The media world has been buzzing since Richard Deitsch broke the news that Mike Greenberg would be leaving his radio program on ESPN Radio in the foreseeable future. Although a date and replacement show haven’t been announced, industry sources say they expect the situation to be resolved sooner rather than later.
There are changes that will take place on the television side due to Greenberg gaining a new show and prominent role, but for the sake of this conversation I want to keep the focus on the radio side of things.
Mike and Mike have been the face of ESPN Radio in morning drive for a little more than 18 years. Losing a program that possesses ability, consistency, credibility, and longevity is difficult for any radio operator. Especially when it could lead to a loss of revenue, ratings and affiliates. Couple that with ESPN losing a few high profile personalities in recent years, and it magnifies the situation even more.
You learn early on in the radio industry that change is constant. When it occurs, others will smell blood in the water and look to seize the moment. That’s just the simple nature of operating in a competitive industry.
I don’t need to be a fly on the wall inside of the offices of FOX Sports Radio, CBS Sports Radio, Westwood One/NBC Sports Radio, and SB Nation Radio to know that they’re strategizing how to approach ESPN affiliates to try and crack open the door to gain clearance for their programming. Whether they can get inside the room though and stay awhile will be based on the way ESPN handles their relationships with their radio partners, and what quality programming they make available in place of Mike and Mike.
Other excellent personalities still exist on the ESPN radio network, but the brand will take an instant hit by losing Greenberg. Keeping Golic may help ease the pain in the short-term but regardless of his involvement in the next program, he will always be identified as one half of Mike and Mike. His daily presence will serve as a reminder of what once was, just as ACDC and Van Halen discovered how different they were received after Brian Johnson and David Lee Roth were no longer singing their songs.
That’s not to say that ESPN radio won’t thrive in the next year or two without Mike and Mike, but retaining partnerships and convincing listeners that the network is heading in a better direction is difficult when you break up a show with 18+ years of staying power.
What will be interesting to keep an eye on in the future is how ESPN radio adjusts its focus towards radio. Is the network better served being a content provider for markets outside of the top 20 which operate with smaller budgets? Is it going to continue to insist on clearance of its top shows in major markets? Will they allow their own local stations to pass on network programming in favor of local shows which have a stronger ability to generate higher ratings and revenue? Does it evolve into a brand with a heavier focus in the digital space? And how do those changes appeal to national radio talent and affect future negotiations?
One huge positive going forward for the network is that they’ll soon have the influence and guidance of Justin Craig who has done a fabulous job running the company’s brands in Chicago and New York. Craig, cut his teeth at the network and gained respect for the way he produced Mike and Mike, and has spent the past decade programming ESPN 1000 and 98.7 ESPN NY, and helping each brand enjoy success. The decision to have him return to Bristol to oversee the network’s radio operations is a smart one. Dave Roberts will remain involved as well, but his responsibilities with First Take and other TV programs take precedence.
I was curious how the news of Mike and Mike’s eventual farewell was being received by programmers and market managers, so I decided to involve 6 individuals who have a history of working with ESPN radio on a local level. Their identities have been protected in order to gain the most candid insight available. Here are their responses.
What was your immediate reaction to the news of Mike and Mike coming to an end?
Executive 1: It confirmed that TV is the primary focus at ESPN.
Executive 2: I was extremely surprised. In an age where sports syndication is a fight to gain affiliates, this show has had amazing tenure in multiple markets.
Executive 3: It was a hell of run. Not many shows these days can last a year let alone 19 so they definitely deserve a ton of credit. But like a long marriage can sometimes get stale, this happened with this show. No matter what guests or third host’s were added, the program never seemed to evolve. It played well for medium sized markets. Not so much for most large markets. So I’m not shocked that it’s run is over.
Executive 4: I’m shocked and seriously disappointed. An iconic show with two strong personalities, wrapped around by the biggest and best stars in both sports and entertainment.
Executive 5: I’m not surprised. I’ve felt like the show had become stale in recent years. The guys were so comfortable with one another that I think their evolution was stunted a bit by both their success over many years, and the possibility that there was/is a lack of someone at the mothership who’d challenge them in ways they might not particularly like.
