Let me tell you about how I was introduced to Brad Carson. I hope it helps you understand why I wanted to speak with him and get inside his head a bit.
Last summer, Brad posted an opening for an executive producer position for one of his shows at ESPN 92.9 in Memphis. I put together a package for him and sent it off. In the cover letter, I mentioned a specific date that I would be following up. On that date, I sent him a silly video about my love of BBQ.
My phone rang right away. It was Brad. He started by telling me that I was not in his plans for the job, but he wanted me to know how impressed he was with my presentation and he gave me a few pointers on how to better position what I do. He told me I was talented and wished me well in my job search. We said our goodbyes and then he hung up.
I mean, who does that? We have all been in the position of sending out resumes and demos and never hearing back. I told Brad when we sat down for this interview that during what was a very lonely time, it felt like someone saying “I see you. You’re a human being.”
Brad and I share a background that includes long stints in music radio and he still has a passion for those formats. While he has turned Entercom’s ESPN 92.9 into one of the highest rated sports stations in the country, he has also looked for shifts he could voice for Entercom music stations around the country.
Just how high are ESPN 92.9’s ratings? Well, here are some numbers for you. In the fourth quarter of 2017, four of the station’s five weekday shows were in the top 3 with Men 25-54. Gary Parrish pulled a 12 share in afternoons. The other two sports stations in Memphis (one of which is also owned by Entercom and programmed by Brad) didn’t pull a 1 share with the same audience.
Our conversation touched on Gary Parrish’s assent to superstardom, how radio shows are similar to sandwiches, and the rivalry between Memphis and Nashville. Enjoy!
DR: What were you able to bring to a sports station because of your experience working in different formats?
BC: We tend to compartmentalize radio a lot. Like you have said “I came from rock radio.” I literally started part-time reading farm reports and obituaries. And you can laugh about that, but people listened like crazy. They were sponsored by local funeral homes. I would do county fairs or go out to the sticks to call a Macoupin County basketball tournament. I think that really helps, but in today’s world so much of these guys’ development is linear. Our new talk hosts and producers were either journalists here or they started here and worked their way up and now they get to stay in Memphis. That used to be really rare.
I’m not saying one or the other is better, but guys like you and I are in a good position. We can do a lot of things. It’s like being left-or-right-brained. Music radio is so much about researching the music, getting the imaging on, doing your best with the talent and if you find someone revolutionary, you can take good to great. Great talk or sports stations have to have people that are good right-brain and left-brain all the time.
When they hired me, I was excited because I didn’t need to hire an imaging director. I could produce opens. I could coach talent. I knew the sound I wanted the station to have. I guess I could have hosted a show if I needed to, but didn’t really want to. All of that prior experience was very helpful.
DR: Correct me if I am wrong, wasn’t Gary Parrish part of CBS’s tournament selection show last year?
BC: Yeah. He was on with Barkley last year.
DR: So he was the first talent you hired and now he’s one of the faces of your station. Have you thought about the contingency plan for when he takes over the world?
BC: I mean it is not something I like to think about, but you always have to have a contingency plan as a program director for all situations or you aren’t thinking the situation through enough. Having said that, Gary has been my consultant since he came on board. There isn’t a thing I do, across the board, that I don’t run by Gary. I think he is remarkable.
I have a lot of respect for him and I think that runs both ways. I have learned a lot from him and Geoff Calkins too. We moved Geoff to a 9-11 show and that helped things a lot with Gary’s travel. It added a new dimension to the radio station and paved the way for us to expand where we have 4 local shows now and we’re the flagship for the Memphis Grizzlies. So, we have that contingency plan but we’re in a good place.
DR: Like the athletic director that keeps the list of five names in his desk in case he unexpectedly loses his football coach.
BC: That’s very true. I’m a Mississippi State fan. They just hired Joe Moorehead, the offensive coordinator at Penn State. I thought it was awesome, because it wasn’t reflexive or “Holy crap, what are we gonna do?” Mullen was leaving. They vetted everyone, hired Moorehead, Moorehead did the press conference and then hit the ground running hiring staff. That is awesome to me. That is impressive management.
DR: You have a lot of Memphis lifers. Is that the number one thing you look for in making a hire? Someone that not only understands the Memphis sports scene, but the town in general?
