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Q&A with 3HL of 104.5 The Zone

Brian Noe

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Some sports talk shows act like you stepped inside the octagon with them as they seek surrender via hot-take submission. Other shows like “3HL” on 104.5 The Zone in Nashville, Tennessee take a different approach. One of the goals Brent Dougherty, Mickey Ryan, and Dawn Davenport have is to talk with the people, not at them. It’s a refreshing approach that helps the show continuously thrive.

Southern hospitality is a phrase that isn’t always applied correctly. The expression is absolutely valid though when describing “3HL.” I could feel it when I sat down with the cast. You can hear it when listening to their show. It doesn’t mean the trio has a shortage of strong opinions. They just present their views in a way that invites a conversation while keeping the vibe positive and welcoming.

It wouldn’t make sense to root against this approach. It’s nice when the good guys (and girl) win, and when a show that “gets it” happens to be cranking out monster ratings in the process. Check out more on their philosophies and unique career paths below. Find out which host interned for another, the early days of speeding in a Ford Escort station wagon, and doing a show with a meat salesman.

Brian Noe: How long have you had this new trio?

Dawn: August 15th, I think. So not very long. It’s been like six months.

Brent: We broke ground on this version of “3HL” in August.

Dawn: It is just at our six-month mark. We should’ve partied. We made it. We haven’t killed each other.

Noe: What do you think has been the biggest improvement during those six months?

Brent: I don’t know? Have we gotten better?

Dawn: Oh, from day one of me joining? Oh yeah!

Brent: Better?

Dawn: I hope so.

Mickey: I think it’s just more learning each other’s personalities. Brent and I have known each other for over 20 years. He was my intern when I was a television anchor in the ‘90’s in Kentucky. He knows there are certain things he can say and exactly how I’ll react. We’re kind of learning what’s a hot-button topic for Dawn that you can say something and you know what kind of reaction — and she’s learning the same thing about us. To me that’s the biggest thing is just getting to know each other’s personalities.

Brent: But like a week ago, we finished each other’s sentences a couple of times.

Dawn: And it was completely random to where during the break at one point I looked at him and I go, “How the hell did you know I was going to say that?” You like pulled it out of nowhere.

Brent: It’s been fun and Dawn brings a lot to the table too from a female perspective. That’s rare in this country. It’s awesome because we’ve known her for a long time and she’s got that TV background. We watched her on television [WKRN]. We already knew each other when we hit the ground and Dawn joined “3HL.” I feel like we hit the ground running because of that and because I watched everyday, so I already knew kind of what your mannerisms were. I think that helped.

Noe: How would you explain the differences between having a guy and a girl in that chair?

Brent: Man, that’s a good question. I don’t even view it that way. Honestly, she was a collegiate athlete and her entire background in this business is in sports outside of — well, you did the one show.

Dawn: Outside of slummin’ it in morning show news.

Brent: But even the way that y’all did that morning show — it was kind of the way that we do this show. Even though that was news and this was sports. In terms of entertainment, to me it was basically the same.

Dawn: It was less scripted and personality-driven.

Brent: But in terms of having a different vibe of having a woman in the chair in the room — there really isn’t one to me because she’s such a big sports fan and entertainment fan. She’s a really good communicator — that’s what you need — and a good entertainer. That’s the other thing to me.

Mickey: It does give our show perspective though if there’s a case where there’s a sexual assault. If there’s something that involves a female point of view. Instead of us saying, “Well, here’s what we think” or “This is what I read that somebody said,” you actually can get the female point of view, which to me is huge for us because she can break down any sport, but at the same time she can also say, “Hey, as a woman” — like we were talking about the US Olympic hockey team. They had no benefits, were making no money, and when we talked about them winning a gold medal for the first time in 20 years you said, “No no, they’re champions for women’s rights.” You went through all the things that they had done to make things better for the future generation of women’s hockey players. I think that gives us really an opportunity to offer a viewpoint on things that how many shows in the country even have? Very few.

Noe: Dawn, sometimes I’ll hear a female host, and it’s like they’re just trying so hard to prove they know their stuff. Others feel very comfortable and you come across that way — not going over the top. Where does that come from?

Dawn: I think it comes from being around sports for so long. The minute I graduated college I was doing local TV sports. In local TV sports, you do everything on your own. There’s nobody there to help you or hold your hand so you have to know your stuff because you are your producer. You’re your writer. You’re your shooter.

I’ve been around sports doing it for so long. I think that’s where that comfort comes from. Also, because I’ve been in this town for so long, and I started as a weekend sports anchor, so I’m fortunate that I know the history of the teams here. I can pull from, “Oh, hey do you remember back in 2008 this team did that,” so I think from that standpoint I’m comfortable because I do know what we’re talking about so well. Then, when I work with SEC Network I’m very knowledgeable about it because that’s what I do.

I’m also fortunate that the people in this town from the minute I got here welcomed me in and accepted me. I’ve never felt the need to prove that, “Hey, I know what I’m talking about. I can talk sports. I promise.” I feel like this town was very open to having a female in the sports world and that’s helped me because I haven’t had to go overboard to try and prove myself because people have accepted it.

Noe: What type of role does Program Director, Brad Willis play in your show’s maturation? Is he very hands on or does he let you guys work things out?

Brent: His goal with us always has been — ‘cause we’ve made changes with this show before — he’s more into letting things grow and develop. With the three of us, have it grow organically, and that’s kind of where we are with it.

Dawn: Which I think has been great. Instead of him pushing, “Hey, you need to talk more, you need to do this.”

