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If ESPN Fails It Hurts The Entire Sports Media Industry

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It’s been called a bloodbath. The demise of a once great brand. The end of ESPN, and a few other expletives that I’d rather not repeat in this column.

Last week ESPN put into action what had been expected for the past month, a parting of the ways with many talented and dedicated sports media professionals. The total amount of people let go by the company is estimated to be near 100. As a result, a high number of qualified individuals now find themselves searching for future opportunities despite executing their jobs the way they were asked to.

Much has been written about ESPN during the past week due to the immediate shock of these layoffs. Some of the articles have been extremely insightful. From Dave Zirin’s column to Glen Macnow’s to Forbes’ story and the Wall Street Journal’s, every media outlet has shared a perspective on ESPN’s troubles. I’m just the latest to attend the party. I recognize that I’ve arrived a little late, but I wanted to collect my thoughts and make sure I was ready to mingle before putting on my three piece suit and invading the dance floor.

This is a difficult subject to write about because it’s extremely depressing. When stories like this are generated they add to the perception of ESPN’s sports media empire being on life support. That’s utterly ridiculous when you take into account that the current valuation of ESPN is 50 billion dollars and the Disney stock price is closing in on its all-time high. But when negative headline after negative headline invades the digital universe, brands earn labels that aren’t easy to recover from.

Over the years I’ve had the good fortune of getting to know some of the key people who were affected by last week’s layoffs. In addition to being leaders in their respective fields, they’ve been quality people too.

I understand that this is relevant news that deserves to be examined, but being served a daily reminder that you’ve lost your dream job and are among the unemployed, as others debate publicly whether or not you should’ve been terminated and if you provide any value to potential employers can’t be easy to digest.

We often assume that the news is just news and those who are part of the latest cycle should just “toughen up and deal with it” but when it’s your name and livelihood that have been altered, it’s not always easy to detach yourself and move on. People after all are human beings with very real emotions and these kind of life changing decisions do have lasting impressions.

Upon learning about the cuts while attending the National Association of Broadcasters conference in Las Vegas last week, it seemed that many on social media were rejoicing over familiar names and faces being given their walking papers. Others called for the worldwide leader to expand its list and take a few others.

As I sifted thru the responses, I couldn’t help but be disappointed. I realize that the style of each host, anchor, reporter and analyst is received differently, but rather than rooting for someone to be unemployed, on the street, and permanently barred from the sports media industry, there is another alternative – tune them out.

I love this business as much as anyone but let’s be honest, we aren’t curing cancer. This is simply entertainment. If an individual doesn’t provide you with the experience you’re searching for, it’s OK to change the channel or not click on their story.

The goal of every media professional is to generate reaction to their work. If the audience is moved enough to share a favorable or negative response, then the broadcaster has done their job. It’s when viewers, listeners or readers don’t respond that outlets pay closer attention. It may be tempting to verbally destroy someone on social media who’s content you don’t enjoy, but when you ignore their existence and have no opinion to share of their work, it sends a much louder message.

That’s why I believe it’s silly to play the game of “Why would ESPN fire Ed/Trent/Jayson instead of Stephen/Jemele/Michael?” Unless you’re on the inside and understand the way each person is viewed, paid, and rated, it’s a wasted discussion.

If you’ve read my work over the past two years then you’re aware that I’ve been critical of a few things ESPN has done. I believe that’s an important responsibility for anyone who chooses to write, report, and share opinions on the media industry. No matter how many friendships I hold inside the company or how much I prefer to see people succeed there, when it’s time to tackle sensitive issues my honesty and integrity are not negotiable.

Do I think ESPN has made strategic mistakes in recent years? Yes. Do I consider them as formidable as they once were? No. But if they fail it hurts the entire sports media industry. That alone should be reason enough to hope they solve their problems and create a brighter future.

Since this topic is extremely popular and contains multiple angles worthy of examination, I’ve attempted to break it up into ten different sections. Here are what I consider to be the key takeaways from last week and the questions that ESPN must answer going forward.

Is The Era of Invincibility Over?: In the span of seven days, two of the biggest media giants on the planet were significantly damaged. FOX News dropped its biggest television star (Bill O’Reilly) and ESPN halted the careers of nearly 100 sports media professionals.