Executive 6: I was not surprised. I had heard the rumors. After the “we’re moving the show to New York” blew up and Greeny dropped his agent over it, ESPN was going to appease Greenie. I feel with Golic staying that keeps substance and relatability to the show.
How does the loss of the Mike and Mike brand affect your perception of ESPN Radio?
Executive 1: This show has been the foundation of the network for a long time. I am curious to see what they do now. How do they reinvent the morning show and make sure it plays to the largest audience possible?
Executive 2: I don’t think it does. It’s been a great brand and a tremendous marriage.
Executive 3: Mike and Mike were ESPN Radio. Really the only ESPN program left that had some familiarity and traction nationally. In the last couple years the programming has gone significantly backwards which I think has taken a toll on its perception and this will initially only make it worse.
Executive 4: It takes a hit. Mike & Mike set the day and tone for the rest of ESPN Radio.
Executive 5: It depends on how they replace Greeny. It’s a given that theirs is the signature show on the network, but I think they need to be very careful about who they put in that lead chair and what they want it to say about the direction moving forward.
Executive 6: Of course it affects it. Any change and especially one in AM drive will have a huge impact. Now, how does ESPN handle it is the question. The audience will decide, but there is a comfortability to having Golic stay. He provides the personality and tone of the show. The driver is important, but in my opinion, it would be a bigger deal if Golic was leaving and Greeny was staying.
If you are/were running a station with Mike and Mike in the morning, how would you proceed going forward? (EX: clear the next ESPN Radio show in mornings, switch radio affiliations, move a local daypart on your station into morning drive and clear a different ESPN Radio program, etc.)
Executive 1: The key is to wait and see what their plans are for the future. ESPN is the #1 brand in sports. Everywhere you go today there are challenges in terms of branding and perception because there are more and more options available for consumers. While waiting to see what happens, I would at the same time be exploring all possible options. What gives my station the best opportunity to drive quarter-hours and revenue is what it is all about.
Executive 2: I would wait to see how the new show does since one of the hosts are remaining. Many forget that while it wasn’t as successful, there were hosts before Mike Greenberg. Greenberg and Golic are a terrific pair who have taken the show to amazing levels. Let’s see if a new host can maintain it.
Executive 3: Be open to what they propose as the replacement but definitely look at other options immediately. What one does next entirely depends on the market/budget etc. If you have strong local talent available to you that is always the best approach to succeed in this format.
Executive 4: I would go local and not look back. ESPN Radio might as well scrap the whole “Mike” thing because even a different variation, with one “Mike” or some other form will always look like a weak imitation.
Executive 5: I think it’s going to depend on what the next show is. I certainly have to think about possibly doing my own morning program and then clearing LeBatard live, instead of what we do now (run M&M in morning drive and then go local until 7p).
Executive 6: We’ve talked about it and can’t afford to “wait and see”. This is the most important ESPN radio show. It’s what starts the day and sets the tone. If they don’t get it right, it could alter ESPN radio’s dominance. I do feel confident they’ll get it right but you can’t experiment.
If you were to drop ESPN Radio from your station, which other sports radio network do you believe provides the best lineup, product and value?
Executive 1: I am not sure if just one network can truly get the job done. Every market is different, and thus the programming strategy needs to be different. It also depends on how much local programming my budget can afford, and what other network shows would be available. Maybe I go live in one day part and syndicated in another with a show that is different from what I’ve carried in the past. Each operator has to do what will be best for their individual station.
Executive 2: CBS Sports Radio. It’s the most consistent lineup with brand names.
Executive 3: If you can’t go local I would consider Fox Sports Radio’s Outkick the Coverage show with Clay Travis. At least he’s willing to provide strong opinions, doesn’t take himself too seriously, and understands how to play the digital game.
Executive 4: I’d stay with ESPN Radio. The rest of the lineup is still better and their play-by-play assets are second to none. Go local though, in morning drive.
Executive 5: FOX Sports Radio, but ONLY because of Dan Patrick.
Executive 6: We won’t drop them. We’re connected at the hip in branding and have enough live/local programming that I’m not too concerned if Trey Wingo is the guy. However, they are going to be impacted audience wise, and so will others. The balance of your station’s brand will make the difference, along with the performance of the new show. It’s the best network show in the AM when compared to other network choices and local options cost a lot more. If you can afford that though, that’s certainly an option to consider.
