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DeMaurice Smith Concerned By NFL Ratings Decline

Brandon Contes

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Declining TV Ratings for the NFL have been a well-documented topic during the last two seasons, NFLPA executive director DeMaurice Smith believes the players should be involved to discuss the league’s future.

“I think that the ratings information is significant and important. If we don’t pay attention to it, I think that we do so at our own peril, from a macroeconomic standpoint,” Smith told ESPN’s Dan Graziano. “Certainly, I recognize that we’re lucky that over 30 of the top 50 shows were NFL broadcasts. But I think that you ignore at your own peril not so much just the decline in football, but the overall decline in ratings for most television shows and particularly sports broadcasts.”

While the NFL has experienced consecutive seasons of television declines nearing 8%, the NBA has enjoyed increases of 12% for its national broadcasts. DeMaurice Smith recognizes the success of the NBA and believes the NFL should look to their model.

“I think that you could make the argument that a lot of their programming is fresher, hipper. They do, I think, a great job of marketing their individual players, sometimes at a time when the [NFL] looks for ways to take their star players off the field. I would be interested in better understanding the relationship between the broadcast partners and the NBA, what that relationship is like, how they do their TV deals, their rights deals.”

Smith continued, “But I think that, given the year-over-year ratings issue in football, it begs the question, ‘Should we be doing something different?’ And that might mean the restructuring of the season in a way to make it more fan-friendly.”

In terms of what the NFL needs to improve on, Smith told Graziano improved matchups should be a focus of the league, using fan intrigue of divisional and playoff games as an example.

“You look at the ratings, and you see that marquee matchups buck the trend on declining ratings,” Smith said.  “When you do look at playoff games, when you do look at whether they’re division rivalries or games that have a level of significance, those games are not only exciting and people still want to watch them, but those marquee games are still big-time, high-viewership games.”

Smith’s thought process falls in line with what Fox CEO James Murdoch discussed last fall. Murdoch believed the NFL might be reaching a point of oversaturation. While Smith wouldn’t go as far as to say the league should cut back on its games, he was clear in stating fans lose interest in lesser matchups.

“I do think the proliferation of Thursday availability — and the proliferation of football generally — does mean that you’re asking a lot from customers to watch Thursday,” Murdoch said. “And then they watch a lot more college football game on Saturdays, and then on Sundays, and then on ‘Monday Night Football,’ etc. It’s a lot. So I do think that preserving the scarcity value of those events and that audience is something that is worth thinking about.”

Fox did go on to spend nearly $3 billion for the NFL’s Thursday Night Football package, signaling the league remains healthy and networks have confidence with its future on television even as the ratings decline.

Still, Smith and the players look at declining ratings as a concern especially while the NBA is seeing their ratings rise. The current collective bargaining agreement between the NFL and the NFLPA is set to expire in 2021 and ratings will surely be a topic of conversation for the two sides before then.

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports TV News

The NFL Still Considering Multiple Offers For Sunday Ticket

The NFL has had the respective bids of Disney, Apple and Amazon for weeks now. DirecTV has not bid for the package but has stated it is willing to partner with the new rightsholder for a potential deal.

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Sunday Ticket Negotiations

DirecTV currently has the rights to Sunday Ticket. That deal expires at the end of this upcoming football season. The NFL is expected to make a boatload of cash when they decide which media organization gets the next rights to the package. The only question is… who will that be?

Alex Sherman of CNBC reports that the NFL has had the respective bids of Disney, Apple and Amazon for weeks now. DirecTV has decided not bid for the package. However, they are interested in partnering with the new rightsholder for a potential deal. DirecTV knows that Sunday Ticket is a staple in bars and restaurants and is interested in maintaining those relationships.

Outside of the bar/restaurant industry, success has been limited for the satellite provider with the football package. Fewer than two million subscribers signed up for Sunday Ticket each year which made the package a money-loser for the satellite TV provider.

According to the report, the NFL wants more than $2 billion for the rights and a stake in NFL Media, which is being packaged with Sunday Ticket. Also on the table is the NFL’s mobile rights. The league’s previous mobile agreement with Verizon has ended.

An interesting piece of the negotiations is Sunday Ticket price. According to the report, a buyer would have limited flexibility on pricing. The NFL signed contracts with CBS and Fox and within the framework of those deals, language mandates Sunday Ticket have a premium price. That’s to prevent loss of viewers from the networks that feature local market Sunday afternoon games. So essentially, the price is the price for the consumer.

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Sports TV News

F1 Renews With ESPN For U.S. Media Rights

ESPN was reportedly in a three-way bidding battle with Amazon and Comcast. According to the report, F1 told both Amazon and Comcast on Friday that they had decline to accept either one’s offer.

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F1 ESPN

The racing series F1 has decided to stick with ESPN through 2025.

ESPN was reportedly in a three-way bidding battle with Amazon and Comcast. According to the report, F1 told both Amazon and Comcast on Friday that they had decline to accept either one’s offer.

The reported value of the three-year contract is set to pay F1 $75-90M per year for the U.S. media rights. Amazon had offered to pay roughly $100M per year, with the right to sublicense to a linear broadcast network. Comcast’s offer was similar to ESPN’s in terms of value and the structure. They also wanted to put select races on it’s streaming service, Peacock.

Netflix was in on the negotiations, as well. The makers of Drive to Survive, the streaming series that many credit with the sport’s explosion in popularity in recent years, wasn’t close on on their financial offer. Also, it seems F1 executives were not ready to put all of its races on a streaming service just yet.

Currently, F1 receives $5M per year for ESPN to broadcast it’s races. ESPN has grabbed about 1.0 million viewers per race. That makes F1 a more than viable option for the network to invest into again. ESPN will be able to put a small number of races on its ESPN+ streaming service exclusively. The vast majority being on ABC or ESPN.

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Sports TV News

Skip Bayless Says He And Stephen A. Smith ‘Sorted Out’ Their Disagreement

“Brothers fight. We have fought before. I’m assuming we will fight again.”

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Skip Bayless

Stephen A. Smith and Skip Bayless were locked in a war of words last week following the First Take host’s appearance on JJ Redick’s Old Man and the Three podcast.

The origins of their partnership were discussed and Bayless admitted he did not like the way Smith characterized the state of First Take before he arrived on set. Smith insisted that Bayless simply misunderstood what he meant by saying that he was told the show needed him.

Over the weekend, Skip Bayless says he and Stephen A. Smith got together at the Bayless home in California to talk things out in private.

“He was in LA, he came over, we sat by the pool,” he said on the latest episode of The Skip Bayless Show. “It wasn’t the easiest conversation for a while, but we slowly but surely sorted it out. We got through it, and we have been through so much together.”

Bayless reiterated that he considers Smith a brother. They love each other. That doesn’t mean they are always going to remember events the same way or see eye-to-eye all the time.

“Brothers fight. We have fought before. I’m assuming we will fight again.”

Fighting doesn’t mean the relationship is fractured. In fact, Skip Bayless was adamant that he remains closer to Smith than he is to most people in his life.

“I don’t trust easily because of the way I was raised, but I do trust Stephen Anthony Smith. Trust him with my life. Always have and always will. I trust he will always be there for me, and you better believe I will always be there for him.”

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