Brent: Yeah, he treats us like professionals. I’ve been doing this for 21 years. We’ve all been doing this so long that you just take some time to know and learn and understand where he can go, where she can go, where I can go. It just kind of organically happens. He’s been completely hands off. Now, if we have questions about something that we’re doing or trying, he’s always available.

Mickey: I think the key for him is he’s there for a resource, but he wants the show to happen organically. It’s like, “Look, if you have something unique, come to me and let’s work it out,” but on a day-to-day basis it’s, “You guys are all three professionals. I hired you to be professionals. Do what you do.”

That was when I joined the show, which is a little over three years ago, after a couple of weeks he pulled me in an said, “I brought you in to talk. So talk. Just give your opinion on things. You don’t have to work your way in.” It was the same thing with Dawn. We told her, “Hey, just give your opinion. You don’t have to be tentative or anything like that. You just jump in. We’re all here to be equal. To have equal time to have equal opinions, so you just jump right in. Don’t feel like you have to warm up to us. Just jump in.”

Noe: How much have you had to deal with comparisons to previous hosts like Clay Travis and Blaine Bishop? Does that happen a lot?

Mickey: When you follow a personality like Clay, obviously there are going to be people who compare things. I’ve gotten to know Clay since I’ve moved to town and we get along great. Anytime I see him we always catch up and kind of talk about how things are going. He’s been great to get to know and it’s been a lot of fun to see all the stuff that he’s accomplishing on a national level.

There were some people who were really unkind in the beginning especially. There’s still a handful of people out there who are hanging onto it. My thing was I just had to be myself. If you like that, you like it. Maybe the nicest thing that people have said to me over the last 3+ years is, “I wanted to hate you, but once I listened to you, I realized I liked you. I thought when the show changed I would hate the show, and hey, I don’t hate you. Matter of fact I kinda like you.”

Literally people have said things like that to me, so I’m winning that way. But I know the dynamic of the show changed. It did. I think it’s okay to like him and like what he does. I think it’s okay to like me and like the current version of the show. That’s all I would ask anybody for the chance to.

Noe: Has there been anything that gets under your skin or you just go home and are like, “Man, I would’ve been better off not receiving that message”?

Dawn: Well, if you work in broadcasting, especially sports broadcasting, you’re always going to get a message where you’re like, “Yeah, well.” (sarcastic laugh)

Mickey: Well, and you [Dawn] were on TV — and women to other women who were on TV — you wouldn’t believe the things about your dress or your hair.

Dawn: Let me tell you, morning news viewer complaints are the worst thing I’ve ever endured in my life. Nothing that any sports person can ever say to me will ever upset me as much as some of the females and Facebook messages I got during morning news.

Brent: Social media is a wild place.

Dawn: It’s a different world nowadays — even from when I first started in the business. If somebody didn’t like you, you got a phone call or a hand-written letter. Now, it’s different because people immediately can facelessly tell you that they don’t like you, but this town is pretty good honestly. You’re always going to have people that don’t agree with what you say.

Mickey: But the feedback is overwhelmingly more positive than negative. But you can say, “I like donuts,” and you have some overwhelmingly negative responses to that. That’s just the world that we live in.

Brent: We live in a world where people just love to hate things. You see that on social media, but doing what we do as she said, we all have a thick skin. You have to or you won’t have success in this business anyway aside from some hater on social media. We don’t pay attention to it necessarily. To get to where we are, you’ve got to be confident in yourself. Sure, we try new things and sometimes we make mistakes and we’re harder on ourselves than anybody could be that listens. I think some mean guy on Twitter or whatever, I think that’s more about him than it is me.

Noe: How much does your role differ from a three-person to a two-person show just in terms of driving it? Not repeating one of their takes or sacrificing your own opinion to just move it forward. Does it differ greatly between the two?

Brent: I look at my job as a facilitator — almost like a scoring point guard. I’m trying to set him up with stuff and her up with stuff, but also trying to take my shot. The way I kind of visualize it in the moment — because I’m watching break time and how long is the break coming up? When do we need to hit that break? Who’s got a live spot coming? What caller needs to go next? I’m trying to balance all of those things while also throwing topics and throwing opinions. To me it’s a fun challenge. The way I visualize that is I’m going down a river with currents and I’m just trying to keep the boat as straight as possible. That doesn’t change whether it’s two or three people.

Noe: Is there anything specific to Nashville regarding topics that surprisingly work? Where you feel like, “Really? That’s what you guys are interested in?”

Brent: It’s kind of meat and potatoes honestly.

Dawn: Daily, there’s something that I’m like, “Wow, people really want to talk about that.”

Brent: Has it been a surprise to you? So, we get out of football and now it’s crazy topics that you can bring up. The response to some of those crazy topics I think surprises you sometimes.

Dawn: Yeah, it really surprises me and when we first started to go on kind of like tangents that had to do with sports but weren’t maybe necessarily specific SEC football talk, I would get nervous over there in the chair. I’m like, “Why are we not talking sports? We gotta go back to talking sports.” They’re like, “Relax. We’ve got a long show. It’s okay. It’s how it works.”

I think what surprised me the most — and I had been on the show with you guys before a couple of times, just sat in for an hour or two hours — what surprised me is some of the random topics that people want to talk about that maybe aren’t necessarily completely sports.

Brent: Here’s an example — yesterday we were talking about the Olympics and the US women had won the gold medal. I watched it. I stayed up and I thought it was the moment of the Olympics. I thought it was awesome. I thought that would get a little bit of traction. These guys started talking about the cross country race, which I didn’t even see. The next thing we know, Mickey finds the audio. We play the play-by-play and it’s one of the best sports calls ever. We go 45 minutes with people calling in about how awesome that was.

