeanor during the process, and meeting the standards that our employer has outlined are necessary, than that should be enough to help you sleep well at night. The rest is beyond your control.

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.

Barrett Blogs

Is Sports Journalism Still Worth Paying For?

“I know many like to declare print being dead. I’m sorry I’m not one of them. Adults still enjoy reading.”

Jason Barrett

Published

on

Courtesy: Don Nguyen

I’ve been thinking about this column all week because it’s a topic I’m passionate about and curious to hear the responses to. For starters, let me pose a few questions to you. Does quality journalism still matter? Is it worth paying for? Do advertisers see enough return on their investments with print outlets through associations with influential writers, publications and branded content? Are consumers hungry to read the full details of a story or are they satisfied with the cliff notes version and absorbing messages that fit inside of 140-280 characters?

The world we’re in is saturated with content. Attention spans are rapidly shrinking. Social media is both to blame and bless for that. The positive is that we’re exposed to more content than ever before. This means more opportunity to reach people and grow businesses. The challenge of course is standing out.

People listen, read and watch less of one thing now, opting for variety during the time they have available. The issue with that is that it often leads to being less informed. I know many like to declare print being dead. I’m sorry I’m not one of them. Adults still enjoy reading. I see nearly three million people do it on this website alone and we’re small potatoes compared to mainstream brands. Clearly people like to learn.

I raise this topic because last week, Peter King announced his retirement although he left open the door for side projects. After forty plus years of writing the gold standard of NFL columns, King revealed he wanted to slow down and invest his time in other areas of life. Among his considerations for the future after taking a breather are teaching.

In a podcast interview with Richard Deitsch, King said “We may love this column but I doubt that it made enough money for NBC to pay what they were paying me. I don’t think words are very profitable anymore. It’s a sad thing but it’s what’s happened to our business.”

Later in the conversation, King discussed the difficulty he might face if speaking to students about whether or not to pursue working in the media industry. He acknowledged that the business is bad right now. However, he pointed out that if you can write and read, and be an intelligent thinking contributing member of society, there are a lot of jobs you can do beyond being a writer for a paper covering the NFL. You can teach English, work in PR or for a team or league website. But journalism is different now, and though it’s not impossible to do, having flexibility is important.

I agreed with most of King’s remarks and thought about the two different ways people might respond to them.

If you’re in agreement with Peter, you’ll point to the reduction in industry jobs, the changes in salaries, the lack of trust in media outlets, the economic uncertainty facing traditional operators, the shrinking ability to uncover truth, and the data that frequently supports video being hot, and print not so much.

Those who disagree will list the New York Times and The Athletic as examples of print brands that still matter. They’ll also mention the surge in newsletters, the arrival of new online outlets, and the daily communication between millions of people each day on social media, much of it revolving around conversations created or supported by text.

Where I sit is somewhere in between.

First, the notion that it’s harder now than before is one I’ll challenge. When I entered the business, I had to mail letters, send cassette tapes, and wait months for a response. There was no internet or opportunity to create a podcast, Substack, website or video to build an audience. I had to be selected by someone to have a chance to work. There were thousands like me who wanted a way in and were at the mercy of decision makers preferring my resume over someone else’s. I did exactly what King said on the podcast when he mentioned having to do other jobs to support yourself while pursing a dream.

Where I agree with King is when he mentioned words not being as profitable anymore. Are print reporters and columnists going to make what they once did? Probably not. There will always be exceptions just as there are in television and radio, but if you think you’re going to do one specific job and making a financial killing on it, prepare to be disappointed. Today, you better be able to wear different hats and create a lot of content in multiple places. Earning a lot for doing a little is a way of the past.

The one area where I’ll differ is when it comes to advertising. I believe there’s untapped value for brands in print. Recall with the written word remains strong. There’s also less advertising clutter in written stories than audio and video programming blocks. Advertisers may not seek out traditional print advertising anymore but branded content, newsletter associations, and social media placements remain valued.