It was once considered an impossible task to challenge these two brands, yet both are now showing vulnerabilities. While changes occurred for different reasons, the bottom line is that each company is weaker today than they were last week. Whether or not that continues and their competitors take advantage of it in the future remains to be seen, but these moves remind us that even the best can be rattled when they make a series of errors.

It’d be interesting to run a poll and ask industry folks who gave Jamie Horowitz and FOX Sports 1 zero chance of challenging ESPN if they still feel the same way now. Something tells me many would reconsider their position.

Although ESPN continues to offer more original sports programming and play by play than any other network, and employs the largest group of sports broadcasters in the industry, their public profile has been significantly damaged. It’s not a question if ESPN remains the top rated performer among sports networks. It’s whether or not they can retain/grow subscribers and advertising revenues and lower expenses.

If the company’s current trend continues, and another sports network or new competitor such as Amazon, Netflix, Facebook, Apple or Google enters the mix and snags a play by play agreement in the future, the stranglehold ESPN has held on the rest of the industry could be escaped. That would make things instantly different.

Personalities Matter Most: It was hard to ignore the messages ESPN sent with their personnel decisions last week. The value of writing, reporting, analysis and anchoring pales in comparison to high profile personalities who generate buzz by delivering ear shattering opinions.

To be fair, ESPN still employs many exceptional reporters, anchors, analysts and writers. If the report holds true of Adrian Wojnarowski leaving Yahoo Sports to join the company, that’d be recognized by many as a homerun hire.

But Woj’s situation aside, the majority of people impacted last week were known best for their information and analysis and less for their personalities. Guys like Jayson Stark, Marc Stein, Andy Katz and Ed Werder have been trusted reporters for nearly two decades and their departures instantly weaken the network’s credibility.

For decades ESPN built its reputation off of providing highlights, analysis, and information. When the majority of individuals departing the nation’s top sports network are involved in those areas, and sacrificed before others with a stronger flair for the dramatic, it indicates that the times have changed, and Bristol executives have placed higher premiums on other roles.

Hockey Isn’t Important: The commitment to hockey coverage was already minimal on ESPN, but with the exits of Scott Burnside, Joe McDonald and Pierre LeBrun it’s decreased even more. With John Buccigross’ future also up in the air, it’s hard to wrap your arms around the network’s vision for presenting the coolest game on ice.

At this point, Barry Melrose and Steve Levy are two of a very select few with a passion for the NHL at ESPN. Hockey may not provide the interest that other major sports do, but you’d expect a full fledged sports network to cover the game with more than 2-3 quality people.

It’s possible that ESPN has other people in mind internally who they want to groom and feature more prominently, or maybe they’ll strike a deal with TSN, the NHL Network or NBC to share content as they recently did with the MLB Network. As of now though they are significantly weaker, which isn’t saying much, given their previous standing.

Baseball Coverage Decreases: ESPN has produced some of the finest baseball content on television during its existence, but despite its history of creating stellar original programming around America’s favorite pastime, something clearly went astray. In one fell swoop, the network released analysts Dallas Braden, Doug Glanville, and Raul Ibanez, and other notable contributors Jim Bowden, Jayson Stark, Dave O’Brien and Jim Caple. A few beat reporters were also laid off.

Adding to the overhaul was the network’s decision to partner with the MLB Network to air its daily baseball program Intentional Talk on ESPN. It’s not everyday that the worldwide leader in sports plays the role of an affiliate, but in this instance they did. By securing that agreement it gave ESPN the flexibility it needed to send its longtime baseball program Baseball Tonight to a slow death. BBTN now airs each Sunday prior to the Sunday night game of the week.

MLB Network has certainly developed high quality baseball content since its inception. To think though that they’d contribute to the demise of one of ESPN’s most recognized programs is surprising. This leaves many now wondering, is ESPN a content creator of baseball programming or the MLB Network’s lead distributor?

The Future of ESPN Radio: The once dominant sports radio network is going thru an identity crisis. Is ESPN Radio committed to being a major market player? Is its main function to provide support to small market operators with lesser budgets? Or is the long-term strategy to worry less about terrestrial radio partnerships and focus more on creating television content and on-air programming for the company’s owned and operated radio brands and digital platforms?

As the network attempts to regain its footing, one key challenge it must conquer is offering consistency on its airwaves. Change often breaks up a listener’s routine and in the past two years the company has fed a steady diet of it to its audience and affiliates. That makes it harder to connect to the personalities and shows plus it gives local operators (especially in markets outside of the top 25) anxiety because much of their success stems from the network’s ability to deliver a strong consistent lineup.

