FOX Sports Radio has announced that podcast listens for The Herd with Colin Cowherd reached 5.7 million across all platforms for the month of March. That’s the first time that total podcast listens for the show have eclipsed the 5 million mark.
Cowherd’s program according to FOX Sports Radio has also enjoyed significant growth across multiple demos. The network says the show is +61% with Adults 18-49, +51% with Adults 25-54, +55% with Men 18-49, and in the key demo of Men 25-54, which many sports radio station’s focus their on-air strategies, the show is +54%.
Flipping the switch to television, The Herd on FS1 has also produced strong gains. The show is up 88% year-over-year for the month of March with Persons 2+, and clips of The Herd on social media have produced nearly 380 million video views since September 2015, with a monthly average of 21 million, via Facebook, YouTube, FOXSports.com, the live-streaming FOX Sports Go app and Twitter video player.
Although the progress from Cowherd is excellent, critics will quickly point out that the show was supposed to gain traction given that it was developed only two years ago and had little before it to measure up to. The real challenge will come in the form of closing the gap on ESPN and becoming the preferred destination for sports fans on radio, television, digital and social media platforms. While there’s still much more work to be done, the latest growth is a positive sign that Cowherd’s show is trending in the right direction.
Parker Hillis Named Brand Manager of Sports Radio 610
Goodbye snow and hello heat! Parker Hillis is headed to Houston. Audacy has announced that he will be the new brand manager for Sports Radio 610.
“Parker is a rising star,” Sarah Frazier, Senior Vice President and Market Manager of Audacy in Houston, said in a press release. “He has impressed us since day one with his innovative ideas, focus on talent coaching and work ethic. We’re thrilled to have him join our Audacy team.”
Hillis comes to the market from Denver. He has spent the last three years with Bonneville’s 104.3 The Fan. He started as the station’s executive producer before rising to APD earlier this year.
In announcing his exit from The Fan on his Facebook page, Hillis thanked Fan PD Raj Sharan for preparing him for this opportunity.
“His leadership and guidance set the stage for me to continue to grow and develop in this industry, one that I absolutely love,” Hillis wrote. “This is a special place, one that I am honored to have been a part of and so sad to leave.”
Sports Radio 610 began the process to find a new brand manager in February when Armen Williams announced he was leaving the role. Williams also came to Houston from Denver. He started his own business outside the radio industry.
“I’m excited to join the Sports Radio 610 team in Houston,” said Hillis. “The opportunity to direct and grow an already incredible Audacy brand is truly an honor.”
Iowa Adds WCKG As Chicago Radio Affiliate
“The Hawkeyes open their season at home on September 3 against FCS power South Dakota State.”
Iowa City, home of the University of Iowa, sits just over three and a half hours from Chicago. It makes sense to assume plenty of alumni move to the Windy City after school and that other Iowa fans live in the metro area as well. That is why the Hawkeyes have struck a deal with WCKG to become their radio affiliate in Chicago.
The station, which is heard on 1530 AM, will air the entire season of Iowa football.
“Iowa Football’s storied history, continued success, and loyal fan base and alumni network throughout Chicagoland made this move a no-brainer for WCKG,” WCKG Sports Director Jon Zaghloul said in a press release. “I’m excited to bring the Hawkeyes to Chicago, and can’t wait to start airing games this Fall. It’s a huge acquisition for our brand, and, more importantly, our devoted listeners.”
The Hawkeyes open their season at home on September 3 against FCS power South Dakota State. Gary Dolphin has called all of the school’s sports on radio since 1996. Ed Podolak is his partner in the booth during football season.
Dave Rothenberg Can’t Stand Hearing Kenny Albert Mispronounce ‘Raleigh’
“I would think a true professional, like somebody that cares about their craft, would get that kind of feedback and welcome it.”
Dave Rothenberg has a tiny bone to pick with Kenny Albert, and it’s over the way Kenny pronounces the Carolina Hurricanes’ home city.
Talking on his show on ESPN New York on Tuesday, Rothenberg, who spent three years working in Raleigh on 99.9 The Fan, said he wished someone would get in Albert’s ear and correct the way he’s been saying it adding that it has made him wish one of the top play-by-play voices in hockey wouldn’t be on the call for the playoff series between the Canes and New York Rangers.
“I would think a true professional, like somebody that cares about their craft, would get that kind of feedback and welcome it,” Rothenberg said.
Albert has been pronouncing the city’s name as “RAW-lee”. It is properly pronounced “RAH-lee”.
Co-host Rick DiPietro and the rest of the show crew thought Albert would take offense to the correction, especially since it’s such a minor thing, but Rothenberg thought that was ridiculous.
“See, no one can deal with tough love anymore,” Rothenberg said.
The New York Rangers and Carolina Hurricanes series shifts back to Raleigh on Thursday for Game 5. The series is tied 2-2.