BC: I think it is really important. I don’t need a lifer per se, but just last year we hired John Martin. He was 24 when we hired him. He had only been doing radio for 2 years, but he was a journalism major at the University of Memphis. He understood Memphis sports. I think that is very important. Now, that’s not everyone. Eric Hasseltine is from California. He does a two hour show for us. He’s the play-by-play guy for the Grizzlies. He adds a different perspective.
The local connection though is so important, and I really got that when we started with just Geoff and Gary. It was the end of Calipari, going into the Pastner era. The Grizzlies hadn’t gone on that 7 year playoff run yet. Those guys would do two straight hours on Tigers basketball and I just would think “this is really good.” It wasn’t what they were talking about. It was how they were talking about it. They had all these stories about the hobos, heroes and street corner clowns, you know? Crazy recruiting stories about runners and agents. Gary would interview Cal while Cal was in the shower.
I would find myself drawn in. People would ask “you’re still a Cardinals fan, right?” and I would have to explain “yeah, but basketball is everything here” and those guys really encapsulated that. Basketball comes first here and football is second and everyone on the air here understands that.
The other thing I like is we have journalists. We have great thinkers on the staff and they are entertaining. That has helped us.
DR: So do the Grizzlies smother everything about sports talk in Memphis?
BC: I think Grizzlies and NBA you can certainly talk about year round because the league has made itself into a year round enterprise. But we’re fortunate that college basketball is also important in Memphis. Right now the Tigers have just gone through another coaching change hiring Tubby Smith. We have so many storylines to work with. They are 1a and 1b frankly.
DR: What is the breakdown between the Memphis Tigers, the Tennessee Volunteers and the Ole Miss Rebels? Not just the way they are covered, but the way they are supported in town?
BC: Memphis is the big cat. When Justin Fuente came in and turned around Tiger football, it changed everything. What we used to have were people that were Tennessee football fans or Ole Miss fans that then LOVED the Tiger basketball program and their attitude was “Oh yeah, I guess they have a football program too,” but then it became “Oh wow! Did you see what Memphis football did?”
DR: The timing of that turn around was weird too, because it wasn’t so long before that Tommy West got fired and was ranting that Memphis as a town would never support football and the administration at the school didn’t understand how to win. It reminds me of Duke when David Cutcliff was hired in the middle of the school going to court to prove they are the worst college football program in the country.
BC: That is a great analogy, but it is so weird here, Demetri, because those fans were so passive. As a city we kind of had a chip on our shoulder, which makes sports talk here fun because it kinda gives things a little more zip. There are passive markets when it comes to sports, right? Like Las Vegas. Very passive sports market. I mean they have the Golden Knights now, and yay. Whatever.
They aren’t breaking down trades or talking about the intricacies of the expansion draft. The conversation here was “How bad was Larry Porter?” and “Tommy West is right” then all of the sudden it was “Wow, we’re in the top 25!” It was a literal 360. But of course, we have a chip on our shoulder, so the topic was also “Oh crap! Fuente is going to leave us,” but then we got another awesome coach and another awesome quarterback. All of that stuff is as fun to talk about as the SEC stuff is.
DR: But not as fun for listeners as talking about basketball.
BC: Well, we have competition here and I tell our guys we have to own every story we cover. To be a success in sports radio, you have to be a whore basically, so Tennessee coaching search, Tubby Smith recruiting, the Grizzlies tanking, we have to own it. So it may be a light day with only two big stories and I will tell my guys “hit those two big things a lot!”.
DR: I’m glad you include the Tennessee coaching search in there. As someone that was in school at Bama when we couldn’t buy a win against Tennessee, that story brought me so much joy.
BC: Oh, it was tremendous radio, and let me be clear. I said Tigers and Grizzlies were 1a and 1b. When you have a coaching search that goes like that, it rockets right to the top of the A list, because it is the state’s team and we’re just the forgotten little city in the corner of the state, but right now we’re the forgotten little city with the great football team. It was like a gift from Heaven. That was a lot of fun. We can do a lot of great radio when we have months like that.
DR: Same with the Ole Miss story and Hugh Freeze I would imagine, given your proximity to the school.
BC: Again, gifts from Heaven. That is a good example of why it helps to have so many local guys. There are all these side stories they know. Hugh Freeze was a coach at a private Christian School here. He was the coach in The Blind Side story, so there was chatter about “What was going on at Briarcrest?” and then the fun of Ole Miss beating Mississippi State in the Egg Bowl.