Mickey: The one guy said they were three wide like NASCAR and he was in the middle of the night watching it at his house. He felt like he raced the race with them. He felt like he sent them enough America to push them through. People get so emotionally invested in the Olympics ‘cause that’s your flag. That’s your country. They’re representing all of us. Your college football team represents your state or your region, but this is everybody. That was one of the most passionate phone calls we’ve ever had from anybody about anything.

Dawn: Talking about women’s cross country skiing. Like who cares, you know?

Brent: ‘Cause the basics are you’ve got to talk about the Titans every day in this market. You have to. When they suck, they get a 20 share on television. Over the last year and a half the Predators have risen to one of the better teams in the NHL so you need to spend a little time on them. Even though, as good as they are, their regular-season TV numbers are like a tenth of what the Titans are. We pay attention to those things. So it’s Titans, NFL, SEC, college football, and then whatever crazy stories you can find.

Noe: How do you guys balance the local stuff that you know is going to hit, with something that might go beyond Nashville that you know is still going to matter to people?

Mickey: Honestly, you can just look and see at what people are talking about on social media. To me that’s a huge metric because we all certainly follow people in this market and we have people that give us feedback — “Hey, did you guys see this? Do you guys know about that?”

Brent: That helps with what we do. Social media, that changed the game because now you can talk about things immediately as they happen. When I got into the business it was the mid-‘90’s. You didn’t have any of this. We weren’t monitoring these things.

You can get a tweet that pops up — I remember one show we were doing, and we were going to do some Preds guest or something and the Manti Te’o story came out on Deadspin. We sent one of our guys out of the studio to read it because it was so long. One segment went by and he was back in there and we were talking about it. That’s how fast things go and we bailed on the guest. We try to be as current as possible and talk about what people are talking about.

Noe: In terms of things being current — topics move so fast and have a short shelf life — a Vols football game on Saturday, of course you’re going to talk about it on Monday, but how do you have that sense of, “This is a little old. It’s not what people are talking about now”?

Brent: 100% you think about that. You’ve got to figure out a different way to present it. Ask questions because people definitely still want to talk about that. SEC football season? You want to talk about that every day. Like every day.

Dawn: I feel like football transcends that thought. You can talk about a game that happened two weeks ago and people are still interested.

Brent: But you would present it differently in the afternoon than you would on Sunday morning where Jamal Lewis ran for 225 yards. Stuff like that. You’re thinking about different ways to present it.

Mickey: By that time you’ll have different ways where you may analyze it and look at it or maybe what it means more for what’s going to happen ahead of time. This market is just so funny. It’s such a football-centric market. Let’s say we came on today and we talked about Ole Miss football. Vols fan – he’s interested in that. Mississippi State fan — she’s okay with that.

SEC fans, you can talk about any other school or program and they’re okay with that ‘cause they want to know what they’re doing too, right? To me that’s the most interesting thing maybe about living in an SEC-centric market is it doesn’t matter what team or what program or what coach you talk about, there’s just an unbelievable level of interest by every team and every program’s fans about another team’s fans and program.

Dawn: We also have so many alums from all of those schools.

Mickey: It used to be they all moved to Atlanta and Brent says they’re coming here now.

Brent: This is the SEC melting pot. Just downtown condos — this is where the young people that are graduating college in this area are coming. They’re not going to Atlanta. They’re coming to Nashville. This city is growing and the vibe is different and awesome. It’s really exciting.

Noe: When you have high ratings and Brad Willis comes to you with a major lineup change, how do you react to that?

Brent: The first question is who is going to be on the show with us, right? Then when you find out it’s Dawn Davenport, I have zero concern whatsoever. I know that we’re going to keep rockin’ because I know how competitive she is and that’s what I want. I want somebody that’s going to win every day. She’s got that track record. From my perspective I wasn’t concerned at all. I was excited.

Noe: How about you, Dawn? When you’re going into the mix and they’re getting monstrous ratings, do you feel any extra pressure? 

Mickey: No pressure.

Dawn: Yeah, no pressure at all.

Brent: You can relate to that too Mickey.

Mickey: Yeah, no pressure.

Dawn: Radio ratings are different obviously than TV ratings. I got them every day on the morning show.

Brent: And we don’t get them that often. She would ask and I’m like, “I don’t know.” (laughs)

Dawn: I’d ask, “How are we doing? Are we doing okay?” Brad would say, “Oh, we’re doing great!” I’m like, “Okay, well can I see? Do you have numbers from last week or whatever?” I had to learn how it actually worked. I was definitely nervous stepping into a successful show and replacing a former athlete [Blaine Bishop] that people really valued his opinion. I was definitely worried about it, but I had listened to the show enough to know that I felt like it would be a good fit and that we would be okay.

Noe: Do you have a TV background at all, Brent?

Brent: No.

Mickey: You were my intern for one semester.

Brent: Yeah, I needed one class to graduate at UT, the University of Tennessee, and I needed to do an internship. Living here and I was hanging out in Bowling Green. I had some friends at Western Kentucky. I was like, “Well, if I’m going to do an internship, I might as well do TV. I might as well go to WBKO,” which is in Bowling Green — the ABC affiliate there. So, I just knocked on the door and he can tell you more about it, but I just knocked on the door and got that internship.