What I admire greatly about King is that he evolved over the years. His written work on SI was must-read but that didn’t stop him from leaping into the online space and launching MMQB. The arrival of that microsite was done at the right point in time, and when SI began to change, King didn’t hang on, choosing to make the bold move and jump to NBC. Upon his arrival, he started contributing on television, podcasts, and expanding his profile on social media.

What you should take away from Peter is that you’ve got to constantly examine the business, and understand when it’s time to pivot, even if it means leaving your comfort zone. You also have to recognize that things are going to change and your job description will likely be one of them. If you stay married to what you once did, you’ll be in a tough spot. If you roll with the punches and embrace what’s new, you’ll survive and thrive.

You also have to understand that you’re going to be tied further to what you produce. Does your presence and performance grow advertising revenue? Are you speaking on behalf of brands and helping them move product? Do you grow subscriptions or readership to levels that make it easy for a company to invest significantly in you? Talent is subjective. Results aren’t. Those who create quality while boosting the bottom line will remain in demand.

Remember this in a few years when artificial intelligence becomes a bigger part of content creation and discovery. Those who adapt to it and work with it will be just fine. Those who reject it will be searching for new career paths. Not that there’s anything wrong with that. There’s better stability in other industries. But there’s nothing like creating content around the world of sports and media. It just requires adaptability and being comfortable with being uncomfortable.

BSM Summit Update:

In ten days we unite the sports media business in New York City for the 2024 BSM Summit. All of the sessions are now complete. I’m excited to add Natalie Marsh, General Manager of Lotus Communications in Las Vegas, Cody Welling, Station Manager of 97.1 The Fan in Columbus, and Stephanie Prince, Vice President and Market Manager of Good Karma Brands West Palm Beach to our schedule. The full agenda for both days is posted on BSMSummit.com.

In addition, I’m thrilled to share that we’ll have a few special appearances at the ESPN Radio After Party on Wednesday March 13th. Joining us on-site will be Evan Cohen, Chris Canty and Michelle Smallmon of UnSportsmanLike, Freddie Coleman and Harry Douglas of Freddie & Harry, and Chris Carlin from Carlin vs. Joe.

Thumbs Up:

Chris Mortensen: Rarely does the sports media industry collectively agree on anything but you won’t find much disagreement on Chris Mortensen. He was a special talent and human being. I was fortunate to see it firsthand as a producer at ESPN Radio. I then enjoyed many interactions with Mort as a program director lining up calls on the radio stations I ran. It didn’t matter what job you did or where you worked, Chris treated you well. His work was hall of fame worthy but it was the manner in which he interacted with people that truly made him a legend. Rest in peace, Mort. I’m sure the next wave of conversations with John Clayton are going to be amazing.

Mike Felger: It would’ve been easy to pile on and publicly root for a competitor to fail and fold. Instead, Felger took the high road, acknowledging that he’s rooting for WEEI to come out of bankruptcy in good shape. That’s what smart business people. Mike is comfortable in his own skin. He has the highest rated show in Boston and having a competitor to compete against as well as a potential landing spot when contracts come up is never a bad thing. Besides, why would anyone want to see friends and respected professionals lose an opportunity to work or listeners given less choice for sports talk entertainment? Nice job, Mike.

iHeartmedia: The company’s fourth quarter results were down year-to-year but they were above prior projections. iHeart also gained 16.6% growth in podcasting revenues during Q4, and just got stronger by luring Stephen A. Smith’s podcast away from Audacy. A pretty good week for Bob Pittman and his lieutenants.

Sportico: Jason Clinkscales is an easy guy to root for. He’s written quality content for Awful Announcing, is a sharp guy who enjoys the industry, and after a year full of personal tragedies, he deserved a break. That came last week when Sportico hired him as a reporter and editor on their breaking news team. Well done Sportico. Looking forward to reading the first piece.

National Association of Broadcasters: Creating buzz for conferences isn’t easy but the NAB’s recent announcement of having Daniel Anstandig of Futuri Media present a first-of-its-kind presentation at its April show alongside Ameca, an autonomously AI-powered humanoid robot has certainly increased conversation and intrigue. I’ll be in attendance for the event and am curious like many. I’m just hoping Joe Rogan isn’t right when he suggested this week that robots will jump out of an aircraft carrier with machine guns and do damage.