All of this is compelling stuff. You can hear it in our conversation and this is what I talk about with other folks at Entercom. In Boston you can talk about the Red Sox or what is going on with the Patriots. Those are big conversations about big franchises, but here, if you know Memphis, you’re really digging into the subculture here. It’s the SEC guts and glory.
DR: So given how focused you are on being a Memphis station, how much air time is devoted to the Titans making the playoffs or the Predators making a run to the Stanley Cup? Are those teams perceived as strictly Nashville teams or is there enough bleed over?
BC: I think there’s some bleed over, but it is like C-level. It is the lettuce in the sandwich.
DR: I guess too, there is a major difference between the NFL and the Titans and the NHL and the Predators.
BC: Certainly. On top of that, there is a major difference between Nashville and Memphis. There’s a rivalry there. Maybe a little more on the Memphis side than the Nashville side.
Memphis is the chip on your shoulder, Memphis vs. everybody mentality. Whereas Nashville is the Los Angeles of the South. It’s “We have the NFL and we have the Predators. Look at all these cranes in the air! We’re building another condo!”. Let me be clear. I think Nashville is a great city, but I think many of our listeners perceive it differently than I do.
Gary Parish and I talk about this a lot. Gary is much more of an open thinker because he has to travel all over the place. People here, they support the basketball teams because they live on the streets of Memphis and they play hoops. Our listeners are invested in this story about Penny Hardaway coaching a high school team in East Memphis. That is a big, local, guts of the city story.
When the Predators are in the Stanley Cup Finals, yeah that’s our state. We do want to bring attention to that. The Titans make the playoffs? Of course we will talk about that. We carry their games. The Titans and the Vols, we carry them. They are worthy play-by-play, but Nashville teams will always be the lettuce in the sandwich.
DR: Can Memphis grow as a sports city? Is there room for a second major, professional league to move in?
BC: As a fan, I’d love for my answer to be yes. I’m just going to be honest as a business person. No, there isn’t room. There isn’t an economic base here to support doing so. Having one professional team here and the Tigers is perfect.
We’re lucky, actually Louisville is lucky Rick Pitino didn’t want the Grizzlies, because they still got the pro arena. Geoff Calkins was such a big part of trying to bring the Grizzlies here using the paper and writing columns about what it would mean. It rallied support for FedEx Arena. People really wanted to get that arena built and they did it and I think it is wonderful.
I think sports-wise the city is exactly where it needs to be. We’re fortunate to have been such a big part of the Grizzlies franchise. Now, let me be clear. We do have other sports things in town. We have a great Triple-A baseball team. We may not talk about them because they don’t have the mass appeal, but they’re there and doing just fine. You asked a good question, but my business opinion though is we don’t need too much more.
DR: Speaking of business answers, tell me as a programmer your thoughts on the change from Mike and Mike to Golic and Wingo.
BC: We’re really excited about it. This has nothing to do with Mike Greenberg, because I think he is great and has an amazing new opportunity, but for us I think things are going to be even better. Trey (Wingo) is very likable and really plugged into football, whether it’s his ties to the NFL or his understanding of college football in the South since he went to Baylor. That can only benefit us, so you combine Trey with Golic’s familiarity and I think it’s a tremendous opportunity that can only go up.
DR: Did you find your listeners were interested in the “palace intrigue” towards the end of Mike and Mike?
BC: Not really. I try as a programmer to look at it from a listener’s perspective and I think in our business, we tend to look a little too much at the guts of this. The truth is, you have to look at it from the perspective of my friend Taylor, who lives in Germantown just outside of Memphis. He’s not in the business. Does it even occur to Taylor that there is a feud between the two morning guys at ESPN? Probably not. All he cares about is that Tim Tebow is on at 7:15 to talk about Alabama and Georgia.
I see this with coaching talent. We get too caught up in details of when we recycle things and controlling narratives. Just put the radio show on and run it.
Demetri Ravanos is the Assistant Content Director for Barrett Sports Media. He hosts the Chewing Clock and Media Noise podcasts. He occasionally fills in on stations across the Carolinas. Previous stops include WAVH and WZEW in Mobile, AL, WBPT in Birmingham, AL and WBBB, WPTK and WDNC in Raleigh, NC. You can find him on Twitter @DemetriRavanos and reach him by email at DemetriTheGreek@gmail.com.
When Will NFL Studio Shows See Fresh Faces?