Along those lines, the network has almost completely overhauled its entire lineup during the past 2 years. For starters, Colin Cowherd left the 10a-1p slot and was replaced by Dan Le Batard. With Le Batard moving up in the schedule, his afternoon drive slot was turned over to Bomani Jones who had previously hosted evenings. As Jones vacated the evening hours, Jalen Rose and David Jacoby, and Sarah Spain and Israel Gutierrez became fixtures at night. Spain and Izzy were added to the schedule when Jorge Sedano moved to Los Angeles and Jen Lada was switched to a different role. The one consistent contributor to the network’s evening programming has been Freddie Coleman, although even he was switched from hosting solo to joining forces with Ian Fitzsimmons.

But wait there’s more.

Scott Van Pelt left the 1p-4p slot with Ryen Russillo to host the late night SportsCenter. He was replaced by Danny Kanell who was let go during last week’s cuts. Russillo is now hosting solo until the company either adds a new co-host, places the show’s future in his hands or goes a different direction altogether and moves him elsewhere. Noise was made in recent months of Stephen A. Smith being added nationally in the 1p-4p slot (he’s already hosting during those hours on ESPN NY and ESPN LA), and although that possibility can’t be discounted, birds have stopped chirping about it recently.

All of these changes don’t even include the network’s most publicized move. ESPN is expected to break up Mike and Mike and the early word is that Trey Wingo and Mike Golic Jr. will join Golic Sr. for a revamped morning show. If Golic Jr. does in fact move into mornings with his father and Trey, that would explain the network’s decision last week to part ways with Robin Lundberg who recently teamed up with Jr. during the early morning hours.

The lack of consistency has caused concern among numerous affiliates. Those who have adopted the ESPN moniker aren’t likely to change affiliates because establishing a new brand name could prove costly. Others will explore adding local programs to make up for a lack of confidence in the network’s offerings. Some may even drop the network for other options.

It’s understood that the radio business isn’t driving ESPN to profitability. A sharp decision was made recently to add Justin Craig to the programming team, but the network is going to have to work extra hard over the next 12-24 months to convince stations that they’re headed in the right direction and can be trusted to provide consistently great programming.

Wrong Space Wrong Time: It’s peculiar that during a time when ESPN is panicking about its future and trying to reinvent its business model, it continues to invest in platforms that are less valued by their audience. Taking risks and introducing new personalities and forms of programming is appreciated but you also have to take calculated risks. Simply put, you leap during times of strength, not weakness.

As I looked at the list of names who were affected last week I couldn’t help but wonder if some of the departures could’ve been prevented had the company not dumped resources into platforms with less of a connection to their core audience. The work done on fivethirtyeight, The Undefeated, ESPNU, and the Longhorn Network may be solid, but they’re luxuries that the network can afford to live without.

I have applauded the network for taking a chance with The Undefeated. I feel they employ some talented writers and deliver quality content. The other brands I mentioned I have less of a personal connection to. But even if I felt they were exceptional, if my golden goose was in jeopardy of being harmed, I’d focus first and foremost on making sure it was protected before sinking resources into other areas that are less necessary.

It’s convenient to blame all of ESPN’s problems on cord cutting and bad play by play deals. Each have presented real challenges for the company and undoubtedly influenced the latest series of cutbacks. However, we can’t ignore and discount how the network has invested dollars in other niche spaces. Were these platforms more important than retaining key contributors to the network’s most important properties? I’m not sure they were.

Too Political: Sports is supposed to provide an escape from the pressures and negativity of real life. But as we’ve discovered over the past decade, mixing the two has become a reoccurring theme.

Are there times when it’s justified? Absolutely. But when personalities begin to share personal thoughts on issues that can sever a relationship with a loyal audience, that’s where things get complicated. Many would love for ESPN to return to what it was in the 1990’s, but 2017 isn’t 1997, and ESPN isn’t going in that direction whether we want them to or not. In fact, they plan to be even more open about their personal beliefs.

Therein lies one of the network’s biggest dilemmas. How do you balance being open and honest with the audience without causing them to disconnect from your product? If you fail to acknowledge a social interest story that has everyone talking, it can lead to less eyeballs on your content. But if you do engage in discussion, that too can lead to immediate tune out.

