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The Michael Kay Show Beats WFAN in the Winter Book

Jason Barrett

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The race for afternoon ratings supremacy in New York City tightened in 2017 between Mike Francesa and The Michael Kay Show. But despite a few close calls, Francesa stayed in front until signing off for the final time this past December.

Fast forward to 2018, and the picture has certainly changed. The Fan now finds itself in unfamiliar territory, looking up at its competitor in the afternoon drive ratings.

For the first time ever since moving into afternoons 13 years ago, The Michael Kay Show on 98.7 FM ESPN NY defeated The Fan head to head in afternoons. Michael Kay, Don LaGreca and Peter Rosenberg delivered a 4.4, which was two tenths higher than The Fan’s “CMB” which features Chris Carlin, Maggie Gray and Bart Scott. The news was first reported by Neil Best of Newsday.

The feat is a major accomplishment for Kay and his partners. The show has improved on the air and gained strong momentum since adding Rosenberg to the mix, and although critics will point out that the show didn’t defeat Francesa and narrowly slipped past CMB, a win is a win anyway you slice it.

Victory aside, both stations were down compared to the fall book. Kay’s show finished tied for 8th, six tenths of a point behind its fall performance. The Fan was 10th and a stunning 2.2 points lower than its fall showing.

The one saving grace for The Fan’s afternoon trio was that they won the head to head battle for their full show. “CMB” was 9th with a 4.3 between the hours of 2p-6:30p. 98.7 FM ESPN NY was 11th with a 3.9 during that four and a half hour period.

ESPN New York Senior VP and General Manager Tim McCarthy told Newsday, “I’m really happy for Michael, Don and Peter. They’ve been doing this for a long time, and the good news is the ratings over the last year have continued to grow in the right direction.”

Mark Chernoff, WFAN’s Vice President of Programming told Best he was pleased with how the ratings were trending in March and is very optimistic about more growth in the spring.

A few items worth pointing out regarding the New York race.

  • Michael Kay’s show doesn’t receive the local boost from morning drive that The Fan does.
  • 98.7 FM ESPN NY operates on one signal. The Fan broadcasts on both FM and a powerful AM signal.
  • The Michael Kay Show receives additional exposure due to a TV simulcast on the YES Network.
  • WFAN is the flagship station for the New York Yankees. With the Bronx Bombers back in action, their presence on the radio station should provide an added cume boost for The Fan in the spring/summer/fall books. That should help lift the station’s numbers, but won’t necessarily tell us whether New York sports radio fans have flocked to the station’s new afternoon show. ESPN NY meanwhile doesn’t have the benefit of carrying local baseball play by play.
  • “CMB” are only 4 months into their program. Shows usually need time to hit their stride and develop a loyal following.

The Fan remained ahead in mornings with Boomer Esiason and Gregg Giannotti placing 7th with a 5.1 compared to ESPN New York’s airing of the national show “Wingo and Golic” which was 14th with a 3.0. “Boomer and Gio” though were down significantly from the fall when the station came in 1st with a 7.7.

Not to be forgotten, The Fan’s midday show led by Joe Beningo and Evan Roberts produced a 6th place finish. The show delivered a 4.8, down from the fall when they turned in a 5.5. During the 10a-2p hours they were comfortably ahead of 98.7 ESPN NY which was far back in 16th with a 2.4.

The #1 rated station with Men 25-54 in New York for the fall book according to Nielsen Audio was 106.7 Lite FM which reeled in an impressive 8.2 share.

Sports Radio News

Air Force, Learfield Extend Deal With KVOR/XTRA Sports 1300

A new agreement between Air Force, Learfield, and Cumulus extends an already 40 year partnership between the Academy and stations.

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Air Force Academy Football, Men’s and Women’s Basketball, and Hockey games will continue to be heard on Cumulus stations KVOR and XTRA Sports 1300 in Colorado Springs for years to come.

A new agreement between Air Force, Learfield, and Cumulus extends an already 40 year partnership between the Academy and stations.