Having a Hall of Fame lineup certainly lends credibility to any group of analysts, that said credibility can’t outweigh entertainment.
It seemed NFL coaches were so old when I was a kid. Don Shula, Marv Levy, Bill Parcells, Dan Reeves, they all looked so old. Maybe I was just young and all those guys were just in their 40’s (which now, I might add, is quite young). No doubt, NFL coaching seemed like an old man’s game.
No longer is that the trend. The following NFL coaches are in the 40-or-younger crowd: Mike McDaniel, Kevin Stefanski, Brandon Staley, Sean McVay, Kevin O’Connell, ZacTaylor, Nick Sirianni and Arthur Smith. That’s one quarter of the head coaches in the NFL that are 40-years-old or younger. The NFL coaching youth movement is a very real thing.
When will that move to the NFL studio shows? That remains to be seen. Those shows are massive money makers for FOX and CBS but they have also started to trend a bit older. The networks are doing all they can to hook younger viewers to guarantee a long term viewership of games they pay billions to air. Need I remind you of the CBS/Nickelodeon simulcast of NFL Playoff games? The Over 50 crowd doesn’t know what it meant to “get slimed”; shoutout, Marc Summers.
It is startling to look at the cast of each studio show and the last time they were active in the NFL. Start with the desk of The NFL Today on CBS:
Bill Cowher – 2006
Boomer Esaiason – 1997
Phil Simms – 1993
Nate Burleson – 2013
The FOX numbers are even more startling. Look at the last active years of the analysis on FOX NFL Sunday:
Terry Bradshaw- 1983
Howie Long – 1993
Jimmy Johnson – 1999
Michael Strahan – 2007
If you are a 20-year-old NFL viewer, the only person of those eight analysts you can reasonably be expected to remember playing or coaching is Nate Burleson. This is not to say these shows don’t serve their purpose, to entertain and inform, not at all. Those shows can be very entertaining and the combined Hall of Fame knowledge on those two desks is unparalleled. But, in an entertainment world that is trending younger, when does the youth movement start?
Here’s one major issue, that list of players and coaches above have a lot of mustard jackets among them. Having a Hall of Fame lineup certainly lends credibility to any group of analysts, that said credibility can’t outweigh entertainment. If any show isn’t entertaining, it will not last long. These shows have found a way to weave in humor with the Pro Football Hall of Fame level of analysis.
But humor to some generations is not humor to all generations. What is funny to a guy in his 60’s may not reel in the 20-30’s crowd. Don’t tell me FOX and CBS are not interested in that group, they know it is crucial to long term success. FOX is so interested in that group they spent time using Snapchat filters on their hosts during the Thanksgiving studio shows. Make no mistake, that day brings a massive audience for FOX and CBS.
In fact, according to FOX Sports, the Dallas Cowboys-New York Giants game was watched by 42 Million viewers, the most-watched regular season game on any network on record. This is as big as it gets until the NFL reaches the postseason. It was on that stage FOX chose to use the Snapchat angle, knowing families were gathered across the nation watching that game. That meant an entryway to the younger demographic looking for anything to watch to get away from the conversation with their elderly aunt.
According to Omnicore Agency, Snapchat has 319,000,000 users and 65% of 18-29-year-olds in the United States use Snapchat. This is the audience FOX was trying to reach on their Thanksgiving studio show. It is the audience they would love to reach every Sunday.
Peyton Manning and Tom Brady have shown even the biggest names will walk straight from the most successful of careers to an NFL telecast. Manning is part of his production company’s Manning Cast during Monday Night Football and Tom Brady is slated for the main FOX booth after his retirement. If those two guys see value in it, you can bet most any player would.
FOX’s hand will soon be forced, Jimmy Johnson is 79 and Terry Bradshaw is 74. Those two can’t work forever and there will need to be a plan in place for the sake of continuity. The difficult thing is identifying which players or coaches have the gravitas to sit on that desk with those Hall of Famers.
Age comes for all of us and there isn’t a Snapchat filter that can change that. If they do invent one, maybe my kids will tell me about it…and show me how to use it.
Ryan Brown is a columnist for Barrett Sports Media, and a co-host of the popular sports audio/video show ‘The Next Round’ formerly known as JOX Roundtable, which previously aired on WJOX in Birmingham. You can find him on Twitter @RyanBrownLive and follow his show @NextRoundLive.
Can Tom Brady Realistically Be the Critical NFL Broadcaster He Envisions?