Linda Cohn appeared last week on WABC in New York with Bernard McGuirk and Sid Rosenberg, and added that she felt the company was paying the price for being out front with its political positions. Although her opinions don’t reflect how everyone in the company feels, one thing she said in particular stood out.

“Old school viewers were put in a corner and not appreciated with all of these changes,” said Cohn. “They (ESPN) forgot their core. You should never forget your core, and be grateful for your core group.”

ESPN has to decide who it wants to be. Is it a full service sports media company that values its role as the world’s biggest distractor from everyday troubles. Or is it looking to assert social influence and stretch beyond the boundaries of sports?

Here’s the issue with the latter. Sports and politics don’t blend well. This country once enjoyed a deep connection to ESPN even as real events such as 9/11, the war in Iraq and Afghanistan, and a highly publicized white house sex scandal took place. Sports remained the focus, and a necessary distraction from the events of the world that left many of us shaken.

Whether the company loses 5%, 10% or 50% of its audience due to sharing political opinions and exploring divisive content, the question is, why is that worth it? It’s one thing to have the President fill out an NCAA tournament bracket, and another to turn on the ESPY’s and see Caitlynn Jenner receiving the Arthur Ashe Courage Award.

There are certain situations that feel right, and others that don’t. ESPN can help itself by using better judgment, regardless of how large or small the percentage is of fans who are turned off by the company’s current positioning.

Play By Play Deals: Between the cuts in 2015 and this latest series of moves, sports leagues have been put on notice by the worldwide leader in sports. Paying astronomical rights fees for TV programming as media consumption shifts to digital platforms and large amounts of staff are lost, doesn’t appear to be a winning formula. ESPN may be bound by its existing deals, but they’ll be seeking economic relief when it’s time to discuss future arrangements.

It’s always possible that when push comes to shove ESPN caves in and continues to pay exorbitant fees to retain the NFL, NBA and MLB, but to commit over 5 billion dollars per year on play-by-play in the next go around seems like a frightening idea at best.

One thing to take into account is that although the network may not reap the financial benefits the way it once did, it still remains profitable. No matter how much the expenses hurt, ESPN understands that live sports programming is their most important asset.

When their current deals expire they’ll arrive at the negotiating table with the blood of 400-500 eliminated positions on their hands, but whether or not that’s enough to justify a reduction in rights fees remains to be seen. You can bet that FS1, Turner Sports, CBS, FOX and NBC will want in on the action too, but they’ve had a front row seat to ESPN’s challenges and are aware that one poor business decision can cripple their business.

What we don’t know is how valuable these sports networks will consider the television rights as compared to streaming. The digital space is also likely to attract competition from other non-traditional media groups.

While it’s a given that each media outlet will cry poverty and languish over the rising cost of rights fees, it’s hard to believe that when faced with the possibility of losing its most valuable programming ESPN won’t do what professional owners do and find a few extra nickels and dimes at the last minute. The only question is how many will they pony up to retain their rights?

John Skipper’s Legacy: ESPN’s President and co-Chairman has held those titles since January 2012, and been a part of every key decision involving the network’s play by play rights, company layoffs, and the subtractions of some key on-air talent. He’s bright, engaging, forward thinking, and projects a great confidence for the brand’s future.

During his time at the top there have been noticeable changes. The company has demonstrated a strong commitment to diversity, SportsCenter has been redesigned, anchors have been encouraged to share their personal connections to their favorite teams, political influence has infiltrated numerous on-air and online conversations and events (some good, some bad), and the network has included WWE programming in its content strategy. We’ve also seen ESPN become more aggressive when criticisms have been directed at the network’s people and programming.

Some say Skipper was dealt a bad deck of cards. Others say he’s made the most out of impossible situations. The rest remain split on whether his tenure as ESPN’s top executive has been a success or failure. Although the network has received more negative press in recent years than at any point in its history, it’s also remained the undisputed leader in sports media. Profits may be down compared to previous years, but ESPN continues to register in the black which many say is a testament to Skipper’s leadership during tumultuous times.

Providing a letter grade for his performance may not be possible at this time, but the next year will tell us a lot about where the company is heading. If ESPN emerges from the fire with no sign of trauma, the short-term discomfort will be seen as a necessary part of the maturation process towards making ESPN whole again. If though the company experiences life threatening injuries, it could signal the beginning of the network’s fall. Whichever way it turns out, Skipper will earn the credit or blame for it.