If you were in charge of operating ESPN Radio and putting in a replacement for Mike and Mike, and millions of dollars were at stake, what would you do? (EX: accept whatever show the network provides next, pair two or three other ESPN personalities together, bring in someone from the outside, shift another show from the network into mornings, etc.)
Executive 1: The show that has been the staple of the network will never be the same again. Still having Golic on the show is good as he is a link to the past success of the show. Lots of deep discussion needs to take place both internally and externally. I would certainly want to get a sense from key affiliates what they are thinking and what they feel can move the needle in the future.
Executive 2: Put one host with Golic. Trey Wingo is an excellent choice if that’s the case. Golic is a major radio personality so you should continue to build around him.
Executive 3: I expect ESPN Radio to go the safe route to attempt to preserve as much of the revenue as possible. That means staying in-house and building around Golic. If they truly wanted to produce the best “sports radio” morning product possible they would go outside and bring in an entertaining opinionated “radio” lead host or complete new team. That was done in the past but with a different management team. The end result of that move resulted in…Colin Cowherd.
Executive 4: Do something different in morning drive on ESPN Radio. There’s a reason why they’re breaking up the Mike’s. If the reason is so strong to put at risk millions of dollars, some other off shoot currently being suggested isn’t the answer. It might be a stop gap, a band-aid of sorts, but even that will eventually fail. It will look like a weak imitation, which is exactly what it will be.
Executive 5: I’ve always felt the show lacked both a certain amount of spontaneity and edge. Trey certainly helps in those areas. But I think a big female personality could help (Beadle?), though it would depend on chemistry and fit. Booger McFarland is also a star in the making. The show needs some diversity!
Executive 6: I’d keep Golic, and if Wingo isn’t an option, then Ian Fitzsimmons would make the most sense. I’ve always love Stink too!
Angiolet, Borod, Craig & Sottolano Added To 2022 BSM Summit
“If you’re planning to attend, please buy your tickets as soon as possible. We have limited room and it’s first come, first serve.”
We promised we had more great news to share regarding the 2022 BSM Summit. Just four days after revealing the addition of ESPN Chairman Jimmy Pitaro to this year’s show, we’ve added four more heavyweights to March’s sports media industry conference.
First, it’s a pleasure to welcome for the first time, DraftKings Chief Media Officer Brian Angiolet to the BSM Summit. Brian joined DraftKings in April 2021 after two decades with Verizon where he helped the company strike a number of multi-billion dollar broadcasting, sports and entertainment content and advertising deals. Some of the key groups to do business with Verizon during Brian’s tenure included the NFL, NBA, Amazon, Microsoft and IBM. DK has been a large advertiser and supporter of the sports media industry for many years, in addition to becoming a larger content provider following the acquisition of VSiN. We look forward to having Brian join our sports betting executive panel (hosted by ESPN’s host Joe Fortenbaugh) to share his insights on how he sees sports betting groups participating now and in the future in the sports media content world.
Second, it’s an honor to add Fanatics Chief Commercial Officer Ari Borod to the sports betting executive panel for his first appearance at the BSM Summit. Ari’s fingerprints have been all over the sports betting business for years, first with FanDuel, then with the Action Network. He joined Fanatics in June 2021, reuniting with former FanDuel CEO Matt King, and in less than a year, the company became the official trading cards partner of MLB, purchased the Topps Trading Company, and applied for a sports betting license in New York. Possessing a massive customer base, deep executive knowledge of the sports betting business, and a desire to make a larger dent in the sports betting arena, we’re thrilled to have Ari lend his perspective on how Fanatics views the future of sports betting and the evolution of the sports media industry.
Next, I am thrilled to have Audacy’s EVP of Programming Jeff Sottolano appear on stage for the first time at the Summit. In his current role, Jeff is responsible for the content strategy and performance of Audacy’s local brands in all formats across all broadcast and digital platforms. Jeff has played a key role in the launch, development and growth of the BetQL Network, while also helping Audacy evolve its position as one of America’s top audio companies. Jeff will be part of one of my favorite sessions, The Power Panel, which includes SVP of Premiere Sports and EVP of iHeart Sports Don Martin, Cumulus and Westwood One SVP Bruce Gilbert, and SiriusXM SVP of Sports Programming Steve Cohen. All four men will participate in a lengthy discussion on sports talk programming and the various challenges facing brands, talent, and programmers today.
