Another week of activity to bring you up to speed on from the sports media world. If you have personal or brand related news to share please send it via email to JBarrett@hvy.tcp.mybluehost.me. Now on to this week’s news.
Lost in the chaos of Super Bowl week was the news that Chris Mannix has ended his radio program on NBC Sports Radio. No word on what Mannix has planned next, although he did appear on FOX Sports 1‘s “First Things First” and stepped in to host “The Dan Patrick Show” which airs on FOX Sports Radio. NBC Sports Radio has turned afternoons over to “Calling The Shots with Keith Irizarry.” Details of the new afternoon show are not available yet on the network’s website.
Elsewhere on the national circuit, Peter Burns has landed a new weekend program on ESPN Radio. “Best Week Ever with Peter Burns” made its debut this past weekend and will air each Sunday morning 7a-9a ET.
Barstool Radio has added former Oakland A’s pitcher, ESPN Baseball Tonight analyst and current Barstool contributor Dallas Braden to its weekday lineup. “Dialed In with Dallas Braden” now airs weekdays from 2p-4p ET and includes comedian Steven Brody Stevens and Patrick “PCon” Connor who also works for KNBR in San Francisco. Barstool President Dave Portnoy says Braden’s addition will complete the radio channel’s lineup for the time being.
A new weekly soccer podcast, Alexi Lalas’ State of the Union, has been launched by FOX Sports. Episodes are expected to run 45-minutes and premiere every Tuesday at 5am ET. The first episode featured a preview of the U.S. Soccer Presidential election.
In less positive news, the sports radio world lost a good guy behind the scenes. Remote engineer and technical producer Kevin Ingles passed away last week. Ingles was a dedicated and well liked member of the ESPN Radio family. He also spent time working for CBS Radio. He was 36 years old.
In the big apple, Ray Martel has been named the new Executive Producer of the 710 WOR New York Mets Radio Network. As part of his new responsibilities, Martel will work on Mets broadcasts with Howie Rose, Josh Lewin, Wayne Randazzo and Chris Majkowski. He’ll also work with Pete McCarthy and Sal Licata on “WOR Sports Zone.”
WGN AM 720 is said to be pursuing the radio rights to the Chicago White Sox which recently became available. In the meantime, the station has inserted Joe Brand and Andy Masur into their weekend schedule offering sports updates.
For the first time in a decade, a woman is leading a program on KFAN 100.3. KFAN has added “Overtime with Carly Zucker” to its weekly schedule. The show debuted last Thursday and will be rotated in the evening hours around game schedules. To hear the debut episode which featured Vikings wide receiver Adam Thielen click here.
1500 ESPN in Minneapolis is taking longtime personality Patrick Reusse off of Saturday’s in order to keep his involvement focused on M-F. Reusse previously had Friday’s off and co-hosted “Saturday Morning Sports Talk” with Judd Zulgad. Taking his spot on the Saturday show will be 1500’s Vikings reporter Matthew Coller. Reusse will now be featured M-F in afternoons working with Joe Soucheray.
Shifting to Seattle, Gee Scott is getting an opportunity to expand his horizons. The on-air host and contributor on 710 ESPN Seattle is moving to evenings on NewsTalk station KIRO 97.3 FM. Both KIRO and 710 are owned by Bonneville International.
Also in Seattle, iHeartMedia in Seattle has switched affiliations from CBS Sports Radio to FOX Sports Radio on its second sports station in the market 1090 AM. The station is being branded as 1090 KJR. The weekday lineup features FSR’s on-air personalities giving the KJR brand a live and local outlet on 950 and a national flavor on 1090.
Congratulations to Justin Kinner on being named the new program director and afternoon host at ESPN WING 1410 AM in Dayton, Ohio. Kinner started with the station in 2014 and takes over the position previously occupied by Mark Neal.
The same courtesy goes out to Frank Fowler who has been hired by SiriusXM in Washington DC as a producer. Fowler will join the satellite company’s sports programming department in early March. He’ll primarily be working on the SEC Radio channel.
Waco’s ESPN Central Texas 1660 AM and 99.1 FM is shuffling its sports talk lineup. The station will air ESPN Radio’s “Wingo & Golic” from 5a-9a. The “Voice of the Bears” John Morris moves from the afternoon to the morning and hosts from 9a-10a. Butch Henry joins Ward Whites for “The Opening Drive” from 10a-12p. “Unnecessary Roughness” with Craig Smoak and Qiant “Your Boy Q” Myers shifts from noon to 3p, followed by “You Make The Call” with David Smoak and Paul Catalina airing from 3p-6p.