Can ESPN Be Fixed? The answer of course is yes, but it’s much bigger than just adding top talent, familiar faces and programming which suits our desires. If tomorrow the company followed up the addition of Woj with an announcement that deals had been struck with Dan Patrick, Peter King, and Rich Eisen we’d say they were making great decisions to improve their quality. But that doesn’t solve their economic challenges or the reality of a world spending less time with programs and splintering their interests across multiple platforms.

As Colin Cowherd mentioned during a radio interview last week with “The Bull and Fox” on 92.3 The Fan, the downward spiral for ESPN began when the company committed massive dollars to rights deals, and the consumption of media content started to shift from television to digital devices. To ESPN’s credit, they’ve built their infrastructure to be attractive across all platforms, but when the majority of income comes from subscriber fees and advertising revenues, it becomes harder to provide the same profitability.

The setbacks that have stunted ESPN’s growth remind me of what the newspaper business encountered over a decade ago. Many in the print industry understood the importance of shifting their content into the online space, but when those daily and weekly subscriptions declined, along with newspaper advertising dollars, an economic blow was impossible to avoid.

Work begins immediately to do more work with less bodies, increase advertising dollars, secure new digital revenue streams, and of course, reduce the costs of future play by play deals. It won’t be easy, but ESPN remains in the driver’s seat because it’s still a massive brand with worldwide appeal and it produces big results.

Don’t think for a second that the major sports leagues don’t understand the value they receive in return for having their programming air on ESPN’s channels too. If they need to be reminded, Skipper and his team can put them in touch with NHL commissioner Gary Bettman.

We have no way of knowing what the world will look like in 1 year, 2 years, 5 years or 10 years, but for the sake of all of us working in the sports media industry, let’s hope ESPN makes the right choices. One major misstep could lead to a lot more harm than 100 layoffs, and those are bad enough already.

Barrett Blogs

Black Friday Sale Planned For 2022 BSM Summit Tickets

“BSM’s Black Friday sale on Summit tickets will begin at 12:01am ET on Friday November 26th and expire at 11:59pm later that same night.”

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As of today, there are just 97 days remaining until the 2022 BSM Summit takes place in New York City. We’ve announced 31 participants for the show so far, and have more to reveal in the weeks and months ahead. I think you’re going to like what’s still to come.

Putting this conference together isn’t easy. It requires months of meetings, brainstorming, promotion, selling sponsorships, pursuing speakers, and creating everything that attendees see on stage over a two day period. I’m thankful to have help from some amazing partners, but as I’ve mentioned previously, this isn’t a big moneymaker for us. Nor is it an event that ends with 5-10 new clients signing up to work with BSM. The goal on my end is simple, make sure the conference is valuable for those who attend, and don’t run BSM out of business by doing it. As long as those two things remain solid, it’s worth doing.

Some might wonder, why go thru months of headaches if you’re not going to break the bank or immediately add clients. That’s fair to ask. If you look at it from a pure business standpoint, one could easily make a case that pouring this type of energy into something else could be more lucrative. But money was never my motivation for doing this. I felt the sports media industry lacked a signature event where smart, successful media professionals (who don’t often cross paths) could gather at one location to laugh and learn together, and I wanted to change that. If over a two day period we could gain insight, information, ideas, and introductions, it’d put all of us in a stronger position to remain successful.

I’ve unapologetically loved the sports media business since I started listening to Mike & the Mad Dog on WFAN and watching SportsCenter on ESPN. I was fortunate to live and work in a number of cities over the past two decades, learning how different companies and people operate, and I remain involved today thru my work with BSM. I mention this because I also know that many of you tend to wait until the last minute to book hotel rooms, airfare, and purchase tickets, even if you can save money by acting sooner. I know, I used to do it too. I can’t control when you book your room or plane ticket, but I do want to give you an added incentive to buy your ticket to this year’s show. Seating is limited, and once the last seat is filled, that’s it.

With that in mind, most of you will either be taking this Friday off or working inside a much quieter building. If you’ve thought about coming to the show, take 5-10 minutes to log on to BSMSummit.com to take advantage of our special Black Friday sale. We’re reducing tickets for the day, so whether you’re planning to attend in NYC or watch the conference online, there’s a discount offered to help you out.