A BSM Summit can’t just feature new faces though, especially when familiar ones add valuable knowledge to important programming conversations. ESPN Radio Program Director, former colleague and longtime friend Justin Craig will join us for our Programmers Masterclass alongside a few other notable leaders. The group will examine what does and doesn’t work from a content standpoint when trying to capture ratings. They’ll also share which ingredients are essential in successful talent/shows, and provide an on-site review of a piece of audio content. Those interested in learning how great programmer’s think will want to be present for this panel.
If you haven’t purchased a ticket to the Summit but are planning to attend, please do so before seats are no longer available. We have limited room inside the theater and it’s first come, first serve. Additionally, all attendees in New York will receive an online registration to be able to watch the show on-demand afterwards. This can be helpful when looking to share insight with local staffs who aren’t able to attend.
For those not able to travel but interested in enjoying the Summit, we do have virtual tickets available. Details on tickets, speakers, and hotel rooms can be found on BSMSummit.com. I hope to see you there!
ESPN Chairman Jimmy Pitaro To Speak At The 2022 BSM Summit
“Having Jimmy with us will allow our attendees to learn how ESPN views the current sports media landscape in order to better understand where the business is headed in the future.”
The largest player in the sports content business today is ESPN. From television to radio to streaming, social, podcasts, websites and more, the network remains a force in satisfying the appetites of sports fans around the globe.
But creating sustainable global success isn’t easy. It requires investing billions of dollars in key programming partnerships, holding off competitors who seek to elevate their own standing, and hiring and retaining talented professionals and providing an environment for them to thrive in. If that wasn’t difficult enough, a company must also embrace new technology, and accept that certain things will fail while pursuing a path to excellence.
The man charged with making sure ESPN thrives in each of these areas is Chairman Jimmy Pitaro, and I’m excited to share that he’ll be joining us in March in New York City for the 2022 BSM Summit.
I’ll have the pleasure of spending 35 minutes on stage with Jimmy discussing the state of the sports media industry, the opportunities and challenges facing operators in 2022 and beyond, the growth of sports betting, network radio, podcasts, subscriptions, social, and many other issues. No matter what space we’re talking about, ESPN has held a dominant position among all media brands. Having Jimmy with us will allow our attendees to learn how ESPN views the current sports media landscape in order to better understand where the business is headed in the future.
Jimmy has been with the Walt Disney Company since 2010. He became ESPN President in 2018 and was elevated two years later to his current role as Chairman of ESPN and Sports Content. You can learn more about his professional background by clicking here.
A reminder that the 2022 BSM Summit is an industry-only event. You must work in the media business in order to attend the show. This includes sales, public relations, advertising agency professionals and agents, as well as programming folks. If you haven’t had the pleasure yet of attending the Summit, feel free to visit our YouTube page to see some clips from past shows. It’ll give you an idea of what you can expect. You can also see the full list of speakers scheduled to appear at our 2022 show by visiting BSMSummit.com. We’ll announce a few more executive additions to March’s event later this week.
For those who manage brands and have joined us before in New York, Los Angeles and/or Chicago and are planning to come but haven’t bought a ticket yet, please do so asap. Seating is limited and once we’re full, we can’t add seats inside the room. You can also take advantage of a great hotel deal ($109 per night) with our partner Hotel Edison by clicking here.
One additional note, for those who are concerned about traveling, there is an opportunity to buy a virtual ticket. This year’s show is available both online and in person. For those planning to join us in NYC, in addition to receiving your live ticket, you’ll also get an online account so you can view the event on-demand afterwards. This can be especially helpful if you wish to replay a session or use any information afterwards to help members of your team. A big thanks to our virtual partner Nuvoodoo Media for helping make it happen.
We’re just 49 days away from putting on a spectacular show for industry folks in the big apple. We hope to see you there!
BSM, BNM Ready To Grow In 2022
“We’ve ended 2021 with record high’s for monthly traffic and social impressions, and our client and advertiser base the best its ever been thanks to the support of outstanding partners.”
