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Super Bowl Ratings Were Down But Remain Massive

Brandon Contes

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After a regular season which saw a 9.7 percent decline in viewership, the trend continued for the Super Bowl with a 7.1 percent drop from last season’s game. 103.4 million people tuned in to NBC’s broadcast of Super Bowl 52, which was the lowest number since 2009.

With the decline in television ratings throughout the regular season and playoffs for the NFL, a similar drop-off was expected for the Super Bowl. Even with it being the lowest watched Super Bowl in nine years, Sunday’s game was still the 10th most watched program in U.S. television history.

The total audience number, which includes digital streaming and linear television viewers, was 106 million, which is still the lowest rated Super Bowl since 2009. 2009 was the last time the Super Bowl failed to reach 100 million viewers. NBC’s previous Super Bowl broadcast came in 2015, setting the record as the most watched program in American television history, garnering 114.4 million viewers. With an average of 2 million viewers streaming the event, peaking at 3.1 million, this year’s Super Bowl is believed to be the largest domestic streaming sports program ever.

“With an all-time Top 10 audience, the Super Bowl once again proved that it’s the most dominant and consistent property on television,” Mark Lazarus, chairman of NBC Broadcasting and Sports, said in a statement. “Super Bowl LII delivered for all of our partners, and provided us with the unique opportunity to give America a look ahead at the Olympic Winter Games, which begin live on NBC this Thursday night.”

Although the NFL continues to see a decline in ratings, advertisers still believe in the sport and the Super Bowl. At a cost of $5 million per 30 second commercial, NBC estimates earning $500 million in Super Bowl ad sales. Live television still draws larger audiences than other programs and a $5 million ad to be viewed by more than 100 million people is not a bad investment.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports TV News

Fox Officially Unveils NFL Broadcast Teams

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In what has been considered a formality for some time, Fox today officially unveiled Kevin Burkhardt, Greg Olsen, Erin Andrews, and Tom Rinaldi as their number one NFL broadcast team Monday. Burkhardt and Olsen were elevated to Fox’s top booth after the departure of Joe Buck and Troy Aikman to ESPN’s Monday Night Football earlier this year.

There were some reports that Drew Brees could have been a possibility to join the network, but those discussions fell apart.

The network’s other teams include several familiar faces to football fans:

#2 team: Joe Davis, Daryl “Moose” Johnston, Pam Oliver
#3 team: Adam Amin, Mark Schlereth, Kristina Pink
#4 team: Kenny Albert, Jonathan Vilma, Shannon Spake
#5 team: Kevin Kugler, Mark Sanchez, Laura Okmin
#6 team: Chris Myers, Robert Smith, Jen Hale

Olsen’s jump to the number one team with Burkhardt is a formality until the retirement of Tampa Bay quarterback Tom Brady. The seven-time Super Bowl winner will ascend to Fox’s number one booth upon his retirement, whenever that may be.

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Ryan Clark, Mad Dog Get Into Heated Argument on ‘First Take’

“Mad Dog, stop screaming at me now, bro. For the last time, you’re gonna stop screaming at me,” Clark interrupted.

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Former Pittsburgh Steeler, and current ESPN NFL analyst Ryan Clark and recent Radio Hall of Fame inductee Chris “Mad Dog” Russo squared off on Monday’s edition of First Take, with a heated exchange taking place between the two.

After a discussion about Saints wide receiver Michael Thomas meandered into a discussion about whether Rams wide receiver Cooper Kupp would be voted into the Pro Football Hall of Fame if he never played another game, Clark said about Hall of Fame voters “they must be voting like you (Russo) vote for the Heisman, where you just vote on whoever the hell you want based off the fact that they play quarterback”.

Russo quickly took exception to the perceived slight.

“Ryan, hold on now,” Russo said, in a louder manner than normal. “You said something, now I’m going to comment. I’ve been voting for the Heisman since before you were born.”

“Mad Dog, stop screaming at me now, bro. For the last time, you’re gonna stop screaming at me,” Clark interrupted.

“You said something that wasn’t right,” Russo said.

“Lower your voice,” the former Steeler interrupted again.

“I’ve been voting for the Heisman since before you were born,” Mad Dog reiterated, with a lower volume. “30 years.”

“I don’t care about that,” Clark rebutted.

“You’re saying I’m voting for the Heisman and saying I don’t deserve a vote. I’ve been voting for 30 years!”, Russo began to raise his voice again.

“I never said you don’t deserve a vote,” Clark replied before clarifying he disagrees with Russo’s sentiment about the college football award being only awarded to quarterbacks.

It’s not the first time Russo has clashed with First Take contributors. A discussion with J.J. Reddick went viral earlier this year after Reddick told Russo previous NBA players played with “plumbers and firefighters”.

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Sports TV News

Todd Frazier Joining ESPN Little League World Series Booth

It will be a memorable summer for Fraizer at the LLWS because he will be inducted into the Little League Hall of Excellence. 

Ricky Keeler

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When people talk about 11-year MLB veteran Todd Frazier, some of the things that are usually mentioned on broadcasts usually is that he is from Toms River, New Jersey and that he played in the Little League World Series in 1998 (won the championship). Now, Frazier will have a bigger connection to the annual event in Williamsport, Pennsylvania.

As first reported by Bobby Nightengale of The Cincinnati EnquirerFrazier will be in the TV booth (remotely) for ESPN for this year’s Little League World Series. He made his broadcast debut on Monday morning during one of the New England region semifinals between Maine and Massachusetts. 

Frazier told Nightengale that he wants to use this event to begin his second career in the broadcasting industry.

“It’s something I’ve always wanted to do, especially for the Little League World Series since I’ve been a part of it. I know it and understand it really well. Kind of kickstart my second career here.” 

It will be a memorable summer for Fraizer at the LLWS because he will be inducted into the Little League Hall of Excellence. 

The Little League World Series begins on Wednesday, August 17 and ends on Sunday, August 28. It will be broadcasted on ESPN and ABC.  

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