Thumbs Down:

Kroenke Sports and Entertainment: This isn’t a shot at the company. It’s more about losing a talented media executive. Matt Hutchings, the company’s former COO and EVP was a key part of developing Altitude Sports. Under his watch, the Nuggets and Avalanche won titles, and the company cemented its position in the local sports radio space.

The dispute with Comcast over airing Nuggets and Avs games is well documented, and Hutchings will get some of the blame for the teams not being broadcast on local TV but I tend to believe decisions of that magnitude land at ownership’s doorstep. Regardless, KSE is weaker today than yesterday due to losing Hutchings.

New York Jets: I get it. 98.7 ESPN New York moving away from the FM dial provides a concern for the franchise, and in other cities, football does perform well on classic rock stations. I just see the fit with Q104.3 as an odd one. If Aaron Rodgers returns and the Jets finally take off the way their fans hoped they would last year, it’s going to feel strange hearing their games locally on a channel that has little content time dedicated to the team beyond game days.

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading

Barrett Blogs

Erika Ayers and Spike Eskin Led Barstool Sports and WFAN to Success But Their Exits Raise Questions

“Rod and Spike understand the business. They know people are going to ask these questions.”

Jason Barrett

Published

on

There were two big management moves last week that have sports media folks talking. First was Erika Ayers Badan announcing her exit from Barstool Sports as the brand’s CEO. Second was the news of Spike Eskin returning to Sportsradio WIP and exiting his role as the VP of Programming for WFAN and CBS Sports Radio.

Let’s start with Erika. What she did for Barstool was spectacular. In 2016, I thought Barstool had a strong understanding of social media, unique talent and voices, podcasts that were cutting through, and a connection with younger fans that traditional outlets couldn’t deliver. They also produced events that drew a lot of public attention. But I didn’t view Barstool as a buttoned up business capable of generating hundreds of millions of dollars. Erika Nardini aka Erika Ayers Badan and Dave Portnoy deserve credit for making it one.

Erika told me at our 2020 BSM Summit that Barstool didn’t have a P&L sheet when she joined. She had to build systems, hire staff, grow the sales arm of Barstool, and help Dave Portnoy find investors. What followed were marketing deals with major brands, content partnerships with different media outlets, a massive investment from Penn National, and a changed perception of Barstool as a mainstream player. They were no longer just the cool, rebellious brand on social media and the internet that gave no f’s and generated attention. They became game changers in the sports content space.

So why leave?

If Barstool is now clear of restrictions and able to operate without investor influence, that should be enticing, right? In her farewell video Erika said that she felt she accomplished what she set out to do. I understand and appreciate that. But I can’t help but wonder if less structure and investor involvement made it less appealing to stay. She did join the brand after The Chernin Group got involved not before it.

I have no inside knowledge on this, and I’m not suggesting Barstool won’t continue growing and dominating. They likely will. It just raises questions about how the brand will manage sales, PR, critical internal and external issues, and battles with suitors when they try to lure away Barstool’s on-air and sales talent.

The business end of Barstool appears weaker today than it did a week ago. That’s more of a testament to what Erika did than a knock on anyone still there. To grow revenue the way she did the past 8 years speaks volumes about her skill as an executive. Wherever she lands next, it’s likely she’ll make a difference.

Will it be easier to do business with Barstool moving forward? Time will tell. I don’t expect they’ll make it easier for media outlets like ours to cover them. But if I’ve learned anything in eight years of following them it’s don’t ever bet against Dave Portnoy. Too often people have. Each time he’s proven them wrong. Portnoy has built a powerhouse brand, and grown the business by zigging when others zagged. But how Barstool moves forward without Erika will be of great interest to many in 2024.