BSM’s Black Friday sale on Summit tickets will begin at 12:01am ET on Friday November 26th and expire at 11:59pm later that same night. In the meantime, Hotel Edison in NYC is offering rooms for just $109 + taxes to Summit attendees. Click here to take advantage of the special room rate. Those of you planning to fly to NYC for the event, there have been a ton of great deals offered lately by JetBlue, Southwest, Frontier, United, and American. It might be worth checking into and snagging a good deal before prices rise again.

If you’re interested in learning more about the industry, staying a step ahead, forming new relationships, strengthening existing ones, exploring potential business deals, and celebrating the business you’re in, I hope you’ll join us either online or in New York City for the 2022 BSM Summit. I’m making it easier on you, by offering a lower ticket price on Black Friday (November 26). The rest is up to you!

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Barrett Blogs

Craig Carton, Fred Toucher, Mike Felger To Speak At The 2022 BSM Summit

“Few understand what it takes to deliver success in this format consistently like Craig, Fred and Mike, and I’m glad they’re making the time to share their knowledge with us.”

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When you talk to industry people about successful brands in sports talk radio, most conversations include WFAN and 98.5 The Sports Hub. The New York and Boston sports radio brands are consistently recognized for their ability to deliver large audiences and revenues.

Helping to create that success is a mixture of strong play by play partnerships, skilled programmers and even more importantly, some of the most dynamic on-air personalities in the format. Fortunately for us, a few of those gamechangers will be present to share their opinions and insights on content matters in New York City at the 2022 BSM Summit.

Starting in New York, it’s an honor to welcome WFAN afternoon drive host Craig Carton to the 2022 BSM Summit. Heard daily on ‘Carton and Roberts‘ alongside Evan Roberts, which is also featured on TV on SNY, Carton has made his presence felt ever since returning to the airwaves in November 2020. Prior to taking on the challenge in afternoons, Craig spent a decade partnering with Boomer Esiason on ‘Boomer and Carton‘, forming one of the most successful sports radio morning shows in the country. In addition to enjoying success in New York, Craig has also experienced the ups and downs that come with performing in different markets. His radio travels have taken him to Philadelphia, Denver, Buffalo and Trenton, NJ. The Syracuse graduate and outspoken host is expected to join BSM President Jason Barrett for a one on one conversation at this year’s Summit.

Shipping up to Boston, it’s a pleasure to welcome two of the format’s highest rated performers to New York City. They’re heard on 98.5 The Sports Hub in morning and afternoon drive, and at the Summit, they’ll interact together during an in-depth content conversation with BSM President Jason Barrett.

Fred Toucher is one half of the Sports Hub’s popular morning show ‘Toucher & Rich‘, which recently added syndication. The Detroit native started his career in Georgia before moving to Boston in 2005. Toucher & Rich, which includes Rich Shertenlieb, officially moved into the sports talk format in 2009. Since making the format switch, the duo have consistently produced some of the best ratings in the entire format in mornings during the past fifteen years. Toucher & Rich have also been recognized by industry executives as one of the top two morning shows in the format each of the past three years in the BSM Top 20, including taking top honors in 2018.

Mike Felger on the other hand is heard on the ride home alongside Tony Massarotti on The Sports Hub. The Marconi Award-winning afternoon radio show has been a fixture in Boston since the station’s inception in 2009. During the past twelve years, Felger & Mazz have been a steady force atop the Men 25-54 ratings including recently delivering an impressive 18.9 share in the summer book to finish 1st. The Milwaukee native also hosts a show for NBC Boston, and has previously served as a columnist for the Boston Globe. Similar to Toucher & Rich, Felger & Mazz have earned high praise from format execs in the BSM Top 20. They’ve been voted one of the top 2 afternoon shows each of the past 2 years including grabbing the top spot in 2019.

We’re excited to add all three of these men to the lineup for the 2022 BSM Summit. As vital as it may be to spend time on business issues in order to stay ahead of a rapidly changing media climate, without great talent and content, the rest is irrelevant. Few understand what it takes to deliver success in this format consistently like Craig, Fred and Mike, and I’m glad they’re making the time to share their knowledge with us.

To reserve your hotel room, purchase tickets or learn more about the speakers we’ve lined up for the 2022 show, visit BSMSummit.com. We hope to see you online or in New York City this March.