We went all over South Central Kentucky on Friday nights covering high school football and it was awesome. There were a couple of things that happened along the way where I was like, “I don’t want to do TV.” (laughs) “I don’t want to do TV.” Because you work all day — there is a rush during the news when the stuff you’ve been working on all day is going, but things that you can’t control happen.

Mickey: He saw a couple of times where we went out and shot seven games and brought the tapes back and the tapes got out of order and you didn’t know what highlight you were doing. He saw things like that. Or the tape machine would fail or the teleprompter would go out. We don’t have a tape machine or a teleprompter. They just turn on the microphones and we talk.

Dawn didn’t really know the story — it was either a Saturday or a Sunday night. We had a 5 o’clock news — I was the weekend sports anchor at WBKO. The weatherman walks out. He comes back in and he goes, “There’s some kid outside in the parking lot that wants to ask to be your intern.” I go out and it was that kid right there.

So, it’s been over 20 years ago in the fall of 1996. I come out and here’s Brent Dougherty. He says, “Man, I wanna be your intern.” He starts explaining things and I said, “Look, man, that’s fine. You can just be my intern.” We had great chemistry and we drove a Ford Escort station wagon for several thousand miles that fall covering games.

Brent: At 100 miles an hour.

Mickey: Years later, I wind up moving to Nashville to pursue music. I got out of TV. I just came here and wanted to play music.

Dawn: He’s a heck of a bass player by the way.

Mickey: Well, I like to think so. (laughter) I’ve played 12th & Porter, 3rd and Lindsley. I’ve played in Europe and all over the US. I’ve got a couple albums on iTunes, but you know, no big deal. (laughter) I was driving down Interstate 65. This is a true story. I had my radio on scan. I was scanning FM stations after recently moving to town. I went to hit another button and I hit a bump, and I switched my radio to AM and he was on 1510 AM. It was him talking!

I don’t think I even had a cell phone at this point. I drove to my apartment and called the radio station and left him a message. We had lost touch with each other. He was producing a show for a couple of heavy hitters in town. He said, “They’re going to let me do a show on Saturday. You should come and do it with me.” So for years, I managed a real estate office and played music and I would go on Saturday and do a radio show with Brent and another guy named Russ Berrie, who’s a meat salesman. The three of us did a Saturday show for years and years before we both wound up coming over here to The Zone.

Brent: We used to joke about Russ, he was slingin’ his meat all over the southeast. (laughs) He’s a good dude, that guy.

Mickey: He sells ham. Yeah, great guy.

Brent: Man, you went into the long story like Noe’s writing a book or something. The history of us. This is us and no one’s crying.

Noe: Dawn, these two have known each other for 20 years — is it ever weird where two people know each other so well and you’re trying to learn them as you go?

Dawn: I don’t think so. I haven’t felt that at all.

Mickey: And you don’t get our Fletch references though. That’s the one thing.

Brent: The whole key to knowing us is really simple: watch Fletch. It’s the key to life and to understanding making a friend.

Dawn: The good thing, I knew them prior. Especially you [Brent], I’ve known you since I moved here and we’d run into each other at events and I’ve hopped on their radio show a million times. That’s the good thing. We’ve hung out outside of work too. I’m on a daily text with your wife right now [Mickey]. (laughs) So, I feel like I kind of jumped right in. Obviously I haven’t known them for 20 years, but from that standpoint, have really gotten to know them and I know their families.

Noe: Is there anything from the TV world that translates very well to sports radio and things that just don’t fit whatsoever?

Dawn: Well, the don’t fit is I panicked when I first started. In TV, this block is six minutes and 40 seconds, and you’ve got to hit six minutes and 40 seconds so you can hit clicks and do all of that, and everything is scripted. At least for the morning show, for what I did the last five years, everything is in there. It might not all be scripted — there’s a lot of adlib, but for the most part it’s super organized. You know exactly what you’re talking about, and when, and you know exactly what’s coming.

With sports talk radio? When I started I was like, “So, we’re not going to script out every single segment and know exactly when we’re going to talk about what?” And they’re like, “No, because if somebody calls in and some subject gets going, we’ll stick with that.” I was like, “Okay?” It took me awhile to be okay with — not necessarily spontaneity, but kind of — like a lack of specific, everything is timed out.

Brent: And it’s funny, in my course of doing this job I love the freedom to be spontaneous. I love that. It leads you down a creative space that really is unlike anything else that you could do in this business. I love that part of it. I knew from doing this — after having TV people come in and do an hour every so often, they always would say that, like, “Man, that’s so much fun because I’ve got like two and a half minutes to do my sports and that’s what it is. Here’s the script. I never really have time to give my opinion. It’s really not that kind of place to give your opinion.”

Dawn: That’s where I’ve had to grow because I wasn’t allowed to give my opinion at all. Then as a sideline reporter you have 15-20 seconds to do your report. It’s not an opinion-based job. That was something coming in I’ve really had to work on — learning that it’s okay for me to give my opinion now because you can’t in news.

I think the plus of doing news — especially that morning news show that I was part of — there was a lot of adlibbing. There was a lot of personality conversation and that has lent well to stepping into this job because it’s basically what we did, especially in the 4am hour. It’s what I did for five years really. This is just a different level.

Brent: Early on she would ask me during a break, “Did you know you were going to go into Tennessee-Vanderbilt basketball right there?” And I would say, “No, but that microphone is on, and I’m talking, and that’s what came out.” She’s like, “Okay.”

Dawn: In the beginning, it took me awhile to be okay with it.

Brent: Yeah, and I think that’s part of the organic transition and I think we’re there now. But I learned from her to be a little more structured in terms of what we do.

Noe: Did you do anything to try to draw out more opinions because they weren’t used to it?