If Brady frequently harped on players and the level of performance on the field, would he risk becoming the NFL’s John Smoltz?
Tom Brady and his presumed future as a broadcaster has been viewed with some skepticism. After 23 seasons of playing in the NFL, and considering what this season has apparently cost him personally, will he still want to devote so much time to football calling games each week?
Naturally, this is under the presumption that the 2022-23 NFL season will be his final one as an active player. And it’s easy to draw such a conclusion. Would he really want to put himself through another season like this one?
Ending his brief retirement to play another season with the Tampa Bay Buccaneers may have been the breaking point for his marriage. The Bucs aren’t playing well, compiling a 5-6 record going into Week 13. Yet in an NFC South division in which no team currently has a winning record, Tampa Bay could still make the playoffs.
Joe Buck recently expressed doubt to Jimmy Traina on the Sports Illustrated Media Podcast as to whether or not Brady will ever join Fox Sports and the 10-year, $375 million contract reportedly waiting for him. It’s one thing for football fans and sports media observers to speculate on Brady’s future. But it’s quite another for people in the industry — and in this case, someone who still has close ties to decision-makers at Fox Sports — to ask questions.
Last week on his Let’s Go podcast, however, Brady sounded like he’d already put some thought into how he’ll approach broadcasting — or as he put it, his second career. Perhaps he was influenced by having the famously outspoken Charles Barkley as a guest on the show, but Brady believes he would be candid in his analysis and commentary.
“I’m going to be on TV and have the opportunity to be more critical than what I’ve been as a player,” Brady said to Barkley and Let’s Go host Jim Gray.
He then explained that whenever he had a problem with a teammate or coach, he addressed it directly and the issue stayed between them. That would obviously be different on television, where Brady is talking to the viewing audience.
“As I think forward… I’ve had 23 seasons professionally, when I watch football now, the only thing I see — nine out of 10 — is ‘Man, that was a really bad play,'” Brady added. “As opposed to the really spectacular play that [Patrick] Mahomes made or the spectacular play Josh Allen made. Now, it’s like, ‘Man, what a bad defensive play, what a bad play by the quarterback.'”
In Brady’s view, playing with exceptional athletes like Randy Moss, Wes Welker, Rob Gronkowski, Julian Edelman, and Mike Evans set a standard in his mind. But expecting a high level of play from teammates is quite different than applying such a measure to players he’s watching and scrutinizing as a broadcaster.
As a quarterback and team leader, Brady can directly affect the outcome of events. He can help inspire greater effort and achievement. Or as we’ve seen during Brady’s career with the New England Patriots, he can break a player’s spirit (especially rookie wide receivers) by grinding them against the diamond wheel of expecting perfection.
The first thought is that Brady could be enormously popular with viewers and media if he was critical of players or coaching decisions. That’s often the first flaw fans will point out in a broadcaster. “Ah, he never rips anybody. Protects his buddies.”
It’s why Barkley is so popular. We want to hear what he’s going to say. We don’t know what he’s going to say. But it will likely be sharp and funny. Yet is that too much to expect from a game analyst? Brady cites golf analyst Johnny Miller (“scathing”) as a model. But he also seems to understand that there’s a risk in being too negative.
Barkley warned against that earlier in the conversation with Brady and Gray when sharing advice that he received from Dick Ebersol upon his entry into broadcasting.
“People always tell you they want to hear the truth. They really don’t, Jim,” Barkley said. “[Ebersol] said, ‘Fans want you to tell them two things: Their favorite player is great and their team is great. If you tell them their favorite player isn’t great or their team sucks, they automatically don’t like you.'”
If Brady frequently harped on players and the level of performance on the field, would he risk becoming the NFL’s John Smoltz? Smoltz is frequently criticized for acting as if he does not like baseball in its current form. And viewers get tired of listening to that.
But to be fair, Smoltz was excellent during this year’s National League Championship Series and World Series in explaining how pitchers execute a game plan versus batters. And if Brady had the ability to quickly explain what he was seeing and the reason for his criticism, rather than just heavy sighing or huffing, that could be compelling commentary.
Yet that would have to be balanced with some healthy admiration too. Maybe not Tony Romo-level gushing, but some insight into how spectacular a play is would balance a broadcast out nicely.