In writing circles, news continues to revolve around The Athletic who are stockpiling talent across their various platforms. The sports website has added longtime sports columnist and 101 ESPN morning host Bernie Miklasz to the company’s St. Louis platform. To read Miklasz’s first piece click here. The company also snagged exceptional baseball writer Jayson Stark. The former ESPN baseball writer will begin writing for the site on April 1st.
One piece highly recommended is the column Doug Gottlieb wrote for The Athletic. The FOX Sports Radio host and FS1 on-air analyst and contributor opened up about some of the mistakes he made in college and how they’ve helped shape his life.
And ESPN is losing a talented scribe. Andrew Marchand has announced he’s departing as Senior Writer in order to join the New York Post as a sports media columnist.
SURVEY: 16.9% of All Sports Radio Listeners Are Streaming
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielsen reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
According to Nielsen, All Sports radio stations are the third-most streamed spoken word format, just behind Talk/Personality and News/Talk/Info. The trend is continuing to show that streaming is on the uptick.
The survey found that in May 2022, 16.9% of sports talk radio’s audience tunes in via the station’s online stream. That news comes as Nielson reported that 11.3% of all radio listenership comes thru a stream, up from 6.9% in May of 2020.
Nielsen notes that in the 45 PPM markets they are grabbing data from and the 4,800+ stations that stream in those markets, just 30% of them are encoded. That encoding allows for Nielsen to accurately measure the streams. They used the listener data from 1,500 stations across the U.S., in its latest report, AM/FM Radio Streaming Growth in PPM Markets.
The survey also showed that streaming levels differ widely by radio format. Spoken word formats display strong streaming listenership (Talk/Personality: 31.2%, News/Talk/Info: 19.1%, All Sports: 16.9%). In fact, Nielsen found that 1/3 of all AM/FM streaming in PPM markets is to spoken word formats.
New Study Finds Listeners to MLB on Radio Are Willing to Spend
More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team… 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
When it comes to advertiser’s attempting to reach an affluent and engaged audience, sports talk radio might have a whale on their hands. Major League Baseball play-by-play features an audience that has money and has no problems spending it.
In a recent MRI-Simmons study, data shows that consumers who listen to MLB broadcasts on the radio are the perfect audience for sports marketers. According to the analysis, done by Katz Radio Group, nearly two thirds (62%) of those surveyed consider themselves “super fans” of baseball. That number is 58% higher than the average.
Those “super fans” are willing to spend to support their team, as well. More than one third (34%) of the respondents recently purchased clothing/apparel that features their favorite team. Those fans are also far more willing to make the trip to see their team. The study found that 27% have visited a ballpark in the past year. That compares to only 19% of the average MLB fan base has made an apparel purchase to support their team while just 11% have gone to a game in person in that same time span.
The news continues getting better for advertisers. Continued analysis reveals that 66% of listeners are currently employed and have a median household income greater than $106,000.
Listeners to MLB games on the radio are also 34% more likely to place a sports bet and 106% more likely to be a participant in fantasy baseball.
Jeff Dean Signs Off At ESPN Tucson for The Final Time
Dean said on Facebook: “…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Fans will no longer be able to tune into ESPN Tucson and hear Jeff Dean hosting his show. Friday morning was his last show, according to his Facebook and Twitter pages.
The Jeff Dean Show had been airing from 7-9a MT weekday mornings. Dean took to social media to relay the news and the reason behind him stepping away from the microphone. Dean said on Facebook:
“This morning I signed off from my radio show on ESPN Tucson for the final time. I have been devoting too much of my life and my time to working multiple jobs…the years of burning the candle at both ends has taken a dire toll on my health and for the first time in my life, I’m going to put myself and my livelihood first”
Dean went on to emphasize that he isn’t stepping away from ESPN Tucson, he’s just taking himself off the air. He also added that “gladly, I will be continuing my position as PA announcer of University of Arizona Football and Men’s basketball.”
Dean would also go onto Twitter to add even further context for his self-removal from the ESPN Tucson airwaves. He added, “It’s not a decision I arrived at hastily, as it’s been a 6 month mental grind to make the ultimate decision that had to be made, and I’m not particularly happy about it, but I have to put my health first, we all do, and make sure we’re around long enough to enjoy life”.
Dean had been ESPN Tucson’s morning host since November 2019.