Connect with us

Sports TV News

Mendoza Echoes Spain’s Comments at the BSM Summit

Jason Barrett



Last week, Jessica Mendoza began her third season as an analyst for ESPN’s Sunday Night Baseball broadcast. While we’re beginning to see more women cover sports, it’s occurring at a slower rate than it should be.

Typically, sports are targeted towards men 25-54, but they might be ignoring a large percentage of the population that would be attracted to sports if provided more diverse coverage.

“Women that don’t watch sports, I think, would want to watch sports if they felt like they were being spoken to more,” Jessica Mendoza told The Washington Post.

Mendoza’s comments echoed what we heard from ESPN personality Sarah Spain at last week’s BSM Programming Summit in Chicago. As BSM President Jason Barrett noted during the summit, there are 425 Monday – Friday sports radio hosts in the country in the Top 20 markets, 87% of them are white males. Although many deserve to be in their positions and are doing an excellent job, it’s an eye-opening statistic that has remained stagnant for too long. That lack of diversity is not only seen in radio, but in sports media across all platforms.

Are men between the ages 25-54 the target because they’re the group that most likes sports? Or are consumers of sports coverage not more diverse because those presenting the coverage lack diversity?

“We prefer to still not to attract 50% of the population of women [and another more than 30% that are minorities] because we’re worried the white audience that we have might go away if we force them to listen to someone who is mildly different from them,” Sarah Spain told the group of sports radio programmers attending the BSM Summit.

People of all backgrounds like sports, creating diversity will attract a broader audience, not alienate its current target. “If you speak to us, if you give us someone that’s a little bit more relatable,” Mendoza told The Washington Post, “it allows us to feel connected to games.”

During the BSM summit, Spain spoke of creating avenues for more diversity within sports media. “Pipelines exist in every business for white males, but we need to create pipelines for everyone else,” said Spain.

Spain said she has no issue getting hired because she’s a woman. She understands the need to encourage others to seek opportunities within sports media.

“I will be that woman and I will kick ass and inspire other women to create that pipeline for others to get these kind of opportunities.”

Brandon Contes is a freelance writer for BSM. He can be found on Twitter @BrandonContes. To reach him by email click here.

Sports TV News

Curt Menefee to Call Two Seahawks Preseason Games

FOX NFL studio host Curt Menefee will be on the TV play-by-play for the preseason opener on August 13 and the finale on August 26.

Jordan Bondurant



Curt Menefee

The 2022 NFL preseason is going to kick off in earnest later this week, and the Seattle Seahawks have revealed their broadcast crews for two of the team’s three preseason contests.

FOX NFL studio host Curt Menefee will be on the TV play-by-play for the preseason opener on August 13 and the finale on August 26. He’ll be joined in the booth by former Seahawk Michael Robinson. The games will air locally on KING 5, the city’s NBC affiliate.

Additionally for the TV broadcasts, Paul Silvi and Ray Roberts will host the pre and postgame shows, with former Seahawk Michael Bennett working as an analyst.

On the radio, Steve Raible and Dave Wyman will call all three games. Jen Mueller will be the sideline reporter. Michael Bumpus will be the studio host and will be joined by former players Jordan Babineaux, Paul Moyer, Roberts, Marcus Trufant and Robert Turbin.

Radio broadcasts air on Seattle Sports 710 AM and KIRO Newsradio 97.3 FM and are distributed across Washington on the Seahawks Radio Network.

Continue Reading

Sports TV News

After Losing Out On Big Ten Rights, ESPN Turns Focus to NCAA Championships

According to Front Office Sports, ESPN’s contract for 29 NCAA Championships ends in 2024.



After reportedly losing out on the Big Ten’s television rights, ESPN is reportedly turning to securing the NCAA Championship rights from hitting the open market.

According to Front Office Sports, ESPN’s contract for 29 NCAA Championships ends in 2024. Those 29 championships include everything from Women’s basketball to ice hockey, wrestling, softball, and baseball. The network pays a reported $34 million for the rights to broadcast those championship events.

However, according to a study commissioned by the NCAA reveals that the women’s basketball tournament could be worth anywhere from $81 million to $112 million per year by its lonesome. The NCAA is reportedly considering selling the women’s basketball tournament rights as a standalone product in the next negotiation.

Sources told Front Office Sports ESPN remains interested in striking deals with the Pac-12 and Big 12 media rights, as well as renewing a deal for the College Football Playoff.

The news comes after Sports Business Journal’s John Ourand reported ESPN declined a final offer from the Big Ten for a portion of the conference’s media rights. The reported deal was seven years and $380 million per year.

Continue Reading

Sports TV News

ESPN Announces The Return of Stephen A. Smith to First Take

ESPN announced Smith will be returning to First Take on Monday, August 15th.



Stephen A. Smith

First Take has been without it’s anchor since the day after the NBA Draft in June. That’s when the ESPN personality took some time off to undergo shoulder surgery and to rehabilitate. However, it appears the wait for his return is almost over.

ESPN announced with a tweet that Smith will be returning to First Take on Monday, August 15th. They also teased a guest appearance from Michael Irvin.

This comes a day after Smith tweeted that the countdown was on for his return and we are one week away from the event.

Continue Reading

Barrett Media Writers

Copyright © 2021 Barrett Media.