Brent: I didn’t really have to necessarily, but she has this notebook of stuff that she keeps. She’s got like, I don’t know, eight-nine pages for today. She knows what the topics are because we kind of text during the day. There’s going to be stuff that we all see that we haven’t communicated to each other. It’s almost better that way to me because then you get more into that spontaneous reaction from Mickey about women’s curling or whatever.

There’s a lot of that, but when I do that — I’ve jumped out of an airplane and I’m flying through the air. I’m going from topic to topic in my head and I go into something — I know that she has researched it and has some notes jotted down. I don’t know if you’ve noticed this, but I’ll talk long enough to let you flip through your papers to get to that topic. It’s a growth process.

Noe: Do you find it more challenging in the heart of football season to hit on everything you want to get in there, or is it now where it’s a lot slower? Which is more challenging?

Brent: Challenging might not be the word, it’s just different. I have fun in — I love football, it’s my favorite thing — but doing what we do, I actually think I have more fun in the non-football area because of the random things that we can talk about. We’re a Nashville show. We love the city of Nashville. We’re going to talk about things that happen in Nashville. It’s not necessarily going to be sports-related.

If I walk over to the Tin Roof and sit down and talk with people, if there’s 100 people in there, what percentage of people just want to talk about sports? That’s all they’re interested in. Four? We think of it in terms of, hopefully, entertaining people every day. We have no fear at all, in fact we love doing it — going off topic. That infuriates stick-to-sports guy, but I don’t care.

Mickey: Four percent of the guys who want only sports. They get infuriated.

Brent: This time of year is really, really fun to me. For example today, we’ve got this college basketball corruption scandal and that’s going to be a healthy part of the show, but we also have one of the top-20 tennis players in the world coming on. We’ve got one of the best hockey players in the world coming on. Guests kind of dictate topics with us.

Noe: In terms of the goals you have for the show, does anything change that mindset when you’ve gone thru lineup changes?

Brent: For me, no. My job is to help our clients grow their business. From there it’s to entertain the guy that’s at a job that he hates, is having an awful day, and is in his car for 45 minutes and wants to be entertained. He wants an escape from whatever it is he’s dealing with and everybody’s dealing with something. Those are the two things I think about. As long as it’s a room full of creative people that like to have fun, I’m good.

Mickey: When we were driving around 21 years ago in that Escort station wagon, I used to tell him, “Look, here’s my goal; I’m going to put as many people’s kids on TV tonight as I can. We’re going to spray the crowd. We’re going to have the band. We’ll have an establishing shot of the cheerleaders and I want to put as many people’s kids and grandkids and neighbors and friends on TV as I can, to give more people a reason to watch.”

Brent: I’ve always thought about that too. I remember him saying that and that really stuck out to me. I think about that all the time.

Mickey: When you go out and you’re in the grocery store and you’re the TV person and they go, “You had my nephew on the other night,” and I say, “Oh, did he score a touchdown?” And she said, “No, you just said how cool he looked. He was the tuba player,” and I’m like, “Oh, I remember him.” But that meant the same thing to her as the kid who scored the touchdown that won the game. That’s her nephew or friend or son or grandson or whatever. To me that was so powerful to do that.

When we go out and people tell us, “Life is going this way and there’s some bad things happening, but I’ll tell you what, I know when I’m in the car listening to you guys, I can forget about it.” That’s the greatest, to me, thing that anybody can say about what we do is you helped me forget my problems for an hour or for 30 minutes, or gosh there are some people who are going to listen to the whole show I guess on their computer at work.

Brent: God love ‘em.

Mickey: Yeah, those are special people, but for somebody to say, “Man, I’m going through this terrible thing, but I know I’ve got a refuge for X amount of time with you guys every day.” That’s one of the main reasons that we do what we do. We love doing it, but we love the interaction with people and knowing that you can actually help somebody have a better day, forget something bad that’s going on in their life.

Even if we come in and things aren’t great for us, we still think, “Gosh, there’s a whole lot of people listening — they have bigger problems, they have bigger things they’re dealing with than we do, not that we’re immune to dealing with things, but let’s just get together. Let’s entertain them. Let’s enlighten them. Let’s tell them what’s going on in the sports world. Let’s have a few laughs. Let’s give them a little kind of place they can go for four hours a day.”

Noe: Do you think hosts lose track of that where it’s “I want to be a hot-take guy” and it gets too far away from wanting to entertain people?

Dawn: Yes.

Brent: Yeah, but everybody has to be themselves and this is who we are, and I love it. I’m so blessed to have been able to do this on this radio station. 104.5 The Zone is one of the best radio stations in the country. I am so blessed to have been able to work with four of the most talented radio people that I could ever be around. I’m so happy with the team we have here with Mickey and Dawn. I’m looking forward to the next however long y’all want to do this. 50 years? 60?

Dawn: Time to retire. (laughing) Seriously this guy, they were like, “Oh, you guys want Presidents’ Day off?” I’m like, “Oh yeah, let’s take it off.” They’re like, “Oh, well are you sure? Are you sure you don’t want to work?” I’m like, “What is wrong with you? I love my job, but you guys are not normal.”

Brent: I mean there’s flame-thrower guy out there, that’s not me. That’s not what we do. That’s not who we are.

Dawn: We don’t have the hot-take, piss-you-off, be-mean-to-you-kind-of person really. Unless you really push our buttons.

Mickey: The angry Chihuahua. One of the first conversations we ever had was let’s just pretend like we’re in a sports bar talking to our friends. Let’s talk to people. We’ve always tried to talk with people and not at people.