______________________________________________________________________________________________________

Spike Eskin will be leaving WFAN and his position as the VP of Programming for Audacy to return to WIP and co-host the afternoon show. On paper this is a great move for WIP. Spike understands Philadelphia and WIP’s audience, he lives and breathes Philly sports, and has a great rapport with the entire lineup. He’s maintained an on-air presence through his Rights to Ricky Sanchez podcast, and I believe that moving into a host role alongside Ike Reese and Jack Fritz will be a seamless transition for all involved. Being in his mid to late 40’s, he’s also got plenty years ahead of him to cement his spot as an on-air talent. I expect Spike, Ike and Jack to do well together.

But to exit WFAN and the top programming role at Audacy in less than three years, raises a few questions. Why is this opportunity better for Spike than the programming role he just held? Was he happy at WFAN? Were folks happy with him at WFAN? Many have opinions about WFAN’s changes the past few years. Some love the fresher approach. Others don’t. That’s what makes sports radio in New York fun, people care.

As a follower of WFAN for over thirty years, it’s a different brand than the one I grew up on. That’s not a bad thing by the way. I’m almost 50. If Spike and Chris Oliviero programmed to please the Mike and the Mad Dog crowd that’d be a mistake. Attention spans are shorter, content options are larger, digital is more important and the days of a city flocking to the radio at 1pm to hear a host’s first words are gone. Judging from the ratings, revenue, and turnout for Boomer and Gio’s last live event, the station is doing well. They’ve got a lot of talent, a stronger digital game, and they’ll continue thriving. Spike deserves credit for the brand’s progress.

But why is a hosting role and less influence over a brand better for Eskin? Spike has been a part of WIP’s afternoon show before. Though leading the show vs. being the third mic is a different animal. He also programmed the station really well. In fact, Spike did such a good job at WIP that it landed him the top programming position in sports radio. Is there a personal part to this given that his father made afternoons in Philly must-listen for 25 years? Or is it about the personal relationship he has with Ike and Jack?

And how does this work from a financial standpoint? It’s likely that Spike was paid more to lead Audacy New York than Jon Marks was to host WIP’s afternoon show. If that’s the case, and nothing changes for Eskin, and WIP just adds payroll, does it affect what Chris Oliviero can spend on Audacy New York’s next brand leader? I can’t see that happening at all. Chris is going to make sure he has what he needs to land the right leader in New York.

Finances only come up because it’s known that Audacy is going through a bankruptcy process. Adding expenses right now seems unlikely. However, to add someone with Eskin’s skill and track record at a station where he previously shined is smart business, especially when you consider that he can win as a host and programmer if needed. That’s going to naturally lead to folks asking ‘will Spike eventually host PM drive and program WIP? If so, what does that mean for current PD Rod Lakin?’ ‘What happens when talent at WIP that Spike had a hand in hiring don’t like what Lakin suggests or if WIP’s ratings decline?’

Spike told Joe DeCamara and Jon Ritchie that’s not on his radar and the idea of joining the afternoon show was raised by PD Rod Lakin. Some of you may read that and be surprised that Lakin would suggest it. But Rod stepped into the role that Eskin previously held. I’m sure they’ve talked plenty the past few years. If their relationship is strong that should help. I don’t know it well enough to say if it is or isn’t. This move suggests Lakin’s more concerned with strengthening WIP than worrying about himself or industry chatter.

If anyone can navigate the situation and make it work, it’s Rod Lakin. He’s calm, cool, collected, smart and doesn’t get flustered by noise and pressure. I know this because we’ve known each other for over a decade, and I introduced him to folks years ago, which led to him landing the Philly role. If you read Derek Futterman’s piece on Angelo Cataldi last month, the Philly icon shared a small example of what makes Rod a great leader.

But Rod and Spike understand the business. They know people are going to ask these questions. The flurry of texts and emails I received about this last week was insane. I’m sure it was even louder on the local level. Many will suggest that Audacy will use this as an opportunity to eventually reduce expenses and stay strong by having Eskin handle two roles. Only those involved know the answers but one thing I know is that Rod Lakin knows how to program. If he’s not supported there, he’ll have plenty of interest elsewhere.