It’s encouraging that Brady has some idea of what kind of broadcaster he’d like to be. When news of Fox essentially reserving Brady for his post-playing career was reported, the sentiment was that he was taking an offer that couldn’t be turned down ($375 million!) and might end up as more of a corporate shill (“brand ambassador,” etc.) than a broadcaster of substance.
Judging from his remarks to Barkley, Brady has put some thought into this. Maybe he’s been thinking about it for years. Perhaps it crystallized during his one-month retirement. But is Brady being naive about what’s realistic for a broadcaster? Would a Johnny Miller work in an NFL booth? Players might not clap back at Brady and his seven Super Bowl championships as they do to Barkley and his zero NBA titles.
Ultimately, however, fans would hold Brady to the high standard he’s envisioned for himself in broadcasting. The possibility of a must-watch analyst in an NFL broadcast booth is certainly enticing. Maybe he’s created some anticipation and intrigue for his career after football. Tom Brady has never shied away from expectations as a player. Perhaps the same will apply to him as a broadcaster.
Ian Casselberry is a sports media columnist for BSM. He has previously written and edited for Awful Announcing, The Comeback, Sports Illustrated, Yahoo Sports, MLive, Bleacher Report, and SB Nation. You can find him on Twitter @iancass or reach him by email at email@example.com.
Jac Collinsworth Has Learned From The Best
“The way he would take all of the young people, myself included, under his wings. You couldn’t get this anywhere else.”
Jac Collinsworth got his first taste of Notre Dame football while watching his brother Austin play for the Fighting Irish. There was his brother playing on special teams and getting a chance to return kicks.
“I remember sitting in the stands for his first football game inside Notre Dame Stadium thinking this is the coolest thing I’ve been a part of,” said Collinsworth. “The history of this building and my brother is out there in a Notre Dame jersey.”
Not only did Jac eventually go to Notre Dame as well, but he just completed his first season as the play-by-play voice for Notre Dame Football on NBC. As a student, Jac was part of the NBC sideline production team during his four-year education at South Bend from 2013 to 2017 and he was the sideline reporter for the NBC broadcast of the Blue/Gold spring game in 2016 and 2017.
“To work on the broadcasts for four years — as an intern really — with Alex Flanagan and then with Kathryn Tappen for three years down there on the sideline and being in all those production meetings, it was such an invaluable piece of the journey for me.”
And now, the 27-year-old is the television voice of the Fighting Irish.
“To see it all come full circle and be up there in the booth, it was really a special experience every single game,” said Collinsworth.
After graduating from Notre Dame, Collinsworth joined ESPN where he was a correspondent for NFL Live and Sunday NFL Countdown while also hosting the ESPN-owned ACC Network’s football show The Huddle.
Jac then returned to NBC in 2020 and was part of the Notre Dame telecasts during the pregame show and halftime show for two seasons. Collinsworth had the opportunity to learn under veteran play-by-play voice Mike Tirico, especially during the production meetings.
Tirico became a mentor to Collinsworth.
“I felt like I was getting a graduate degree watching him handle those meetings,” said Collinsworth. “The way he would take all of the young people, myself included, under his wings. You couldn’t get this anywhere else. To be able to do that for two years and still have him as a close friend and somebody I can text…I text with him before every single game.”
Another huge mentor to Collinsworth has been the legendary Al Michaels, the former play-by-play voice for Sunday Night Football who is now calling the Thursday night package for Amazon.
“I talk to him all the time,” said Collinsworth. “I’ve had dinner with him. He invites me out to play golf. We just get on the phone and spent 45 minutes just breaking down everything. Every time that phone rings I don’t care what I’m in the middle of, I walk outside and I take that call.”
Collinsworth, the son of former Bengals wide receiver and current NFL Sunday Night Football analyst Cris Collinsworth, first felt the broadcasting itch growing up in Ft. Thomas, Kentucky. It goes without saying that his father was a huge influence, but Jac remembers when Highlands High School was being renovated when he was in 7th and 8th grade.
The first part of the renovation was a brand-new broadcast facility.
“It was a studio that had these amazing cameras, a desk, lights and two sets,” recalled Collinsworth. “To this day, I’ve never seen a high school setup…I mean this is better than most college setups…a state of-the-art facility.”
The class was called “Introduction to Filmmaking” and Collinsworth started out wanted to be a cameraman.
“I became obsessed with running around the school and filming all this stuff whatever students were doing,” said Collinsworth.
