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SiriusXM and NASCAR Sign 6-Year Extension

Jason Barrett

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NASCAR and SiriusXM have agreed to terms on a new six-year extension of their broadcasting and marketing agreement. The new deal keeps the two sides working together through 2022, and extends a partnership which has treated auto racing fans to sixteen years of coverage and broadcast excellence.

As part of the new agreement, SiriusXM will continue providing 24/7 racing content to millions of listeners across North America, including live broadcasts of each race. The company will also deliver daily NASCAR talk and interviews with voices across the industry through its exclusive SiriusXM NASCAR Radio channel.

“We have more than a successful decade of partnership already under our belts with SiriusXM and look forward to continuing our relationship over the next six years,” said Steve Herbst, senior vice president, broadcasting and production at NASCAR. “SiriusXM provides robust coverage of both our live events and breaking news, acting as a trusted resource for our sport and helping NASCAR content to reach new, diverse audiences nationwide.”

“For the last 15 years we’ve proudly delivered the excitement of NASCAR to fans nationwide, providing them with a level of coverage unmatched by anyone in audio entertainment, and we are very pleased to continue our relationship for years to come,” said Steve Cohen, SiriusXM’s SVP of Sports Programming. “NASCAR has always had one of the most loyal fan bases in sports, and it continues to innovate to constantly improve the racing on the track. SiriusXM NASCAR Radio will continue to give fans, no matter where they are in the country, a terrific platform to follow and discuss the new format put in place this season, and stay connected with their favorite drivers as they vie for the championship.”

For the channel’s roster of hosts, which includes former and current drivers, crew chiefs, crew members and a host of NASCAR insiders, visit www.SiriusXM.com/NASCAR.

Sports Radio News

Jonathan Peterlin Takes Over Night Show On 92.3 The Fan

“”Being the guy that you turn on after a day of listening to Ken and Anthony or Andy and Jeff or Nick and Dustin is truly an honor and a privilege. I won’t take that for granted.””

Jordan Bondurant

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92.3 The Fan in Cleveland now has a permanent host for its nightly show in Jonathan Peterlin.

Peterlin wrote in a post for the Audacy station’s website on Tuesday that his show will be called Overtime with Jonathan Peterlin and will air each night starting at 7 p.m.

“This is a dream job,” he said. “Being the guy that you turn on after a day of listening to Ken and Anthony or Andy and Jeff or Nick and Dustin is truly an honor and a privilege. I won’t take that for granted.”

Peterlin had been the afternoon update anchor at 92.3 The Fan since 2016, even hosting on weekends and on a fill-in basis. Prior to that, he spent three years in a similar role at Yahoo Sports Radio.

He wrote that listeners in Cleveland will not need an introduction or reintroduction to who he is.

“You know me and I know you,” he said. “We’ve spent the past nearly 7 years getting to know each other on a daily basis…We were there for each other. Along the way I hope that I’ve earned your trust. Through the good times and the bad, the ups and the downs.”

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Sports Radio News

Layoffs Hit Pro Football Focus

“The reduction in workforce comes less than 18 months after securing a $50 million investment from Silver Lake.”

Jordan Bondurant

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Pro Football Focus has laid off 16 employees, according to a report from Front Office Sports.

The reduction in workforce comes less than 18 months after securing a $50 million investment from Silver Lake.

The company, which Sunday Night Football analyst Cris Collinsworth owns a majority, still employs just over 200 people.

NFL reporter Doug Kyed was among the layoffs. Kyed had been at PFF since July 2021.

Additionally, 11 interns were also let go.

While PFF remains popular and profitable from a football analytics perspective, there had been a shift since the Silver Lake investment into attracting more sports betting and fantasy football customers. The FOS report indicated a chunk of the $50 million funding was used to develop an iPhone app.

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Sports Radio News

Laurence Holmes: Tim Jenkins Twitter Beef With Mike North Proves The Score Has Gotten Smarter

“Where now every show has a film guy. Like we’re not just out here just guessing. To a certain extent we are, but we go get confirmation and information from people who are smarter than us.”

Jordan Bondurant

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Former NFL quarterback Tim Jenkins had an interesting back and forth on Twitter with former 670 The Score host Mike North over Bears quarterback Justin Fields. Jenkins broke down a piece of film from Chicago’s game against Green Bay on Sunday, saying he didn’t agree with the notion that Fields doesn’t go through his progressions and is more of a runner.

North disagreed, saying wide receiver Dante Pettis was wide open on that particular play, and that Fields missed him.

Jenkins responded, saying North’s take was “not intellectually honest.”

In his weekly appearance on Bernstein & Holmes on The Score, Jenkins talked about the exchange not knowing North’s connection to the station.

“There’s a radio guy up there, Mike North, he was real mad,” Jenkins said. “And I tried to handle it gently because like listen, the first thing in his bio was he was born in 1952. And if my grand-pappy is on Twitter roasting somebody, I hope to handle them gently. And I tried to.”

Host Laurence Holmes said it was truly a meta moment for their show and the station. He talked about how having access to a guy like Jenkins is a sign the station, like many others have done across the country, have grown with the game.

“It speaks to the evolution of this radio station,” Holmes said. “Where now every show has a film guy. Like we’re not just out here just guessing. To a certain extent we are, but we go get confirmation and information from people who are smarter than us.”

The discussion turned to the evolution of the quarterback position in the NFL, and Holmes noted that there are some who just don’t recognize that the game has changed and called for a quarterback to be able to throw accurately but pick up yards and keep plays going with their legs.

“I’m here for the nuance, but people continue to ignore what is a trend,” Holmes said. “And I don’t mean that as a pejorative. The trend in the NFL is dual-threat quarterbacks. Look up and down the rosters.”

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