Air Force football and men’s basketball games will continue to be heard on KVOR-AM, while hockey and women’s basketball games will air on XTRA Sports 1300.

“It’s an honor, once again, to extend our partnership with Air Force Athletics and Learfield,” Cumulus Colorado Springs Vice President and Market Manager Scott Jones said. “These broadcasts of Falcons’ sports are extremely important to us at Cumulus, to our listeners and to the entire community. We’re committed to putting a first-class broadcast on the air to match the product the Falcons put on the field, court and ice.”

Jim Arthur will continue as the play-by-play voice of Air Force football and men’s basketball on KVOR, while Ryan Kaufman will announce women’s basketball.

The two stations will also broadcast coaches shows for football, men’s basketball, and hockey.

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Sports Radio News

Freezing Cold Takes: Mike Francesa Believes Every Word He Says, Skip Bayless Doesn’t

“He has a knack for saying things defiantly and within a real brief period the opposite happens,” he said.

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Dan Patrick, Freezing Cold Takes

Fred Segal, the creator of the popular Freezing Cold Takes Twitter account, didn’t hold back
when it came to talking about some sports media personalities who are kings of the freezing cold take.

Talking to Dan Patrick on Wednesday, Segal said if there was a Mount Rushmore for hosts who
are often wrong or point out the obvious, FOX Sports host Skip Bayless would be one of the
faces.

“There’s things that he posts that are completely obvious that he can’t possibly think those things rationally,” he said.

Segal has a new book coming highlighting some of the best cold takes centered around the NFL.

“And he also has what feels to be a gimmick, his schtick, where he zeroes in on a player and decides, ‘I am going to constantly berate and say negative things about him and spin any positive into a negative.”

Segal thought of LeBron James and Aaron Rodgers as two athletes in particular that Bayless
likes to rip on.

He also said he’d add Mike Francesa to that Mount Rushmore as well, but for different reasons.
Patrick said the difference is that Francesa is just trying to be right and not troll.

“Out of all the people who try to be provocative on-air and are really concerned about being
entertaining, Francesa is completely honest with everything he says,” Segal said. “But he’s so
defiant about what he says.”

He added that Francesa has this ability of being so confident in what he’s saying, only to end up wrong nearly instantly after saying it.

“He has a knack for saying things defiantly and within a real brief period the opposite happens,” he said.

Segal mentioned Francesa saying the New York Jets would never get two first round draft picks
in a trade for Jamal Adams in 2020. Well, the Seattle Seahawks gave two first rounders to the Jets for Adams and a fourth round pick.

Patrick at least credited Francesa for owning his takes.

“He’s genuine in how bad some of his opinions are,” Patrick said.

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Sports Radio News

Pat McAfee Announces Partnership With NFL Films

“You’re going to make our show better and hopefully we make NFL Films a little bit better as well.”

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Pat McAfee Show

The Pat McAfee Show is breaking another barrier with his program. Today he revealed that his show will be teaming up with NFL Films to feature league footage on the show. They will also team up for at least one feature element between the two.

On the show, McAfee was discussing the debut of Hard Knocks: Training Camp with the Detroit Lions with two of the coordinating producers of the show, Keith Cossrow and Ken Rodgers. After talking about the first episode, McAfee made the announcement.

“We will have NFL footage rights for the show every single day,” McAfee began. “We will also be creating, probably an Emmy-winning Mic’d Up type thing on the side with NFL Films. I don’t think this has ever happened before. I think this is one of the first times that something like we run has teamed up with NFL Films and the NFL.”

McAfee then told the two how happy he was to be partners with the group. “You’re going to make our show better and hopefully we make NFL Films a little bit better as well. We are very lucky and pumped to be a part of it, Keith.”

“Seeing you guys work, seeing how committed you are it reminded me of the way we are back here,” said Keith Cossrow. “What you guys have all built together is really special. What you’ve built Pat, is special. We could not be more excited at NFL Films to help build your show into something bigger. We are going to produce a weekly feature every week all season with you about the brilliance of our players in the NFL.”

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