In a perfect world, Spike excels in afternoons, Rod leads WIP to greater success, and WFAN finds a great leader to move the brand forward. But until the smoke clears, noise will fill the air in the big apple and city of brotherly love.

______________________________________________________________________________________________________

Thumbs Up:

Colin Dunlap, 93.7 The Fan: While on the air last week, Dunlap received a call from a 65-year old woman named Colette. She told the Pittsburgh host that she and her husband were disabled and after undergoing 28 surgeries, she was physically struggling to clear her walkway of snow. Hearing her story moved Dunlap to react. He then called on the audience to step up and help. Shortly thereafter, one of 93.7 The Fan’s listeners, a gentleman named Tom, phoned in, and made the drive over to help out a fellow listener. That’s the power of live radio at its best, all possible by Dunlap reading and reacting to the situation perfectly.

Clay Travis, Outkick: Whether you love him or hate him, Clay delivers strong opinions and commands your attention. A perfect example was his Friday night reaction video to the demise of Sports Illustrated. If you haven’t watched it, it’s worth checking out. It’s nearing one million views at the time of my writing this.

VSiN: The sports betting network based out of Las Vegas recently redesigned its website and the new look and feel of it is excellent. Clean throughout, easy to navigate, and rich of content. Nice work by Bill Adee all involved.

______________________________________________________________________________________________________

Thumbs Down:

Sports Illustrated: Laying off the majority of its staff was bad enough, but to notify people by email or have them find out on social media shows a lack of class and a disgusting approach to running a business. All of those traits by the way are the exact opposite of what SI once stood for – RESPECT.

During SI’s glory days, the content was must read. But in recent years, the outlet landed in the hands of operators who valued clicks over quality. Many predicted and expected this once storied brand to crumble. Unfortunately, the naysayers were proven right.

To those affected, I’m sorry for the crummy news. Some will rebound and help other established brands. Some will launch their own platforms or exit the industry. Anyone looking to do future freelancing work is invited to email [email protected].

______________________________________________________________________________________________________

BSM Summit Update:

I’m happy to share that Good Karma Brands president Steve Politziner, Edison Research co-founder and president Larry Rosin and ESPN Chicago program director Danny Zederman have been added to our lineup. We’ve also finalized two of our four awards recipients and are working on a third. I’m hoping to share those details soon along with a few other high profile additions to this year’s show. I’ll be heading to Las Vegas during Super Bowl week, which is when we reveal our BSM Top 20 of 2023, and after that I’m hoping to finalize our schedule so it can be released by the end of February.

I know everyone likes waiting until the last minute to buy tickets and reserve hotel rooms. If you want to avoid being left out though, the time to act is now. Everything you need is posted on BSMSummit.com. Our deadline for hotel room reservations is February 13th. We’ve also sent out free ticket contests by email to the advertising community and tri-state area colleges. We’ll have two more this week for executives and programmers. Be sure to check your spam folder just in case it doesn’t arrive in your inbox.

______________________________________________________________________________________________________

2-Seconds to Vent:

Jimmy Pitaro, Eric Shanks, John Skipper, Nick Khan, Colin Cowherd, Paul Finebaum, Clay Travis, Craig Carton, Adam Schein, Michael Kay, and Fred Toucher all have something in common with many others across the industry. They’re accomplished professionals with plenty on their plate yet when contacted, they always respond. Most of the time, they do so quickly. That’s greatly appreciated.

If those tasked with running the largest media companies in America, and hosting shows with content, advertising, and audience commitments can find time to respond, why is it so hard for other professionals to do the same? If you don’t want to be featured on BSM, speak at a Summit, market with us or answer a question, just say ‘not interested‘. It takes two seconds. The best in the business understand the value of relationships and promotion. Unfortunately, many do not. I don’t use this platform to draw attention to these issues but sometimes I wonder, should I?