Brent: There are times when everybody gets riled up. It’s an opinionated business. We’re paid to have an opinion. That’s the reality of the situation, but I think we’re more into building people up.

BSM Writers

Colorado Hiring Deion Sanders Will Be Constant Gift for College Football Media

“If Coach Prime achieves the same sort of success that he did with the Tigers, he will be far more than a curiosity. Sanders will be a disruptor.”

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Deion Sanders quickly made it clear why the University of Colorado chose him to be its next head football coach.

Coming off a weekend in which the four College Football Playoff teams were announced and all of the other bowl-eligible teams accepted their invitations, Colorado — which went 1-11 this past season — made news for hiring Sanders, the former NFL star who was phenomenally successful at Jackson State.

The media that covers college football and sports as a whole should be thrilled that the Buffaloes program decided to take a big leap for attention and notoriety. Sanders is a bold, risky hire. But he’s also been successful in virtually every venture he’s taken. “Primetime” had a Hall of Fame NFL career and also played Major League Baseball. And he’s a master at drawing attention to himself.

During his first meeting with his new team, Sanders made sure to mention that he has Louis Vuitton luggage to make the point that some of his Jackson State players are coming with him to Boulder — including his son, quarterback Shadeur Sanders. Nick Saban and Kirby Smart probably don’t cite luxury fashion when explaining to their players that they’ll have to compete for starting positions.

Coach Prime will not be boring to cover. (That self-appointed “Coach Prime” title, which was on his name plate at his introductory press conference, is a big clue there.) He never has been. This is a man who said during the 1989 NFL Draft, after being selected No. 5 overall by the Atlanta Falcons, that if the Detroit Lions had selected him at No. 3, he “would’ve asked for so much money, they’d have had to put me on layaway.”

Even if he doesn’t win as much as Colorado hopes, Sanders will pursue top talent — players who want to perform on a larger stage than the FCS-level Jackson State allows — and impact athletes will be attracted to him. He got the No. 1 recruit in the nation, cornerback and wide receiver Travis Hunter, to play for him. (Hunter is following his coach to Boulder.) Now that Sanders is at an FBS school in a Power 5 conference, more stars will surely come.

But if Coach Prime achieves the same sort of success that he did with the Tigers — going 27-5 in three seasons, including a 12-0 campaign in 2022 — he will be far more than a curiosity. Sanders will be a disruptor. And he’ll get the attention that such figures typically draw from media and fans. According to the Denver Post‘s Sean Keeler, at least 400 people attended what felt more like a celebration than a press conference.

Coach Prime wasn’t going to just win the press conference, which is what any school and fanbase want when a new coach is introduced.

If Colorado wanted someone to sit at a podium, and give platitudes like “We want to win the Pac-12 and get to the College Football Playoff,” “We’re going to build a program with young men you’ll be proud of,” or “It’s time to restore Colorado to the football glory we remember,” Sanders isn’t the guy for that.

“Do I look like a man that worries about anything? Did you see the way I walked in here? Did you see the swagger that was with me?” Sanders said during his introductory presser. “Worry? Baby, I am too blessed to be stressed. I have never been one for peer pressure. I put pressure on peers. I never wanted to worry, I make people worry. I don’t get down like that. I am too darn confident. That is my natural odor.”

To no surprise, Sanders announced his presence in Boulder with authority. He had cameras following him as he met with Colorado players for the first time. How many other coaches would have recorded what many would see as a private moment for posterity and post it online?

Sanders caused a stir by putting his players on notice. He warned them he was coming, telling them they’ll be pushed so hard they might quit. He told them to enter the transfer portal and go someplace else if they don’t like what he and his staff are going to do.

That candor, that brutal honesty surprised many fans and media when they saw it Monday morning. For some, that message might have felt too familiar. How many in media — or many other industries — have worried about their job status when a new boss takes over? What may have seemed secure days earlier is now uncertain.

But how do we know other coaches haven’t said something similar when taking over at a new job and addressing their team? We just hadn’t seen it before. But Sanders has been in the media. He knows social media. He understands controlling his own message and telling his story.

Sanders also knows what kind of value he brings to any venture he takes on. How many people would have left an NFL Network gig for Barstool Sports? But Sanders went to where his star would shine, where he was the main show, where he could be Deion Sanders. Maybe he’ll have to turn that down just a bit at Colorado. But athletic director Rick George knows who he hired.

Colorado could have made a safer choice, including previous head coaches Tom Herman, Bronco Mendenhall, or Gary Patterson. A top assistant from one of this year’s Playoff contenders — such as Georgia’s Todd Monken, USC’s Alex Grinch, Alabama’s Bill O’Brien, or Michigan’s Sherrone Moore — could also have been an option.

But what fun would that have been? What kind of tremor would Colorado have created in the college football news cycle? How much attention would a more conventional hire have received? Yes, Sanders has to recruit and win. However, if the objective was to make Colorado football a talking point again, that’s been accomplished.

There could be some friction too. Sanders has already been criticized for being a champion of HBCUs, only to bolt for a mainstream Power 5 program when the opportunity opened. (To be fair, other columnists have defended the move.)

At Jackson State, Sanders tried to control local media when he didn’t like how reporters were addressing him or covering a story. Last year during Southwestern Athletic Conference Media Day, he balked at a Clarion-Ledger reporter addressing him as “Deion,” not “Coach,” insisting that Nick Saban would’ve been shown that respect. Earlier this season, Sanders admonished a school broadcaster (and assistant athletic director) for speaking to him more formally on camera than he did off-camera.