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BSM Summit Adds Borrell, Crain, Cutler, Goldstein, Scott, Shapiro & Thomas

“The Summit is just 104 days away, so if you haven’t purchased your ticket yet, please do so. Half of the room is already full and seating for the conference is limited.”

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The 2022 BSM Summit continues to add firepower to the sports media industry’s premier conference. After previously announcing the first twenty one participants to take part in March’s event in New York City, another seven talented media professionals have been added to the speaker schedule.

Making his BSM Summit debut in 2022 will be the media industry’s leading business analyst Gordon Borrell. The well respected and accomplished CEO of Borrell Associates is featured frequently in the trades and mainstream publications for his insights on advertising trends and forecasts in local media. Borrell will join Amplifi Media CEO Steven Goldstein on stage at the Summit for an in-depth discussion on the advertising climate in 2022. The two men will offer insights and opinions on what advertisers value most, where they’re expected to invest future dollars, which categories will continue to rise and decline, and what brands can do to position themselves better to increase revenue. Additionally, Borrell will be hosting his local advertising conference in Miami a few days after the Summit. Those interested in heading to South Beach and learning more about the marketing world can learn more by clicking here.

Switching to the content end, the Summit is thrilled to welcome The Volume’s Jake Crain to New York City. The host of The JBoy Show will also be making his debut at the conference. Crain will be part of a talent panel along with John Jastremski and Kazeem Famuyide.

Also making his debut at the Summit will be Carl Scott. Meadowlark Media’s Executive Director of Audio will join our podcasting panel featuring Blue Wire CEO Kevin Jones and The Volume’s Head of Content Logan Swaim. Hubbard Radio’s Digital Content Director Phil Mackey will guide the conversation.

Not everyone participating at the Summit will be new to the audience though. Returning to the stage as part of our GM’s discussion will be newly appointed Audacy Boston Market Manager Mike Thomas. Thomas recently led ESPN 1000 in Chicago as the station’s GM after working with Mark Hannon to turn 98.5 The Sports Hub in Boston into one of sports radio’s top performing stations. It should be noted that each time Thomas appears at the Summit it follows a recent promotion. We figure by 2023 or 2024 he’ll be running the entire industry.

A Summit isn’t complete without attention given to programming matters. To help us address some of those key issues, we’re excited to welcome back the Vice President of FOX Sports Radio & Podcasts Scott Shapiro. The passionate network executive who oversees many of the nation’s top national programs is always a great listen for folks interested in learning how programmer’s view and tackle the industry’s most important affairs.

Last but certainly not least, voice talent extraordinaire Jim Cutler will return to the stage to lead a session on storytelling. One of the industry’s prominent station voices and creative minds has a penchant for putting on entertaining and informative sessions. If you’ve attended the conference before, you’re already aware. To those planning to catch this one, you’re in for a treat.

Keep an eye out over the next two weeks. We’ll be making additional announcements involving a few high profile talents we’ve lined up for the 2022 BSM Summit. A reminder, the event is just 104 days away, so if you haven’t purchased your ticket yet, please do so. Half of the room is already full and seating for the conference is limited. I realize some folks may prefer to wait until the last minute to make sure the world is safe. If you’re not comfortable flying to NY for the show, we do have an option in place to enjoy the conference virtually thanks to NuVoodoo Media. For more information on tickets, click here.

That said, the in-person environment is excellent. If you haven’t attended the Summit before I think you’ll find the two days in New York City to be time well spent. This conference is not open to the general public. You must either presently work in an area of the media industry or be pursuing a degree in the broadcasting field.

I’d be remiss if I didn’t mention that we still have some sponsorship opportunities available for the show. We’re thrilled to have the support of great partners, ESPN Radio, Premiere Networks, FOX Sports Radio, Stone Voiceovers, Compass Media Networks, Point to Point Marketing, and Core Image Studio. If you’d like to be part of the event too, email JBarrett@sportsradiopd.com for additional details.

One final note, airfare is low right now. There are roundtrip flights to and from New York from many major cities for less than $200.00. We’ve also secured a low hotel rate of $109.00 per night at Hotel Edison in NYC to help companies and individuals keep costs down. The sports media industry has endured two years of difficulty due to the pandemic, preventing many from networking, learning, celebrating, and growing. The two days we spend together in the big apple won’t solve every issue facing our business, but I promise you’ll leave the show more informed, more connected, and better prepared for the challenges that lie ahead.

Hope to see you in New York on March 2nd and 3rd.

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