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The Winter Olympics on Snapchat

Brandon Contes

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With many platforms available to watch the Winter Olympics, NBC Universal and Snap Inc. are partnering to bring live event coverage of the games to Snapchat. The live streaming option is part of Snapchats new “Live” feature.

Beginning this past Saturday, Snapchatters were able to go to the apps Discover page to view live streaming of a select primetime Olympic event each day. It will be a single clip of an event that is simultaneously being broadcast on NBC.

NBC is also producing shows exclusive to Snapchat for the Olympics. “Chasing Gold,” is available February 8-25 and profiles American athletes, Lindsey Vonn, Chloe Kim, Gus Kenworthy and Nathan Chen. Several Snap verified athletes are using the app throughout the Olympics, posting Official Stories.

NBC Universal invested $500 million in Snapchat last year, after the company went public. Snap and NBC partnered during the 2016 Olympics in Rio, but no live content was offered.

NBC and Snap said more than 20 advertisers purchased sponsorships for Snapchat Olympic content. Live broadcasts on Snap, however, will not include advertising, according to The Wall Street Journal. Each live video will last between 2-6 minutes, making it difficult to add commercials.

In addition to Snap streaming short-form content for the Olympics, recent partnerships for original programming have also included a twice daily NBC News report, ESPN SportsCenter and an E! Network show on Snap.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports TV News

Report: ESPN Declines Final Offer From Big Ten

Sports Business Journal’s John Ourand reports ESPN declined a seven-year, $380 million per year offer from the Big Ten to remain a media partner of the conference.

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What came as speculation Monday night is now being reported as fact: ESPN is out of the Big Ten media rights negotiations.

Sports Business Journal’s John Ourand reports ESPN declined a seven-year, $380 million per year offer from the Big Ten to remain a media partner of the conference. ESPN has owned, at least a portion, of Big Ten football and basketball rights for 40 years.

The Big Ten is expected to announce a partnership with Fox, CBS, and NBC that will see three conference games air on network television each Saturday. Fox will air the Big Ten during their Big Noon Kickoff timeslot, CBS will replace the SEC with the Big Ten at 3:30 eastern, and NBC will feature a Big Ten game in primetime.

Several reports put the Big Ten’s latest television rights deal at or exceeding $1 billion per year. CBS is expected to pay roughly $350 million for the Big Ten package.

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Sports TV News

Pat McAfee: Deals With Amazon/ESPN Fell Short Because The Show Comes First

“Energy, time, anything away from this show… we got a lot going on. This is my number one focus and it should remain as such…”

Jordan Bondurant

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Last week, it was announced that Pat McAfee would be hosting his own version of the popular Manning Cast only for college football games.

McAfee, co-host AJ Hawk, and the rest of his cast and crew from The Pat McAfee Show will host an alternate feed for six college football games this season.

McAfee was rumored to be in talks with Amazon about potentially hosting an alternate broadcast for its Thursday NFL games, and the former Colts punter had also reportedly talking with ESPN about potentially being featured on College GameDay.

McAfee said to Andrew Marchand of The New York Post that ultimately the Amazon and GameDay deals didn’t come to fruition because it just didn’t make sense.

“I’ve had great conversations with both companies, we just weren’t able to get to a point where ‘the ask’ and ‘the business’ were where it needed to be to get a deal done on both fronts,” McAfee said.

McAfee on his show on Monday elaborated a bit further, trying to put to bed that he was being courted for Thursday Night Football.

“I’m not 100 percent sure if that’s what we were talking about, by the way,” he said. “I was never really approached for anything for Thursday Night Football. That was never really anything.”

Pat read from the full response to Marchand’s questions, posted under the Post story which appeared on the paper’s site Monday. He reiterated that his daily show and the small business he built around his show, take precedent over anything else.

“Energy, time, anything away from this show, this operation, this crew; we got families being built, we got houses being bought, we got 12 employees, we got a lot going on,” he said. “So this is my number one focus and it should remain as such because I have a brain, and also I care a lot about this operation. I love it, actually.”

Still, McAfee made it clear that just because no deal was signed with ESPN and Amazon for 2022 means the ship has sailed permanently. He’s keeping his doors open.

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Sports TV News

ESPN Reportedly To Lose Big Ten Media Rights For the First Time in 40 Years

The idea is that FOX would have its marquee game kick off at noon, with CBS airing a game at 3:30. NBC reportedly will air games in primetime.

Jordan Bondurant

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BIG TEN, CBS, NBC, FOX SPORTS

After several months, it appears the Big Ten is nearing the finish line on a new media rights deal. And despite still reportedly being in negotiations with the conference, ESPN is looking set to lose out on media rights.

According to John Ourand of Sports Business Journal, CBS and NBC are the frontrunners to join with FOX.

The idea is that FOX would have its marquee game kick off at noon, with CBS airing a game at 3:30. NBC reportedly will air games in primetime.

Ourand reported his sources told him ESPN’s deal to keep the Big Ten was not as strong as the one offered by the other two networks.

It would mark the first time in four decades that ESPN didn’t have some involvement in Big Ten sports. But Ourand indicates the worldwide leader could pivot into bundling Big 12 and Pac-12 rights as an alternative. Additionally the network would then pursue keeping its deals with NCAA for championship coverage as well as being the home for the College Football Playoff.

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