It’s commonplace in our business to self-reflect when a new year full of possibilities arrives. We should probably do it more often rather than reserving it for the final day of the year or the first day of the next, but in the media business, finding time isn’t always easy.
As I look back at 2021, and the obstacles, adversity, accomplishments, enlightenment, and unpredictability that awaits BSM and BNM in 2022, I’m grateful to be able to do work that many enjoy and benefit from. Since I left the programming world in 2015 not a day has passed where I thought ‘I need to get back to running a radio station‘. That may sound crazy considering I spent two decades inside of buildings, loving the job, and living and breathing it 24/7, but from the second I moved into this space, I knew it was where I needed to be.
I had my fun building brands, chasing ratings, leading corporate programming calls, and making good money, but that restricted me to working in one city for one company with one brand and one staff. Now, I get to wake up each day and help clients in multiple cities, and run my own brand, collaborating with a great group of people to tell stories about the business we love. Combine that with hosting an annual conference, working with advertising partners and industry friends to create cool content and examine ways to grow their businesses, and connecting with folks to stay plugged in on details that others won’t know about until weeks or months later, and I consider myself very lucky. The added bonus, I get to do it in running pants and t-shirts inside the comfort of my home office/studio.
But with operating a business comes a different set of challenges. In 2020, we ended the BSM Summit on a high only to watch the entire world spin out of control weeks later due to the Covid-19 pandemic. That created a bunch of short-term issues, which fortunately we were able to overcome. Fast forward to this year, and we’ve ended 2021 with record high’s for monthly traffic and social impressions, and our client and advertiser base the best its ever been thanks to the support of outstanding partners. I never assume we’re in the clear because things can change quickly, but the support we’ve received is appreciated. It fuels me to reinvest in others to continue growing our operation and helping the industry.
So let’s talk a little bit about how we’re doing that in 2022.
First, we merged Barrett Sports Media and Barrett News Media in May 2021 to bring news and opinion from both the sports/talk and news/talk worlds under one roof. We tried running them independently initially but that wasn’t the best strategy for a new brand. Since bringing them together, BNM’s exposure has increased, the content has been read more regularly, and though we have more to do to get the brand on par with BSM, we’re making progress. BSM had a 5+ year head start on BNM, and though I know at times it may seem weird to read a sports media and news media story on the same website or social media account, as I tell those who ask, sports and news have mixed together since the invention of television, radio and newspapers.
Boosting BNM’s awareness and content is a goal for 2022, and to do that I want to share two things we’re creating to help us make progress.
I’m excited to share that we are launching The BNM Rundown. This will be a newsletter we distribute 3x per week (Monday-Wednesday-Friday) via email similar to what we’ve done with the BSM 8@8. The Rundown will go out around 5pm ET on each of those three days, and it’ll contain ten (10) news media stories, five (5) advertising slots, and the latest stock prices for radio groups. There will be additional content and advertising added in the future, and we may increase delivery to five days per week down the line. I’m happy with the layout and think you’ll enjoy it. If you’d like to receive the BNM Rundown or discuss advertising opportunities inside of it, click here to sign up. A big thanks to Ryan Jaster for all the work he’s done getting it ready for distribution.
In addition to the newsletter, 2022 will become the first year where we roll out BNM’s Top 20 of 2022. Similar to how we’ve produced the BSM Top 20, we are going to do the same for the News/Talk format. Categories will be announced at a later time, and we’re expecting to present our results towards years end. There’s a lot to be done to make it a success, but if we’re able to do for News/Talk what we’ve done for Sports/Talk during the past 6 years, I’m confident folks will appreciate it.
When I look at BNM right now, I see a number of excellent writers on the site. If you’re not reading Pete Mundo, Jerry Barmash, Douglas Pucci, Rick Schultz, McGraw Milhaven, Ryan Hedrick and Eduardo Razo, you really should. Each of those guys have been rock stars for the brand, but we need more help, especially another columnist or two. If you work in news radio or TV, love writing, and live and breathe the business, email: JBarrett@sportsradiopd.com.