______________________________________________________________________________________________________

Original Projects:

On BNM this week we’re doing five days of features on NPR professionals as part of ‘Public Radio Week‘. It’s not easy pulling it off but we’re trying some different stuff. Next week we launch ‘Where Are They Now‘ on BSM. Peter Schwartz will have the first feature next Tuesday. Coming up in February, we drop the BSM Top 20, Derek Futterman’s ‘Day Spent With‘ series which includes spending a day with professionals across different areas of the industry, and we’ll profile a number of black voices on BNM as part of the brand’s focus on Black History month. I hope you’ll check them out whenever time allows.

______________________________________________________________________________________________________

Recommended Viewing:

If you’re looking for a movie to watch during the week, check out Blackberry if you haven’t already done so. The film is about the rise and fall of the Blackberry phone, and I thought it was excellent. It had a similar feel to the movie Jobs, and the series Super Pumped: The Battle For Uber. Worth your time if you’ve got two hours available to watch something different than live games or sports programming.

______________________________________________________________________________________________________

If you have a question or comment you’d like addressed in a future column, please send it to [email protected]. That same email address can be used to pass along press releases, interview requests or news tips. Thanks for reading!

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading

Barrett Blogs

Justin Craig, Chris Kinard, Mary Menna Added to 2024 BSM Summit Lineup

“What I’ve always enjoyed about the BSM Summit is that it showcases speakers from many different areas of the industry.”

Jason Barrett

Published

on

To kick off 2024, we’re announcing the additions of three more talented broadcasters to our 2024 BSM Summit. More on that shortly. The Summit takes place March 13-14 at the Ailey Theater in New York City. For tickets, hotel rooms, and additional details, visit BSMSummit.com. Those interested in sponsorship opportunities, contact Stephanie Eads. A number of items are already claimed but she can tell you what’s left. Reach her by email at [email protected] or by phone at 415-312-5553.

What I’ve always enjoyed about the Summit is that it showcases speakers from different areas of the industry. We’ve featured top talent, researchers, agents, digital leaders, podcasting experts, ratings analysts, tech builders, play by play voices, and of course, program directors and market managers. There’s many ways to succeed, and no better way to learn than to hear from folks who consistently win.

In the sports audio world, 98.5 The Sports Hub, 106.7 The Fan, and ESPN Radio are highly respected brands. The Hub and The Fan are dominant in Boston and Washington D.C.. ESPN Radio meanwhile maintains a strong position as one of the top national audio brands. All feature strong leaders, and we’re fortunate to have all of them represented in NYC.

It’s a pleasure to welcome Beasley Boston Market Manager Mary Menna to the Summit. This is her first appearance at the conference. Mary is responsible for managing The Hub’s business, currently the top revenue generating brand in all of sports radio. I’m excited to have her offer her insights on a panel with Chris Oliviero and Scott Sutherland. More details on the session, date/time closer to the show.

On the programming side, it’s great to welcome back Chris Kinard of 106.7 The Fan, and Justin Craig of ESPN Radio. Both will be involved in programming panels at the show.

CK has helped lead The Fan and Team 980 to consistent growth in the nation’s capital. He’s a forward thinking type of leader with a great feel for the current and future challenges facing the business. I’m looking forward to having him share a few lessons he’s learned with the rest of the room.

For my friend JC, he’s seen ESPN Radio evolve for the better part of two decades. Liked and respected by most, he’s valued and trusted to guide ESPN Radio’s day-to-day operations. Given the network’s change in focus, talent, and structure, he’ll have great insights to share on where national sports audio is moving.

Our speaker list now sits at twenty. It will grow much more over the next two months as we reveal other additions to the show. We’ll also be announcing our award winners, and a few other surprises. This is a fun and informative two-day event for sports media professionals. If you haven’t joined us before, I hope you’ll do so this time. Everything you need to know prior to the event will be available at BSMSummit.com.

Sign up for the BSM 8@8

The Top 8 Sports Media Stories of the Day, sent directly to your inbox, every morning at 8am ET.

Invalid email address
We promise not to spam you. You can unsubscribe at any time.
Continue Reading
Advertisement

Advertisement

Upcoming Events

Barrett Media Writers

Copyright © 2024 Barrett Media.