Will that fly among Boulder and Denver media, or the national college football press? It’s difficult to imagine. Maybe Sanders will ease back on his efforts to control reporters within a larger university environment, metropolitan area, and media market. But we’re also talking about Deion Sanders here. He doesn’t bend to outside forces. He makes them bend to him.

Sanders’ stint in Boulder — whether it lasts the five years of his contract and beyond, or less than that — will not be dull. There could be no better gift for the media covering Colorado football. Or college football, a sport already full of bold personalities, eccentric to unhinged fanbases, and outsized expectations. Coach Prime will fit right in.

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BSM Writers

The Media Is Finally Strong Enough To Take On The Rose Bowl

“The whole Rose Bowl organization is stuck in a black and white TV world. The future playoff is Marty McFly stepping out of a Delorean and the Rose Bowl is the Enchantment Under the Seas Dance.”

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I am a sucker for packaging. Take me to a grocery store and show me a uniquely packaged sauce or condiment or waffle syrup and I’ll give it a try just based on bottle size or design. The one packaging ploy that has vexed me is the “biggie size” at the local drive through. I’m always interested in the largest drink possible but don’t necessarily want a grain silo full of fries passed through my window. The College Football Playoff is going “biggie sized” in 2024 and I’ll take all of that I can get.

The College Football Playoff Committee made official last week what had long been speculated, that the four-team playoff field would increase to 12 teams starting with the 2024 season. This was an inevitable move for money and access reasons. The power conferences and Notre Dame stand to gain significantly in TV revenue and the “non-power” conferences finally get the consistent access they have long craved.

What may have finally pushed the new playoff over the finish line was the end of an ultimate game of chicken between college football powers and the Rose Bowl.

There is a scene from the movie The Hunt for Red October when the rogue Russian nuclear submarine is trying to avoid a torpedo from another Russian submarine. The American captain, aptly played by Scott Glenn, tells Jack Ryan; “The hard part about playing chicken is knowing when to flinch.”

The Rose Bowl finally flinched.

The only thing that delayed an earlier move to this new world was the insistence of the Rose Bowl Game to cling to the bygone era of the antiquated bowl system. Only in college football could an organization that runs a parade hold such outsized influence but, until recently, the Big Ten and PAC 12 gladly enabled their addiction to a specific television time slot.

Dan Wetzel is a Yahoo! Sports National Columnist, he also wrote the book Death to the BCS which laid out a very early argument for dumping the bowl system for a Playoff.

“The single hardest thing to explain to people is that the Rose Bowl and its obsession of having the sunset in the third quarter of its game was a serious impediment to a billion dollar playoff,” Wetzel wrote. 

Wetzel makes the point that simply moving the game up one hour would’ve helped the playoff TV schedule immensely, “They were adamant that they get to have an exclusive window on New Year’s Day, the best time of all, not only would they not give that up but they wouldn’t even move it an hour earlier (to help Playoff television scheduling) because then the sun would set at halftime.  It was so absurd but for a lot of years they got so much protection.”

We may never know what it was that finally forced the Rose Bowl to play ball with the rest of the college football world. There are many possibilities, not the least of which was the presence of SoFi Stadium just down the road. The College Football Playoff committee could have always taken the bold step of scheduling games at SoFi, in the Los Angeles market, opposite the Rose Bowl TV window to try to squeeze them out.

It is also possible the Rose Bowl scanned the landscape and realized that, if a 12-team playoff already existed, their 2023 game would’ve been Washington (10-2) versus Purdue (8-5). That shock of reality came with the understanding Ohio State, Penn State, Michigan, Utah and USC would enthusiastically choose a 12 team playoff bid over a Rose Bowl invite. That was the future the Rose Bowl faced with the departure of USC and UCLA to the Big Ten and the 12 team playoff gobbling up the top remaining PAC 12 teams.

I have proposed that theory to many people in the college football world and have received some version of this response from many of them: “They really wouldn’t care who is playing as long as they can still have their parade.”

That is one of the issues at play here; in many ways, the whole Rose Bowl organization is stuck in a black and white TV world. The future playoff is Marty McFly stepping out of a Delorean and the Rose Bowl is the Enchantment Under the Seas Dance.

One other possibility is that the television executives of the major networks, primarily FOX, may have put the pressure on the Big Ten and Pac 12 to have a little less interest in keeping college football stuck in the late 1970’s. It makes sense, FOX has nothing to gain by the Rose Bowl keeping influence. Fox may have everything to gain by getting a media rights cut of the future playoff. Many believe FOX was a driving force behind USC and UCLA bolting to the Big Ten. If that much is true, pressing for less Rose Bowl influence is child’s play.

No matter what was the catalyst to the expanded playoff, it worked and the fans benefited. College football is moving into a brave new world all because the college football powers finally stood up to the old man yelling at the clouds.

Turns out, it was all a game of chicken. And the Rose Bowl flinched.

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BSM Writers

Andrew Perloff Learned From The Master of Sports Radio on Television

“I think I’m really lucky because I went from a really fun and supportive place in the Dan Patrick Show and have now transitioned into what I would also call a very fun and supportive place at CBS Sports Radio/Audacy.”

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It’s a fact of life that not everybody loves their job. To have a job that you love and have fun at is pretty special. For Andrew Perloff, life is good.

“I’m just watching so much sports during the week,” said Perloff. “I don’t come up for air watching sports and I love that.  And the fact that we get paid to sit on the couch for 72 hours…oh my God…it really is the best job in the world.”