Though we do need to add columnists, a bigger hole has been a dedicated Assistant Content Editor. I’ve poured my heart and soul into BSM over the years, Demetri Ravanos has as well, and that’s helped us build a strong connection with sports radio folks. For BNM, that love, interest, and unwavering passion for telling stories about news radio and news television has been missing in the editor role. Though frustrating at times, it’s all part of building a brand. You have to go thru a few things before it all starts to click. Now after talking to a bunch of talented people over the past two months, and thinking about the brand’s need for TLC, I’m happy to announce the internal promotion of Eduardo Razo.
Since joining us Eduardo has been a steady fixture on the site, writing news, scheduling social posts, and putting an extra set of eyes on the content that comes in from our team. He cares about the site being clean, conducts himself neutrally and professionally when adding news, and he believes in the brand. If hours go by and the site doesn’t have new content, he’s the one who points it out. When Eduardo first joined us he was just learning the ropes. Over the past fifteen months he’s been consistently excellent, and I have no doubt he’ll make even more progress in his new role as BNM’s Assistant Content Editor.
Making sure Eduardo has support to help him though is also important. I’d love to be that person myself, but client projects require much of my focus, so having a strong #2 is key. I’ve been lucky to have a great one in Demetri Ravanos who I’m excited to share is being elevated to the new role of Director of Content. In his new position, Demetri will continue producing columns, creating original feature stories, and hosting a weekly podcast. He’ll also be responsible for daily social creation and scheduling, working with yours truly on client projects and Barrett Media events, recruitment of writers, growth of the BSM Member Directory, BSM merchandising, additional BSM audio projects, and oversight of BSM and BNM’s Assistant Content Editors.
That last line implies that there will be multiple editors involved in shaping BSM and BNM’s content, and with Demetri and Eduardo promoted, that means we’re adding someone to help grow BSM. I’m thrilled to welcome Ian Casselberry to our team as BSM’s new Assistant Content Editor. Ian is familiar to many in the sports media universe for his work with Awful Announcing and The Comeback. He’s also contributed to Bleacher Report, Yahoo! Sports, SB Nation Detroit, and MLive.com among others.
I’ve read Ian’s work for years and have always appreciated his passion for sports radio and sports television. Adding someone with his experience, creativity, and attention to detail has been a huge priority for me. I’m looking forward to turning him loose on January 17th when he officially begins working with us. Under his direction, and in tandem with Demetri and I, we’re going to aim to produce more quality sports media content, and continue expanding BSM’s footprint across the industry.
As awesome as all of these moves are for creating interest in reading the site, if you don’t have someone in position to help sell it, the upside is going to be limited. For the past six years I’ve been the one making those sales myself. But I’ve also had to be a consultant, social scheduler, content creator, summit organizer-creator-host, finder of new clients, and the one in charge of billing and payroll. I love being busy, but a brand’s potential can’t be maximized without help.
Placing the company’s sales efforts in someone else’s hands though requires trust. I’ve learned the past few years that unless you’re inside my world and understand everything that goes on with BSM and BNM, it’s not an easy brand to sell. Media sellers are used to working with more assets, bigger dollars, and they expect things to move faster. They’re also used to corporate environments where a crew provides support from the beginning to the end of a sale. That’s not how it works here. This is more of a family business. Our success depends on one on one relationships, accessibility, being a self-starter, and patience. It means keeping in touch with industry friends and partners even when there isn’t a sale to be made. Nobody knows this brand, business, and who we serve better than the person who’s lived it with me for the past six and a half years, Stephanie Eads, my new Director of Strategic Partnerships.
Not only has Stephanie worked in sales and customer service most of her adult life, she’s honest, organized, and outstanding with people. She’s been exposed to every aspect of my radio life for the past sixteen years, and if you’ve been to a BSM Summit before then you already know how on the ball she is at making sure things get done. This is something we’ve talked about for years, but the timing was never right. Now it is, and I’m excited to watch her blossom. Having her add extra support to help me with billing and payroll is an added bonus.
The BSM brand will also welcome a few additional writers starting this week. First, I’m glad to have Danny O’Neil joining us as a weekly columnist. I got to know Danny in Seattle at 710 ESPN Seattle over the past six years, and he’s always been smart, passionate about media, and an exceptional writer. He’s now based in NYC and his debut column will hit the site this Friday. Also joining us in a daily news writer role is Will Dundon. Will is based in Nashville where he works as a producer for 102.5 The Game. Having him involved will help us stay on top of day to day news stories.