From there, Jac gained experience in editing and producing but deep down inside he thought he wanted to be a cameraman…that was until his first taste of on-air experience.
“They started a rotation where everybody in the class had to try hosting the announcements live right before the final period of the day,” said Collinsworth.
And the rest is history.
An important part of Jac’s growth as a play-by-play announcer came last spring working NBC’s coverage of the United States Football League. Paired with Jason Garrett, Collinsworth was able to continue the learning process before taking over the Notre Dame duties. He appreciated the fact that these were really good football players that were among the best players on their college teams and could very well be in the NFL.
And just like for the players, the USFL was an opportunity for Jac to get better at his craft.
“Just continuing to learn the art form of calling a game,” said Collinsworth. “The timing and getting out of the way sometimes and letting the broadcast breathe and rising for those big moments.”
An incredibly big moment for Jac would be if the opportunity to work a game with his father ever presented himself. It’s something that he’s thought about and would love to see come to fruition somewhere down the road.
But if that happens, there could be a problem for the viewers.
“Would anybody be able to tell who is talking?” joked Jac.
Jac and his father sound so much alike it’s scary. In fact, during our twenty-minute phone conversation, I really had to pay attention to listen for any discernable difference between Jac and his dad and it was very hard to find any.
But it would still be fascinating to hear them work together.
“I think it would be a very cool experience,” said Jac. “We would have so much chemistry that it would be a crazy experience. I would love to do it. I’d be getting out of his way and let him make points and I wouldn’t be afraid to take a couple of shots at him. I think it would be damn entertaining.”
While their on-air roles are different, Jac has been able to learn a lot about broadcasting from his father. While he does — for the most part — give his son some space when it comes to work, Cris leaves Jac a note prior to each broadcast, mainly has it pertains to a specific aspect of a telecast like coming back from a break or the flow of a telecast.
But there’s one valuable lesson that Jac learned from his dad years ago that he has adopted for himself.
“Probably the biggest thing I’ve learned from him is, he is a worker man,” said Collinsworth. “He just works at this stuff.”
Jac would constantly see his father going through film at various hours during the day, but Cris would still pay close attention to his son’s studies at school and would let Jac know about it if he saw something wasn’t right.
Like when Jac would be having some difficulty with a math assignment.
“I’m like ‘Dad, this is calculus, I can’t figure out how to do this equation’,” said Jac. “He would put that clicker down and come up and he would be deep in the math book going through the chapters learning all this calculus that he hasn’t done in 40 years. I’d come down at six in the morning and he’d still be flipping through the math book while I’m eating breakfast and he’s teaching me the lesson to make sure I got it for the quiz.
“That’s how he was…just the work element is the biggest thing that I still use every day and I definitely got it from him.”
Aside from his football duties, Collinsworth has also been a NASCAR studio analyst for NBC and he’s also been the voice of Atlantic Ten Men’s Basketball and the Atlantic Ten Tournament. There’s something to be said for getting experience in multiple sports because each sport has its own pace and its own flow.
Some play-by-play voices specialize in one sport and some can handle multiple assignments. In Jac’s case, there’s one sport that stand above all the others.
“The rhythm, feel and flow of a football game is my favorite,” said Collinsworth. “Football has always been my first love and grew up around it. Basketball happens fast not to mention you’re on the court and you’re right there in the middle of it. I’ve called baseball games too and that’s a very slow game.”
Jac Collinsworth is still very early in his broadcasting career but he has great talent and he’s been rewarded with some amazing opportunities like Notre Dame Football and being part of NBC’s NFL coverage.
But he knows that he’s had some help along the way and he’s very grateful for it.
“I feel like I’m living out a dream and I feel like I’m standing on a lot of people’s shoulders that helped me get there,” said Collinsworth. “I think about a lot of people who didn’t need to but chose to help me when I was a kid. I feel like I have a great responsibility to take that advice and take it as far as I can and that’s what I’m trying to do.”
And it all started with a high school television studio and his willingness to try all different aspects of the business.
Peter Schwartz has been involved in New York sports media for over three decades. Along the way he has worked for notable brands such as WFAN, CBS Sports Radio, WCBS 880, ESPN New York, and FOX News Radio. He has also worked as a play by play announcer for the New Yok Riptide, New York Dragons, New York Hitmen, Varsity Media and the Long Island Sports Network. You can find him on Twitter @SchwartzSports or email him at DragonsRadio@aol.com.