That job is being the co-host of Maggie & Perloff weekdays from 3pm to 6pm eastern time on CBS Sports Radio and simulcast on CBS Sports Network. Perloff was an on-air personality on The Dan Patrick Show beginning in 2009 before making the switch to CBS Sports Radio for the new show with Maggie Gray that launched this past January.

And so far, the move has worked out.

“I’m really happy,” said Perloff. “I think I’m really lucky because I went from a really fun and supportive place in the Dan Patrick Show and have now transitioned into what I would also call a very fun and supportive place at CBS Sports Radio/Audacy. I miss the DP Show but I love my new co-workers. (Vice President of Programming) Spike Eskin and (New York Market President) Chris Oliviero have been great. We get a lot of support and a lot of help from those guys and they’ve made the transition so much easier.”

When a new radio program begins, chemistry between the hosts is vital to the success of the growth and success of the show. In the case of Maggie & Perloff, they had an existing friendship from their time working together at Sports Illustrated. 

And that relationship is certainly evident to the listeners.

“I’m having a great time with Maggie,” said Perloff who was an editor and contributing writer at Sports Illustrated and SI.com. “We knew each other pretty well at Sports Illustrated. We’ve been friends for a while now. I have gotten to know her a lot better through the show. It took a couple of months to really find our rhythm and get the show to where we wanted to get it.”

There has been a fun and evolving dynamic to the on and off-air chemistry between the hosts.  Perloff is from Philadelphia and a die-hard Eagles fan while Gray is a fan of the Buffalo Bills.  The Eagles have the best record in the NFC at 11-1 while the Bills are among the best teams in the AFC at 9-3.

Perloff has come to understand just how much Gray loves the Bills and there is a chance that their two teams could meet come February 12th in Arizona for Super Bowl LVII.

“She’s a very passionate Buffalo Bills fan,” said Perloff.  “I always knew that, but to actually sit there on a daily basis and see her sweat out every detail about the Buffalo Bills has been a lot of fun.  We’re keeping our fingers crossed that we’re on a collision course for the Super Bowl and we’re already trying to figure out a Super Bowl bet.”

The easy wager to set up would involve food.

If the Bills win, Perloff would have to give Gray some Philly cheesesteaks.

If the Eagles win, Gray would have to furnish Perloff with some Buffalo Wings.

But it appears as if management wants there to be more at stake for the potential bet.

“Our boss wants us to do something more severe,” said Perloff. “The truth is I’m an Eagles fan so I’ve already won my Super Bowl. Maggie, on the other hand, has no idea what that feels like. I almost feel sorry for her because it’s tough being a Bills fan.

“We have a pretty big rivalry with our team because she’s a Mets fan and I’m a Phillies fan. We get along great expect for those areas.”

The Maggie & Perloff chemistry extends throughout the show and that includes producer Michael Samtur who has his own rooting interests.

Samtur is a fan of the New York Jets who are having a better-than-expected season.

“When the Jets win, I don’t want to see Mike on Monday mornings because he’s smiling so much,” said Perloff. “He’s an unbelievably cynical Jets fan…it’s hysterically funny.

“Mike is doing a great job. It’s really an all-hands-on deck show. I think we all sort of kind of wear each other’s hats at certain times.”

An added element to the show is that it is also simulcast on CBS Sports Network. If there’s one thing that Perloff learned from working with Dan Patrick — who also has a simulcast on television — is that the program is a radio show that just happens to have cameras in the studio. At the end of the day, it’s a radio show on television and not a television show on the radio.

“That’s also my philosophy,” said Perloff. “From a logistical standpoint, to do a good radio show you can’t really focus on the TV side of it. For us, the foundation of the base is to really focus on the radio show and the TV and video comes naturally after that.”

Perloff’s resume also includes writing and co-writing an assortment of magazine stories, books, and television shows while also hosting his own weekend show on NBC Sports Radio from 2016 to 2019. But it was working on The Dan Patrick Show where he learned an important aspect of being a talk show host that he continues to live by at CBS Sports Radio.

What he learned was that you just have to be yourself.

“Dan always wanted us to be authentic in the sense that don’t try to be someone you’re not,” said Perloff. “Don’t try to come up with hot takes just for the sake of hot takes. When you listen to Dan Patrick on the radio, you’re really hearing Dan. He’s not a radically different person off air.”

This is a huge time of the year for sports radio. 

The NFL’s regular season is winding down and college football is heading towards bowl season and the College Football Playoff. Throw in the NBA, college basketball, NHL, and the World Cup and there’s so much going on in the sports world to talk about. 

Perloff can’t get enough of it.

“I love it so much,” said Perloff. “College football is just huge right now. When we bring up a college football story, the phone lines just light up which I think is a reflection of the growing interest in that sport. This is the best time of the year. It’s incredible.”

As Maggie & Perloff head towards their first anniversary on the air, there are goals and expectations heading into 2023. The show has grown tremendously over the course of the first year and while that may have occurred faster than expected, the hope is that the trend continues.

“I’ve been a little surprised by how fast the audience has grown and our connection with the audience,” said Perloff. “One of the great things about The Dan Patrick Show was the community feel with the show and all of the listeners. That’s definitely growing with us and I’d like to see that really take off next year. It makes it so much more fun when you’re doing the show and everybody is along for the ride.”

It’s been a great ride so far and it should be interesting to see what happens if that ride includes an Andrew Perloff vs Maggie Gray Super Bowl matchup in February. It’s not even because the breakdown of Eagles vs Bills would be fascinating but the audience wants more.

That Super Bowl bet would certainly be intriguing.   

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