In terms of upcoming content, the BSM Top 20 of 2021 will be released February 7-11 and 14-15. The series moves back a week this year in accordance with a later Super Bowl date. During the seven day span we will highlight the best local sports radio stations, program directors, and morning, midday, and afternoon shows. We will also recognize the best national sports talk shows and original sports podcasts. To do that, we will once again involve more than 50 program directors and executives in the voting process.
One thing we will do differently this year is create an extra piece which recognizes the top performer in twenty smaller categories. These will be determined by a combination of BSM staff and select experts for specific fields. Some of these categories will include Best Sports Betting Content Brand, Best Wrestling Audio Show, Best Sports Radio Social Brand, and more.
After the Top 20 concludes, we’ll turn our attention to the 2022 BSM Summit, which is scheduled for March 2-3, 2022 in New York City at the Anne Bernstein Theater. The show will also be available virtually for those who can’t attend in person. I’m excited about the guest speakers we’ve lined up for this year’s event, and have more tremendous additions to announce later this week and next week. I realize the Omicron/Covid-19 situation has created some concern over the past month, and we continue to monitor the situation closely. As of today, we’re planning to host the event. If the situation were to worsen and we couldn’t keep people safe and comfortable, we’d reschedule the show. I’m hopeful of seeing familiar faces and many of sports media’s best and brightest in sixty days. If you haven’t bought your ticket, log on to BSMSummit.com and do so before you’re on the outside looking in. In the meantime, stay tuned to this website and the BSM 8@8 for details. We should all know more January 15th when New York State updates everyone on their mask ordinance.
Other content projects are in the works as well for March-December. We’ve got a number of ideas we’ve talked about for March Madness, and the NFL Draft. Items like last year’s Meet The Market Managers or a programmer’s version of it may also land on the content calendar. Not to be forgotten is the importance of continuing to improve the BSM Member Directory to help people stay informed, ready, and land in front of the right decision makers when job openings arise. Seeing a few of our members earn gigs the last 4-5 months of 2021 was very cool, and we hope to see more of that in 2022. Last but not least, I’m hopeful of giving the website a new layout in either quarter 2 or 3.
As I bring this column to a close, I’d like to remind you that BSM and BNM exists because we love the business and advocate for it daily. Since 2015, I’ve prioritized professional storytelling, research, industry news, relationship building, social media marketing, and consulting. Inside information and building relationships are important, and sure, it’s occasionally fun being first, but I’ve never worried about clicks, scoops, cash grabs or ruining reputations to elevate my own. I try to think about the big picture, even if it means missing out in the short-term. That applies to who I work with in a consulting capacity as well as how I operate the site. There’s no better example of it than last week. Most of our crew had the week off. It was tough missing out on stories when we were taking a mental timeout, but people come first. If you want long-term productivity and a staff to stick with you, support and sacrifice are essential.
If there’s one thing I know, this outlet has been a great resource for industry professionals. I wasn’t as fortunate during my studio days to have a site this rich in content to learn from, debate with, and stay connected to. We’ve hired 20+ contributors to help serve the industry, and I’m honored to have each one of them here. The additions we’ve made to improve the brand in 2022 will make us even better. We’re not perfect by any stretch, but we try to be fair and accurate. I also try to be accessible, especially when difficult situations arise. There are going to be times when our crew deliver strong opinions or tackle sensitive issues, and when those instances occur, I hope you’ll remember what I said about accuracy and fairness. We won’t operate as shills for the industry but we’re also not going scorched earth on folks.
Our goal here is simple, help folks stay informed about the sports and news radio/television formats, overdeliver for clients who place their trust in us, connect our advertising partners and members to others who can benefit from their services, and give industry people access to content from other professionals so they can do their jobs better.
If we can do these things consistently we’ll be in great shape. If we miss along the way, we’ll clean up the mess, and try to learn from it. We’re nine months away from celebrating seven years in operation, and we couldn’t have made it this far without your full support. Thanks for riding with us, now let’s make 2022 a year to remember.
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